cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal Riset Bisnis dan Investasi
Published by Politeknik Negeri Bandung
ISSN : 26408211     EISSN : 2684706X     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, containing research results, literature studies, critical discussions, or critical and fresh original discussions. The editorial team of JRBI invites scholars, especially academia from universities to fill in various topics that become the focus of this journal.
Arjuna Subject : -
Articles 404 Documents
 37   38   39   40   41 
Exploration of Social Capital, Motivation, and Work Ethic Factors in the Development of Micro and Small Tire Repair Businesses by the Batak Ethnic Group in Bandar Lampung May Roni; Rapiya Agatha Situmorang; Suprihatin Ali
Jurnal Riset Bisnis dan Investasi Vol. 10 No. 2 (2026): Agustus 2026
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of social capital, motivation, and work ethic in the sustainability of small-scale tire repair businesses operated by the Batak ethnic group in Bandar Lampung City is the topic of this research. This study used a descriptive quantitative approach, and a sample of 60 respondents was selected. Data were collected through a questionnaire and analyzed using descriptive statistics and exploratory factor analysis (EFA). The data were analyzed using SPSS version 25.0. Therefore, it can be concluded that social capital continues to function as a support through kinship networks, trust, and communication, but work ethic and motivation are the main factors supporting business sustainability, according to the research results. Complementary internal factors and social support influence business sustainability.
Pengaruh Tiktok Marketing Terhadap Keputusan Pembelian Laila Mubarokah; Soppy Chairina Azra; Nabil Robbani; Alwi Riyadulloh; Alfan Syahputra; Nazwan Maulana Hakim; Fajril Fathan Maulana
Jurnal Riset Bisnis dan Investasi Vol. 10 No. 2 (2026): Agustus 2026
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary objective of this research is to examine how promotional activities on TikTok affect shoppers' buying choices. Driven by modern advancements, TikTok has transformed from just an application for fun into a highly effective digital business instrument. The study utilized numerical techniques alongside an observational and confirmatory design. This investigation involved 61 respondents, who were TikTok users who had made purchases through the platform. Information gathering was conducted via surveys. The collected data underwent evaluation through a basic linear regression model. The outcomes demonstrate that marketing on the platform carries a favorable and substantial impact on buying decisions. Such a finding proves that with an excellent TikTok promotional strategy used, it is highly likely consumers will finalize a transaction. Furthermore, the findings also indicate that consumers tend to be rational, relying heavily on reviews before purchasing, rather than simply buying out of fear of missing out on trends.
Pengaruh Live Tiktok Terhadap Minat Beli Merchandise di Persib Store Tasikmalaya Ilhaam Rustada Riksanata; Adhitya Rahman Putra; Azril Darussalam; Syahrul Munawar; Tian Dziqri Fauzan; Yunan Arifin
Jurnal Riset Bisnis dan Investasi Vol. 10 No. 2 (2026): Agustus 2026
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of social media particularly TikTok has led to changes in digital marketing strategies through the “live selling” feature, which enables direct interaction between sellers and buyers. Persib Store Tasikmalaya has utilized TikTok Live as a promotional tool and a platform for selling merchandise to boost consumer purchasing interest. This study aims to determine the extent to which TikTok Live influences consumer purchasing interest at Persib Store Tasikmalaya. The research method employs a quantitative approach by distributing questionnaires to 55 respondents who had previously watched live streams on TikTok from Persib Store Tasikmalaya. The data were then analyzed using SPSS 26 software and underwent validity and reliability testing, simple regression analysis, determination coefficient calculation, F-test, and t-test. The results showed that all instruments were valid and reliable, with Cronbach’s Alpha values of 0.959 for the TikTok Live variable and 0.966 for Purchase Intention. The results of the simple regression analysis show that TikTok Live has a positive and significant effect on Purchase Intention, with a significance value of 0.000 < 0.05 and a regression coefficient of 0.891. A coefficient of determination of 0.603 indicates that TikTok Live accounts for 60.3% of the variation in Purchase Intention, while the remainder is influenced by other factors outside the scope of this study. Based on the results of this study, it can be concluded that the TikTok Live streams conducted by Persib Store Tasikmalaya have a positive and significant effect on purchase intent for the merchandise offered by Persib Store Tasikmalaya. Consequently, the higher the quality of the live streams, the better the results will be, as consumer purchase intent increases.
Pengaruh Pengetahuan K3 (Keselamatan dan Kesehatan Kerja) terhadap Kesadaran Berperilaku K3 di Laboratorium Jurusan Teknik Energi Politeknik Negeri Bandung Aliyya Tsari; Eneke Asvidita; Luna Resayani; Nashwa Keysha; Ermina Tiorida; Sherry Novalia F.
Jurnal Riset Bisnis dan Investasi Vol. 10 No. 2 (2026): Agustus 2026
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Work accidents in higher education laboratory settings remain a serious concern, with one of the contributing factors being the lack of student awareness in implementing Occupational Health and Safety (OHS) principles. This study was conducted to examine the extent to which OHS knowledge influences students' awareness of OHS behavior in the laboratory of the Energy Engineering Department at Bandung State Polytechnic. A descriptive quantitative approach was applied in this study, with sample selection using purposive sampling technique and data collection through a Likert scale questionnaire. Data analysis was performed using simple linear regression, T-test, F-test, and coefficient of determination. The findings reveal that OHS knowledge has a positive and significant influence on students' awareness of OHS behavior in the laboratory, meaning that an increase in students' OHS knowledge is directly proportional to their growing awareness in implementing OHS behavior.

Page 41 of 41 | Total Record : 404

 37   38   39   40   41 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol. 10 No. 2 (2026): Agustus 2026 Vol. 10 No. 1 (2026): April 2026 Vol. 9 No. 3 (2023): Jurnal Riset Bisnis dan Investasi Vol. 9 No. 2 (2023): Jurnal Riset Bisnis dan Investasi Vol. 9 No. 1 (2023): Jurnal Riset Bisnis dan Investasi Vol. 8 No. 3 (2022): Jurnal Riset Bisnis dan Investasi Vol. 8 No. 2 (2022): Jurnal Riset Bisnis dan Investasi Vol. 8 No. 1 (2022): Jurnal Riset Bisnis dan Investasi Vol 8 No 1 (2022): Jurnal Riset Bisnis dan Investasi Vol. 7 No. 3 (2021): Jurnal Riset Bisnis dan Investasi Vol 7 No 3 (2021): Jurnal Riset Bisnis dan Investasi Vol 7 No 2 (2021): Jurnal Riset Bisnis dan Investasi Vol. 7 No. 2 (2021): Jurnal Riset Bisnis dan Investasi Vol. 7 No. 1 (2021): Jurnal Riset Bisnis dan Investasi Vol 7 No 1 (2021): Jurnal Riset Bisnis dan Investasi Vol 6 No 3 (2020): Jurnal Riset Bisnis dan Investasi Vol. 6 No. 3 (2020): Jurnal Riset Bisnis dan Investasi Vol 6 No 2 (2020): Jurnal Riset Bisnis dan Investasi Vol. 6 No. 2 (2020): Jurnal Riset Bisnis dan Investasi Vol. 6 No. 1 (2020): Jurnal Riset Bisnis dan Investasi Vol 6 No 1 (2020): Jurnal Riset Bisnis dan Investasi Vol. 5 No. 3 (2019): Jurnal Riset Bisnis dan Investasi Vol 5 No 3 (2019): JURNAL RISET BISNIS & INVESTASI Vol 5 No 3 (2019): Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): JURNAL RISET BISNIS & INVESTASI Vol 5 No 1 (2019): JURNAL RISET BISNIS & INVESTASI Vol 5 No 1 (2019): Jurnal Riset Bisnis dan Investasi Vol. 5 No. 1 (2019): Jurnal Riset Bisnis dan Investasi Vol 4 No 3 (2018): Jurnal Riset Bisnis dan Investasi Vol. 4 No. 3 (2018): Jurnal Riset Bisnis dan Investasi Vol 4, No 3 (2018): JURNAL RISET BISNIS & INVESTASI Vol 4, No 2 (2018): JURNAL RISET BISNIS & INVESTASI Vol. 4 No. 2 (2018): Jurnal Riset Bisnis dan Investasi Vol 4 No 2 (2018): Jurnal Riset Bisnis dan Investasi Vol 4 No 1 (2018): Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi Vol 4, No 1 (2018): JURNAL RISET BISNIS & INVESTASI Vol 3, No 3 (2017): JURNAL RISET BISNIS & INVESTASI Vol 3 No 3 (2017): Jurnal Riset Bisnis dan Investasi Vol. 3 No. 3 (2017): Jurnal Riset Bisnis dan Investasi Vol. 3 No. 2 (2017): Jurnal Riset Bisnis dan Investasi Vol 3, No 2 (2017): JURNAL RISET BISNIS & INVESTASI Vol 3 No 2 (2017): Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi Vol 3 No 1 (2017): Jurnal Riset Bisnis dan Investasi Vol 3, No 1 (2017): JURNAL RISET BISNIS & INVESTASI Vol 2, No 3 (2016): JURNAL RISET BISNIS & INVESTASI Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi Vol 2 No 3 (2016): Jurnal Riset Bisnis dan Investasi Vol 2 No 2 (2016): Jurnal Riset Bisnis dan Investasi Vol 2, No 2 (2016): JURNAL RISET BISNIS & INVESTASI Vol 2 No 1 (2016): Jurnal Riset Bisnis dan Investasi Vol 2, No 1 (2016): JURNAL RISET BISNIS & INVESTASI Vol 1 No 3 (2015): Jurnal Riset Bisnis dan Investasi Vol 1, No 3 (2015): JURNAL RISET BISNIS & INVESTASI Vol 1 No 2 (2015): Jurnal Riset Bisnis dan Investasi Vol 1, No 2 (2015): JURNAL RISET BISNIS & INVESTASI More Issue