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INDONESIA
Jurnal Common
Published by Universitas Komputer Indonesia
ISSN : 26549271     EISSN : 25806386     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2019): Common" : 8 Documents clear
PENGARUH PRODUCT PLACEMENT TERHADAP BRAND AWARENESS “MIE SEDAAP CUP” FILM “CINTA BRONTOSAURUS” DI KALANGAN REMAJA SURAKARTA Widayanti, Oktavia Wahyu
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1175.959 KB) | DOI: 10.34010/common.v3i2.1685

Abstract

Community decisions in selecting the brand supported from its brand awareness factors, public awareness of the brand is driven by the presence of a stimulus that is done by the manufacturer so as to make consumers interested in the product. The film was considered could be a container for the producers to give stimulus as well as market and introduce its products. Use product placement manufacturer to market a brand which is inserted in a piece of film. The intensity of exposure to product placement to the impressions of the audience considered may affect the level of brand awareness of a product, so that it can improve the image of a brand's products and, can directly improve the marketability of the product. The purpose of this research is to know the influence of exposure to product placement in the film against the brand awareness of a product. The research method used is the study of quantitative experiments. The population of this research was a teenager from among the students communication studies Muhammadiyah University of Surakarta. The results of the research with data correlation of cultivation theory suggests that there is a significant relationship between the influence of product placement with brand awareness. Keywords: Product Placement, Film, Brand Awareness.
Eco Learning Camp, Wisata Pendidikan Berbasis Lingkungan Hidup Susanti, Santi; Mulyani, Henny Sri
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.107 KB) | DOI: 10.34010/common.v3i2.2594

Abstract

Tulisan ini bertujuan untuk memaparkan upaya Eco Learning Camp dalam membangun kesadaran individu untuk peduli pada lingkungan hidup melalui pendidikan nilai berbasis lingkungan hidup. Upaya membangun kesadaran peduli lingkungan hdiup penting dilakukan, mengingat kondisi lingkungan hidup saat ini sudah menunjukkan penurunan kualitas yang cukup signifikan. Dampak yang paling dirasakan adalah perubahan suhu yang ekstrem dan pemanasan global. Banyak cara yang dapat dilakukan untuk menanamkan kesadaran tersebut. Salah satunya melalui jalur pendidikan nilai, yang ditempuh oleh Eco Learning Camp atau rumah belajar lingkungan hidup yang dikelola oleh Yayasan Sahabat Lingkungan Hidup. Melalui metode kualitatif deskriptif dengan pendekatan studi kasus, pengumpulan data dilakukan melalui wawancara dengan informan, observasi dan kajian literatur. Hasil penelitian menunjukkan, melalui serangkaian aktifitas yang dirancangnya, Eco Camp memberikan pengetahuan tentang lingkungan hidup dalam bentuk pendidikan informal praktis sehingga peserta merasakan langsung seperti apa kegiatan yang dilakukan. Kegiatan yang dilaksanakan antara lain pola hidup ekologis, permainan kelompok, membangun motivasi, bercocok tanam, serta aktifitas lainnya, yang dilakukan secara menyenangkan dengan bantuan pemandu. Simpulan dari penelitian ini adalah wisata pendidikan di Eco Camp berupa pendidikan nilai berbasiskan lingkungan hidup memberikan dampak secara kognitif, afeksi dan psikomotorik pada diri peserta, terutama anak-anak yang mengikuti pendidikan. Penanaman kebiasaan hidup ekologis, terinternalisasi dalam diri peserta termotivasi untuk melakukan aktifitas yang berkaitan dengan gaya hidup ekologis, seperti tidak membuang sampah sembarangan atau membawa air minum dalam botol minum sendiri ke sekolah daripada membawa air minum dalam kemasan.
PENGABAIAN KONSERVASI TERUMBU KARANG DALAM KURIKULUM SEKOLAH MENENGAH KEJURUAN PARIWISATA DI PANGANDARAN Agustin, Herlina; Hidayat, Dadang Rahmat; Supriadi, Dandi; Sirait, Rinda Aunillah
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.383 KB) | DOI: 10.34010/common.v3i2.2595

Abstract

Kesadaran tentang konservasi dan kegiatan ramah lingkungan perlu dipelajari secara komprehensif di semua tingkat pendidikan formal, terutama di sekolah menengah kejuruan yang terkait dengan industri pariwisata. Salah satu daerah potensial untuk mengembangkan pariwisata cerdas adalah Pangandaran, pantai populer di selatan Jawa Barat. Wilayah ini memiliki beberapa sekolah menengah kejuruan dengan program khusus dalam studi pariwisata. Sayangnya, pemerintah daerah Pangandaran tidak memiliki program khusus untuk menetapkan kurikulum yang memadai mengenai pengembangan pariwisata melalui pengembangan sumber daya manusianya. Penelitian ini melihat fenomena tersebut dengan melakukan studi kasus spesifik tentang konservasi terumbu karang di Pangandaran untuk menguraikan tentang tidak adanya konten spesifik tentang konservasi dalam kurikulum program pariwisata. Menerapkan studi kasus eksploratif yang dikembangkan oleh Robert K. Yin, penelitian ini mendistribusikan 37 kuesioner kepada siswa Sekolah Menengah Kejuruan Tunas Brilliant di Pangandaran, bersama dengan tinjauan dokumentasi tentang kebijakan yang dibuat oleh lembaga dan pemangku kepentingan terkait. Hasilnya menunjukkan bahwa orang-orang di Pangandaran, termasuk mereka yang khususnya belajar studi pariwisata, memiliki kesadaran yang rendah tentang keselamatan terumbu karang sebagai bagian dari pelestarian lingkungan. Situasi ini diperparah dengan tidak adanya bahan konservasi dalam kurikulum sekolah menengah kejuruan pariwisata yang berbicara tentang terumbu karang. Kurangnya pemahaman dalam konservasi telah mengancam keberlanjutan lingkungan Pangandaran, yang pada gilirannya akan menghambat pengembangan pariwisata di Pangandaran
WISATA HALAL MUSLIM MILENIAL Iflah, Iflah; Putri, Kinkin Yuliaty Subarsa
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.054 KB) | DOI: 10.34010/common.v3i2.2601

Abstract

Year to year halal tourism is starting to become popular, in line with the increase in Muslim tourists. Development of halal tourism now carried out by various countries, both majority Muslim and non-Muslim countries. Target of halal tourism market is growing rapidly in the millennial Muslim because it is considered potential in driving halal tourism development. This study of halal tourism seeks to interpret cultural tourism which is synergized with the halal industry as a spiritual experience of modern society, namely millennial Muslims. This literature review will disscuss millennial Muslims in Indonesia as the main segment in utilizing the potential offered from domestic and foreign halal tourism based on literature and other references relating to halal tourism and Y generations. This literature study aims to explore halal tourism at local and abroad which focuses on the segmentation of millennial Muslims as a population that is considered potential in increasing halal tourism development. Focus on study in a particular segmentation is expected to be able to broaden the understanding of the concept of halal tourism from the perspective of the younger generation so that the halal tourism industry is able to develop according to the changes and needs of the times.
PENGARUH MEDIA SOSIAL TERHADAP SIKAP DAN PENDAPAT PEMUDA MENGENAI UJARAN KEBENCIAN: Studi Korelasional di wilayah Condet, Jakarta Syarif, Eddy
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1485.858 KB) | DOI: 10.34010/common.v3i2.2602

Abstract

This research is based on the theory of social assessment, is part of the theory of communication that describes and describes how individuals assess the messages that begin when reading, listening or responding a message done. This research uses quantitative approach done by using survey method, which has focus on attitude effect on hate speech in social media at youth in Condet area, Jakarta The main hypothesis using path analisys test is calculated using SPSS (Statistical Programme Servive Solution) based on spreadsheets from Microsoft Excell. Obtaining data with questionnaire to 212 respondents as sample, through stratified random sampling technique. The research hypothesis was rejected, that there was no direct and indirect influence of hate speech on social media on the attitude and opinion of youth in Condet Jakarta area. The affective aspect relating to one's emotional outlook does not show any influence, nor is the conative aspect of hate speech acts showing no indirect effect in the appearance of influence on hate speech. Youth opinion is not good against hate speech in social media, also has been a change from social media often visited by youth, Facebook (FB), Twitter, YouTube to WhatsApp (WA) and Instagram (IG).
Openness of Public Information at Regional Representative Institutions In Carrying out the Function of the Regional House of Representatives Hikmat, Mahi M
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1046.574 KB) | DOI: 10.34010/common.v3i2.2603

Abstract

Law No. 14 of 2008 on public information transparency (KIP), must implement the information transparency. One of the Government Public Councils whose accessibility of information transparency to public is Regional House of Representatives (DPRD). DPRD has two different functional structures, consisting of leadership with DPRD complementary organs and secretariat. DPRD should have strategy in the implementation of KIP and it was in the study entitled The Policy Implementation of Regional House of Representatives in Public Information Transparency. Inductive data analysis was conducted through of the data simplification processes into a more readable and interpretable form. This study employed the statutory approach and descriptive qualitative method to reveal the strategies applied by DPRD in implementing KIP. This normative legal research took data from regulation of law relating to KIP. The result of the study shows that the law of KIP provides an obligation to DPRD as an "object" or a "subject". DPRD is “Dual of Public Council", leadership—complementary organs of DPRD and secretariat who are authorized to determine the status of information. The strategies implemented by DPRD consisting of strengthening the implementation of KIP, asserting the differentiation of DPRD and secretariat position, and supporting KIP with the main function of DPRD.
Pesan Verbal – Nonverbal Pada Komunikasi Terapeutik; Latihan Bicara Pasien Anak Celah Bibir dan Langit-Langit (CBL) di Kota Bandung Kurniawan, Rio; Rantona, Safutra; Husna, Asmaul
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (907.741 KB) | DOI: 10.34010/common.v3i2.2604

Abstract

Implementasi Komunikasi Terapeutik pada pasien anak celah bibir dan langit-langit biasanya diberikan dalam bentuk latihan bicara. Terapi ini dilakukan oleh seorang terapis profesional setelah pasien anak mendapatkan penanganan medis berupa operasi. Tujuan dari latihan bicara tersebut agar dapat melatih kemampuan motorik yang dimiliki pasien anak untuk bisa berbicara lancar. Penelitian ini dimaksudkan untuk memahami pesan-pesan secara verbal dan nonverbal yang digunakan dalam komunikasi terapeutik antara terapis wicara kepada pasien anak CBL di yayasan YPPCBL Bandung. Pendekatan yang digunakan adalah kualitatif dengan studi kasus. Data diperoleh dengan melakukan observasi, wawancara dan studi dokumentasi pada tiga narasumber kunci dan dua narasumber pendukung. Hasil akhir dari pengamatan adalah terapis menggunakan dua tipe klasifikasi pesan, yakni verbal dan nonverbal terhadap pasien anak CBL dalam memberikan latihan bicara tersebut. 1) Pesan secara verbal merujuk pada enam teknik yang ada pada komunikasi terapeutik saat melakukan latihan: pertama toddler and early childhood, kedua mendengarkan dengan penuh perhatian, ketiga mengulang dan memfokuskan, keempat bermain dan humor, kelima diam dan memberi pujian, Sedangkan, 2) Pesan Nonverbal ditunjukan melalui Sikap komunikasi terapeutik seorang terapis dalam memberikan latihan bicara yang terdiri dari satu kategori. Yakni kehadiran diri secara fisik yang meliputi berhadapan, mempertahankan kontak mata, membungkuk ke arah pasien, mempertahankan sikap terbuka, dan tetap relaks.
AKTIVITAS KOMUNIKASI MASYARAKAT HINDU TAMIL DALAM UPACARA THAIPUSAM DI SINGAPURA Mogot, Yuni
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1201.775 KB) | DOI: 10.34010/common.v3i2.2605

Abstract

This research aims to investigating Hindu Tamil community’s communication activities on Thaipusam ceremony at Singapore. A qualitative design with Ethnography of communication approach is used on this research. The data collection method is observation and participation on the research subject’s daily live, in-depth interview with 29 respondents who was decided purposively, literature study, also documents and data analysis that related to research objects. The results show that Communicative Situation on Thaipusam ceremony at Singapore take place until five kilometers, which started from Sri Sinivasa Perumal Temple at Serangoon Road, and ended at Sri Thendayuthapani Temple at Tank Road. Communicative Events on Thaipusam ceremony which followed by Hindu Tamil Community is the expression of gratitude and penance. The ceremony started at 02.00 P.M. local time, and ended at 04.00 P.M. on the next day. The Language that is used during the ceremonial ritual is the language from participants community’s origin, which is Tamil. Communicative Action which is done on the Thaipusam ceremony expressed on both verbal and non-verbal forms, such as utterances, pictures or photographs, praise gesture, facial expression, and clothes with orange domination. The glory of goodness from evil is symbolized through the use of “vel” and “kavadi” which are used during the ceremony.

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