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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 440 Documents
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Influence Green Human Resource Management to Corporate Reputation and Employee Well-Being Moderated by Organizational Culture at ABC Hospital Andita Rizky Cinanthia; Oscar Jayanagara
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1175

Abstract

This study aimed to comprehensively analyze the impact of Green Human Resource Management (GHRM) practices, including green recruitment, green training, and green reward, on corporate reputation and employee well-being, considering the moderating role of organizational culture. The research involved 256 employees from the healthcare sector, with data analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that green training and organizational culture have a significant positive influence on corporate reputation. Furthermore, green recruitment, green reward, and corporate reputation significantly and positively affect employee well-being. However, green recruitment and green reward showed no significant influence on corporate reputation, and green training did not impact employee well-being. Additionally, organizational culture was unable to moderate the relationship between GHRM practices and corporate reputation. These findings provide important implications for developing more effective GHRM policies and strategies in Indonesia, particularly within the healthcare sector.
The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers Nur Kholifah, Cantika; Putu Nina Madiawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1317

Abstract

In the current digital landscape, social media has emerged as one of the most effective and efficient online marketing tools. Among the widely used platforms today is TikTok, which now offers the TikTok for Business feature that enables companies to promote and showcase their products. Celebrity endorsers play an important role in supporting product promotion by creating engaging and creative content through their TikTok accounts. Additionally, product quality remains a crucial factor considered by consumers when making purchase decisions. This study aims to examine the influence of TikTok social media marketing, celebrity endorsers, and product quality on purchase decisions for Jiniso products, with trust in endorsers as a mediating variable. The research employs a descriptive quantitative approach using purposive sampling and non-probability sampling techniques. The descriptive results indicate that all variables demonstrate strong percentage scores. Hypothesis testing shows that TikTok social media marketing, celebrity endorsers, and product quality each have a positive and significant partial effect on purchase decisions. Furthermore, trust in endorsers moderates the relationship between TikTok social media marketing and purchase decisions; however, it does not moderate the relationship between celebrity endorsers and product quality toward purchase decisions.
Operational Efficiency and Business Diversification for the Financial Sustainability of 3 Kg LPG Stations: Mediating Cash Flow Resilience Rengga Aditya; M. Boy Singgih Gitayuda; Purnamawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1359

Abstract

This study investigates the effects of operational efficiency and business diversification on financial sustainability, with cash flow resilience as a mediating variable among 3 kg subsidized LPG stations in Bangkalan Regency. Using a quantitative explanatory design, data were collected through questionnaires from station owners/managers and analyzed using SEM-PLS. Results show that operational efficiency and business diversification positively affect cash flow resilience and financial sustainability. Cash flow resilience also significantly improves financial sustainability and partially mediates the relationships between both predictors and financial sustainability. The findings indicate that financial sustainability in regulated, low-margin micro-enterprises depends on efficiency improvements, diversified income sources, and disciplined cash flow management.
From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots Saragih, Debrian Ruhut; Anggadwita, Grisna
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1366

Abstract

This research arises from the critical need to optimize knowledge internalization within the SECI Model, especially in organizations handling complex and regulated information such as public financing. The study aims to identify the limitations of the existing Knowledge Management System (KMS), implement a Retrieval-Augmented Generation (RAG)-based AI Chatbot prototype, and evaluate its effectiveness in facilitating knowledge internalization. A qualitative case study approach was employed using the Design Science Research Method (DSRM). Data were collected through in-depth interviews and prototype testing involving 10 purposively selected respondents from the Public Financing Division of PT SMI. Findings indicate that the conventional KMS is suboptimal, leading to high dependency on social learning and the "walking library" phenomenon, where critical knowledge is siloed within specific individuals rather than being institutionalized. The implemented AI Chatbot prototype successfully accelerated the learning curve for new employees, reduced cognitive load – the mental effort required to search for and synthesize information, and received positive evaluation based on the KMS Success Model dimensions. The study implies that organizations should transition their knowledge-sharing culture from individual dependency to smart system-based interactions.
The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable Zacky Makarim; Nizar Alam Hamdani; Hilman Rismanto
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1369

Abstract

This study aims to examine the effect of positioning strategy on consumer perception at Hanoon Industries, with brand engagement as a moderating variable. The research employs a quantitative descriptive and associative approach with a sample of 100 respondents. Data were analyzed using simple linear regression and moderated regression analysis through SPSS. The results indicate that positioning strategy has a positive and significant effect on consumer perception. Furthermore, brand engagement is proven to moderate and strengthen the relationship between positioning strategy and consumer perception. These findings highlight the importance of integrating effective positioning strategies with strong consumer engagement to build positive brand perceptions in the local fashion industry.
Implementation of Lean Management in Reducing Waste and Increasing Productivity of Intercity Bus Transportation RAPI Lubis, Muhammad Syahrozi; Nurlaila; Nurbaiti
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1406

Abstract

This study analyzes the application of management in improving the operational effectiveness of intercity bus transportation at PT. NEAT. Management plays a crucial role in managing resources through the Planning, Organizing, Actuating, and Controlling (POAC) functions so that operational activities can run efficiently and productively. However, public transportation still frequently faces obstacles in the form of waste and inefficiency that impact the decline in service quality and customer satisfaction. To address these issues, this study uses the Lean Management approach, a management method that focuses on eliminating non-value-added activities to increase productivity. The study was conducted using a qualitative descriptive method through interviews and observations. This research method also involves identifying improvements to process flow and measuring performance before and after improvements. Academically, this research is based on the concept of operational productivity which emphasizes the elimination of non-value added activities to increase service efficiency. The results show that the main waste at PT. RAPI is waiting time and defects (bus damage), which causes increased operational costs and a decrease in the number of passengers served. Improvements that have been made include more efficient fleet scheduling, planned bus maintenance, and digitalization of administration. The implications of this study emphasize the importance of improving the quality of human resources, both through skills training, increased work discipline, and strengthened employee responsibility, so that the implementation of Lean Management can run more optimally and sustainably.
The Role of Training Needs Assessment and Off-the-Job Training Methods on the Performance of Employees at the Investment and One-Stop Integrated Services Office of Gorontalo Province Suronoto, Mohammad Dimas; Mendo, Andi Yusniar; Biki, Syamsul B.
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1171

Abstract

Optimal employee performance is crucial for the effectiveness of public service organizations; however, empirical evidence regarding specific influencing factors such as training needs assessment and off-the-job training methods remains limited in the Indonesian context. This quantitative study addresses this gap by examining the impact of both variables on the performance of 46 Civil Servants, using questionnaires and multiple linear regression analysis. The results show that both training needs assessment (t-value=3.458) and off-the-job training (t-value=2.024) have a significant positive effect on performance, both partially and simultaneously (F-value=11.958), with the regression model Y = 21.212 + 0.313X₁ + 0.155X₂ explaining 26.6% of the variance in performance. These findings contribute practical empirical evidence that strategic investment in both training aspects can be an effective measure to enhance human resource performance in public organizations, while also highlighting the need to explore other factors for more comprehensive interventions.
Role Clarity, Satisfaction with Internal Communication to Increase Employee Retention through Perceived Organizational Support of Kareb Cooperative Employees in Bojonegoro Yunta Nur Fauzi; Amiartuti Kusmaningtyas; Sumiati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1342

Abstract

This causal quantitative study aims to examine the effects of Role Clarity and Internal Communication Satisfaction on Employee Retention, with Perceived Organizational Support (POS) serving as a mediating variable among employees of Koperasi KAREB Bojonegoro. The study employed a census sampling technique, involving 98 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) version 4.0. The results indicate that: (1) Role Clarity and Internal Communication Satisfaction have positive and significant effects on Perceived Organizational Support; (2) Perceived Organizational Support has a positive and significant effect on Employee Retention; and (3) Perceived Organizational Support positively and significantly mediates the relationships between Role Clarity, Internal Communication Satisfaction, and Employee Retention. Therefore, management is encouraged to strengthen POS through regularly reviewed Standard Operating Procedures (SOPs), transparent internal communication, and a human-centered managerial approach to sustain employee loyalty and organizational performance
The Role of Occupational Health and Safety in Mediating the Effects of Job Demands and Job Risks on Employee Performance at PT Pertamina Patra Niaga Surabaya Branch Akhmad Fatikhul Azzam; Amiartuti Kusmaningtyas; Ida Bagus Cempena
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1374

Abstract

This study employs a quantitative approach utilizing an explanatory causal research design. The population for this study comprises 206 employees at PT Pertamina Patra Niaga Surabaya Branch. The sampling technique utilized was total sampling (saturated sampling), resulting in a final sample size of 206 employees who met the established criteria. Data collection was conducted using google form, with measurement carried out via a likert scale. Subsequently, data processing was performed using the Structural Equation Modeling (SEM) method with the assistance of partial least square (PLS) 4.0 software. The results of this study indicate several key findings: 1) Job demands have a positive and significant effect on occupational health and safety (OHS); 2) Job risk has a positive and significant effect on occupational health and safety; 3) Occupational health and safety has a positive and significant effect on employee performance; 4) Occupational health and safety effectively mediates the relationship between job demands and employee performance; and 5) Occupational health and safety effectively mediates the relationship between job risk and employee performance. Based on these findings, the study recommends that management should proactively assess risks, develop emergency response procedures, and update safety protocols. Additionally, the company must foster a culture of risk reporting that is free from stigma. Furthermore, it is crucial to maintain and increase investment in OHS programs. This should not be done merely for compliance, but as an integral part of the business strategy designed to enhance employee performance, satisfaction, and loyalty.
Inclusive Leadership, Trustworthiness, and Trust in Leaders on Organizational Citizenship Behaviour Zamzami Sabiq; Amiartuti Kusmaningtyas; Sumiati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1376

Abstract

This study aims to prove and analyze the influence of Inclusive Leadership and Trustworthiness on Organizational Citizenship Behaviour (OCB) with Trust in Leaders as a mediating variable among employees of the Scout Movement Quarters (Kwartir Gerakan Pramuka) throughout East Java. This research employs a quantitative approach with a causal explanatory design. The population in this study comprises 144 employees of the Scout Movement Quarters throughout East Java. The sampling technique utilized was total sampling (census method), resulting in a sample of 144 respondents. Data collection was conducted using Google Forms and measured using a Likert scale. The data analysis technique utilized Structural Equation Modeling (SEM), processed using Partial Least Square (PLS) software and SPSS version 26. The results indicate that: 1) Inclusive Leadership has a significant effect on Trust in Leaders; 2) Trustworthiness has a significant effect on Trust in Leaders; 3) Trust in Leaders has a significant effect on Organizational Citizenship Behaviour (OCB); 4) Trust in Leaders significantly mediates the effect of Inclusive Leadership on Organizational Citizenship Behaviour (OCB); and 5) Trust in Leaders significantly mediates the effect of Trustworthiness on Organizational Citizenship Behaviour (OCB).

Page 41 of 44 | Total Record : 440

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