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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 5 No 2 (2022)" : 12 Documents clear
Strategi peningkatan kinerja SDM sebagai upaya pemulihan pariwisata pada Balkondes kawasan Borobudur Dian Marlina Verawati; Andhatu Achsa; Ivo Novitaningtyas
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.326

Abstract

This study aims to analyze the internal and external factors of human resource performance to formulate a strategy to improve human resource performance at Balkondes in the Borobudur area to restore tourism in the new normal era. This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis, IFAS, and EFAS were used as data analysis methods. The results showed that a change in strategy was necessary. Strategy formulations for improving human resource performance include increasing the intensity of human resource training and development programs and increasing the competence of human resources to create an integrated tour package according to the needs of tourists. Moreover, management needs to provide adequate health facilities for human resources, increase cooperation with other tourism actors, and create long-term human resource development planning.
Analysis of digital-based marketing strategy in supporting business activities of young entrepreneurs Riswandi Paradi; Rahmad Solling Hamid; Goso Goso; Imran Ukkas
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.575

Abstract

This research aims to formulate a digital-based marketing strategy for young entrepreneurs. This study uses a qualitative approach through an interpretive paradigm by adopting a marketing mix. The population used in this study is the entirety of young entrepreneurs between the ages of 25 and 40 years in North Luwu. The minimum sample size was taken based on the calculation of 10 times the number of measurement items and obtained a total sample of 183. The analytical method used to formulate a digital-based marketing strategy is SWOT (Strength, Weakness, Opportunity, Threat) analysis. Before this analysis stage, the data quality test was first carried out, namely the validity and reliability tests. This study resulted in nine formulations of digital-based marketing strategies to support the business activities of young entrepreneurs, namely three strategies (S-O), two strategies (S-T), two strategies (W-O), and two strategy formulations (W-T).
Green marketing and purchase intention of green product: The role of environmental awareness Krisdayanti Krisdayanti; Arief Widodo
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.588

Abstract

Along with the development of people's lifestyles, the concept of environmental awareness has now become part of their daily lives. For this reason, it is necessary to know the effect of green marketing on purchase intention in a green label tissue with environmental awareness as a moderation. This study uses a quantitative method by distributing questionnaires with Google Forms to 175 respondents, which are then analyzed using Moderate Analysis Regression (MRA). The results of hypothesis testing indicate that green marketing has a positive effect on purchase intention, and the consequences of the second hypothesis test indicate that environmental awareness strengthens the influence of green marketing on the customers' purchase intention. The implications of this research can provide input for companies that want to increase purchase intention of products with a green marketing strategy.
Macroeconomics and the LQ45 Index: Is the COVID-19 pandemic making a difference? Lim Winny; Yulfiswandi Yulfiswandi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.612

Abstract

This study examines how macroeconomic indicators and Covid-19 cases can affect the movement of the LQ45 index. The Covid-19 case was also studied as a moderator between the relationship between macroeconomic indicators and the LQ45 index to determine whether the Covid-19 case needed to be a crucial consideration when investing in stocks using macroeconomic indicator analysis techniques. This study was tested using multiple regression analysis methods. The results of the analysis found that the factors that were found to significantly affect the LQ45 index were the exchange rate which impacted the LQ45 index significantly negatively, the price of Brent oil, which involved the LQ45 index significantly negatively, the DJIA index, which positively affected the LQ45 index, and the case of Covid-19 which affects the LQ45 index significantly negatively. This study found two macroeconomic variables that had no significant effect on the LQ45 index: the inflation rate and real interest rates. Furthermore, the results has found a negative effect of the Covid-19 pandemic on the LQ45 index, so it is hoped that the government and investors can consider this research indicator as a consideration in making economic and investment decisions.
Pricing strategy and buyer's considerations for house: Central government area vs tourism centre area Renna Magdalena; Oliandes Sondakh
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.626

Abstract

The purpose of this study is to propose Pricing Strategy. First, this study determines the dominant factors that influence the number of housing prices in Denpasar as the Capital city of Bali Island, a center of tourism in Indonesia and Jakarta as the Capital City and central government of Indonesia. This study uses a multiple linear regression test; the sample was 115 houses data, 60 houses in Denpasar, and 55 in Jakarta. Second, this study will propose a strategy for determining house prices. The survey results will show what factors are dominant in determining the number of housing prices in Denpasar and Jakarta. This research is helpful for home sellers to determine the cost of the house to be sold. This research is also helpful for prospective home buyers to determine the reasonableness of the house price they will buy. This study also covers the discussion regarding the consideration of homebuyers in terms of taxes.
The effect of gender diversity on firm performance in Indonesia Keyi Sylvia Tania; Hesniati Hesniati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.667

Abstract

This study investigates the relationships between gender diversity in the board of directors and firm performance. It also uses several control variables: education, age, tenure, board size, board meeting, firm size, firm age, and leverage. We examine the relationship between variables with several methods, such as descriptive statistic methods, correlation tests, t-tests, and hypothesis testing on 29 LQ45 companies from 2016-2020. Our finding shows that gender diversity on the board of directors significantly negatively impacts firm performance. Despite the negative research results, we still recommend that companies increase gender diversity on the board of directors because many studies state a positive relationship between gender diversity on the board of directors and firm performance. In addition, the small number of women on the board of directors is less capable of positively affecting company performance, whereas, in this study, the number of women in each company each year is relatively small. The limitations of this study are that the number of years studied is only five years and the measurement of gender diversity only uses one proxy.
Peran grit dan self efficacy terhadap work engagement pada tenaga kesehatan rumah sakit Ratna Tri Hari Safariningsih; Mohamad Rizan; Agung Wahyu Handaru
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.671

Abstract

This study aims to determine the role of grit and self-efficacy on work engagement for health workers at type C hospitals in Depok City. The data analysis used Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sample size in this study was 200 respondents. The results showed that grit positively and significantly affects work engagement. Grit has a positive and significant effect on self-efficacy. Self-efficacy has a positive and significant effect on work engagement. Self-efficacy mediates the relationship between grit which has a positive and significant effect on work engagement. Based on the Variance Accounted For (VAF) calculation, self-efficacy mediates partially. With self-efficacy, grit will affect increasing work engagement. This research can provide literature about the role of grit and self-efficacy on the work engagement of nurses at Type C Hospital. This research is helpful for hospitals in developing strategies to increase nurse work engagement.
Dampak lingkungan fisik dan kualitas pelayanan terhadap emosi pelanggan serta kepuasan konsumen sebagai variabel intervening Ambo Sakka Hadmar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.684

Abstract

This study examines the relationship model of the physical environment, service quality, satisfaction, and consumer emotions at a coffee shop in Jakarta. A quasi-experimental design was applied, with a sample of 60 respondents who were divided into two groups (treatment and control). The analysis results conclude that all identified variables have positive internal correlations. The results of the different tests showed significant differences in the rating of the physical environment, service quality, satisfaction, and emotion between the treatment and control groups, indicating that using unique designs and services in the room affected visitor attitudes. Finally, the physical environment and service quality have been shown to positively affect visitor satisfaction and emotions, and satisfaction also affects visitors' emotions.
Dampak kreativitas, inovasi dan strategi harga terhadap kinerja usaha mikro serta kecil Jatenangan Manalu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.685

Abstract

This study aims to determine the effect of creativity and innovation on SMEs' performance. Moreover, this study examines the moderating role of pricing strategies on the relationship between creativity and innovation on SME performance. The data was collected by distributing questionnaires using hard copy (offline) or via google form (online) from 145 SME businesses. As expected, creativity is positively related to innovation behavior and SME performance. The results also provide convincing empirical support regarding the positive role of pricing strategies in improving performance through creativity. This study provides new insights into the more complex relationship between creativity, innovation, and SME performance.
Implementing sanitation marketing as a form of social marketing: A case scheduled desludging service, Malang City Ari Kuswandari Yushinta; Martaleni Martaleni; Rini Astuti
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.647

Abstract

To reach sustainable development goal 6, “clean water and sanitation,” the government has made it mandatory to implement the Scheduled Desludging Service program (in the Indonesian language as layanan lumpur tinja terjadwal / L2T2). The L2T2 program is a septic tank desludging service in a given desludging period following a set desludging schedule. Malang City has successfully implemented the program within a short period despite starting the program only recently, in 2019. The researchers employed a qualitative research design with the case study method to derive a meaning behind a phenomenon, given that the program is actual, specific, and detailed. The research results indicated that the L2T2 program implementation in Malang City had met 7 of 8 criteria under the L2T2 program guideline set by the Ministry of Public Works and Housing. The one criterion that needed to be fulfilled concerning service pricing. Instead, the sanitation marketing implementation in the L2T2 program has met 7 of 10 standards in the sanitation marketing aspect—the three criteria needed to be fulfilled service pricing, CSR strategy, and loyalty program.

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