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Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi

ekuilibrium
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Published by Universitas Muhammadiyah Ponorogo

ISSN : 1858165X EISSN : 25287672 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi is a journal published by the Economic Faculty, Universitas Muhammadiyah Ponorogo (Unmuh Ponorogo) in collaboration with Universitas Muhammadiyah Ponorogo Research and Community Service. Published twice a year (March and September), contains six to ten articles and receive articles in the field of economic and business review studies with research methodologies that meet the standards set for publication. Manuscript articles can come from researchers, academics, practitioners, and other economic observers who are interested in research in the field of economics.

Arjuna Subject : -

Articles 221 Documents

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The Role of Electronic Worth of Mouth in Mediating TikTok Social Media Toward the Organizational Image of Universitas Muhammadiyah Ponorogo Eka Destriyanto Pristi A.; Fery Setiawan; Titis Purwaningrum
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

The use of social media as a new medium in marketing has been considered quite effective. The users obtain plenty of marketing benefits through social media. TikTok social media has been recently famous amidst the society. This social media with a short video has the advantages to draw the attention of the viewers. The use of social media in marketing creates comments in the form of E-WOM which enables it to impact the image of an organization or company. This research uses a quantitative research method, taking 100 members of the campus tour of Universitas Muhammadiyah Ponorogo in 2021 as the sample. The marketing strategy using social media is executed by the technical implementation unit of the new student admissions of Universitas Muhammadiyah Ponorogo by creating a short video uploaded in its Instagram account. The organizational image becomes a dependent variable of this research which will be tested by the use of TikTok as an independent variable and E-WOM as a mediator variable. The result of this research shows that E-WOM has a positive influence in mediating the impact of TikTok use toward the organizational image of Universitas Muhammadiyah Ponorogo.

Poverty Rates and the Factors Influencing Poverty Alleviation: A Case Study in the Province of West Kalimantan, Indonesia Akhmad Yani; Restiatun Restiatun; Romi Suradi
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

There is a trend of decreasing the poverty rate in Indonesia. But in the Province of West Kalimantan, there are still five districts with poverty rates that are above the average national rate, namely Melawi, Landak, Ketapang, Sintang, and North Kayong districts. The purpose of this study is to estimate the relationship between government transfers which are proxied by the amount of GAT (General Allocation Transfer) Funds, economic growth, and the quality of human resources in terms of education and health which are proxied by the average years of schooling and public-health insurance membership. Once these factors can be identified, it is hoped that the government will find it easier to reduce poverty levels. Based on Nested Test, model that passes the goodness of fit test is The Common Effect model so this model is used in estimating and interpreting in this research. It shows that there is no difference in the behavior of the research variables, either between time or between individuals. The findings of this study that the economic growth variable is not significant in reducing the poverty level, the variable of literacy level have a significantly negative effect on the poverty level, the variable of public-health insurance membership has significantly positive on the poverty level, and the central government transfer variable proxied by GAT has significantly positive effect significant to the poverty level.

Does Gender Inequality Lead to Income Inequality? Evidence from Indonesia Lilis Siti Badriah; Istiqomah Istiqomah
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

The study purpose is to analyze the effect of gender inequality in education, health, and labor force participation on income inequality in Indonesia. Data from 33 provinces in Indonesia during 2011-2018 were analyzed with panel data regression. The results show that gender inequality in education and labor force participation has a negative and significant effect on income inequality. However, gender inequality in life expectancy does not affect income inequality. The implications are the government should provide free education in poor regions such as by providing a larger allocation of scholarship funds and create employment programs to reduce education as well as income inequality, government. In this case,the government can expand community empowerment programs accompanied by intensive and sustainable assistance and private sector should open the widest possible job opportunities without gender discrimination. This research contributes to development economics, particularly regarding the problem of gender inequality and income inequality where it is found that income inequality is influenced by the occurrence of gender inequality both in terms of education and work participation. Previous studies have examined the relationship between gender inequality and economic growth, while this study analyzes the relationship between gender inequality and income inequality based on provincial data in Indonesia. Apart from gender inequality, this study also analyzes two control variables: government capital expenditure and income per capita.

Household Saving Behavior on Formal Financial Institutions in Urban and Rural Areas Muhammad Maftuhin; Deni Kusumawardani
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

This research aimed to examine the household saving behavior on formal financial institutions in urban and rural areas. The data sources of this research from the Central Bureau of Statistics (BPS), namely the 2018 Indonesia national socio-economic survey (SUSENAS) and the 2018 Indonesia village potential survey (PODES).The research sampleswere 126 539 households in urban and 168 562 households in rural spread over 34 provinces in Indonesia. The analytical method used logistic regression to determine the household behavior in the savings ownership in a formal bank institution.Several factors that affect savings ownership included socio-demographic and institutional factors. The estimation results showed that all socio-demographic factors affected savings ownership in urban, while institutional factors, namely government bank and private banks did not have a significant effect. Otherwise, institutional factors had a significant effect on savings ownership in rural, while socio-demographic factors (house ownership) did not havea significant effect. The findings were very important to improve saving behavior and provide alternative policies related to banking infrastructure development in Indonesia.

Designing MSMEs Strategies to Survive in the New Normal Era with a SWOT-TOPSIS Approach Masayu Rosyidah
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

The COVID-19 pandemic has had a significant impact on various sectors such as the healthcare system, tourism, trade, industry and economy sector especially on the economic activities of MSMEs. MSMEs are very vulnerable to being affected by business disruptions, because they are indirectly related to sectors affected by the pandemic such as the tourism sector, transportation to the culinary industry.However, in this COVID-19 pandemic, MSMEs lack of resilience and flexibility due to several things, such as the low level of digitalization, difficulties in accessing technology and a lack of understanding strategies to survive in business.So to overcome this challenge, MSMEs need to make accurate plans and strategies, so that companies can find out their strengths and weaknesses as well as opportunities and threats.SWOT analysis is used to obtain information derived from the analysis of the company's internal and external environmental situations.This analysis is needed to help develop MSMEs in recognizing their strengths and weaknesses as well as taking advantage of every existing opportunity and avoiding or minimizing threats in market competition.This research uses SWOT and TOPSIS analysis methods. SWOT analysis begins by weighting and ranking internal factors and external factors of MSMEs. The TOPSIS method is used to sort priorities from alternatives to the selected strategy.The results show that alternative strategies that can be applied are to create innovative new products, expand sales areas, increase promotions, turn business processes digital by using existing online platforms and expanding sales areas.

Creative Economic Subsector Mapping in Central Bangka District and its Resistance in the Covid-19 Pandemic I Gede Wyana Lokantara; Dessy Mayasari; Farisa Maulinam Amo
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 1 (2022): March
Publisher : Universitas Muhammadiyah Ponorogo

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The Covid-19 pandemic has harmed the sustainability of economic activities in Indonesia. Central Bangka Regency, the Covid-19 pandemic, has also harmed business actors. The purpose of this study was to analyze the mapping of the creative economy sub-sector in Central Bangka Regency and its survival during the Covid-19 pandemic. This study uses a mixed-method analysis approach. Quantitatively, this analysis uses linear regression analysis to identify the influence of government policies on the survival of creative economy businesses during the pandemic. Qualitative analysis is carried out by identifying data on the distribution of the creative economy that still persists during the pandemic and the factors that influence it both internally and externally using the Quantitative Strategic Planning Matrix (QSPM). The results of the analysis obtained are the weighted IFE value of 2.350 and the weighted EFE value of 2.756 which can be plotted in the Internal-External matrix. This shows that the creative economy business in Central Bangka Regency is currently in a period of growth because it previously experienced a reduction in production and distribution during the Covid-19 Pandemic. Meanwhile, based on the results of the QSPM analysis, the main strategy that must be carried out during this pandemic is to strengthen promotions using the digital marketing concept. Meanwhile, based on the results of linear regression analysis, it was found that there was a positive relationship between the survival of the creative economy business during the pandemic and the creative economy management program in the Central Bangka Regency.

Social Media Networking and Knowledge Sharing in Increasing Innovation and MSME’s Growth: Based on the Theory of Communication Visibility Lyna Latifah; Nurdian Susilowati; Muhammad Noor Ardiansah; Tusyanah Tusyanah; Muhammad Syukri Abdullah
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

The purpose of this study is to examine the direct effect of social media networking, knowledge sharing, and innovation on MSME's growth. This study also examines the role of knowledge sharing and innovation in mediating the influence of social media networking on the MSME’s growth. This research is survey research. Respondents are MSMEs from young entrepreneurs assisted by universities. Respondents who participated in this study were 467 people, but only 421 could be used. Data analysis techniques in this study using PLS-SEM. The results show that social media networking, knowledge sharing, and innovation affect MSME's growth. Knowledge sharing and innovation play a part in mediating the influence of social media networking on MSME’s growth. This study examines the role of knowledge sharing and innovation in mediating social media networking on MSME’s growth.

Stakeholders Approach in Halal Tourism Development Strategy: A Case Study in Ponorogo District Muhammad Ridlo Zarkasyi; Dhika Amalia Kurniawan; Fajar Surya Ari Anggara
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

The contribution of Muslim-friendly tourist sector, or halal tourism, towards the growth of economy have been significantly increasing for the past five years. Indonesia occupies the top five of outbound Muslim Travel Countries. This country has natural resources and cultures that are related to Islamic world thus it is ready to turn into halal tourism destination. However, there is still a gap in understanding of halal tourism that some parties deny to carry halal tourism theme in various province nor areas in Indonesia. Hence, there is no good awareness of halal tourism in Indonesian society. Therefore, a strategy to develop halal tourism in Indonesia is enormously needed. This study aims to arrange a strategy in halal tourism development using stakeholder approach. This was a descriptive qualitative study that the data collection technique used primary data through focus group discussion with 30 speakers consisting of stakeholders; government, Department of Tourism and Culture, academicians, media, tourism business sector, and the societies. The results showed that Governments need to have clear concepts, indicators, and rule related to halal tourism. They also needed to build awareness to the relevant stakeholders of halal tourism concept. It was then followed by the tourism business sector that needed to get empowerment in a sustainable program to inform them about halal tourism concept. To academician, they could participate in researches about various strategies to develop halal tourism and collaborate in training, mentoring, and monitoring the implementation of halal tourism by tourism business sector and other stakeholders. The tourists also required to get education related to the importance of halal tourism thus they could promote, give testimonial experience about halal travel, appreciate the halal tourism, and went viral for it. Moreover, the societies needed to be empowered in increasing the tourism potentials around them, as well as given opportunities to collaborate with tourism business sector, and synergize with the other stakeholders. As for the media or press, they needed to be more active in promoting, giving information related to the existence of halal tourism in Ponorogo district since the help of the media brought positive impacts to gain the attentions of not only local travelers but also overseas tourists to visit Ponorogo tourism objects.

Credit Guarantee the National Economic Recovery Program (PEN) for MSMEs: A Case Study of MSMEs for Bank Pembangunan Daerah DIY Muhammad Safar Nasir; Mahrus Lutfi A.K.; Nur Andriyani; Ana Rahamawati Wibowo; Yolanda Oktaviani
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

In recent months the world has been shocked by a deadly virus, namely Coronavirus Disease 2019 or better known as the COVID-19 virus, which causes a health crisis and an economic crisis. National Economic Recovery or PEN is one of the policies to improve the country's economic conditions due to the COVID-19 pandemic which has a systemic impact. The impact affects almost all sectors, including the Micro, Small and Medium Enterprises sector. This study aims to analyze credit guarantees on MSME income in Daerah Istimewa Yogyakarta (DIY). This study uses a qualitative descriptive method, with UMKM recipients of PEN program assistance through Bank BPD DIY as respondents. The collection technique was through interviews and questionnaires with a total sample of 30 respondents and selected based on the purposive sampling method. The rate of return and the questionnaire that can be processed is 100%. From the results of interviews that have been carried out, it was concluded that in general new working capital credit guarantees help entrepreneurs in recovering MSME businesses due to being affected by COVID-19. The results of this study are in accordance with the Government's target that the assistance in credit guarantees helps micro-enterprises to increase their business income.

The Role of Stakeholders in Sustainable Tourism using Mactor Analysis: Evidence from Kragilan's Top Selfie, Magelang, Indonesia Evi Gravitiani; Ika Alicia Sasanti; Rebbeca Cindy Sartika; Malik Cahyadin
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Sustainable tourism development has to pay attention to social, economic, and environmental factors, which is essential in supporting the Sustainable Development Goals (SDGs). The key actors' involvement in tourism development determines its success. This study aims to analyze the strength and convergence between stakeholders or actors who play a role and are involved in the development of Top-Selfie in Kragilan, Magelang, Indonesia, especially from the strategic issues of Increasing Income, Expanding Employment, Increasing Tourists, Poverty Reduction, and Maintaining Local Wisdom, Infrastructure Development, and Pine Forest Conservation. In-depth interviews were conducted with seven important actors, namely (1) The Youth, Sports, and Tourism Office, and (2) the Mount. Merbabu National Park, (3) the village government, (4) the Tourism Awareness Group, (5) Visitors, (6) Local Communities, and (7) Business Actors. The result is the Youth, Sports, and Tourism Offices, Mount. Merbabu National Park and tourism awareness groups are the main actors in developing sustainable tourism in Kragilan's Top Selfie.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Rochmat Aldy Purnomo

Contact Email purnomo@umpo.ac.id

Phone -

Journal Mail Official ekuilibrium@umpo.ac.id

Editorial Address -

Location Kab. ponorogo, Jawa timur INDONESIA

Abstract

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Contact Name
Rochmat Aldy Purnomo

Contact Email
purnomo@umpo.ac.id

Phone
-

Journal Mail Official
ekuilibrium@umpo.ac.id

Editorial Address
-

Location
Kab. ponorogo,

Jawa timur

INDONESIA