cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bima Agus Setyawan
Contact Email
lppm@umn.ac.id
Phone
-
Journal Mail Official
ultimamanagement@umn.ac.id
Editorial Address
-
Location
Kota tangerang,
Banten
INDONESIA
Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 237 Documents
 10   11   12   13   14 
VARIABEL YANG MEMPENGARUHI PERCEIVED VALUE DAN IMPLIKASINYA KEPADA INTENTION TO SUBSCRIBE; TELAAH PADA APLIKASI NETFLIX Yonathan Hosea; Margaretha Pink Berlianto
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i1.2557

Abstract

Abstract –Many industry in the world affected by Covid-19 pandemic,it can be seen from world gross domestic product that decreased, this event also affect Indonesia. Meanwhile there are industries that are not affected by this situation such as technology industries like movie apps. Netflix as one of the leading company in the world grow a lot during the pandemic, however Netflix is not the industry leader in Indonesia despite being the number one movie apps in the world and spectacular growth during the pandemic. This event can be caused by many factors such as the number of competitors for Netflix in Indonesia that offer different content, price, and free services. Therefore this research aim to explain factors that affect consumer intention to subscribe Netflix services in Indonesia. Seven hypotheses will be tested in this study and the data will be analyzed using a structural equation model (SEM). There are 164 samples gathered across Jabodetabek. Result of this study indicate that perceived cost has a negative influence where perceived enjoyment, perceived usefulness and perceived compatibility have a positive influence on intention to subscribe through perceived value meanwhile social influence also has a direct positive influence towards perceived value and intention to subscribe. All hypotheses are supported and can be used to explain consumer intention to subscribe Netflix streaming service and managerial implications will be discussed further in this study. Keywords: Perceived Enjoyment; Perceived Usefulness; Perceived Compatibility; Perceived Price; Perceived Value; Intention to Subscribe; Social Inflluence
ANALISA PRODUK CACAT MENGGUNAKAN METODE SIX SIGMA PADA PERUSAHAAN GARMEN Bagus Anggarda Jaya; Mulyono Mulyono
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i1.2590

Abstract

Abstract- The purpose of this study is to determine the level of product quality achieved or the level of six sigma produced, what factors cause defective products, how to reduce defective products at PT XYZ which is a garment company. PT XYZ was established in 2013 and has a focus on apparel production. This research contributes to the analysis to reduce product defects by using the six sigma method. The six sigma method is a program that is planned to reduce defects, reduce costs, save time and increase customer satisfaction. The six sigma method seeks to reduce the variation of the process, increase the capability of the process in producing error-free goods or services to increase value to customers. Data collection techniques using interviews with company management and observing the company. The types of data used are primary data and secondary data. The analytical method used is six sigma with DMAIC (Define, Measure, Analyze, Improve, Control). The results of the research on the quality level of the company's products are at the sigma level of 3.9 with a DPMO value of 8311 indicating the company has a competitive value that is in accordance with the industry average in Indonesia. The factors that cause defective products are machines, people, materials, and methods. Ways to reduce defective products at the company include carrying out regular maintenance, giving strict sanctions to operators who are negligent and in a hurry, providing training to operators, providing training to operator supervisors, making Standard Operating Procedures and detailed work instructions, improving quality control in selection of raw materials. Keywords: Operation Management; Garmen Company; Product Defects; Quality Control; Six Sigma
PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM Purnama Jaya Susilo; Dwinita Laksmidewi
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.1737

Abstract

Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust. Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK HIJAB ORGANIK: PENERAPAN THEORY OF PLANNED BEHAVIOR, PCE DAN ENVIRONMENTAL KNOWLEDGE Diana Fajri Hamdiah
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2053

Abstract

Abstract- The growth in the number of Muslims in Indonesia is one of the main triggers that drive the growth of Indonesia's Muslim fashion industry. This Muslim fashion business opportunity makes business people compete to innovate their products. Zayana Organic offers a new opportunity for organic hijab made by sustainable production methods to replace conventional and polyester hijab for environmental protection and sustainable business development. Although the organic hijab is an interesting innovation, it turns out that Zayana itself has challenges in getting new customers. This is presumably because there are still many people who doubt the benefits of organic hijab products. In addition, the attention of Indonesian people's awareness of the environment and health is still relatively low, the price of environmentally friendly products which is quite expensive has made business people who produce organic products such as Zayana Organic have the challenge to maintain and develop their business. This study aimed to provide insights on factors influencing purchase intention to organic hijab. An online survey was conducted and multiple regression analysis was used to test the relationships among the variables. 160 eligible survey responses were gathered for data analysis and hypothesis testing using SPSS version 23 software. The results indicate that attitude, subjective norms, perceived consumer effectiveness, and environmental knowledge positively influence purchase intention to Zayana Organic hijab. Meanwhile, the effect of perceived behavioral control is insignificant. Keywords: Attitude; Subjective Norms; Perceived Behavioral Control; Perceived Consumer Effectiveness; Environmental Knowledge; Purchase Intention; Sustainable Fashion; Organic Hijab
KEY SUCCESS FACTORS IN THE FAST FASHION BUSINESS DURING A PANDEMIC Margaret Valerie; Janet Elvina; Lizzet Cristie; Lidya Litania; Matthew Tjoandra; Handyanto Widjojo
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2680

Abstract

Abstract - Fashion offers the ability to express one’s lifestyle and personality. This study aims to determine the factors that influence people’s purchasing preferences for fast fashion compared with slow fashion during the COVID-19 pandemic. Mixed-method research was conducted through literature reviews, interviews, focus group discussions, and a survey. The qualitative research findings reveal that consumers prefer purchasing fast fashion compared to slow fashion. Afterward, the quantitative research was performed on 245 data sets gained from online questionnaires. The respondents involve those who bought fast fashion in the last three months. Results from regression analysis using SPSS prove that price, style, social media, and brand positively affect purchasing preferences for fast fashion. This study offers a presage for the fashion industry to build the value of the brand by considering the concoction of price and style as well as communicating it through the proper social media. Keywords: Fast Fashion; Price; Style; Social Media; Brand; Buying Preferences
EVALUATION OF QUALITY MANAGEMENT SYSTEM USING ISO 9001:2015 AT STARTUP COMPANY Luqyana Fitri Anggraeni; Wella Wella; Suryasari Suryasari
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2850

Abstract

Abstract- The Company requires international standards to be recognized by large companies. The international standard that can be used is ISO 9001:2015, were before implementing directly to formal institutions, companies need to conduct a self-assessment on the achievement of ISO 9001:2015 implementation. The ISO 9001:2015 international quality management system is based on ten principles. These principles are used by senior management as a framework that guides the organization towards improving performance. The rating scale consists of Very Poor, Poor, Moderate, Good, and Very Good, which is converted into a maturity level. The implementation of ISO 9001:2015 has been going well, where the average maturity level obtained by The Company is at levels 3 to 4. Keywords: ISO 9001:2015; Maturity Level; Quality Management
PERILAKU PENGGUNAAN “QRIS BRI BRIMO” PADA PEDAGANG SEBAGAI ALAT TRANSAKSI PEMBAYARAN DIGITAL Praditya Wibowo; Santi Rimadias
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2851

Abstract

Abstract- This study aims to analyze the behavior of using "QRIS BRI BRIMO" at merchants as a means of digital payment transactions in Indonesia. This study uses a descriptive research design approach with empirical data collected through an online survey of 100 merchants who adopt "QRIS BRI BRIMO" as a means of digital payment transactions. Data was collected using an online questionnaire from May to August 2022. Empirical data was then processed using the Structural Equation Model Partial Least Square (SEM PLS) to test some of the hypotheses proposed. The results of the study explained that Behavioral Intention proved to have a positive effect on Use Behavior, but Facilitating Conditions proved to have no effect on Use Behavior. Effort Expectations and Social Influence have been shown to have a positive effect on Behavioral Intentions, whereas Attitudes, Performance Expectations, and Facilitation Conditions have been shown to have no effect on Behavioral Intentions. In addition, Trust and Effort Expectations have been shown to have a positive effect on Attitudes, but Performance Expectations have been shown to have no effect on Attitudes. The implications of this research become a reference for the banking industry in designing a payment system in the form of the QRIS feature as a means of digital payment transactions. Keywords: QRIS; Trust; Attitude; Behavioral Intention; Use Behaviour.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK INDOMIE DI SUPERINDO KECAMATAN BABELAN, KABUPATEN BEKASI John EHJ FoEh; Dimas Priyo Anggoro
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2858

Abstract

Abstract- The purpose of this study was to determine the effect of the independent variables, namely brand image, product quality and promotion on the dependent variable, namely consumer loyalty through the intervening variable, namely customer satisfaction. This research was conducted in Superindo, Babelan District, Bekasi Regency. The method used in this study is a quantitative method. The data used in this study is primary data using a questionnaire. The sampling method in this study used the Accidental Sampling technique. The population of this research is all consumers who visit Superindo, Babelan District, Bekasi Indomie Regency, which an average of 580 visitors in a month. The number of samples used in this study was 221 respondents calculated using the table for determining the number of samples developed by Isaac and Michael. The method of analysis uses Descriptive Quantitative Analysis, Multiple Linear Regression Analysis and Path Analysis. The data was processed using SPSS version 25 data analysis software. The results of this study indicate that brand image, product quality and promotion simultaneously or partially have a positive and significant effect on consumer satisfaction, while brand image, product quality and customer satisfaction partially have a positive and significant effect on consumer loyalty of Indomie products in Superindo, Babelan District, Bekasi Regency Keywords: Consumer Loyalty; Brand Image; Product Quality; Promotion; Consumer Satisfaction
EMOTIONLESS DECISION. A COIN FLIP INVESTMENT DECISION, IS THAT WORTHED? Andreas Kiky
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2878

Abstract

Abstract- This article tries to test whether emotionless decisions (a coin flip) in investment decision-making could outperform human judgment due to superiority in avoiding behaviour bias caused by emotion. However, research about a coin flip in the investment decision is rarely can be found due to a lack of a solid foundation. Research problem in this article: Would the coin flip in investment decisions outperform human judgment in terms of investment wealth under the short-term trading range? The originality of this research is no prior research has been interested in checking the superiority of coin flip decisions in real investment due to the risk of uncertainty. This research finds a suitable environment (stock market competition) as the place to check the validity of the idea. This research uses a simple coin flip experiment to decide whether to sell or hold the investment asset during the stock competition. The result of investment wealth from the coin flip will be compared with the rest of the participants. A standard normal distribution (z) and (t) is used to check whether the coin flip wealth consistently falls into the top 5% or 1% of the right tail. Before that, the Kolmogorov-Smirnoff test is conducted to ensure the distribution follows the normal distribution shape. Using a coin flip for investment decisions is not outperform human judgment and winning the competition. Investment decision-making is an art between handling complex rational thinking about risk and managing the emotion in the process. Keywords: Coin Flip Decision; Investment Decision; Stock Competition; Emotionless Decision
PENGARUH PERUBAHAN KASUS POSITIF COVID-19 DAN NILAI TUKAR TERHADAP INDEKS HARGA SAHAM DI INDONESIA Santi Fitriani; Ahmad Setiawan Nuraya
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2904

Abstract

Abstract- This study aims to analyze whether the Jakarta Composite Index is affected by changes in the positive cases of Covid-19 in Indonesia and the Rupiah against the US$. This research was motivated by the high number of positive cases of COVID-19 in Indonesia which affected economic activity in Indonesia. The sample in this study was determined using the purposive sampling method, so that a sample of 52 observations was obtained. The variables in this study were the weekly average data of the Composite Stock Index (IHSG) on the Indonesia Stock Exchange and Positive Cases of Covid-19 and the Rupiah against US$ which is for the period March 2, 2020 – March 7, 2021. This study uses secondary data in the form of time series measured using the multiple linear regression analysis method. The results of the study found that the Positive Case of Covid-19 had a significant negative effect on the JCI and the Rupiah on the US $ had a non-significant positive effect. Keywords: Composite Stock Price Index; COVID-19; US$; Share; Capital market

Page 12 of 24 | Total Record : 237

 10   11   12   13   14 

Filter by Year

2009 2025


Reset
Filter By Issues
All Issue Vol 17 No 2 (2025): Ultima Management : Jurnal Ilmu Manajemen Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen Vol 9 No 1 (2017): Ultima Management : Jurnal Ilmu Manajemen Vol 8 No 2 (2016): ULTIMA MANAGEMENT Vol 7 No 1 (2015): ULTIMA MANAGEMENT Vol 3 No 1 (2011): ULTIMA MANAGEMENT Vol 2 No 1 (2010): ULTIMA MANAGEMENT Vol 1 No 1 (2009): ULTIMA MANAGEMENT More Issue