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Almana : Jurnal Manajemen dan Bisnis

almana
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Published by Universitas Langlangbuana

ISSN : 25794892 EISSN : 26558327 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional

Articles 20 Documents

1 2

Search results for , issue "Vol 5 No 2 (2021): August" : 20 Documents clear

Role of Entrepreneurial Orientation and Market Orientation to MSMES Performance Sarah Nurlaeli Tanzil; Erry Sunarya; Dicky Jhoansyah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

The number of sales each year always decreases to the background in this study. The research aims to determine the influence of entrepreneurial orientation and market orientation on MSMEs performance. Methods used using a sampling method purposive distribute questionnaires for 32 respondents in the Wisata Kuliner Toserba Selamat Sukabumi. Analytical techniques use multiple linear regression analysis and hypothesis testing using partial tests and simultaneous testing. Result Determination (RSquare) 0.457 which means the effect of entrepreneurial orientation and market orientation for MSMEs performance 45.7% remaining amount of 54.3% is influenced by other variables. Based on the results of entrepreneurship orientation to the performance of UMKM reached Tcount 1,293 > Ttable 1.69, and the market orientation for UMKM performance shows the value of Tcount 2,304 > Ttable 1.69 means to have influence and significance. The result of the F-test has been done, the value of Fcount 12,227 > Ftable 3.33 means the orientation of entrepreneurship and market orientation positively and significantly towards MSMEs performance. means to have influence and significance.

Communication Strategy in Improving Satisfaction E-Commerce Customers Budi Alamsyah Siregar
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

At this time, product marketing competition is experiencing dynamic changes and is getting higher. Therefore, companies are required to choose the right marketing strategy to support increased product sales. Business communication is one of the strategies that companies can apply. This is because business communication is an attempt to provide information to customers. Accuracy in implementing business communication will cause positive customer reactions to the products being sold. This study aims to determine how the implementation of business communication strategies by e-commerce companies in Indonesia creates customer satisfaction with the services. This study uses a qualitative and quantitative method approach—research data, using primary and secondary data. Primary data were obtained directly from research respondents through interviews and questionnaires. On the other hand, secondary data is obtained based on existing library sources. Data collection, obtained from 30 customers who use e-commerce purchases. Data analysis was performed using descriptive techniques and a simple linear regression test. The results showed that the involvement of managers and field staff in providing services to customers increased sales. This finding shows that the right business communication strategy has a positive impact on customer trust reactions, which in turn increases product sales.

Analysis of Factors Affecting Capital Structure on Listed Companies in Indonesia Stock Exchange 2017-2019 Period Della Ayu Sevira; Muhammad Azhari
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Achieve the objectives of companies requires financial decisions that include capital structure. Capital structures in food and beverage companies are relatively low, so it doesn't necessarily make capital structures optimal. This research is conducted to examine factors that influence the capital structure of food and beverage companies listed on the Indonesia Stock Exchange in the 2017-2019 periods. The purpose of this research is to test both simultaneously and partially the influence of profitability, tangibility, firm size, sales growth, asset growth, business risk, firm activity, and liquidity on the capital structure. 14 of 26 companies have been selected as research samples from food and beverage companies listed in Indonesia Stock Exchange in 2017-2019, so 42 observations have been obtained. The method of analysis that using in this research is the multiple regressions analysis technique. This research shows that simultaneously profitability, tangibility, firm size, sales growth, asset growth, business risk, firm activity, and liquidity have a significant influence on the capital structure. The result of partial research shows that firm size and liquidity significantly influence the capital structure. Meanwhile, profitability, tangibility, sales growth, asset growth, business risk, and firm activity have no significant influence on the capital structure.

Analysis of Hotel Visitor Reviews using LDA-Based Topic Modeling Method Bunga Aisyah Ravissangeta Yansari; Nurvita Trianasari
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

In the current era, many challenges must be faced by tourism businesses in the field of hospitality. The customer experience is an important factor in creating a hotel's reputation because customers can provide feedback online. Agoda is a company that provides an online booking system with online review features including reviews from visitors to Hotel Golden Flower Bandung. This research aims to identify topics that are often discussed related to the experience of staying visitors at The Golden Flower Hotel Bandung and to identify marketing tactics that must be done by the hotel. Secondary data is obtained by doing web scrapping using the Parsehub application. The data sources used are all golden flower hotel Bandung visitor reviews available on Agoda's website. This study shows the topic covered in the overall visitor review on Agoda's website is an expression of satisfaction with hotel services and facilities. Golden Flower Hotel Bandung can maintain the quality of services and facilities that get a lot of expressions of visitor satisfaction and improve services and facilities that get a lot of expressions of disappointment from the visitor experience as well as offer new strategies that are more responsible and conduct customer-centered marketing.

Purchase Decision in the Online Shopping Application, Reviewed from Easy, Quality of Information, Culture, and Trust Cantik Islamaya Fortuna; Fithri Setya Marwati
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

The E-commerce sector is currently very developing and in demand because of the many advantages it has over conventional buying and selling activities. The purpose of this study was to determine the effect of easy, quality of information, culture, and trust on purchase decisions among users of the online shopping store applications in Surakarta. The sample can be calculated using the infinite formula method and the results are 96.04 people then rounded up to 100 respondents. This research is quantitative descriptive. This study will explain the relationship between the variables to be studied which are described by numbers. The F-test results show that Easy, Quality of Information, Culture, and Trust together have a significant effect on consumer purchasing decisions on the online shopping application Tokopedia. The t-test results show that easy has a positive and significant effect on purchasing decisions. This means that the higher the convenience of each consumer, the purchasing decision will increase. Quality Of Information has a positive and significant effect on purchasing decisions. This means that the higher the quality of information for each consumer, the purchasing decision will increase. Culture has a negative and significant effect on purchasing decisions. This means that cultural variables have a negative influence on purchasing decisions.

Easy, Quality of Service, and Timeliness of Delivery to Customer Satisfaction Faizal Ridho; Sri Hartono; Istiqomah Istiqomah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

The Internet makes it easy for users to trade with people. This is what causes many companies to compete to create quality online services or e-commerce services that consumers can trust to simplify and add value to the products they offer so that they can be cheaper and more efficient. The purpose of this study was to determine the effect of easy, service quality, and timeliness of delivery on customer satisfaction in online shopping store users of the Surakarta UNIBA student application. This research is quantitative descriptive. The population in this study were the users of the online shopping store, Surakarta, UNIBA students, totaling 911 students. The sample uses 10% of the total population and the results are 91.1 students and then rounded up to 100 students. Easy, Quality of Service and Timeliness of Delivery have a simultaneous and significant effect on Customer Satisfaction in the online shopping application Tokopedia. Based on the t-test, Easy has a positive and significant effect on Customer Satisfaction in the Tokopedia online shopping application. Service Quality has a positive and significant effect on Customer Satisfaction in the online shopping application Tokopedia. Timeliness of Delivery has a positive and significant effect on Customer Satisfaction in the online shopping application Tokopedia.

Science Management Challenges Facing in the Industrial Revolution Era 4.0 Rezi Muhamad Taufik Permana
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Science Management is now a challenge in facing the industrial era 4.0 where organizations and the industrial world are currently experiencing a more adaptive approach in viewing organizational theories in the field of management. The purpose of this research is to find out how big the impact of technological developments is on the development of science, especially management. This research was conducted with a qualitative descriptive approach by looking at the theories of management science with a case approach of the industrial era 4.0. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review. The results show that the role of organizational members, especially stakeholders, is required to study and understand all management theories produced by various streams and concepts or approaches that are most suitable for dealing with simple and complex problems and, this approach describes the current conditions. conditions and management positions in the future.

Switching Barrier Effect on Millennial Customer Retention through the Mediation of Brand Trust Agung Novianto Margarena; Nurhidayani Nurhidayani; Amanda Yuliana; Agung Budiarto
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

The existence of a business phenomenon between companies in the modern herbal medicine industry related to the difference between switching barriers, brand trust, and customer retention. The purpose of this research was to examine the difference in the relationship between variables to this phenomenon. This study used a purposive sampling method with a total sample of 130 millennials in Surakarta who consumed herbal sachets at least in the last 3 months. The research method used in this study is a quantitative method using SEM analysis tools AMOS version 21.0. This study indicates that the switching barrier affects customer retention significantly both directly and when mediated by brand trust. So in the Modern Herbal Medicine Industry, the development of customer retention is very dependent on switching barriers and brand trust.

Measuring Brand Emotional in Increasing Brand Loyalty Anita Yuliana; Asep Muhamad Ramdan; Acep Samsudin
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosing the product that is being marketed. The research aims to determine the effect of brand emotion on brand loyalty. The data analysis technique used is simple linear regression analysis and using non-probability sampling techniques. The data was collected by distributing questionnaires using Google Form and 130 respondents were used in the city of Sukabumi. This research data processing using IBM SPSS version 24 software. The results of this research indicate simultaneously and partially that brand emotion has a positive influence on brand loyalty. The results of the f-test, namely from the value of count fount 309.253> 3.07 show that count is greater than the table and the correlation results in this study have a very high value, namely 0.841.

The Influence of Celebrity Endorsement and Product Quality on Online Shopping Interest Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

The development of online shopping in Indonesia is very fast than offline shopping makes promotion online also great demand, one form of online promotion is a promotion to an online celebrity who is considered to influence online sales. The purpose of this study is to determine how celebrity endorsement, product quality, and interest in buying online shopping case study students in the city of Bandung and to find out how much influence celebrity endorsement has on buying interest in online shopping, the effect of product quality on buying interest in online shopping, and the effect of celebrity endorsement and product quality on buying interest in online shopping. This study is a sample study in which consumers are respondents in the study, for data collection using a questionnaire with several respondents 200 people. The analytical method used is a quantitative method with descriptive analysis and verification analysis. To process data, the authors use the help of Microsoft Excel 2013 and SPSS 25 For Windows. The endorsement is in a good category, product quality is in a good category, and buying interest is in a good category. The results of this study either partially or simultaneously celebrity endorsement and product quality have a positive effect on buying interest in online shopping.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name
Asti Pirmanda Saputri

Contact Email
astips17@gmail.com

Phone
+6282246731260

Journal Mail Official
almanaunla@gmail.com

Editorial Address
Jalan Karapitan No. 116, Kota Bandung, Jawa Barat

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Asti Pirmanda Saputri

Contact Email astips17@gmail.com

Phone +6282246731260

Journal Mail Official almanaunla@gmail.com

Editorial Address Jalan Karapitan No. 116, Kota Bandung, Jawa Barat

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Asti Pirmanda Saputri

Contact Email
astips17@gmail.com

Phone
+6282246731260

Journal Mail Official
almanaunla@gmail.com

Editorial Address
Jalan Karapitan No. 116, Kota Bandung, Jawa Barat

Location
Kota bandung,

Jawa barat

INDONESIA