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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 30 Documents
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Search results for , issue "Vol. 10 No. 1 (2023): March" : 30 Documents clear
The Effect Of Social Media Marketing On Tik Tok Applications On Purchase Decisions At Esana Store Nasrullah; Nurinaya; Sulaiman; Wahyuddin Yahya
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.474

Abstract

This study aims to determine the effect of Social Media Marketing of Tik Tok Application toward purchase decisions at the Esana Store in Makassar City. Sample uses direct interview with the parties related with the problemjs that being discussed and provides questionnaire the 165 respondents according to the counducted research. The data were analyzed using quantitative methods which is using five formulas as validity test, linear regression, t test and the coefficient of determination by SPSS 25 softwere for windows. The results shows that Social Media Marketing of Tik Tok Application toward Purchase Decisions has positive ang significant effect on Purchase Decisions at the Esana Store in Makassar City.  
Covid-19 Pandemic as a Catalyst for Digital Transformation: A Bibliometric Analysis using Vosviewer Heri Purwanto; Lili Adi Wibowo; Agus Rahayu
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.485

Abstract

The pandemic of Covid-19 has become a global event that has an effect on every aspect of life. Since the announcement of Covid-19 as a pandemic on March 11, 2020 by the World Health Organization (WHO), until the end of December 2020 the pandemic is still ongoing in various parts of the world, a number of studies related to the impact of Covid-19 have been published in various international journals. This research aims to examine 446 articles related to Covid-19 as a catalyst for digital transformation in various fields that have received the researchers’ attention. By using a systematic literature review methodology and a bibliometric analysis approach, the results of the Vosviewer software analysis divide the emergence of keywords in both article titles and abstracts as many as 14 clusters which are divided into three subject areas of concern to researchers, namely psychology and health, socio-economics, and education. From those three fields, various digital technologies are utilized for digital transformation purposes, such as the internet of things, artificial intelligence, biosensors, digital health, e-learning, and others that can be used for further development for the benefit of more specific fields.
The Role of Social Capital in the Development of Fried Chicken Business Ida Rosada; Farizah D Amran; Nurliani Nurliani; Rasmeidah Rasyid; Siti Hikmalia
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.486

Abstract

This study aims to describe the social capital owned by the owners, employees, and suppliers of raw materials for MSME fried chicken "Skripsi", analyze production and income, and business development. The research was conducted at the "Skripsi" Fried Chicken MSME, Jl. Abdullah Dg. Sirua. Informants (respondents) in this study were business owners, employees (who had worked for one year), and raw material suppliers, totaling ten people. This research is a case study using a qualitative approach and data collection techniques through observation, interviews, and documentation on the "Skripsi" fried chicken business. Data analysis used descriptive qualitative analysis and income analysis. The results of the study found that The social capital owned by the owners, employees, and suppliers of raw materials in the UMKM "Skripsi" fried chicken are: social norms, social networks, trust, cooperation, participation (participation), and reciprocity (reciprocity). Recapitulation of informants' responses to social capital with a weight value of 426 means that social capital plays a role in business development. MSME production and income Fried chicken "Skripsi" is profitable. The "Skripsi" fried chicken business is experiencing increasing development.
The Role of Digital Platforms in Increasing MSME’s Sales Fahrudin Pasolo; Mohammad Aldrin Akbar; Entar Sutisman; Imaduddin Imaduddin
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.487

Abstract

This study aims to find out why MSMEs use Digital Platforms in marketing their products and identify what factors influence the sales of MSME products. The location in this study is in the city of Makassar, precisely in the MSME sector. Criteria for selecting informants in phenomenological research include that the informant must directly experience situations or events related to the research topic. This study uses descriptive qualitative research methodology and SWOT analysis techniques. The result showed that MSMEs in Makassar City have carried out the four stages of marketing strategy well and experienced an increase in consumer interest. Based on the SWOT analysis, it can be concluded that the opportunity to use social media for selling MSME products can have an effect if it is done optimally in terms of the length of time for promotion and the development of marketing strategies such as increasing product creativity so that the products offered are more variated. In terms of marketing, optimizing social media to improve marketing relationship networks and allocating funds to improve information technology to facilitate product marketing, for example, placing paid digital advertisements on social media, which can expand market share. Digital advertising is more effective and cheaper than traditional advertising.
The Effect of Leadership Support, Organizational Culture, and Infrastructure on Student Achievement at the Tobelo Special School Lily Amaliyah Sari Hi. A Mutalib; Abdul Rahman Jannang; Marwan Man Soleman
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.488

Abstract

This study aims to determine the effect of leadership support, organizational culture, and infrastructure on student achievement at SLB Negeri Tobelo school. The total population is 80 students and the sample in this study is 40 respondents. Data was collected by distributing questionnaires to all respondents. The analytical technique used in this research is multiple linear regression with SPSS 16.0 application. From the results of hypothesis testing, it was found that leadership support has a positive and significant effect on student achievement, organizational culture has a positive and significant effect on student achievement, and infrastructure has a positive and significant effect on student achievement.
The Effect of Islamic Financial Literacy on the Decision to Use Islamic Banking Services in the City of Ternate with Religion as a Moderating Variable Muhammad Muhammad; Abdul Hadi Sirat; E. Hartaty Hadady
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.489

Abstract

This study aims to examine the influence of islamic financial literacy towards the utilization of islamic banking services. Religiosity as a moderating variable. The sample in this study were customer of Islamic banking in Ternate City taken by purposive sampling method. The number of samples used were 100 respondents. The method of analysis of this research used simple linear regression analysis and moderated regression analysis with SPSS. The result of this research showed that Islamic financial literacy has a positive and significant effect to the utilization of islamic banking services. Meanwhile religiosity weakens the connection between islamic financial literacy and the utilization of islamic banking services.
Sula Islands Regency, North Maluku Province; Financial Independence Study Nurlaila Latupono; Abdul Hadi Sirat; Milwan Milwan
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.490

Abstract

This study aims to determine and analyze the regional financial independence of the Sula Islands Regency, North Maluku Province in order to support the implementation of regional development as the implementation of a decentralized system (local government), the contribution of local revenue (PAD) to the APBD of the Sula Islands Regency in 2017-2021. Research informant is Head of Regional Tax and Levy Management Agency. The results show that the ratio of regional financial independence in the Sula Islands Regency is still low or is in a consultative relationship pattern. Effectiveness Ratio and Efficiency Ratio which shows the highly efficient regional financial capacity. The compatibility ratio shows that the results of operational expenditures are greater than capital/development expenditures. Meanwhile, the growth ratio overall experienced positive and negative growth. The contribution of PAD to the APBD of the Sula Islands Regency is still low or lacking. Lack of local government commitment, both executive and legislative, in increasing PAD which affects the amount of increasing regional financial independence, lack of loyalty from both executives and legislatures in managing regional finances from the planning to implementation sector, and lack of local government innovation in exploring the potentials of the Islands Regency. Sula to increase regional financial independence
Assessment of E-Procurement of Construction Products and Services Irmawaty Tjan; Muhammad Syafi'i A. Basalamah; Abdul Hadi Sirat; Suwito
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.491

Abstract

According to Presidential Regulation No. 54 of 2010 governing Procurement of Government goods/services and its revisions, this research seeks to assess the efficacy of e-Procurement using e-Tendering procedures. Qualitative methods were used in this investigation. The information was gathered through conducting in-depth interviews with members of the procurement committee, as well as providers, companies, and relevant documents. Descriptive case and context analysis is employed for this analysis. The review of the e-procurement implementation at the North Maluku PUPR Construction Services selection implementation center revealed that the process had gone smoothly. This is evident from the study of e-several procurement's dimensions and the various means through which its goals might be attained. Presidential Regulation No. 4 of 2015 governs the use of e-Procurement. Human resources in the Working Group were found to be a positive factor in terms of e-viability Procurement's in this study's findings, while a lack of socialization, a dearth of LPSE human resources, an absence of training, inadequate infrastructure, frequent updates to the SPSE application's version, a lack of regional regulations governing the electronic procurement of goods and services, and a lack of funding were found to be negative factors.
Implementation of Islamic Business Ethics in the Management of Sharia Hotel Sumber Mulya, Nunukan Regency, North Kalimantan Inayah Bulqis Rasyid; Irwan Misbach; Amiruddin K
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.496

Abstract

This research discusses the implementation of Islamic business ethics in the management of Sumber Mulya Syariah hotel in Nunukan Regency, North Kalimantan. In the analysis of sharia hotel management, it can be seen that the management is organized and structured, but the hotel does not yet have an SOP to maintain employee competency standards. Nevertheless, the application of Islamic business ethics values at Sumber Mulya Syariah hotel has been in accordance with the values of the principles of tawhid, justice, free will, ikhsan, and responsibility. The hotel prioritizes excellent service in accordance with the rules that have been made, respects the position as it should be in civilization, and strongly upholds trust and is responsible for problems that arise both between employees and hotel guests. However, the hotel is not yet officially registered as a Sharia Business Enterprise in Indonesia.
The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits Muchlis Abbas; Ibrahim; Taufik Thahir; Muh.Fuad Randy; Masyadi
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.497

Abstract

Tourism is one of the new styles of an industry that can provide rapid economic growth in terms of employment opportunities, income, standard of living, and activating other production sectors in tourist-receiving countries. to be of monetary value. This study aims to determine the relationship between implementing strategies in tourism events to increase the number of tourist visits. This study uses a descriptive quantitative approach with regression analysis to answer the hypothesis. This study takes data from a questionnaire distributed to 100 visitors, who are also the sample. The study's results stated that the beautiful Malino event positively and significantly affected tourist visits to Malino, Gowa Regency. Tourist visits increase from year to year, and this is due to the existence of several exciting activities held at the Beautiful Malino Event.

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