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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 8 No. 2 (2021): September" : 20 Documents clear
Difference Analysis of Digital Marketing Implementation in Enterprises Performance: Balanced Scorecard Perspective Slamet Slamet; Muhammad Maslukil Adhim; Ilya Azmala
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

This study aims to determine the differences in Micro, Small, and Medium Enterprises’ (MSMEs) performance before and after implementing digital marketing. The research paradigm was quantitative with primary data sources. Furthermore, the research instrument was a questionnaire designed to measure MSMEs' performance in the balanced scorecard perspective on customer and internal business processes. The number of samples totaled 107 respondents, and data were collected directly from MSMEs in Malang City. The determination of respondents involved a judgment sampling approach. Data analysis was mainly descriptive (categorization index) which also involved hypothesis testing (sample paired t-test). The results showed that there were significant differences in MSMEs' performance before and after implementing digital marketing. These differences were shown by the results of data analysis, in both descriptive and hypothesis testing.
Effect of Profitability, Leverage, and Liquidity on Dividend Poli-cy: Evidence from Manufacturing Companies in Indonesia Andi Tenri Uleng Akal; Nurlaela; Sri Wahyuni Nur
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

Profitabilitas (ROA) dan leverage (DER) memiliki pengaruh yang menguntungkan dan material terhadap kebijakan dividen perusahaan manufaktur makanan dan minuman yang terdaftar di BEI. Artinya, jika profitabilitas dan leverage terus meningkat, maka kebijakan dividen juga akan meningkat. Dibandingkan dengan likuiditas (rasio lancar), yang berpengaruh positif tetapi dapat diabaikan terhadap kebijakan dividen perusahaan manufaktur makanan dan minuman yang terdaftar di BEI. Dapat disimpulkan bahwa sementara likuiditas yang dimiliki oleh perusahaan dapat membantu meningkatkan dividen, namun tidak dapat berdampak besar pada reformasi kebijakan dividen. Kebijakan dividen yang meningkat akan menarik investor. Dengan demikian, kebijakan dividen dapat ditingkatkan melalui penelitian ini dengan mengoptimalkan pemanfaatan aset (ROA) dan menurunkan bahaya pembebasan utang (DER).
Antecedents and Consequences of Motivational: How Leadership, Organizational Culture and Competence Affect Performance Yusuf Alfian Rendra Anggoro KR; Mansyur Ramly; Basri Modding; Achmad Gani; Sitti Sukmawati S.
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The study collected primary data from 131 respondents via questionnaires and used the entire population as a sample. The study lasted three months, from April to June 2021. Structural Equation Modeling (SEM) was used to analyze the data. The findings of this study indicate that: (1) motivation is positively influenced by leadership, organizational culture, and competence. (2) While leadership has a positive but not statistically significant effect on performance, organizational culture, competence, and motivation all have a positive and statistically significant impact on performance. (3) While leadership and competence have a positive and significant effect on motivational performance, organizational culture has a positive but insignificant effect on motivational performance. This means that while leadership and competence have been shown to increase the motivation of the State Civil Apparatus, leadership alone has not been shown to increase performance, while good organizational culture, competence, and motivation have been shown to increase performance. On the other hand, leadership and competence have been shown to increase performance through motivation, whereas organizational culture, competence, and motivation have been shown to increase performance.
Performance Measurement Through Balanced Scorecard Approach Lukman Chalid; Darwis Lannai; Muhammad Syafi'i A. Basalamah
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The purpose of this research is to assess the performance of health centers using the Balanced Scorecard (BSC) framework from four perspectives: the customer perspective, the internal process perspective, the learning and growth perspective, and the financial perspective. The BSC application is intended to measure organizational performance from a variety of perspectives, not just financial ones; there must be a balance of financial and non-financial perspectives. This means that BSC is a strategic approach to evaluating an organization's performance that balances the interests of various stakeholders by balancing short- and long-term objectives.
The Influence of Principal Leadership, PE Teacher Professional Competence and Teacher Workload toward Sports Achievement in Dieng Tanti Sugiharti; Ruslaini Ruslaini; Ekawahyu Kasih
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

This research aims to know the influence of the Principal Leadership, PE Teacher Professional Competence, and Teacher Workload on sports achievement at elementary school. The study population is 31 PE (PJOK) teachers from 50 elementary schools in the Dieng plateau, which belong to the District of Kejajar, Wonosobo, and District of Batur, Banjarnegara, Central Java. The survey method is conducted to collect research data and used a quantitative approach to test the hypothesis. The results show that the principal leadership and PE teacher professional competence have no influence on sports achievement at elementary school. Meanwhile, the PE teacher workload, planning, guidance, and student assessment carried out by teachers significantly influence sports achievement at elementary school.
The Effect of Brand Image and Brand Trust on Oppo Cellphones Purchasing Decisions In Banjar City Yogi Sugiarto Maulana; Mela Marista
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

This study aimed to determine and analyze the brand image, brand trust, and the magnitude of these variables influence on purchasing decisions in Banjar City. The research approach used is a quantitative approach with explanatory methods—sampling using simple random sampling technique, with 89 respondents. The statistical method used in this study is multiple linear regression. The analysis results show that the brand image variable is in a good category (valid and reliable). The brand trust variable is in the adequate category, and the purchase decision is in a good category. Obtained the magnitude of the simultaneous influence of brand image and brand trust on purchase decisions in Banjar City is 31.2%. The magnitude of the partial effect of brand image on purchase decisions is 22.56%, the magnitude of the partial influence of brand trust on purchase decisions is 21.62%. The simultaneous hypothesis testing results state that there is a significant effect of brand image and brand trust on purchase decisions Oppo in Banjar City.
Improving The Organizational Performance Through Work Motivation, Satisfaction and Productivity Hasbiyadi Hasbiyadi
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The theme of this research is organizational performance: job motivation, job satisfaction and productivity. A sample of 64 employees uses random sampling to collect data. This study uses questionnaires to collect data and provides direct questionnaires to respondents. The data analysis technology in this study uses SmartPLS 3 analysis tools for path analysis. The results show that there is a positive correlation between job satisfaction and organizational performance, and there is also a positive correlation between job satisfaction and productivity. Path analysis found that motivation and job satisfaction had no effect on organizational performance. Therefore, it can be concluded that productivity is not an intervention variable between job satisfaction motivation.
Improving Brand Image, Price and Promotion Through Consumer Purchase Decisions Ahmad Yusdarwin Waworuntu; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The study was conducted to determine the impact of brand image, price, and promotion on product purchasing decisions in the Pangkajene, Indonesia. Using primary data from a survey of all consumers conducted during the January to November 2020 sales period. The data were analyzed using the Statistical Product and Service Solutions program; the results indicated that brand image, price perception, and promotion all had a positive and significant effect on product purchasing decisions. Additionally, it was discovered that promotion has a significant impact on purchasing decisions for brand products in Pangkajene, Indonesia.
Integration Expectation Confirmation Theory and AISAS Model in Coffee Shop Repurchase Intention Juliana Juliana; Marchell Felix Beanardo; Jessica Nethania Hering; Irene Jennifer; Ricky Ricky
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

Kopi chuseyo is a coffee shop that stands in the middle of the proliferation of k-popers in indonesia. this coffee shop with a k-pop nuance gets loyal customers and has high purchasing power. kopi chuseyo elevates k-pop as an endorsement and brand image that differentiates it from other coffee shops by implementing a good marketing strategy to achieve a competitive advantage. the research objective was to develop a conceptual model of repurchase intention using the expectation confirmation theory AISAS (Attention, Interest, Search, Action, Share) Model. the population of this research is consumers who have ever consumed chuseyo coffee in indonesia. the sampling technique used non-probability sampling with a total of 108 respondents. the study results in a brand image significantly affected repurchase intention; celebrity endorsement advertisement had no significant effect on repurchase intention. Ckuseyo coffee must maintain the brand image that consumers feel to increase consumer repurchase intention.
The Role of Fintech: Financial Inclusion in MSME's: Case Study in Makassar City Khairina Rosyadah; Budiandriani Budiandriani; Tasrik Hasrat
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The development of information technology which is supported by the rapid use of the internet has created several fintech that will make it easier for people to get digital financial services. The Financial Services Authority stated that the increase in national financial inclusion could be triggered by one factor, namely increased access to the use of fintech. The purpose of this study aimed to determine the role of fintech on financial inclusion in MSMEs in Makassar. The population in this study are MSMEs in Makassar with a sample of 335 informants. Researchers used primary data in the form of questionnaires that were distributed online and offline. Convenience sampling method is used in data collection in this type of quantitative research. Linear regression was used as an analytical technique. This study concluded that fintech has a positive effect on financial inclusion by 0,259.

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