Jurnal Ilmu Manajemen (JIMMU)
Journal of Scientific JIMMU Program master of Management UNISMA. JIMMU will be published twice in March and September. With the uniqueness of two times to enable the translation that can be done both quantitative and qualitative. making research into Indonesia's economy 4.0. The JIMMU topics include to Economic, Financial Management, Marketing Management, Operations Management, Human Resource Management, Strategic Management, International Business, Business Ethics, E-Business, Entrepreneurship, Business Community Service.
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<![CDATA[EVALUASI PERSEBARAN INFRASTRUKTUR PENGISIAN KENDARAAN LISTRIK DI INDONESIA DENGAN MEMPERHATIKAN INDEKS KUALITAS UDARA UNTUK MENDORONG PENJUALAN KENDARAAN LISTRIK ]]>
<![CDATA[Dian Fatikno, Handoko]]>;
<![CDATA[Wicaksono Adi, Okky]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.19667
<![CDATA[Saat ini penggunaan kendaraan bermotor masih didominasi oleh bahan bakar fosil yang menyebabkan Indonesia mengalami masalah polusi udara dan berkontribusi besar terhadap emisi gas rumah kaca. Penelitian ini bertujuan untuk melakukan evaluasi terhadap persebaran infrastruktur pengisian daya kendaraan listrik di Indonesia dengan mempertimbangkan faktor Indeks Kualitas Udara dalam rangka mendorong pertumbuhan penjualan kendaraan listrik sebagai alternatif yang ramah lingkungan dan berkontribusi terhadap penurunan emisi gas rumah kaca. Penelitian ini menggunakan metode analisis regresi dan korelasi untuk menguji hipotesis tentang pengaruh pembangunan SPKLU terhadap penurunan Indeks Kualitas Udara. Hasil analisis menunjukkan bahwa pembangunan SPKLU belum berpengaruh secara signifikan terhadap penurunan Indeks Kualitas Udara. Oleh karena itu, penelitian ini merekomendasikan adanya analisis mendalam dalam proses perencanaan pengembangan infrastruktur agar mampu memprediksi jumlah SPKLU yang dapat dibangun di suatu daerah berdasarkan Indeks Kualitas Udara. Kata kunci: Penjualan, Kendaraan Listrik, Stasiun Pengisian Kendaraan Listrik Umum (SPKLU), Indeks Kualitas Udara, Paris Agreement Currently, the use of motor vehicles is still dominated by fossil fuels, which causes Indonesia to experience air pollution problems and contributes significantly to greenhouse gas emissions. This study aims to evaluate the distribution of electric vehicle charging infrastructure in Indonesia, considering the Air Quality Index, to promote the growth of environmentally friendly electric vehicle sales and contribute to reducing greenhouse gas emissions. The study uses regression and correlation analysis methods to test hypotheses about the effect of SPKLU development on reducing the Air Quality Index. The results of the analysis indicate that the development of SPKLU has not yet had a significant impact on reducing the Air Quality Index. Therefore, this study recommends a more in-depth analysis of the infrastructure development planning process to predict the number of SPKLU that can be built in an area based on the Air Quality Index. Keywords: Sales, Electric Vehicles, Public Electric Vehicle Charging Stations (SPKLU), Air Quality Index, Paris Agreement]]>
<![CDATA[SOCIAL MEDIA CONTENT AND RE-PURCHASHING BEHAVIOR: THE MEDIATION ROLE OF E-WOM ]]>
<![CDATA[Novie, Muhafhidah]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.19334
<![CDATA[This research aims to determine the relationship between the role of e- WOM in mediating the relationship between social media content and re-purchasing behavior, while also analyzing the relationship between social media content and e-WOM, and the relationship between e-WOM and re-purchasing behavior. Research using a quantitative approach using partial least squares (PLS). The population in the study were consumers of Deliwafa Store which has branches in Surabaya, Sidoarjo, Gresik, and Malang. The sample in this study was determined using purposive sampling, with a total sample used of 172 respondents. The results of this study indicate that social media content has no significant effect on re-purchasing behavior, social media content has a significant effect on e-WOM, e-WOM has a significant effect on re-purchasing behavior, and e-WOM has a significant effect in mediating the relationship between social media content and re-purchasing behavior.]]>
<![CDATA[MEMBANGKITKAN BISNIS UMKM MELALUI PENTA HELIX SEBAGAI EKONOMI PROGRESIF ]]>
<![CDATA[Rio Era Deka]]>;
<![CDATA[Karina Utami Anastuti]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20190
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui dan mengembangkan potensi UMKM terpadu berbasis wilayah, peningkatan kemampuan digital UMKM, replikasi kemitraan strategis UMK dan UMK, serta pengembangan ruang produksi bersama bagi sentra UMKM. Dengan tujuan ekonomi progresif berupaya untuk mempengaruhi pasar melalui kebijakan atau aturan main yang mampu meningkatkan kesejahteraan kaum miskin dan mengurangi ketimpangan pendapatan dan kesejahteraan masyarakat. Konsep Penta Helix merupakan evolusi dari konsep Triple Helix dengan mengintegrasikan peran akademisi, pengusaha, pemerintah dan masyarakat dalam kegiatan kreatif dan pengetahuan. Melalui kerjasama Penta Helix, pemerintah daerah dapat memberikan tanggungjawab pemberdayaan komunitas atau masyarakat kepada perguruan tinggi sehingga sumberdaya yang dimiliki dapat dipergunakan dengan lebih optimal. Kata Kunci: UMKM, Penta Helix, Ekonomi Progresif The purpose of this research is to identify and develop the potential of regional-based integrated MSMEs, increase digital capabilities of MSMEs, replicate MSEs and MSEs strategic partnerships, and develop joint production spaces for MSME centers. With the goal of a progressive economy trying to influence the market through policies or rules of the game that are able to increase the welfare of the poor and reduce income inequality and social welfare. The Penta Helix concept is an evolution of the Triple Helix concept by integrating the roles of academics, entrepreneurs, government and society in creative and knowledge activities. Through the Penta Helix collaboration, local governments can give community or community empowerment responsibilities to universities so that their resources can be used more optimally. Keywords: SMEs, Penta Helix, Progressive Economy]]>
<![CDATA[PENINGKATAN MINAT BELI ULANG MELALUI KEPERCAYAAN, PROMOSI, E- SERVICE QUALITY, SERTA KEMUDAHAN DI TOKOPEDIA DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Mahmud]]>;
<![CDATA[Suhita Whini Setyahuni]]>;
<![CDATA[Mochammad Eric S.W]]>;
<![CDATA[Galuh Tri Pratiwi]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20193
<![CDATA[Tujuan penelitian ini adalah untuk menganalisis pengaruh kepercayaan, promosi, e-service quality, dan kemudahan terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel intervening. Populasi penelitian ini adalah konsumen yang pernah melakukan pembelian produk di Tokopedia. Sampel yang diambil sebanyak 100 konsumen. Teknik pengambilan sampelnya purposive sampling. Jenis data yang digunakan adalah data primer. Metode pengumpulan data menggunakan kuisioner. Teknik analisis yang digunakan adalah analisis jalur. Hasil analisis bagian pertama menunjukkan bahwa : Kepercayaan, Promosi, E-Service Quality dan Kemudahan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Sedangkan analisis bagian kedua yaitu Kepercayaan, Promosi, E-Service Quality dan Kemudahan berpengaruh secara signifikan dan positif terhadap minat beli ulang. Kemudian Kepuasan Konsumen berdampak secara signifikan dan positif terhadap minat beli ulang]]>
<![CDATA[WHEN THE INFLUENCE OF BRAND LOVE ON BUYING SATISFACTION AND INTENTION ]]>
<![CDATA[Fariz, Nur]]>;
<![CDATA[Kustiawan, Unggul]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20404
<![CDATA[This study seeks to examine the influence of brand love formed by brand experience and brand trust on e-satisfaction and see the possibility of customers to return to using online services, especially in the field of food products. This survey were selected using purposive sampling in Jabota (an acronym of Jakarta – Bogor – Tangerang) with the sampling criteria of this study is online food delivery customers, was conducted in October - November 2020 with interviews using questionnairesusers, using a survey with online questionnaires. Data analysis used factor analysis and Lisrel-structural equation modeling (SEM). The findings of this study are hypotheses that support, among others, brand experience contributes to brand love, then brand love shows positive results that affect e-satisfaction, and brand love also has a positive effect with re-purchase intentions. This resaurce interpreted while brand trust does not have a positive effect on brand love, brand experience does not show positive results on re-purchase intention and e-satisfaction also does not contribute positively to re-purchase intention. This study interprets the brand factors that influence e-purchase intentions as influenced by brand love, e satisfaction, brand experience and brand trust. This study seeks to explore whether they influence customers to be able to e-purchase.]]>
<![CDATA[OPTIMALISASI SEARCH ENGINE & SOCIAL MEDIA MARKETING : STRATEGI MENINGKATKAN MINAT WISATAWAN DI KABUPATEN BANDUNG BARAT (KBB): Search Engine Optimization, Social Media Marketing, Brand Knowledge, Travel Interest, West Bandung Regency Tourism ]]>
<![CDATA[Dinda Kayani Putri Bestari]]>;
<![CDATA[Gina Apryani Nurunnisha]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20563
<![CDATA[Indonesia has incredible natural beauty, cultural diversity, and interesting historical values. West Bandung Regency (KBB), is one of the places where tourism is growing rapidly. This is indicated by the number of tourist destinations spread across two divisions (12) sub-districts in the West Bandung Regency (KBB) area, currently the total number of tourist destinations in the KBB area is forty-one destinations. However, based on data from the West Java Regional Opinion Agency, in 2021 there was a decrease in the number of tourists by 44%, this cannot be ignored considering the large potential for regional income from natural tourism in the KBB region. Through this research, the author aims to analyze the utilization of search engine optimization, social media marketing as an effort to increase tourist interest in the West Bandung Regency (KBB) area which ultimately has an impact on customer live value for the tourism sector. The respondents in this study were 150 people who live in Bandung and Jabodetabek. The results of this study indicate that there is a significant influence of the application of SMM and SEO on the formation of brand knowledge and indirectly has an impact on interest in traveling to Sarae Hills tourist area, West Bandung Regency, precisely has a significant impact on preferential and exploratory interest. However, the interactivity indicator in the SMM variable has a fairly low influence, this is because the information conveyed through Sarae Hills social media content is considered informative enough. Furthermore, in the SEO variable, organic search engine optimization is still a solution, considering the impact of organic search optimization has a long-term impact on the formation of company value.]]>
<![CDATA[PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI EFEKTIF DAN PENGAMBILAN KEPUTUSAN TERHADAP KINERJA KARYAWAN PT WIWA COMPANY DI KOTA SOLO ]]>
<![CDATA[Wiwa, Riga Asa]]>;
<![CDATA[Syaflan, Meidi]]>;
<![CDATA[Ambarwati, Lilik]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20672
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui bagaimana gaya kepemimpinan, komunikasi efektif, dan pengambilan keputusan secara parsial mempengaruhi kinerja pekerja. Hal ini juga berupaya untuk memastikan bagaimana faktor-faktor ini berhubungan dengan kinerja pekerja jika digabungkan. Memanfaatkan penelitian deskriptif adalah metodologi penelitiannya. Masing-masing dari 45 karyawan PT. Perusahaan Wiwa yang dijadikan objek penelitian dalam penelitian ini yang meliputi seluruh karyawan perusahaan tersebut. Sebagai bagian dari penelitian ini, kuesioner digunakan untuk mengumpulkan data. Metode analisis regresi berganda diterapkan dalam penelitian ini. Temuan dari penelitian ini menunjukkan bahwa gaya seorang pemimpin tidak berpengaruh secara signifikan dan positif terhadap kinerja tenaga kerjanya. Dampak komunikasi yang efisien terhadap kinerja pekerja bersifat positif dan substansial. Tindakan pengambilan keputusan mempunyai dampak yang penting dan menguntungkan terhadap kinerja karyawan. Gaya seorang pemimpin, komunikasi yang baik, dan pengambilan keputusan secara bersamaan semuanya berdampak positif dan signifikan terhadap kinerja anggota timnya. The aim of this research is to find out how leadership style, effective communication and decision making partially influence worker performance. It also seeks to ascertain how these factors relate to worker performance when combined. Utilizing descriptive research is the research methodology. Each of the 45 employees of PT. The Wiwa company which was used as the research object in this study included all employees of the company. As part of this research, questionnaires were used to collect data. The multiple regression analysis method was applied in this research. The findings of this research indicate that a leader's style does not have a significant and positive effect on the performance of his workforce. The impact of efficient communication on employee performance is positive and substantial. Decision-making actions have an important and beneficial impact on employee performance. A leader's style, good communication, and simultaneous decision making all have a positive and significant impact on the performance of their team members.]]>
<![CDATA[PENGARUH PERSEPSI KEAMANAN, KETERSEDIAAN FITUR, NORMA SUBJEKTIF TERHADAP LOYALITAS MELALUI KEPUTUSAN PENGGUNAAN MOBILE BANKING ]]>
<![CDATA[Agung Nugroho Lutfi Imam Fahrudi]]>;
<![CDATA[Anni Rahimah]]>;
<![CDATA[Wahyuningtiyas, Nanik]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20677
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking melalui keputusan penggunaan. Studi ini menggunakan metode survei daring untuk mengumpulkan data dari pengguna aplikasi mobile bangking yang beragam. SEM analisis digunakan untuk menguji pengaruh dengan menggunakan Smart-PLS sebagai alat analisisnya. Hasil penelitian ini menunjukkan bahwa persepsi keamanan dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking dan ketersediaan fitur tidak berpengaruh signifikan terhadap keputusan penggunaan. Variabel yang berpengaruh langsung terhadap loyalitas adalah variabel persepsi keamanan sedangkan norma subjectif dan ketersediaan fitur tidak berpengaruh signifikan terhadap loyalitas pengguna mobile banking. Persepsi keamanan, ketersediaan fitur dan norma subjektif tidak berpengaruh signifikan terhadap loyalitas melalui keputusan penggunaan. This research aims to analyze the influence of security perceptions, feature availability and subjective norms which have a significant partial effect on the decision to use mobile banking. Perceived security, feature availability and subjective norms have a significant effect on partial loyalty in using mobile banking. Perceptions of security, feature availability and subjective norms have a significant influence on loyalty in using mobile banking through usage decisions. This study uses an online survey method to collect data from various mobile banking application users. SEM analysis is used to test the effect using Smart-PLS as an analysis tool. The results of this research indicate that perceived security and subjective norms have a significant influence on the decision to use mobile banking and feature availability does not have a significant influence on the decision to use. The variable that has a direct effect on loyalty is the perceived security variable, while subjective norms and feature availability do not have a significant effect on the loyalty of mobile banking users. Perceived security, feature availability and subjective norms do not have a significant effect on loyalty through usage decisions.]]>
<![CDATA[PENGARUH E-SERVICE QUALITY DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE ]]>
<![CDATA[Taufikur Rahman]]>;
<![CDATA[Rena Feri Wijayanti]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20558
<![CDATA[ Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh E-service quality dan price discount terhadap keputusan pembelian di marketplace Shopee. Data penelitian ini diperoleh dari 100 responden yang merupakan konsumen generasi Z di Kabupaten Sumenep. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria responden pernah melakukan pembelian di Shopee, pernah mendapat diskon, dan pernah menghubungi customer service. Penelitian ini dilakukan dengan menyebarluaskan kuesioner secara online melalui Google Forms dan data diolah dengan SPSS. Hasil penelitian ini menunjukkan E-service quality dan price discount memiliki pengaruh yang signifikan terhadap keputusan pembelian di marketplace Shopee baik secara parsial maupun simultan. This research aims to test and analyze the influence of E-service quality and price discount on purchasing decisions in the Shopee marketplace. The data for this study was collected from 100 respondents who are Generation Z consumers in Sumenep Regency. The sampling technique used was purposive sampling with the criteria that respondents have made purchases on Shopee, received discounts, and contacted customer service. The research was conducted by distributing an online questionnaire through Google Forms, and thedata were processed using SPSS. The results of this study indicate that E-service quality and price discount have a significant influence on purchasing decisions in the Shopee marketplace, both partially and simultaneously. ]]>
<![CDATA[PENGARUH PELATIHAN DAN PENILAIAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI BADAN PUSAT STATISTIK LABUHANBATU ]]>
<![CDATA[Nafis, Fadly Abdillah]]>;
<![CDATA[Syafina, Laylan]]>;
<![CDATA[Ikhsan Harahap, Muhammad]]>
<![CDATA[ Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023) ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Islam Malang ]]>
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DOI: 10.33474/jimmu.v8i2.20757
<![CDATA[Di era globalisasi, perusahaan perlu beroperasi dengan baik. Karyawan juga memerlukan tinjauan kinerja untuk menetapkan harapan untuk perilaku di masa depan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pelatihan dan penilaian kerja terhadap Produktivitas Kerja Pegawai Badan Pusat Statistik (BPS) Labuhanbatu. Metode yang digunakan dalam penelitian ini menggunakan pendekatan mix method ataupun penelitian yang menggunakan dua pendekatan yaitu kuantitatif dan dilanjutkan dengan penelitian kualitatif untuk memperjelas hasil penelitian. Dalam penelitian kuantitatif sampel yang digunakan adalah sebanyak 42 karyawan dari karyawan Pegawai Badan Pusat Statistik (BPS) dan dalam penelitian kualitatif objek penelitiannya adalah kepala Badan Pusat Statistik (BPS) Labuhanbatu sebagai informan 1 menggunakan analisis wawancara model analisis interaktif. Hasil penelitian ini menunjukkan bahwa Faktor pelatihan, secara parsial tidak memiliki pengaruh terhadap produktivitas kerja pegawai Badan Pusat Statistik (BPS) Labuhanbatu. Dengan hasil thitung<ttabel (0,929 In the era of globalization, the company needs to operate well. Employees also need performance reviews to set expectations for future behavior. The aim of this research is to determine the effect of training and work assessment on the work productivity of Labuhanbatu Central Statistics Agency (BPS) employees. The method used in this research uses a mix method approach or research that uses two approaches, namely quantitative and followed by qualitative research to clarify the research results. In quantitative research, the sample used was 42 employees of the Central Statistics Agency (BPS) and in qualitative research the research object was the Head of the Central Statistics Agency (BPS) Labuhanbatu as informant 1 using interview analysis using an interactive analysis model. The results of this research indicate that the training factor partially has no influence on the work productivity of Labuhanbatu Central Statistics Agency (BPS) employees. With the results tcount<ttable (0.929<1.681). Partial work assessment variables have a significant influence on the work productivity of Labuhanbatu Central Statistics Agency (BPS) employees. Based on the results of the t test where tcount > ttable (8.165 > 1.681). The training and work assessment variables simultaneously (together) have a significant influence on the work productivity of Labuhanbatu Central Statistics Agency (BPS) employees based on the F test, where Fcount > Ftable (47.820 > 2.83). ]]>
