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Asti Pirmanda Saputri
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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 20 Documents
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Search results for , issue "Vol 8 No 3 (2024): December" : 20 Documents clear
The Effect of Return on Asset and Current Ratio on Stock Returns Utami, Tri; Hendaryan, Dudi
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2715

Abstract

Increasing Stock Return on the company is something that investors expect because when the company has a high Stock Return value, investor welfare will increase. This study aims to analyze and test how much influence Return On Assets (ROA) and Current Ratio (CR) have on Stock Returns. This Study uses secondary data presented on the IDX. The population in this study was 41 tourism companies. The sample used was a purposive sampling method obtained from 15 tourism companies. The analysis method used is panel data regression analysis, classical assumption test, and hypothesis testing using the t-test and f-test. In analyzing the data, this study uses the Econometric Views (Eviews) version 12 program tool. The results showed that Return On Assets (ROA) partially had no effect on Stock Returns. While the Current Ratio (CR) partially affects Stock Returns. Simultaneously Return on Assets (ROA) and Current Ratio (CR) have a significant effect on Stock Returns. This is influenced by other variables that are not included in this study.
Job Happiness in Startups: A Study of Job Autonomy, Work-Life Balance, and Social Support   Suparjiman, Suparjiman
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2718

Abstract

Working in startups has its own dynamics, as it emphasizes flexibility and freedom for employees to complete their work. This study aims to understand the drivers of job happiness for startup employees by looking into their job autonomy, work-life balance, and social support. To obtain the data, we distributed questionnaires through online platforms to 165 startup employees in Bandung and Jakarta who participated as the respondents of this study. The data is then analyzed using multiple linear regression with SPSS 26 software. The findings indicate that job autonomy, work-life balance, and social support partially and simultaneously lead to the job happiness of startup employees. These results suggest that fostering a supportive and balanced work environment with a high degree of autonomy can significantly enhance employee well-being in startups. Organizations can leverage these insights to create targeted HR strategies that promote happiness and, in turn, improve employee retention and productivity.
Comparative Analysis of Transportation Methods in Order to Minimize Distribution Costs Haryadi, Dudi; Hasanah, Uswatun
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2719

Abstract

For the company to progress and develop, in addition to improving its production process, the company must always pay attention to the distribution of the products produced. The company must choose and determine which method to use. The transportation method used will affect the price of the product sold to consumers. This study aims to determine the transportation or distribution model of the OSAD rice milling factory in Bandung Regency. The company makes total shipments from three rice milling factory warehouses to several marketing destinations, namely: Bandung, Bandung Regency, Cimahi, and Bandung Regency. West Bandung, then used three types of transportation methods, namely the North West Corner Method (NWCR}, the Least Cost Method, and the third is Vogel's Approximation Method (VAM). The results of the three methods are then compared with the shipping costs usually carried out by the company, namely shipping with costs that always change depending on the bargaining with the shipping service. The results of this study are, using NWCR: Rp. 2,900,000, using Least Cost: Rp. 2,530,000, while using VAM: Rp. 2,520,000. so the cheapest shipping cost from the three factories is using Vogel's Approximation Method (VAM). The results of the three methods are cheaper when compared to the shipping that the company usually does before using the three methods, which ranges from Rp. 3,000,000 to Rp. 4,000,000
The Influence of Accounting Information System Quality and Work Motivation on Employee Performance Rachman, Gun Gunawan; Juniarti, Senny Sri; Nurcholisah, Kania
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2721

Abstract

The quality of accounting information systems plays a crucial role in generating accurate accounting information, facilitating companies in their daily operations, and presenting reports effectively and efficiently. In an increasingly competitive environment, employee motivation becomes a primary factor in enhancing their performance, which positively impacts the company's competitiveness. Employees, as key elements, significantly influence the company's progress, prompting every organization to strive for improved performance. This study focused on a population of 355 employees from an electronic equipment distribution company. The sampling method involved distributing questionnaires using simple random sampling techniques, with a total of 110 respondents. The data collected were analyzed using SEM-PLS version 4.1.0.2. The findings indicate that: 1) the quality of the accounting information system has a significant effect on employee performance; 2) work motivation also contributes positively to employee performance. These findings emphasize the importance of improving accounting information systems and work motivation to enhance employee performance, ultimately supporting the sustainability of the company.
The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable   Surjono, Welly
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2722

Abstract

Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social media as a mediating variable. Influencer engagement has become an effective marketing strategy for many companies, especially in the context of MSMEs. This study uses a quantitative survey method involving respondents consisting of 125 MSME actors. Data processing was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the hypothesis regarding the effect of influencer engagement on marketing performance through interactions on Instagram social media. The results showed that influencer engagement significantly affects marketing performance, directly and indirectly through Instagram social media as a mediating variable. This finding emphasizes the importance of collaboration with influencers and optimizing the use of Instagram social media to increase brand awareness, engagement, and ultimately, sales.
Customer Satisfaction Affected by Service Quality with the Scale of Service Quality in Hotels (SSQH) Method Utama, Adi
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2723

Abstract

Service quality is a characteristic of a product or service that has advantages in satisfying real or implied needs. Customer satisfaction is a feeling of pleasure or disappointment that arises after comparing performance with expectations. This study aims to determine how customer quality affects consumer satisfaction. This is To measure service quality in the hotel sector, namely the Scale of Service Quality in Hotels (SSQH). The research method used is quantitative while the type of research is causal. The research sample consisted of 96 people who were visitors to hotels in the city of Bandung. The data analysis technique used is a multiple linear regression test, which tests the coefficient of determination, and the hypothesis using the SPSS 26 program. The results of the study show that partially accommodation, employee attitudes, and behavior, interaction with customers, employee skills, food and beverage quality, front desk quality, room quality, safety and security, friendliness, and waiting time have an influence on customer satisfaction. The test results simultaneously show that service quality has an effect on customer satisfaction.
Tourism Development based on Local Wisdom Through the Implementation of CHSE and CPR Adaptations in Tourism Destinations Purnama, Ita; Fitriani, Fani
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2727

Abstract

Tourism has experienced a crisis in the form of a lack of trust in destinations since the pandemic period some time ago until now, so a strategy is needed to restore tourist trust, one of which is by developing a Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) protocol. Apart from that, the implementation of Cyber ​​Public Relations (CPR) is a public relations initiative that uses internet media as a means of publicity. This type of research is associative research which is to determine the cause and effect of a relationship between two or more variables. The population used in this research is all visitors to tourist destinations in Bima city with unknown numbers (unknown population) where the sample used is 180 respondents by using a sampling technique. The sampling technique is purposive sampling. Data collection techniques are through observation, questionnaires, and literature study using data analysis techniques that are validity test, reliability test, classical assumption test, multiple linear regression test, determination and correlation, t-test, and f test. The results of research carried out by researchers are 1) CHSE (X1) has a significant effect on tourism development with a t-count value of 3,579 > t-table of 2,007 with a significance value of 0,001 < 0,05, 2) CPR (X2) has a significant effect to tourism development with a t-count value of 3,439 > t-table of 2,007 with a significance value of 0,001 < 0,05, 3) CHSE and CPR have a simultaneous effect on tourism development at tourist destinations in Bima city with an f-count of 23,273 > f-table is 3,18 with a significance of 0,000 < 0,05.
An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product Sari, Intan Tenisia Prawita; Rahayu, Agus; Hendrayati, Henny; Rauf, Mohamad Iqbal Abdul
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2728

Abstract

Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies. Therefore, this research aims to examine the influence of brand image on customer based brand equity. This research uses a quantitative approach. The respondents' responses indicated that all variable in brand image and CBBE of Samsung Brands in Garut Regency were very good. Furthermore, Brand association is proven to be the strongest indicator in building CBBE and brand loyalty is the least. there is a positive correlation between brand image and customer-based brand equity (CBBE).
The Influences of Perceived Usefulness and Perceived Ease of Use of e-HRM on Successfulness of Green HRM Among Employees Farid, Ridhayati; Raihan, Raihan; Priscilla, Yuddy Giovanna
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2729

Abstract

Post-COVID-19 pandemic, the hospitality industry faces a major challenge to integrate technologies that support efficiency and sustainability, including the adoption of e-HRM (electronic Human Resource Management) systems in support of Green HRM (GHRM). This study aims to examine the influence of perceived ease of use (PEOU) and perceived usefulness (PU) e-HRM on the successful implementation of GHRM in the four-star hospitality sector in Batam, with attitudes towards use (ATU) as a mediating variable. The research is quantitative with a survey method using a questionnaire of 238 hotel employees who were selected by purposive sampling. The analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results show that PEOU and PU have a significant influence on the success of GHRM, both directly and through ATU. However, PU did not show any significant influence on the ATU. These findings indicate that the perception of ease of use of the system is more important in building a positive attitude than the direct benefits felt. In conclusion, the implementation of e-HRM designed with easy access and intuitive features can strengthen employees' commitment to the company's sustainability initiatives through GHRM.
Implementation of Human Resource Development Strategies in Improving Employee Motivation and Work Effectiveness Ainur, Emilia; Mubarrok, Ujang Syahrul
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2740

Abstract

In the face of increasingly intense competition in the business world, quality human resources (HR) are the main factor for companies to survive and compete. In this case, the workforce is an important asset owned by the company and has a big role in determining the company's success. Human resource development (HRD) is a crucial element for companies in improving the skills of each employee so that the work done can be more effective and efficient. This study aims to analyze the implementation of human resource development strategies in increasing work motivation and employee work effectiveness at CV Medali Mas Kota Kediri. The background of this research is related to the importance of human resource development in the ikat weaving industry to increase the competitiveness of the company. The method used is descriptive qualitative with interviews, observation, and documentation as data collection techniques. The results showed that the human resource development strategies implemented by CV Medali Mas, such as technical training, soft skills development, and performance awards succeeded in increasing employee motivation. Motivation contributes to increased work effectiveness which is reflected in increased productivity, work quality, and timeliness of employees in completing tasks.

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