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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 50 Documents
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Search results for , issue "Vol. 11 No. 1 (2024): March" : 50 Documents clear
Impact of Brand Experience and Brand Image on Outlet Satisfaction with Energizer Battery Brand Hilal, Nur; R. Djatola, Hariyanto R.
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.611

Abstract

This research aims to examine the influence of brand experience and brand image on outlet satisfaction with the Betarai Energizer brand. The analytical method used is multiple regression analysis with SPSS 23 software in testing hypotheses that have previously been formulated in the problem statement. The research results show that brand experience and brand image have a positive effect on brand satisfaction. Brand experience has a greater influence than brand image on brand satisfaction. This shows that a positive brand experience can increase consumer brand satisfaction more than a positive brand image. Research implications Positive brand experiences and a strong brand image can help increase consumer brand satisfaction and can be important assets for companies in winning market competition. However, it is important to remember that brand experience and brand image must be managed consistently and continuously to maintain consumer brand satisfaction.
The Influence of Knowledge Management and Green Innovation on the Environmental Performance of MSMEs in Malang City: A Study of the Laundry Sector Susilowati, Christin; Barinta, Dunga Dwi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.661

Abstract

Improving business management by incorporating environmental considerations has become a critical aspect of ensuring business continuity. Environmental performance serves as an analytical tool for assessing the characteristics of business operations within a specific ecological context. Paying attention to environmental concerns, such as effective waste management practices and the development of environmentally friendly products, is pivotal for business success, particularly for small and medium-sized enterprises (MSMEs) engaged in chemical-intensive production processes. This study aims to investigate the role of knowledge management in fostering environmental performance and further explore the mediating effect of green innovation on this relationship. Utilizing a quantitative approach, this research collected data from 150 MSMEs in Malang City known to generate chemical waste, during the period of July to September, employing purposive sampling techniques. The findings of this study corroborate previous research indicating that robust knowledge management practices and proactive green innovation efforts significantly contribute to enhancing environmental performance. However, the analysis reveals that green innovation only partially mediates the relationship between knowledge management and environmental performance, suggesting avenues for further exploration in future research endeavors. Moreover, diversification in the selection of industries, expansion of research scopes, consideration of business scale variations, and exploration of additional relevant variables are deemed essential for advancing future research in this domain.
The Effect of Digital Financial Literacy and Digital Financial Inclusion on Women’s Entrepreneurship Empowerment Syahnur, Khaerunnisa Nur Fatimah; Syarif, Rahmat; Arianti
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.662

Abstract

The majority of the contributions of entrepreneurs to the Indonesian economy come from small and medium-sized enterprises (SMEs), and female entrepreneurs dominate 99% of UMKM in Indonesia. Women entrepreneurs face the challenge of being able to survive the evolution of the digital age. Women entrepreneurs have a high level of digital inclusion but have low literacy, making them vulnerable to fraud. The relationship of women with the digital world is still far from ideal. Therefore, this study aims to test the impact of digital financial literacy and digital financial inclusion on the empowerment of women entrepreneurs. The study uses a survey method with a sample of female entrepreneurs in South Sulawesi Province. Respondents of this study represented 7 districts or cities spread across the South Sulawesi Province. The results of this study prove that digital financial literacy and digital financial inclusion have a significant positive impact on the empowerment of women entrepreneurs. Female entrepreneurs very much need digital literacy and financial inclusion in view of the very rapid digital development. This research responds to the urgency of research topics on literature and financial inclusion with digital concepts that are still very limited in Indonesia.
The Role of Influencers and Digital Marketing in Boosting Sales for Culinary MSMEs in Solo Anggun Mutiara Utami; Wahyudi, Tri Nur
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.688

Abstract

This study aims to explore the impact of influencers on promoting MSMEs in Solo City, the effectiveness of influencer and digital marketing strategies in supporting MSMEs, and the benefits derived from influencer collaborations. Qualitative research employing a case study approach is utilized, with data validity ensured through source triangulation. Data analysis follows Miles and Huberman's methodology, encompassing four stages: data collection, data reduction, data presentation, and conclusion. The study focuses on MSMEs in Solo City employing influencer marketing strategies, with participants including both influencers and MSME owners. Findings reveal that influencers play a crucial role in introducing MSME products, enhancing brand image and awareness, and significantly boosting sales by up to 2 to 3 times. Moreover, digital marketing, particularly leveraging Instagram as a promotional platform, is highlighted as an effective tool for reaching a wider audience and driving sales growth for Solo's culinary MSMEs.
Influence of Authentic Leadership on Innovation Performance: The Role of Knowledge Sharing and Organizational Commitment Siagian, Melisa; Tanuwijaya, Justine; Gunawan, Andreas Wahyu
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.689

Abstract

In dynamic business environments, innovation is the key to organizational success. PT. Indokemika Group recognizes leadership's pivotal role in driving innovation. The study aims to assess Authentic Leadership's impact on Innovation Performance, with Explicit and Tacit Knowledge Sharing and Organizational Commitment as mediators. Analyzing data from 180 respondents, Structural Equation Model (SEM) and Sobel Test were utilized. Findings reveal that authentic leadership and tacit knowledge sharing significantly influence innovation performance through organizational commitment mediation. However, organizational commitment doesn't mediate the link between authentic leadership and explicit knowledge. Implications entail nurturing authentic leadership, promoting knowledge-sharing culture, and fostering robust organizational commitment.
Brand Image, Brand Trust, and Brand Ambassador on Purchase Decisions of Shopee E-Commerce Users in Pekanbaru City Natasiah, Umi; Syaefulloh
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.702

Abstract

This study addresses the pressing need to understand the dynamics influencing purchase decisions among Shopee users in Pekanbaru City. With the exponential growth of e-commerce platforms, such as Shopee, understanding the factors that drive consumer behavior is crucial for businesses to develop effective marketing strategies. By examining the impact of brand image, brand trust, and brand ambassador on purchase decisions, this research provides valuable insights for businesses operating in the e-commerce sector. The findings can inform marketing initiatives aimed at enhancing brand perception and fostering customer loyalty, thereby contributing to the sustainable growth of e-commerce businesses in Pekanbaru City. The study involves a sample of 150 respondents consisting of Shopee e-commerce users in Pekanbaru City, providing a comprehensive understanding of the factors influencing their purchase decisions.
The Influence of Macroeconomics and the EIDO Index on Stock Price Movements Septyaningrum, Ariana Anjas; Hasmarini, Maulidyah Indira
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.707

Abstract

In general, stock price movements in Indonesia have been described with the Composite Stock Price Index (IHSG). This study aims to determine the impact of the variables Exports, Exchange Rates, Money Supply, Interest Rates, and the EIDO Index (MSCI Indonesia) on stock price movements. This data used secondary data with a timeseries data. Observations were made on the closing price of the Composite Stock Price Index each month, and involved macroeconomic factors such as, Export rate, Exchange Rates, Interest Rates, Money Supply, as well as the EIDO Index variable for the period of January 2019 to June 2023. In this study, the data analysis model used is Multiple Linear Regression, and the data is processed using E-views 10. In the results of this study, it was found that the level of exports, money supply, exchange rate, EIDO index respectively have a significant effect on positive direction to stock price movements. Meanwhile, interest rates have no significant effect on stock price movements.
Transformational Leadership On Employee Innovative Work Behavior: The Role Of Knowledge Sharing Behavior Elyana Agata; Suhana Suhana
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.709

Abstract

This article discusses direct influence testing of transformational leadership on employees innovative work behavior and the role of knowledge sharing behavior as a mediating variable. The study encompasses 115 participants from the Semarang City Health Service, and the data analysis was carried out using SEM-PLS with SmartPLS version 3 software. The results indicated a significant effect of TL on IWB and KSB. Another noteworthy finding revealed that KSB had a significant impact on IWB. Moreover, the study identified that TL and IWB can be partially mediated by KSB. The study holds both theoretical and practical implications.
Celebrity Support and Service Quality on Customer Satisfaction Mediated by Brand Image of Tokopedia Users Lastyawati, Trizki; Harsono, Soni; Abdillah, Ulil Absor Faiq
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.710

Abstract

Tokopedia, currently ranked second, trails behind Shopee, indicating the need for enhanced performance to secure the top spot. This study delves into understanding consumer behavior and the factors shaping customer satisfaction in the e-commerce landscape, with a specific focus on Tokopedia. With Indonesia witnessing a surge in e-commerce activity amidst technological advancements and fierce market competition, the research explores the impact of celebrity endorsements, service quality, and brand image on customer satisfaction. Through quantitative analysis, involving 160 participants, the study reveals that celebrity endorsements and service quality significantly influence brand image positively. However, while celebrity endorsements and service quality do not directly impact customer satisfaction, brand image emerges as a key mediator, positively affecting customer satisfaction. Thus, the findings underscore the pivotal role of brand image in shaping customer perceptions and satisfaction levels, indicating avenues for Tokopedia to enhance its performance and competitiveness in the e-commerce landscape.
Impact of Service Quality and Policy Coverage Value on Customer Satisfaction at PT. FTI Sakinah; Syarvina, Wahyu; Rahma, Tri Indah Fadhila
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.711

Abstract

This study aims to examine the influence of Service Quality and Policy Coverage Value on Customer Satisfaction at PT. FTI, both partially and simultaneously. Employing a quantitative approach, data collection was conducted using a Likert scale method. The subjects comprised 40 customers from the Medan branch of PT. FTI, selected through random sampling. Data analysis was performed using IBM SPSS Statistics 26. Results indicate that: Firstly, Service Quality significantly and positively affects Customer Satisfaction with a significance value of 0.042 less than 0.05. Secondly, Policy Coverage Value also significantly and positively influences Customer Satisfaction with a significance value of 0.031 less than 0.05. Thirdly, both Service Quality and Policy Coverage Value collectively have a significant positive impact on Customer Satisfaction, with a significance value of 0.028 less than 0.05.

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