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Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi

ekuilibrium
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Published by Universitas Muhammadiyah Ponorogo

ISSN : 1858165X EISSN : 25287672 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi is a journal published by the Economic Faculty, Universitas Muhammadiyah Ponorogo (Unmuh Ponorogo) in collaboration with Universitas Muhammadiyah Ponorogo Research and Community Service. Published twice a year (March and September), contains six to ten articles and receive articles in the field of economic and business review studies with research methodologies that meet the standards set for publication. Manuscript articles can come from researchers, academics, practitioners, and other economic observers who are interested in research in the field of economics.

Arjuna Subject : -

Articles 221 Documents

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Understanding Management Marketing in Digitalization and Automation Times Rudianto Rudianto; Misrofingah Misrofingah; Diansanto Prayoga; Juliana Juliana; Saipul Al Sukri; Kok Shiong Pong
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to digital, namely by optimizing internet searches that are based on marketing objectives, all marketing content and all information related to trading electronics became the main discussion to get an understanding of marketing management governance in the era of all-technology. We then studied the electronic data search method carefully and concluded that the point was that we got the findings as an answer to this royal question reported qualitatively. Based on the data exposure and discussion, we can inform the audience that today's business managers must understand how to influence consumers to win marketing by minimizing marketing costs so that companies get profits and their business continuity. Thus, it is hoped that this study will obtain results helpful in developing business marketing science in the digital era compared to traditional marketing techniques.

Evaluation of the Success of the Digital Marketing Implementation of the Reyog Ponorogo Equipment with the Wijayanto Information's System Success Model Approach and Millennial Culture as a Moderating Variable Heri Wijayanto; Alip Sugianto; Ekapti Wahjuni Djuwitaningsih
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

This study aims to evaluate the success of the Ponorogo reyog digital marketing system using the Wijayanto Information System success model approach, and the value of millennial culture as a moderating variable. The method used is a quantitative research approach, with a sample of 250 respondents, namely users at start-up reyogku.com and ukmreyog.solution17.com. data analysis using SEM. The results showed that product quality had an effect on use, use had an effect on benefits, and millennial cultural values moderated the quasi, influence of product quality on digital marketing use of Reyog Ponorogo devices. recommendations from the results of this study are the need for digital literacy for reyog Ponorogo craftsmen so that they are able to do marketing through digital marketing, millennial culture in trading products that have historical or cultural values has an important role, so it is necessary to instill cultural values in the millennial generation through digital media.

Sociopreneurship and Philanthropy during Pandemic COVID-19: A Matchmaker Idea Dwi Prasetyani; Amelia Choya Tia Rosalia; Rizky Nur Ayuningtyas Putri
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

The current economic situation is dire because of the Covid-19 pandemic, which has increased unemployment, reduced income, and reduced people's well-being. Many social issues become homework that necessitates real-world solutions. The 1.12 million increases in the number of poor people in 2021 is a clear indication of the need for steps to address social needs that are not being met by the private sector or the government. This study aims to conduct a literature review on the concept of sociopreneurship in general, as well as to investigate the role of sociopreneurship and Philanthropy in mitigating the effects of the Pandemic's economic downturn. Sociopreneurship, which places priority on social advantages without compromise on material gains and philanthropy, has more positive impacts than if the two were to take place separately. The findings show that sociopreneurship is a type of entrepreneurial initiative that can be developed with the primary goal of assisting the community, and that philanthropy plays an important role in supplementing government programs by providing community contributions and solidarity aimed at reviving economic activity.

Analysis of the Impact of Tourism on Economic Growth of Gunung Kidul District Catarina Wahyu Dyah; Endang Mulyani; Afriyanti Afriyanti; Hadi Cahyono
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Tourism is one sector that affects economic growth. High economic growth is expected to provide a trickle-down effect on the development process in an area through the expansion of job opportunities, increasing the income level of the community so that it can ultimately reduce the poverty level. This research uses Mixed Method Research. The reason the researcher chooses this method is because using quantitative and qualitative approaches simultaneously (combined) can provide a better understanding of the research problem than being used separately. The results showed that tourist visits and the number of restaurants partially had no significant effect on the economic growth of Gunung Kidul Regency. This is influenced by the time series data used are still in the short term, the number of tourist objects partially has a positive and significant effect on economic growth in Gunung Kidul Regency.

Optimum Government Size and Economic Growth in Indonesia: ARDL Model Approach Khubbi Abdillah
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp37-47

This study aims to determine the optimal government spending by analyzing the long-term and short-term relationship between government size and economic growth in Indonesia. The method used in this study is the ARDL model with secondary data from the World Development Indicators in 1966-2021. The results of the analysis show that initially government size has a significant positive effect on economic growth in the short run. But, in the long term, when the government size variable is in the form of a quadratic to determine a non-linear relationship, it shows a negative relationship to economic growth with a safe limit expenditure of 57.9% of national income. This study is in accordance with the Armey curve hypothesis. The policy recommendation in this study proposes that the government needs to control the amount of the budget so that its expenditure does not exceed the threshold.

How does the PEN Program Affect the Sustainability of MSMEs: A Case Study in Bantul Nur Andriyani; Huda Kurnia Maulana; Annisa Nur Salam; Frisca Marta Utami; Alivia Nabila Kinasih; Syarif Ardiansyah; Iskandar Iskandar
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp110-119

The Indonesian economy has faced a pandemic for the last two years. The Covid-19 pandemic is the starting point for implementing digital technology for MSMEs. MSMEs and the government maintain the sustainability of MSMEs, which are one of the pillars of the economy. This study aims to analyze the impact of digital technology implementation, human capital and PEN program in maintaining business sustainability directly or through competitive advantage. The object of research is culinary MSMEs in Bantul Yogyakarta Regency. SEM PLS is employed to estimate the primary data by using WARPS PLS 6.0 application. The results revealed that digital technology variables could directly affect business sustainability. Meanwhile, human capital and the PEN program affect business sustainability through competitive advantage. The results suggest government extend the fiscal stimulus.

The Contribution of Tourism Sector to Locally Generated Revenue in Indonesia’s Top Priority Tourist Destination Najwa Khairina; Leni Anggraeni
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp48-61

This research is aimed to analyze the association between tourist expenditure, labor force in accommodation sector and room occupancy rate with locally generated revenue (PAD) in five province of top priority tourist destination in Indonesia (North Sumatera, Central Java, West and East Nusa Tenggara and North Sulawesi). We use data of tourism statistics from Statistics Bureau and Ministry of Creative Economy. By applying random effect panel data analysis, we found that all variables are significantly associated with PAD. Our empirical estimates shows that a one percent increase of labor force in accommodation sector is associated with 0.0075% increase in PAD, one percent increase of room occupancy rate associated with 2.85% increase in PAD while one percent increase of tourist expenditure is associated with 0.257% increase in PAD. The individual effect estimates show higher impact in Central Java and North Sumatera compared to West and East Nusa Tenggara and North Sulawesi and thus further confirming our presumption that there are some disparities between tourism spots in West and Eastern part of Indonesia.

SMEs Performance and Halal Food Supply Chain Ayuk Setiyawan; Muzakar Isa; M. Farid Wajdi
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp62-71

The food and beverage business has a strategic role in the economy and food security, where 90% of national food products are provided by SMEs. SMEs also control 99.9% of the industrial market, absorb 97% of the national workforce and contribute 60% to GDP. On the other hand, food and beverage SMEs have the lowest resistance to the COVID-19 pandemic, so efforts need to be made to strengthen organizational resilience to the uncertainty of the business environment. This study aims to describe the food and beverage business supply chain, analyze the level of business efficiency and analyze the key variables of the performance of food and beverage SMEs in Surakarta City after the covid-19 pandemic. This research uses supply chain analysis, efficiency analysis and structural analysis. Supply chain analysis uses descriptive qualitative analysis. Efficiency analysis uses a non-parametric approach whose defeat uses DEAP. Analysis of determining the key variables of SME performance using structural analysis. The study used 20 variables to be processed into key variables for the performance of SMEs. The research involves academia, business, government, and the community (ABGC) in FGDs to obtain a comprehensive study. Data analysis using structural analysis using MICMAC.The results of the study explain that the performance of food and beverage SMEs was influenced by the product supply chain, there are still many food and beverage businesses that have not yet reached the level of efficiency, either in resource allocation or in achieving output. The results also explain 5 key variables out of 20 variables that are used to determine the main variables that have a high influence in supporting business performance, namely achievement-oriented, effective marketing, optimism, market understanding, and risk management.

Sustainable Business Development Via Applying an Online Business Model for Gaining Benefit in Economics, Education, and Social Network Rochmat Aldy Purnomo; Oksana Malynka; Adi Prananto
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp1-10

Regional development includes infrastructure and information technology. Infrastructure, Information and Communication Technology (ICT) is worse in rural areas and small towns in Indonesia. One of such areas is the village of Menowo located in Magelang, Central Java Province, Indonesia. The purpose of this research is to study a contemporary phenomenon of the Blogger Village within its real-life content. In this research, a case study is described: a young man who was born in the village has started an “online business community”. Now, people call the Village Menowo “The Blogger Village”. Since 2014, more than 50 people in the Blogger Village have got their own revenue accounts for hundreds of thousands of U.S. dollars per month. The Blogger Community has contributed to reducing unemployment in the village. The study has found that the Blogger Community can provide additional income for Magelang SMEs. Magelang SMEs can use the profit margin of their businesses to update hardware and software including Internet information sources from anywhere. The study provides new information related to the regional development, local development, and complement economic empirical studies of a research that has been done before. The applied research is beneficial for the Government of Magelang to determine and develop policies of the regional economic development of Magelang and to establish appropriate programs and activities for developing the economy of the area. The research will also help eliminate the overlap among the existing rules both at central and local levels, as well as among sectors and agencies.

The Effect of Enviromental Uncertainty and Tax Avoidance: The Role of Managerial Ability in Emerging Country Hanny Purnomo; Rizky Eriandani
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 18, No 1 (2023): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v18i1.2023.pp72-82

Taxes play an essential role in state funding. As something that is not profitable for the company, it usually encourages efforts to reduce taxes by doing a tax avoidance. This study aims to determine the effect of environmental uncertainty on tax avoidance and to determine the managerial ability to weaken the effect of environmental uncertainty on tax avoidance. This study using SPSS, 458 samples used in this study are manufacturing companies listed on the Indonesia Stock Exchange in the period 2016 – 2020. The results of this study indicate that environmental uncertainty affects tax avoidance and managerial ability strengthens the effect of environmental uncertainty on tax avoidance. The result may be due to the large influence of environmental uncertainty in the company so that the risks obtained are difficult for managers to overcome.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Rochmat Aldy Purnomo

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Phone -

Journal Mail Official ekuilibrium@umpo.ac.id

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Location Kab. ponorogo, Jawa timur INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rochmat Aldy Purnomo

Contact Email
purnomo@umpo.ac.id

Phone
-

Journal Mail Official
ekuilibrium@umpo.ac.id

Editorial Address
-

Location
Kab. ponorogo,

Jawa timur

INDONESIA