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Journal of Humanities and Social Studies
Published by Universitas Pakuan
ISSN : 2598117X     EISSN : 2598120X     DOI : https://doi.org/10.33751/jhss
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
Journal of Humanities and Social Studies is an academic journal that publishes scientific papers in the field of humanities and social studies. This journal is published two times a year (March and September) by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan Bogor since 2017. The scope of journal are: humanities; Social studies; Management; Education; Teaching; Learning
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Articles 1,292 Documents
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POST COVID-19 RECOVERY STRATEGIES: REVITALIZING SAUNG ANGKLUNG UDJO BUSINESS MODEL Diani Mustika Prianti; Idqan Fahmi; Sufrin Hannan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5640

Abstract

Saung Angklung Udjo is one of the cultural tourism objects and attractions in Bandung. Saung Angklung Udjo is currently facing competition issues, such as the growth of various tourism businesses in Bandung and decreasing level of public awareness of culture, especially Sundanese culture. Furthermore, the COVID-19 pandemic has changed the landscape of the tourism industry as well as the behavior of consumers or tourists who have adapted to new normal conditions. This research aims to formulate a new business model which can be used as a business development strategy for Saung Angklung Udjo in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOSS). The findings showed that creating a hydroponic nursery center by utilizing vacant land, collaborating with various modern art communities, adapting the creative process of Angklung performance videos, and running e-tourism programs will attract broader customer segments (generation Z and millennials), as well as more, deserve of the revenue stream. This research still has many limitations, in terms of research objects there are still many that can be examined, such as service quality, customer satisfaction, cost analysis.
THE EFFECT OF FOREIGN AND DOMESTIC INVESTMENT AND GOVERNMENT SPENDING ON GROWTH CENTRAL KALIMANTAN PROVINCE ECONOMY 2015-2019 Nurul Huda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5402

Abstract

The purpose of this study was to determine the effect of foreign and domestic investment variables and government spending on gross regional domestic product in Central Kalimantan Province. The analytical tool used is multiple linear regression with panel data, from the test results obtained the value of the coefficient of determination R2 is 0.981, this indicates that the ability of the independent variable to explain the dependent variable is 98.10%. The results of the study conclude that simultaneously foreign investment, domestic investment, and government expenditure have a positive and significant effect on gross regional domestic product, with the results of the F statistic of 16.798 being greater than the F table of 4.737, while the results of the partial test show that investment foreign investment, domestic investment and government spending have a significant effect on gross regional domestic product.
BANK HEALTH ANALYSIS AND SUSTAINABILITY REPORT ON CORPORATE VALUE WITH INSTITUTIONAL OWNERSHIP AS MODERATION FOR THE 2017-2020 PERIOD Virginia Felita Halim; Christiana Fara Dharmastuti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5393

Abstract

This research is motivated by the important role of the Bank in managing finances, namely as a collector of funds from the public that includes the dignity of life of many people, then the bank is an institution that is highly highlighted and its health needs to be monitored as well. The number of samples used were 8 banks listed on the IDX for the 2017-2020 period. This study aims to determine the relationship between risk profile, good corporate governance, profitability, capital, and sustainability reports on the value of the corporate, with institutional ownership as a moderating variable. The results show that the variable credit risk (NPL), liquidity risk (LDR), and sustainability reports have a negative effect on corporate value, while the profitability (ROA) and capital (CAR) variables have a positive effect on corporate value, the good corporate governance (GCG) variable does not. affect the value of the corporate. Institutional ownership variable strengthens the influence of liquidity risk (LDR) on corporate value while the capital variable (CAR) is weakened by institutional ownership variable on corporate value.
PUBLIC RELATIONS STRATEGY OF PT. QUALITAS FLAGSHIP 'Q-GOLF' IN INCREASING CUSTOMERS Muslim Muslim
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5379

Abstract

One way that companies can do to convey the value of their products is by using public relations or public relations. PT Qualitas Andalan Bersama (Q-golf) is a company that provides online golf course booking services through applications on smartphones. The number of Q-golf customers has decreased on 2018-2019. From these data, it can be concluded that the trend of existing customers has decreased which resulted in a decrease in the number of customers. Existing customers do not show loyalty to Q-golf. Q-golf has implemented a public relations strategy to be able to publicize their products with the aim of increasing customer loyalty. However, the results of the PR strategy carried out by Q-golf showed unsatisfactory results. Therefore, the public relations strategy carried out by Q-golf becomes interesting to analyze. The purpose of this study was to determine the PR strategy of PT Qualitas Andalan Bersama in increasing customer loyalty. This study uses a descriptive qualitative approach. The research was conducted by conducting interviews with five informants. The results of this study are the main roles of Q-golf's public relations are press relations, product publicity, and public affairs. Q-golf's public relations role as lobbying and development does not become the main role but is still carried out by Q-golf's public relations. There are seven public relations tools used by the public relations department of Q-golf, namely news, special events, written materials, audio-visual materials, corporate identity materials, public service activities, and websites and social media. The strategies that have been implemented by Q-golf's PR are strategy of publicity, strategy of persuasion, and strategy of image. Public Relations Q-golf does not implement a strategy of augmentation.
COMMUNICATION STRATEGY FOR THE DEVELOPMENT OF ALMOUS ECOTURISM IN THE ISLAND OF THE KELAPA ISLAND Muslim Muslim
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.5422

Abstract

This study aims to explore the perceptions of the community and tourists on the development plan for the marine alms ecotourism in the island of kelapa, and to formulate a communication strategy policy for the development of ecotourism in the Kelapa Island village. The approach used is a combination of communicative and qualitative approaches. Data analysis was compiled using tabulation, then interpreted descriptively qualitatively in accordance with the research objectives. The communication strategy implementation plan is carried out through a SWOT analysis. The perception of the village community to participate in its management so as to increase business opportunities and income. In addition, it can preserve rituals as a habitual action (hereditary action) and also contain transcendental values while maintaining natural preservation. The perception of visitors to the existence of sea alms strongly supports the ritual of "Sea Alms" which is used as a tourist attraction for marine culture, by displaying dance, culinary arts and typical Bugis cultural symbols which are ornaments of marine tourism attractions. Recommendations for ecotourism development communication strategies are: (1). Creating seaside village branding (2) conducting intensive promotions (3) Synergizing ecotourism with local culture and wisdom (4) Empowering local communities in ecotourism activities.
ECOTOURISM DEVELOPMENT STRATEGY OF TANGGAMUS REGENCY, LAMPUNG PROVINCE (CASE STUDY: TELUK KILUAN) Fariz Fardani Nurbaihaqi; Enok Maryani; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5398

Abstract

This research was conducted to identify the potential of ecotourism in Tanggamus district in optimizing the role of tourism in the economy and community welfare, it is necessary to develop a sustainable tourism development based on an adequate understanding of the characteristics, conditions and constraints faced by tourism business actors. This development needs to be supported by appropriate financing and investment schemes. This research is qualitative research with a descriptive method with an inductive approach or solving existing problems and finding a complete understanding of the object being observed with research, as well as collecting data through direct observations made by researchers on 25-28 February 2022, interviews and documentation. In collecting qualitative data, the author conducted interviews with 20 informants using the snowball method consisting of the Head of the Tourism and Culture in Tanggamus Regency, Communities around tourist objects, tourists, managers, and MSME business actors. The development of tourist areas has not involved stakeholders outside the village, such as universities and the private sector. The absence of regulations on the management of ecotourism areas, the lack of budget allocations, the absence of a uniform cost system related to entrance tickets and profit sharing between the village and the manager, the opportunistic behavior of a small part of the community are institutional obstacles in the development of the ecotourism area. Based on the results of the study in this study, the proposed development of coastal ecotourism areas is sustainable tourism, which involves local governments, the private sector, academics, local communities, and the mass media.
ANALYSIS OF GASTRONOMIC TOURISM VILLAGE PLANNING IN CISAMBENG VILLAGE, SUB-DISTRICT PALASAH, MAJALENGKA REGENCY Muhamad Fikriyananda; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5389

Abstract

Cisambeng Village, is one of the villages with the potential of a tourism village owned by Majalengka Regency. This cisambeng village has almost 80% of its population as producers and sellers of processed soybeans which are a concern and can be used as a gastronomic tourism object and artificial tourism as a result of the village's potential commodities. This potential has not been utilized and developed by the local community until now. This study aims to explore the potential that exists in the Cisambeng village area and to find and develop the most suitable tourism development model for the Cisambeng area. The obstacles found in the field relate to the development of the model of the tourist village, from the aspect of attractiveness, accommodation, accessibility, and amenities. This study was analyzed using a qualitative approach method with data collection carried out in two ways, namely interviews and Focus Group Discussion. Based on the review and analysis conducted regarding the characteristics, potential, problems in the field, a model with a SWOT analysis so as to have implications for the environment and the village community so that it can strengthen tourism development in a sustainable manner.
OVERVIEW OF THE CONCEPT OF KHIYAR AL AIB IN E-COMMERCE PRACTICE Niniek Mumpuni Sri Rejeki
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5670

Abstract

The rapid development of buying and selling online gave birth to various problems related to the shift in traditional buying and selling which developed into buying and selling through the internet world. The ease of transactions obtained through the internet media must be followed by strong protection for consumers, considering that the goods traded cannot be seen and held directly. The choice to determine whether the consumer can continue the sale and purchase contract or cancel it has been regulated in Islamic law, this right to choose is called khiyar. This Khiyar right is a form of protection for consumers. If it is known that the goods traded have defects, then with the validity of khiyar al-aib, consumers can return and replace them with new ones without defects, or cancel the contract with a refund, or can also sincerely accept the defect with a reduced price, all of which are returned to the customer. the parties by mutual agreement. The review of the Khiyar Al-Aib concept in E-commerce in Indonesia by taking the example of the Shopee marketplace aims to analyze that the development of e-commerce is also followed by consumer protection efforts by the application of khiyar al-aib. The research method is normative law by examining a collection of legal materials related to consumer rights, the Consumer Protection Act, provisions in Islamic law. Consumer dissatisfaction with online buying and selling transactions can be followed up with the implementation of the principles and concepts of khiyar al-aib. This review of khiyar al-aib is to understand that the concept of consumer protection in Islam already exists and can be applied to online trading transaction.
FRIENDRAISING: BUILDING RELATIONSHIP IN FUNDRAISING (CASE STUDY PERKUMPULAN SUARA KITA) Ika Trisnawati Susetyo; Ety Rahayu
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5403

Abstract

This study explains the importance of maintaining good relationships with donors in fundraising for Human service organizations. HSOs depend on fundraising for the survival of the organization and to support the running of their services. HSOs working on LGBT issues face difficulties in raising funds because of the discrimination they face. The case study of Perkumpulan Suara Kita with a qualitative approach illustrates the importance of maintaining good relationships with donors in supporting fundraising. Perkumpulan Suara Kita conducted public fundraising after facing obstacles in raising funds from donor organizations. Friendraising or relationship fundraising is one of the methods used by Perkumpulan Suara Kita in raising funds. Relationship fundraising allows Perkumpulan Suara Kita to raise funds and gain support for their work. The three public fundraising efforts carried out by Perkumpulan Suara Kita are very dependent on the loyalty of their donors; therefore, maintaining good relations with donors is one of the ways carried out by Perkumpulan Suara Kita. The Friendraising methods used by Perkumpulan Suara Kita are: be prompt, be interesting and memorable, be involving, be cheerful and helpful, be sincere and show commitment.
ENTERPRISE ARCHITECTURE FOR BANKING IN THE INDUSTRIAL REVOLUTION ERA 4.0 Firman Pradana Rachman; Eko Indrajid; Erick Dazki
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5394

Abstract

The banking industry must keep up with the latest technological developments. If not, the banking industry will start to be abandoned by customers. This study presents enterprise architecture recommendations for the banking industry in the era of the industrial revolution 4.0. The architecture contained in this research consists of business architecture, information systems architecture, application architecture and technology architecture. The hope is that with the recommended architecture, we can adopt the latest technology and the banking industry can still compete in the midst of change.

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