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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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Influence Green Human Resource Management to Corporate Reputation and Employee Well-Being Moderated by Organizational Culture at ABC Hospital Andita Rizky Cinanthia; Oscar Jayanagara
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1175

Abstract

This study aimed to comprehensively analyze the impact of Green Human Resource Management (GHRM) practices, including green recruitment, green training, and green reward, on corporate reputation and employee well-being, considering the moderating role of organizational culture. The research involved 256 employees from the healthcare sector, with data analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that green training and organizational culture have a significant positive influence on corporate reputation. Furthermore, green recruitment, green reward, and corporate reputation significantly and positively affect employee well-being. However, green recruitment and green reward showed no significant influence on corporate reputation, and green training did not impact employee well-being. Additionally, organizational culture was unable to moderate the relationship between GHRM practices and corporate reputation. These findings provide important implications for developing more effective GHRM policies and strategies in Indonesia, particularly within the healthcare sector.
The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers Nur Kholifah, Cantika; Putu Nina Madiawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1317

Abstract

In the current digital landscape, social media has emerged as one of the most effective and efficient online marketing tools. Among the widely used platforms today is TikTok, which now offers the TikTok for Business feature that enables companies to promote and showcase their products. Celebrity endorsers play an important role in supporting product promotion by creating engaging and creative content through their TikTok accounts. Additionally, product quality remains a crucial factor considered by consumers when making purchase decisions. This study aims to examine the influence of TikTok social media marketing, celebrity endorsers, and product quality on purchase decisions for Jiniso products, with trust in endorsers as a mediating variable. The research employs a descriptive quantitative approach using purposive sampling and non-probability sampling techniques. The descriptive results indicate that all variables demonstrate strong percentage scores. Hypothesis testing shows that TikTok social media marketing, celebrity endorsers, and product quality each have a positive and significant partial effect on purchase decisions. Furthermore, trust in endorsers moderates the relationship between TikTok social media marketing and purchase decisions; however, it does not moderate the relationship between celebrity endorsers and product quality toward purchase decisions.

Page 41 of 41 | Total Record : 402

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