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Riduan Mas'ud
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Institut Agama Islam Negeri Surakarta, Indonesia Jln. Pandawa No. 1, Pucangan, Kartasura, Central Java, Indonesia, 57168
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Shirkah: Journal of Economics and Business
Published by Institut Agama Islam Negeri Surakarta
ISSN : 2504235     EISSN : 25034243     DOI : 10.22515/shirkah.v7i1.403
Core Subject : Economy,
Economics, Econometrics & Finance
Syirkah: Jurnal Ekonomi dan Bisnis adalah jurnal peer-review yang diterbitkan tiga kali setahun (April, Agustus, dan Desember) oleh Fakultas Ekonomi Islam dan Bisnis Institut Agama Islam Negeri (IAIN) Surakarta Jawa Tengah Indonesia bekerja sama dengan Perhimpunan Indonesia Ekonom Islam (lihat naskah MoU ). Jurnal ini dimaksudkan untuk menjadi platform diseminasi artikel yang melaporkan hasil penyelidikan ilmiah tentang Ekonomi dan Bisnis Islam. Jurnal ini memfokuskan pembahasannya pada bidang keuangan Islam, filantropi Islam, pemikiran ekonomi Islam, dan pemasaran Islam (lihat Fokus & Ruang Lingkup ).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 292 Documents
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Impact of Islamic Marketing Strategies on Firm Performance: Evidence from Jaiz Bank, Plc. Nigeria Mustapha, Ismaila Yusuf; AbdulQuadri, Abdulazeez Olamide
Shirkah: Journal of Economics and Business Vol. 10 No. 1 (2025)
Publisher : UIN Raden Mas Said

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v10i1.670

Abstract

The global business landscape has recently observed a notable increase in the adoption of specialized marketing strategies tailored to align with cultural, religious, and ethical principles. One prominent example of such a strategy is Islamic marketing, which caters to Muslim consumers' preferences and needs while upholding Islamic finance tenets. This study investigates the impact of Islamic marketing strategies on firm performance, focusing on Jaiz Bank, Nigeria's leading non-interest bank. Using a quantitative approach, this study analyzed secondary data from annual reports over a ten-year period (2012–2021) and apply linear regression to examine the relationship between Islamic marketing practices and key financial metrics: return on assets (ROA), dividend yields, and earnings per share (EPS). Results reveal a statistically significant impact of Islamic marketing on EPS, while its influence on dividend yields is limited, and its effect on ROA is not statistically significant. These findings suggest that while Islamic marketing strategies can enhance certain financial outcomes, they may require refinement or supplementation to drive comprehensive firm performance. This study contributes to the emerging field of Islamic marketing by offering empirical insights into its financial impacts, with implications for strategic development in Islamic financial institutions.
Revisiting the Nexus among Bank Specific Factors, Macroeconomic Factors, and Islamic Banking Performance: Three Measurement Models Razali, Razali; Haryono, Slamet; Abdou, Ousmane Salifou; Jailani, Munawar Rizki; Imamuddin, Imamuddin
Shirkah: Journal of Economics and Business Vol. 10 No. 1 (2025)
Publisher : UIN Raden Mas Said

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v10i1.748

Abstract

Much of the research on Islamic banking performance relies on conventional metrics rather than Islamic metrics, warranting further exploration. This study provides an empirical analysis of bank-specific and macroeconomic factors on Islamic banking performance from 2016 to 2024 using three measurement models. Monthly data were processed using the ARDL approach and revealed that capital adequacy influences Islamic banking performance in the short term, but has no effect in the long term. Liquidity has an effect only in the long term. Financing Outstanding has a negative effect in the short and long term, while diversification has an effect in the short term but no effect in the long term. Bank size affects performance in the short term, but not in the long term, while macroeconomic factors show an inconsistent relationship. In the IPR model, inflation and exchange rates have no impact in either the short or long term. However, in the ROA and NOM models, these factors affect the long term, but not the short term. This study suggests that banks need to pay attention to financing and exchange rate risks, including the implementation of a strong risk-management system.

Page 30 of 30 | Total Record : 292

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