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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol. 12 No. 1 (2025): March" : 15 Documents clear
The Relationship of Quality of Work-Life With Job Satisfaction of Fashion-Retail Company Employees at PT. X Shifa Maulia Mursalim; Pratiwi, Ajheng Mulamukti A
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.785

Abstract

One of the impacts of globalization in this era is the annual growth of retail industries, expanding to various corners of the country. A critical factor for a company's success in a competitive environment is the condition of its employees. Absenteeism refers to employees being absent from work or avoiding their responsibilities, which can lead to decreased productivity or a decline in morale within the company. It often reflects the quality of work-life in the organization, which in turn indicates the overall satisfaction levels of employees. This study aims to identify the relationship between the quality of work-life and job satisfaction among employees in a fashion retail company. A quantitative approach was employed, using an online questionnaire to collect data, and a simple correlation analysis was conducted. The data collection method involved purposive sampling, with 118 permanent employees from Company X serving as respondents. The results of this study indicate a positive correlation between the quality of work-life and job satisfaction. This finding suggests that as the quality of work-life improves, job satisfaction also increases, and vice versa.
The Influence of Brand Image and Packaging on Loyalty through Customer Satisfaction : A Study of Amplang Obic Customers in Ketapang Regency Oktaviani, Nabila; Triana, Neni
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.961

Abstract

This study aims to identify the influence of Brand Image and Packaging on Customer Loyalty for Amplang Obic in Ketapang Regency, with Customer Satisfaction as an intervening variable. The food industry is experiencing rapid growth, resulting in increased competition, which Amplang Obic faces from other producers offering similar products. To remain competitive, Amplang Obic must develop strategies to distinguish itself. The research employs an associative approach, with purposive sampling as the sample collection technique. A total of 100 respondents, all of whom are customers who purchase and consume Amplang Obic, participated in the study. Data analysis was conducted using structural equation modeling (SEM) with SmartPLS 3 software. The findings indicate that all variables meet the criteria for validity and reliability. Hypothesis testing reveals that Brand Image and Packaging have a positive and significant effect on Customer Satisfaction, although neither has a significant direct effect on Customer Loyalty. However, Customer Satisfaction positively and significantly influences Customer Loyalty. Furthermore, when mediated by Customer Satisfaction, both Brand Image and Packaging demonstrate a positive and significant effect on Customer Loyalty.
The Impact of Location and Price on Purchase Decisions for Kencana Park Housing in Kubu Raya Regency (West Kalimantan) Mulanda, Yunike; Kurniasari, Fita
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.962

Abstract

This study analyzes the impact of Location and Price on Purchase Decisions for Kencana Park housing in Kubu Raya Regency. Kencana Park offers strategic accessibility, being close to Transmart, Qubu Resort, Sekolah Tinggi Bahasa Bersama, Supadio Airport, and several universities in Pontianak. The housing also features PDAM, 24-hour security, CCTV, playgrounds, commercial areas, wide roads, and green spaces. Its specifications include reinforced concrete foundations, lightweight steel roof frames, metal sheet roofs, aluminum windows, ceramic floors, and IMB-certified property status. Using an associative approach, the study surveyed 79 respondents, analyzing data through multiple regression analysis with SPSS 25. Tests conducted include validity, reliability, normality, linearity, and multicollinearity. Hypothesis testing using t-test and F-test confirmed that Location and Price significantly and positively influence Purchase Decisions, both individually and collectively.
The Influence of Motivation and Self-Efficacy on Normative Commitment of Teachers at SMK Negeri 4 Pontianak Agustina, Andi Siska; Mahdi, Irfan
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.963

Abstract

This study examines the impact of Motivation and Self-Efficacy on the Normative Commitment of teachers at SMK Negeri 4 Pontianak, where absenteeism is a recurring issue. The absentee rate increased by 35.83% in 2021 and surged by 180% in 2022, before declining by 35.61% in 2023. The improvement in 2023 was partly due to teachers attending training and workshops outside West Kalimantan. However, disciplinary violations persist, including teachers leaving during working hours, harshly reprimanding students, and smoking on school grounds, which results in verbal warnings from the principal. These issues are influenced by Motivation and Self-Efficacy. This study uses an associative approach with saturated sampling, involving 88 civil servant teachers (PNS). Data analysis was conducted using multiple linear regression with SPSS 25, including validity, reliability, normality, linearity, and multicollinearity tests. Hypothesis testing was performed through Simultaneous (F-test) and Partial (t-test) analyses. The results indicate that Motivation and Self-Efficacy significantly and positively affect Normative Commitment, both collectively and individually. This study provides insights into how personal motivation and self-belief strengthen teachers' professional commitment.
Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction Kamitha, Adella; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.968

Abstract

This research investigates the influence of Product Quality and Promotion on the Repurchase Intention of Losing Moment Project accessories in Pontianak, with Customer Satisfaction acting as a mediating variable. The study utilizes an associative approach, with a sample of 100 respondents comprising individuals who have previously purchased and used Losing Moment Project accessories. Data analysis is conducted using Structural Equation Modeling (SEM) via SmartPLS 3.0 software. The findings from hypothesis testing demonstrate that Product Quality positively and significantly impacts both Customer Satisfaction and Repurchase Intention. While Promotion positively and significantly affects Customer Satisfaction, it does not directly influence Repurchase Intention. Additionally, Customer Satisfaction has a significant positive impact on Repurchase Intention. Mediation analysis further reveals that Product Quality and Promotion, when mediated by Customer Satisfaction, exhibit a significant positive influence on Repurchase Intention.
The Impact of Brand Storytelling and Brand Image on Marketing Performance: A Case Study of Grab Indonesia Hayati, Michelle Zuhrotul; Firdaus; Jumai; Nur Aini, Farikha
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.974

Abstract

This study explores the influence of brand storytelling and brand image, mediated by purchase decisions, on the marketing performance of PT.Grab Teknologi Indonesia, which at the end of 2023 made its first profit in history and reduced Grab's losses from US$ 1,74 in 2022 to US$ 485 million in 2023. Using SEM analysis with data from 96 respondents, results indicate that both brand storytelling and brand image significantly enhance marketing performance, with purchase decisions acting as a critical mediating factor. These findings offer strategic insights for improving marketing performance through enhanced storytelling and brand imaging.
The Decision Making of Cryptocurrency Investment in Digital Literacy and Motivation Among Generation Z Through Investment Interest in Indonesia Retno Purwani Setyaningrum; Wiyatur
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.984

Abstract

The growth of cryptocurrency investors in Indonesia has shown a significant increase, especially among Generation Z in 2023. This study focuses on the factors that influence the decision of Generation Z in Indonesia to invest in cryptocurrency. Through a quantitative approach using questionnaires and Structural Equation Modeling (SEM), it was found that digital literacy and investment motivation have a positive effect on cryptocurrency investment decisions. This study, conducted on 160 Generation Z respondents in Indonesia, aims to examine the impact of digital literacy and investment motivation on their interest and decisions in investing in cryptocurrency. The results of this study indicate that digital literacy and investment motivation have a positive influence on Generation Z's cryptocurrency investment decisions. Although investment interest also has a positive effect on cryptocurrency investment decisions, it turns out that digital literacy and investment motivation do not have a significant effect on investment interest. This shows that Generation Z in Indonesia who have high digital literacy and investment motivation will tend to decide to invest in cryptocurrency even though they may not necessarily have an interest in the investment. This finding indicates the need to increase digital literacy and investment motivation in Generation Z so that they can make the right cryptocurrency investment decisions.
Enhancing Village Government Performance through the Merit System: Insight from Sirna Jaya Village Tri Rayan Abdul Malik
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.997

Abstract

The study aimed to evaluate the implementation of the merit system in enhancing the performance of village governance in Sirna Jaya Village, Bekasi Regency, through talent management. A descriptive-qualitative research method was employed, involving interviews, documentation, and literature review to gather insights from village officials and community members. The findings revealed that the merit system's implementation was inconsistent, with recruitment and promotion not fully based on competency and performance. Talent management strategies, including training and structured development, were found lacking, resulting in underutilized potential. However, periodic monitoring and evaluation, along with a rewards system for high-performing officials, showed promising results. Despite improvements in public service delivery, significant gaps in recruitment transparency and competency-based placements remained. The study concluded that a more structured approach to talent management, equitable training distribution, and competency mapping are essential for optimizing governance performance and achieving sustainable public service improvements.
The Role of Heritage Image as an Intervening Factor in Increasing Visits to Lawang Sewu Dina, Novia Rahma; Firdaus; Purwanto, Edy; Jumai
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1000

Abstract

This research seeks to assess the impact of service quality and destination branding on the decision to visit the Lawang Sewu Semarang tourist attraction, which are mediated by heritage images. KAI Wisata, as the manager of Lawang Sewu, is targeting 700 thousand tourists in 2024. However, until December 31, 2024, the number of foreign and domestic tourists visiting the area for one year reached 650 thousand visitors. This is actually good, but not yet in accordance with the target set. This research used quantitative methods on 96 respondents. Therefore, the data analysis is performed using SmartPLS. The research results show that service quality and destination branding are proven to increase visiting decisions. Decisions to visit are positively and significantly influenced by service quality, destination branding, and heritage image. This can provide insight into increasing public interest in the Lawang Sewu tourist attraction.
The Effect of Green Intrinsic and Extrinsic Motivation on Green Product Purchase Behavior Mediated by Green Product Purchase Intention Hermalia, Riang Anggun; Kuswati, Rini
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1004

Abstract

This study analyzes the influence of intrinsic and extrinsic motivation on purchase intention and purchase behavior of green products, with purchase intention as the mediator variable. The purpose of this study is to understand how internal (environmental concerns) and external factors (social influences, incentives) influence consumers' decisions in purchasing green products. A quantitative approach was used, with data collected through an online survey of 200 respondents. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that both intrinsic and extrinsic motivation have a significant effect on the purchase intention and purchase behavior of green products. Intrinsic motivation, which is driven by personal values related to environmental sustainability, has a greater influence on purchase intention than extrinsic motivation. However, external factors such as discounts and social influences also play an important role in purchasing decisions. Purchase intent serves as a powerful mediator, which means that the higher the purchase intent, the more likely the consumer is to make a purchase. These findings suggest that companies incorporate intrinsic and extrinsic motivations in their marketing strategies to promote green products and support environmental sustainability.

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