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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 106 Documents
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Search results for , issue "Vol. 11 No. 2 (2024): September" : 106 Documents clear
Influence of the Role of Mentoring and Internal Training on Improving Access to Financial Services for Small and Medium Enterprises (SMEs) in Business Credit Financing: (Case Study At Bank Aceh Syariah Tapaktuan Branch) Hasanah, Selfi Ulfa; Syahriza, Rahmi; Ahmad Syakir
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an effort to broaden SME access to banking services, this research will examine how mentorship and training programs have affected business credit financing at the Bank Aceh Syariah Tapaktuan Branch. The effects may be gradual or noticeable all at once. The researchers used SPSS, a statistical program, to conduct a descriptive quantitative analysis. Questionnaires were sent to suitable research samples to gather data. A total of thirty small and medium-sized enterprises (SMEs) from the Syariah Tapaktuan Branch of Bank Aceh comprised the study's population. This research found that training and the role of mentors are important factors in determining whether a company can secure a loan. There is a positive correlation between these two factors and business credit financing when considered collectively. This research aims to support the claim that Bank Aceh Syariah's training and mentoring programs help SMEs develop efficiently and sustainably by increasing their access to business credit financing.
The Influence of Word of Mouth, Product Quality, and Perception of Benefits on the Decision to Purchase, with Consumer Trust as a Mediator Putra, Dewa Putu Bagus Dharma; Mahyuni, Luh Putu
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.940

Abstract

Consuming milk is part of a healthy lifestyle for people worldwide, including in Indonesia. Among mammal milk types, goat's milk offers greater benefits. In Indonesia, the milk market, particularly for maintaining bone strength with high calcium content, is quite popular. The variety of goat milk products encourages consumers to assess them, influencing purchase interest and decisions. This research aims to determine the impact of word of mouth, product quality, and perceived benefits on Etawa Goat Milk purchasing decisions, with consumer trust as a mediator. The sample consisted of 150 active Etawa milk (Provit) consumers. Data was collected via questionnaires distributed through Google Forms using a 1-10 interval scale. Data analysis employed the Partial Least Squares approach using structural equation modeling. The findings reveal that word of mouth, product quality, and perceived benefits positively influence purchasing decisions, mediated by consumer trust. This research provides insights into improving Etawa milk (Provit) product quality to enhance consumer purchasing decisions.
Development of Community Economic Potential through Soybean Commodities in Sidorukun hamlet, West Stabat Lama Village, Langkat Regency Alvi Khaira; Muniruddin
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.941

Abstract

Most of the people in Sidorukun Hamlet depend on their livelihoods through the soybean commodity business which is then produced into tempeh, tofu, soy milk and tempeh crackers. This research aims to find soybean commodity products that have the most potential in developing the community's economy, as well as ways to increase the selling power and quality of soybean commodity products. This research is descriptive research using a qualitative approach. Data collection techniques in this research were carried out through observation and interviews. There were 6 informants in this study. The soybean commodity with the most potential is tempeh crackers, due to its longer shelf life and flexibility in distribution. To increase selling power, this can be done through e-commerce, diversifying products and brand image. In improving product quality, producers must have high quality human resources and routine quality control.
Optimization of Purchase Decisions: A Segmentation, Targeting, and Positioning Approach at AMIU Malabo Depot Hasan, Hamida; Putra, Pandi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.942

Abstract

This study investigates how marketing strategies—specifically segmentation, targeting, and positioning—affect consumer decision-making when purchasing refill drinking water at AMIU Depot Malabo, Parepare. Utilizing a quantitative research approach, the study employs various data collection methods, including direct observation, conversations with respondents, distributing questionnaires, and reviewing documents. Participants were selected incidentally from consumers at AMIU Depot Malabo. The findings indicate that both segmentation and targeting have a significant effect on purchasing decisions, while positioning does not appear to have a substantial impact. However, when considered together, these three strategies significantly influence purchasing behavior. Additional analysis shows that the independent variables account for some variation in consumer purchasing decisions. To enhance understanding, it is recommended that future research explore other factors that might affect the decision-making process for refill drinking water consumers.
Analysis of Social Media Interaction on Purchase Intention Mediated by Source Credibility, Homophily and Content Quality: (Empirical Study of Scarlett Whitening Products) Nisa, Novia Himatun; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.946

Abstract

This research analyzes the influence of social media interactions on purchase intentions for Scarlett Whitening products, which are mediated by source credibility, homophily, and content quality. This study aims to understand how interactions on Instagram can influence purchase intentions. This research method uses a quantitative survey on 230 respondents, namely Scarlett Whitening users on the Instagram application in Indonesia. This research analysis uses the software SmartPLS by using the method Structural Equation Modeling (SEM). The results show that social media interaction has a positive and significant effect on source credibility, homophily, and content quality. Furthermore, homophily and content quality have a positive and significant effect on purchase intention, while source credibility does not have a significant effect on purchase intention. This research highlights the importance for Scarlett Whitening to not only actively interact with consumers but also pay attention to elements such as source credibility, homophily, and content quality to increase purchase intentions.
The Mediating Role of Customer Satisfaction in the Relationship between Brand Image and Product Quality and Customer Loyalty: Shopee e-commerce Case Study Iqbal, M. Ali; Parwoto, Parwoto; Abidin, Zaenal
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.828

Abstract

Business competition has become very tight and marketing is the main key for a business to run well. This causes many business people to do their marketing via the internet and generate sales, hence the emergence of online stores (electronic commerce). Shopee is one of the most used and visited e-commerce sites in Indonesia. In the first quarter of 2023, Shopee e-commerce was ranked first among the first visitors compared to other e-commerce. In this regard, researchers are interested in conducting research with the title The Mediating Role of Customer Satisfaction in the Relationship between Brand Image and Product Quality and Customer Loyalty (Case Study of Shopee e-commerce). The type of research used is research with a conclusive design, namely a type of inferential research which aims to test a certain hypothesis, either through in-depth research into a problem (descriptive) or looking for relationships between variables (correlative) between the independent variable and the dependent variable. The research results show that brand image has a positive and insignificant effect on customer satisfaction. Brand image has a positive and insignificant effect on customer loyalty. Product quality has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and insignificant effect on customer loyalty. Brand image has a positive and insignificant indirect effect on customer loyalty through customer satisfaction. Product quality has a positive and insignificant indirect effect on customer loyalty through customer satisfaction.
The Effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Earning Per Share (EPS) on Company Value in Mining Sector Companies Listed on the BEI Period (2018 - 2022) Elfiza Abbas, Yeni; Anicetus, A.; Ana, Sri; Gustiawan, Deni
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.923

Abstract

This study aims to determine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), and Earning Per Share (EPS) on the value of mining sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2018. -2022. The companies sampled were 8 (eight) companies through purposive sampling which involved selecting samples based on criteria as mining sector companies listed on the Indonesia Stock Exchange 2018-2022, and did not experience losses during the study period. The method used in this research is panel data regression analysis using Smart-PLS 4 software. The results showed that DER has a significant effect on Firm Value in this case Price to Book Value (PBV) as an indicator of firm value, while EPS has a low effect on Price to book value (PBV), and Return on Assets has no significant effect on Price to Book Value (PBV). This information is very important for managers and investors to understand the factors that affect business performance in the mining sector.
The Influence of Content Marketing, Online Customer Reviews, and Empathy on Purchase Decision : (Case of Camille Beauty Lip Tint on TikTok) Ritonga, Nurul Amelia Pratiwi; Soemitra, Andri; Harianto, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.952

Abstract

The skincare segment of the Indonesian cosmetics industry is currently experiencing significant growth. As a result, there is intense and increasing competition within this sector. Founded in 2018, Camille Beauty is a well-regarded beauty manufacturing company that encourages consumers to purchase its products through social media marketing, particularly on platforms like TikTok. This study aims to investigate how consumers' decisions to purchase lip tints from Camille Beauty are influenced by empathy, online customer reviews, and content marketing. The sample for this quantitative study consists of 100 current students from the FEBI Management Study Program at North Sumatra State Islamic University. The sampling method employed was purposeful sampling, a non-probability technique. Data analysis was conducted using linear regression techniques, with hypothesis testing performed through t-tests and F-tests. The study's findings indicate that, for Camille Beauty lip tint purchases, empathy, content marketing, and online customer reviews all had a positive and significant impact on consumer decisions. Data were analyzed using SPSS version 25. Overall, the study confirms that empathy, content marketing, and online customer reviews have a strong and significant influence on consumer purchasing decisions for Camille Beauty lip tints.
The Implementation Of Flexibility Enablers In Refurbishment Construction Project Management Mubarok, Ristyawan Fauzi; Arviansyah
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.955

Abstract

This paper investigates the implementation of flexibility enablers in managing project to overcome project complexity or uncertainty. This research is using Q Methodology and in-depth interview with project management experts to understand practitioners’ perspective on flexibility and the implementation in project management practice. This research finds that there are 4 different perspectives on flexibility among refurbishment construction project practitioners and rank of flexibility enablers from the most important to the least important. It is shows that the top ranked flexibility enablers are always applied in construction projects in Indonesia except one flexibility enabler.
The Influence of Intrinsic and Extrinsic Rewards on Employee Performance: PT Bumi Lancang Kuning Pusaka Pekanbaru Case Study Mitha Oktavia Syahfitri; Hamsal
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.956

Abstract

In today's competitive business environment, ensuring optimal employee performance is critical for organizational success. Rewards, both intrinsic and extrinsic, play a vital role in motivating employees to perform at their best. The purpose of this study is to examine the influence of intrinsic and extrinsic rewards on employee performance. The research method used is quantitative, designed to explore specific aspects of the population and sample selected for the study. The population at PT. Bumi Lancang Kuning Pusaka consists of 119 individuals. In this study, the sample was determined using purposive sampling, resulting in 46 employees from the operational division at PT. Bumi Lancang Kuning Pusaka Pekanbaru being selected as respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) software. The findings of this study reveal that both intrinsic and extrinsic rewards partially influence employee performance. Moreover, intrinsic and extrinsic rewards simultaneously have a significant impact on employee performance.

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