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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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Designing a Promotion Strategy to Increase Online Sales Kismo, Heri; Lahindah, Laura
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.975

Abstract

This study aims to analyze the digital promotional strategies implemented by Batik Hafiyan to address the significant revenue decline caused by the COVID-19 pandemic, which led to an 80% decrease in sales in 2020. In response, Batik Hafiyan established online sales channels on platforms like Shopee, Tokopedia, Lazada, and WhatsApp. Using a qualitative research method, the study focuses on Shopee, a prominent marketplace in Indonesia with a predominantly female and fashion-oriented customer base, aligning with Batik Hafiyan's business model. Data analysis incorporates internal and external analyses, Porter’s Five Forces, SWOT matrix, and Business Model Canvas to assess value proposition and feasibility. The findings highlight the effectiveness of strategies like product discounts, Flash Sales, and targeted advertising in boosting visibility and customer engagement. The study provides practical implications for SMEs navigating e-commerce transitions, offering actionable insights into leveraging digital marketplaces for sustainable business growth amidst global challenges.
Analysis of Marketing Mix Strategies to Enhance Brand Awareness in Restaurants in Denpasar City Samin; Gede Sri Darma
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.980

Abstract

In an era of fierce competition and ever-changing consumer trends, a deep understanding of purchase intent is essential for a company's survival and growth. This study aims to examine the impact of marketing mix strategies on brand awareness in restaurants in Denpasar. The research employs a quantitative descriptive approach, involving 150 respondents. The results indicate that the marketing mix—comprising product, place, price, promotion, and service quality—positively influences brand awareness, particularly when moderated by digital marketing. Furthermore, increased brand awareness significantly affects customers' purchase decisions and repurchase intentions. Based on these findings, it is recommended that restaurant businesses focus on the factors of the marketing mix to enhance brand awareness, thereby influencing customers' purchase decisions and encouraging repurchase behavior.
Applying An Analytical Hierarchy Process For Strategic Decision-Making Of Business Solution To Address Sales Decline In SMEs: (Case study: TB. Buyung Mas Putri) Perdana, I Komang Wira Yuda; Putro, Utomo Sarjono
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.990

Abstract

This research addresses the sales decline experienced by TB. Buyung Mas Putri, a retail building materials store in Indramayu, caused by inefficiencies in manual processes, the absence of digital marketing and e-commerce platforms, and disorganized financial reporting. Coupled with increasing market competition, these challenges have significantly impacted sales performance. However, the company’s strategic location, loyal customer base, and diverse product offerings present opportunities for recovery and sustainable growth. To address these issues, the study employs a combination of analytical methods: SWOT analysis to identify internal and external factors, TOWS matrix to develop actionable strategies, Kepner-Tregoe decision-making framework to prioritize solutions, Analytical Hierarchy Process (AHP) to evaluate and rank strategies, and Fishbone analysis to uncover the root causes of operational inefficiencies. The findings highlight four key strategies: automating inventory management to reduce stockouts and errors, implementing financial management tools to improve reporting and decision-making, collaborating with contractors to ensure steady demand and long-term partnerships, and adopting digital marketing and e-commerce platforms to expand market reach by implementing these strategies, TB. Buyung Mas Putri can enhance operational efficiency, restore sales growth, and establish a foundation for long-term success in a competitive retail market..
Improving Effectivity of Certified Work Training Programs: A Case Study of Dinas Tenaga Kerja Kota Bandung Ramadhan, Andika Yudhistira; Putro, Utomo Sarjono
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.991

Abstract

The Certified Work Training Program (CWTP) by Dinas Tenaga Kerja Kota Bandung aims to address unemployment challenges in Bandung. Key gaps include limited post-training support and poor alignment with labor market needs. The study evaluates CWTP using the Kirkpatrick Model, SWOT analysis, TOWS matrix, and Analytical Hierarchy Process (AHP), benchmarking it against global programs like Singapore’s SkillsFuture. Findings show moderate success in skill improvement but limited employability outcomes. Recommendations include mentoring, employer partnerships, and robust evaluation systems to enhance workforce sustainability and ensure alignment with market demands, contributing to long-term employment solutions tailored to Bandung’s unique economic context.
The Influence of Brand Image and Packaging on Loyalty through Customer Satisfaction : A Study of Amplang Obic Customers in Ketapang Regency Oktaviani, Nabila; Triana, Neni
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.961

Abstract

This study aims to identify the influence of Brand Image and Packaging on Customer Loyalty for Amplang Obic in Ketapang Regency, with Customer Satisfaction as an intervening variable. The food industry is experiencing rapid growth, resulting in increased competition, which Amplang Obic faces from other producers offering similar products. To remain competitive, Amplang Obic must develop strategies to distinguish itself. The research employs an associative approach, with purposive sampling as the sample collection technique. A total of 100 respondents, all of whom are customers who purchase and consume Amplang Obic, participated in the study. Data analysis was conducted using structural equation modeling (SEM) with SmartPLS 3 software. The findings indicate that all variables meet the criteria for validity and reliability. Hypothesis testing reveals that Brand Image and Packaging have a positive and significant effect on Customer Satisfaction, although neither has a significant direct effect on Customer Loyalty. However, Customer Satisfaction positively and significantly influences Customer Loyalty. Furthermore, when mediated by Customer Satisfaction, both Brand Image and Packaging demonstrate a positive and significant effect on Customer Loyalty.
The Impact of Location and Price on Purchase Decisions for Kencana Park Housing in Kubu Raya Regency (West Kalimantan) Mulanda, Yunike; Kurniasari, Fita
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.962

Abstract

This study analyzes the impact of Location and Price on Purchase Decisions for Kencana Park housing in Kubu Raya Regency. Kencana Park offers strategic accessibility, being close to Transmart, Qubu Resort, Sekolah Tinggi Bahasa Bersama, Supadio Airport, and several universities in Pontianak. The housing also features PDAM, 24-hour security, CCTV, playgrounds, commercial areas, wide roads, and green spaces. Its specifications include reinforced concrete foundations, lightweight steel roof frames, metal sheet roofs, aluminum windows, ceramic floors, and IMB-certified property status. Using an associative approach, the study surveyed 79 respondents, analyzing data through multiple regression analysis with SPSS 25. Tests conducted include validity, reliability, normality, linearity, and multicollinearity. Hypothesis testing using t-test and F-test confirmed that Location and Price significantly and positively influence Purchase Decisions, both individually and collectively.
The Influence of Motivation and Self-Efficacy on Normative Commitment of Teachers at SMK Negeri 4 Pontianak Agustina, Andi Siska; Mahdi, Irfan
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.963

Abstract

This study examines the impact of Motivation and Self-Efficacy on the Normative Commitment of teachers at SMK Negeri 4 Pontianak, where absenteeism is a recurring issue. The absentee rate increased by 35.83% in 2021 and surged by 180% in 2022, before declining by 35.61% in 2023. The improvement in 2023 was partly due to teachers attending training and workshops outside West Kalimantan. However, disciplinary violations persist, including teachers leaving during working hours, harshly reprimanding students, and smoking on school grounds, which results in verbal warnings from the principal. These issues are influenced by Motivation and Self-Efficacy. This study uses an associative approach with saturated sampling, involving 88 civil servant teachers (PNS). Data analysis was conducted using multiple linear regression with SPSS 25, including validity, reliability, normality, linearity, and multicollinearity tests. Hypothesis testing was performed through Simultaneous (F-test) and Partial (t-test) analyses. The results indicate that Motivation and Self-Efficacy significantly and positively affect Normative Commitment, both collectively and individually. This study provides insights into how personal motivation and self-belief strengthen teachers' professional commitment.
Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction Kamitha, Adella; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.968

Abstract

This research investigates the influence of Product Quality and Promotion on the Repurchase Intention of Losing Moment Project accessories in Pontianak, with Customer Satisfaction acting as a mediating variable. The study utilizes an associative approach, with a sample of 100 respondents comprising individuals who have previously purchased and used Losing Moment Project accessories. Data analysis is conducted using Structural Equation Modeling (SEM) via SmartPLS 3.0 software. The findings from hypothesis testing demonstrate that Product Quality positively and significantly impacts both Customer Satisfaction and Repurchase Intention. While Promotion positively and significantly affects Customer Satisfaction, it does not directly influence Repurchase Intention. Additionally, Customer Satisfaction has a significant positive impact on Repurchase Intention. Mediation analysis further reveals that Product Quality and Promotion, when mediated by Customer Satisfaction, exhibit a significant positive influence on Repurchase Intention.
The Impact of Brand Storytelling and Brand Image on Marketing Performance: A Case Study of Grab Indonesia Hayati, Michelle Zuhrotul; Firdaus; Jumai; Nur Aini, Farikha
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.974

Abstract

This study explores the influence of brand storytelling and brand image, mediated by purchase decisions, on the marketing performance of PT.Grab Teknologi Indonesia, which at the end of 2023 made its first profit in history and reduced Grab's losses from US$ 1,74 in 2022 to US$ 485 million in 2023. Using SEM analysis with data from 96 respondents, results indicate that both brand storytelling and brand image significantly enhance marketing performance, with purchase decisions acting as a critical mediating factor. These findings offer strategic insights for improving marketing performance through enhanced storytelling and brand imaging.
The Decision Making of Cryptocurrency Investment in Digital Literacy and Motivation Among Generation Z Through Investment Interest in Indonesia Retno Purwani Setyaningrum; Wiyatur
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.984

Abstract

The growth of cryptocurrency investors in Indonesia has shown a significant increase, especially among Generation Z in 2023. This study focuses on the factors that influence the decision of Generation Z in Indonesia to invest in cryptocurrency. Through a quantitative approach using questionnaires and Structural Equation Modeling (SEM), it was found that digital literacy and investment motivation have a positive effect on cryptocurrency investment decisions. This study, conducted on 160 Generation Z respondents in Indonesia, aims to examine the impact of digital literacy and investment motivation on their interest and decisions in investing in cryptocurrency. The results of this study indicate that digital literacy and investment motivation have a positive influence on Generation Z's cryptocurrency investment decisions. Although investment interest also has a positive effect on cryptocurrency investment decisions, it turns out that digital literacy and investment motivation do not have a significant effect on investment interest. This shows that Generation Z in Indonesia who have high digital literacy and investment motivation will tend to decide to invest in cryptocurrency even though they may not necessarily have an interest in the investment. This finding indicates the need to increase digital literacy and investment motivation in Generation Z so that they can make the right cryptocurrency investment decisions.

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