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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
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Articles 10 Documents
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Search results for , issue "Vol. 7 No. 1 (2023): DESEMBER" : 10 Documents clear
PENGGUNAAN LINE SEBAGAI MEDIA KOMUNIKASI ORGANISASI: (Studi Kualitatif Deskriptif Media Sosial LINE Pada BEMP Ilmu Komuniikasi UNJ Periode 2021/2022) Putri, Amanda Kanary; Putri, K.Y.S
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.2817

Abstract

LINE is a new media that belongs to the category of social media that functions as an instant message sender and more if it is used as a medium to communicate. LINE is considered quite effective in interacting between members and has a high level because it is equipped with features that make it easier for users to use it. The problem that must be investigated is how to use the LINE application in organizational communication at BEMP ILMU KOMUNIKASI UNJ Periode 2021/2022. The purpose of this study is to find out and describe the level of effectiveness of using LINE social media as a medium for exchanging messages and interactions between members of BEMP ILMU KOMUNIKASI UNJ Periode 2021/2022. The that authors used is a descriptive qualitative method with a sampling technique is purposive sampling which is a sampling technique by adding certain criteria including being active in the organization (BEMP ILMU KOMUNIKASI UNJ Periode 2021/2022), using the LINE application as an organizational communication medium, and actively exchanging messages. in online activities in organizations. The result of this study is that LINE media communication is much more effective, open, and convenient because there is no response that allows implementing and high spontaneity like when direct communication. LINE can cut distances, time, and also achieve the satisfaction of communication in organization.
Kualitas KUALITAS TANGGUNG JAWAB LAYANAN INDIHOME DALAM KELUHAN PELANGGAN Safitri, Safira Dwinawati
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3018

Abstract

The quality of responsibility has a role that cannot be separated from the desire of every company that wants all consumers to feel satisfaction with the products and services that have been sold. Therefore, the implementation of the testing process and also re-checking in order to realize the best product quality so that it has the best quality from other providers and is suitable for use. It takes responsibility from PT. Telkom is improving the quality of internet services to be able to always satisfy customers and provide a positive response as quickly as possible so that customers do not wait too long. This research method uses qualitative research with a descriptive method. In handling company cases and maintaining the company's reputation from PT. TELKOM, the company has various ways to make its customers always loyal to using IndiHome.
Jurnal Metode Penelitian Komunikasi Kualitatif: ANALISIS TEORI RETORIKA ARISTOTELES PADA PIDATO SOEKARNO DALAM MEMPERSUASI MASYARAKAT wilhelmina, daniella eklesia
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3040

Abstract

Jurnal ini membahas tentang teori retorika Aristoteles pada pidoto Seokarno dalam mempersuasi masyarakat. Tujuan dari penelitian ini adalah untuk lebih mengenal dan memahami teori retorika yang dikemukakan oleh Aristoteles serta menganalisa teori ini di dalam pidato Soekarno dalam mempersuasi masyarakat. Prinsip teori ini tercermin ke dalam 3 bagian yaitu Ethos,Pathos, Logos. Ethos adalah kredibilitas yang dimiliki oleh si pemimpin atau si pembicara. Sumber utama untuk kredibilitas dalam konteks ini adalah keahlian (kompetensi) yang dimiliki dan atau pengalaman yang telah diakui orang. Pathos adalah ekspoitasi dari emosi/perasaan fihak lain dengan memanfaatkan berbagai “modal” misalnya “personal branding” dan penampilan yang tepat dan menarik (seperti para selebriti dunia hiburan), kepiawaian berbicara dimuka publik, gerakan tubuh dan mimik muja, dan cara lain yang positif. Logos adalah adalah menggunakan “logika” yaitu argumentasi atau alasan yang berbobot dan bisa diterima oleh fihak lain. Teknik yang digunakan dalam pengumpulan data adalah tonton, simak, dan catat serta mencakup jenis penelitian, sumber data, teknik pengumpulan data, dan teknik analisis data. Dilihat dari jenis pendekatannya, maka penelitian ini disebut penelitian kualitatif dengan menggunakan teknik analisis isi (content analysis).
The Pengelolaan Isu Unilever Pada Kasus PHK Masal: Pengelolaan Isu Unilever Pada Kasus PHK Masal Meilina, Indah Meilina
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3041

Abstract

PT Unilever Indonesia, which received negative news regarding the issue of layoffs in Indonesia various media. As many as 161 workers were laid off at the Rungkut factory in Surabaya. Is known The layoffs carried out by PT Unilever Indonesia were due to the company being transforming business operations. For the sake of the sustainability of the company, the company manage the issue so that it does not become a crisis. The purpose of this writing is to know the issue management carried out by Unilever in cases of mass layoffs usingthe theory and concept of reputation from Doorley and Garcia. This writing is compiled by the method of observation of mass media and social media. The result of the research is that Unilever perform 2 steps in the management of issues. First, by giving feedback then publish in the mass media the news of the layoff and claim the information that's not true. Unilever said it was only making adjustments to certain units in the company. Second, the company carries out a series of communications open with trade unions through two bilateral meetings for all employees through communication, outreach, being connected with affected employees. The company also offers various incentives, training, and support for willingness affected employees to remain productive after completing their tenure at company. In the future and also during the process, the company remains committed to open all lines of communication with employees and their unions.Keywords: Mass Layoffs, Issue Management, Reputation, Unilever
KOMUNIKASI PEMASARAN PARIWISATA DI KABUPATEN LAHAT Santhi Zinaida, Rahma; Adinda Merlthon’s Poetri, Dhea
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3244

Abstract

Marketing communication is one of the factors that greatly affects the number of visitors to a website because it is a design how to attract visitors in various ways, so that visitors know and are interested in visiting the website. This study aims to find out how tourism marketing communication in Lahat districs is through the website www.panoramicoflahat.com. This study uses qualitative research methods with descriptive methods, data collection techniques using interviews and observations. The results of this study are, 1) Promotions carried out by the website www.panoramicoflahat.com, namely through social media Instagram and Facebook. As well as cooperating with various news media. However, the promotion is still not optimal. 2) The efforts of the website www.panoramicoflahat.com in presenting information to satisfy the curiosity of visitors, namely by choosing words that are easy to understand and determining interesting titles. 3) In addition to providing tourist information in Lahat districs, the website www.panoramicoflahat.com also provides services
Pesan Kampanye Public Relations #IndonesiaSiapSiaga Melalui Media Instagram Akun @dmcdompetdhuafa Apriansah, Harfan
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3287

Abstract

Tujuan penelitian ini adalah untuk menganalisis pesan kampanye public relation #IndonesiaSiapSiaga yang dilakukan oleh Disaster Management Center Dompet Dhuafa di media sosial Instagram. Penelitian ini menggunakan pendekatan kualitatif eksploratif dengan metode pengumpulan data melalui open-ended question sebagai bagian dari interview tertulis yang merupakan bagian dari wawancara kualitatif untuk mendapatkan pandangan dan opini dari partisipan yang independen sebagai data primer, kemudian ditambah dengan data berdasarkan pada hasil observasi dan dokumentasi. Analisis data yang digunakan adalah analisis tematik. Hasil dari penelitian ini adalah pesan kampanye public relation #IndonesiaSiapSiaga yang dilakukan oleh Disaster Management Center (DMC) Dompet Dhuafa melalui media sosial Instagram adalah pentingnya edukasi atau literasi mengenai kebencanaan alam, juga pesan yang disampaikan bertujuan untuk meningkatkan kepedulian terhadap sesama yang sedang terkena dampak bencana alam. Kampanye public relations #IndonesiaSiapSiaga yang dilakukan oleh Disaster Management Center (DMC) Dompet Dhuafa melalui media sosial Instagram sudah memenuhi indikator isi pesan kampanye yakni pertama adalah kredibilitas pesan menggunakan kedua aspek dalam kredibilitas yakni keseimbangan pesan dengan cara melakukan report the whole story, serta aspek kejujuran, kedua yakni relevansi pesan kampanye #IndonesiaSiapSiaga menggunakan kedua aspek dalam indikator relevansi yakni ketepatan waktu penyebaran pesan dan penggunaan tone atau nuansa pesan yang sesuai dengan isi pesan dan yang ketiga adalah pesan mudah dimengerti, Disaster Management Center Dompet Dhuafa menggunakan kedua aspek dalam indikator pesan mudah dimengerti yakni dimana pesan kampanye #IndonesiaSiapSiaga yang mudah dimengerti tidak lepas dari format pesan yang digunakan dan kelugasan penyampaian pesan. Kata kunci : Pesan Kampanye, Dmc-DD, #IndonesiaSiapSiaga, PublicRelations
PENERAPAN STRATEGI KOMUNIKASI PEMASARAN MELALUI CUSTOMER RELATIONSHIP MANAGEMENT DI HERCO DIGITAL INDONESIA ISTIGHFAROH, DINI
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3309

Abstract

In a company, customer loyalty has an important role. Business competition is getting tougher between institutions as a result of customers who are getting smarter, more price-conscious, and more approachable by products. As a result, a marketing communication strategy that focuses on efforts to maintain customer relationships is required. Customer Relationship Management is a marketing communication strategy that focuses on efforts to maintain customer relationships. To maintain customer relationships and meet customer needs, Herco Digital Indonesia employs a Customer Relationship Management strategy. The purpose of this research is to discover and explain how the implementation of Customer Relationship Management is carried out by Herco Digital Indonesia to create customer loyalty. This research uses a descriptive qualitative research method. This study was conducted at Herco Digital Indonesia, which is located at Ruko Mataram Plaza, Jl. MT. Haryono No. 427-429, Jagalan, Semarang City. Interviews, observation, and documentation were used to collect data. The data analysis used is a descriptive analysis in which the application of Customer Relationship Management is explained and described, and conclusions are drawn from the analysis. The findings of this study demonstrate how Herco Digital Indonesia implements a Customer Relationship Management strategy by utilizing Customer Relationship Management workings and the Customer Relationship Management process. Several points, however, have not been maximized in its implementation; these are the processes of collecting customer data and customer identification; discovering information about what customers want from the company; and developing and implementing the Customer Relationship Management program. Keywords: Customer Relationship Management; Customer loyalty; Marketing Communication
Peran Humas Rumah Sakit Unand Dalam Mengelola Opini Publik di Media Online lestari, yayuk
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.4033

Abstract

This study discusses how public opinion is about Unand Hospital and how is the role of Public Relations of Unand Hospital in managing public opinion in online media. This study uses the public sphere theory by Habermas and the public information model by Grunig and Hunt. The research method used in this study is descriptive qualitative with a positive post paradigm. Data collection techniques used are interviews, observation and documentation. The study results showed many negative and positive opinions emerged from an individual perspective due to interactions with Unand Hospital. Public Relations of Unand Hospital carried out various ways to manage negative public opinion, namely collaborating with local media to divert issues and providing clarification on an issue regarding Unand Hospital to taking three steps to managing public opinion, namely apologizing, verifying identity, providing related explanations complaints from patients to evaluate services to related polyclinics.
STRATEGI KREATIF PEMASARAN ZAAFER INDONESIA PADA MEDIA SOSIAL TIKTOK Hamdan, Al Hafizh Mubarak; Kurniawati, Dewi
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.5065

Abstract

Marketing communication in today's digital era is growing. With the existence of social media, it further accelerates the promotion path for a company. The emergence of the Tiktok application as a new media is one of the right choices to be used as promotional media, supported by the number of Tiktok users in Indonesia reaching 113 million until April 2023. Zaafer Indonesia uses the Tiktok application as a promotional medium, being unique when using soft selling methods in sales. The purpose of this study is to find out the content of @zaaferindonesia account content in carrying out marketing communication strategies through the Tiktok application. The research method used is qualitative with content analysis techniques used to analyze and understand symbolic messages in forms such as documents, articles, literary works, and others that include unstructured data. This research will be observed using content analysis, product placement and AISAS Model (Attention, Interest, Search, Action, Share) with qualitative descriptive methods. Visual observations on TikTok accounts @zaaferindonesia categorized based on the characteristics of the scene in which there is implicit marketing, lifestyle marketing, and emotional marketing in shaping the brand image of Zaafer Indonesia. This analysis aims to find out how Zaafer Indonesia's creative marketing strategy is in conveying the visual messages contained in the @zaaferindonesia tiktok account. Based on the results of content analysis, product placement and AISAS, it can be concluded that: 1) Zaafer Indonesia Indonesia uses the Tiktok Platform to gain awareness from young people; 2) Even though the product placement displayed is not formally stated, engagement on the @zaaferindonesia tiktok account is quite high; 3) The creative advertising strategy in the @zaaferindonesia tiktok account is conveyed using visual language; 4) Advertisements in the @zaaferindonesia tiktok account use an emotional approach, namely by offering grandeur, masculinity, elegance & beauty. Keywords: Communication, Marketing, Analysis, Content, Tiktok.
KOMEDI SATIRE PADA PODCAST “MUSUH MASYARAKAT”: (Studi Deskriptif Kualitatif Resepsi Generasi Z terhadap komedi satire Pada Podcast Musuh Masyarakat episode 109 : “Pejabat Tidak Perlu Ramah”) Illah, Atok; Febrianita, Roziana; Arviani, Heidy
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Musuh Masyarakat podcast is a comedy podcast accessible through application called NOICE. The type of comedy featured in featured in this podcast is satire comedy. Satire comedy is a form of humor that includes sarcasm directed toward a subject by representing its flaws or mistakes. Satire comedy is a means of conveying social criticism that is considered to minimize the occurrence of offense. Satire comedy in this podcast is intended to provide constructive criticism and facilitate beneficial discussion. However, satirical comedy employs figurative expression and contains irony that can be interpreted freely by the audience. This can lead to misunderstandings that may result in offense. The purpose of this study is to determine how Generation Z accept satire comedy on the episode 109 of Musuh Masyarakat podcast "Pejabat Tidak Perlu Ramah". The method used is descriptive qualitative. Data collection techniques used are in-depth interviews and documentation. This research uses Stuart Hall's Encoding-Decoding reception analysis model. The results show that the reception among informants varied, but there were no informants who completely rejected that satire comedy is a means of conveying social criticism that can minimize offense, provide constructive criticism, and provide a space for beneficial discussion. Factors of life experience, culture and religious beliefs influence the variety of meanings and acceptance of informants.

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