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Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 237 Documents
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DAMPAK KEBERAGAMAN DEMOGRAFIS TENAGA KERJA TERHADAP KINERJA KARYAWAN DI PT XYZ Ramadhani, Raysha; Firmansyah, Yayan
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3183

Abstract

Abstract-There are already many employees in Indonesia who support diversity in their companies, yet still many work environments in companies are homogeneous. Not much research has been conducted on the workforce demographic diversity in Indonesia and there have not been many studies on diversity in Indonesia that have explored many dimensions. This study aims to examine the effect of workforce demographic diversity on employee performance at PT XYZ. The dimensions used for workforce demographic diversity are age, gender, education, religion, and ethnic. This research was conducted using a quantitative method. The proportionate stratified random sampling technique was used to determine the sample in this study. The number of respondents used in the study amounted to 178 respondents. The data analysis technique used is simple regression analysis. In the research that has been done, the results show that demographic diversity affects the performance of employees at PT XYZ The results showed that the demographic diversity of the workforce had an effect of 29.5% on employee performance. The implication that can be used by companies based on the results of this study is to apply justice in every company activity and start applying an inclusive culture. Further research can explore more about types or dimensions of diversity. Keywords: Diversity; Demographic; Performance
PENGARUH FASILITAS TERHADAP REVISIT INTENTION DENGAN KEPUASAN TAMU SEBAGAI VARIABEL INTERVENING (STUDI KASUS: NOVOTEL JAKARTA GAJAH MADA) Kurniawan, Richard; Hanifah, Regina Dewi
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3200

Abstract

Abstract- This research is motivated by 168 complaints from the Trust You website, regarding the facilities at Novotel Jakarta Gajah Mada that affect the level of revisit intention below the target. This study aimed to determine the influence of the independent variable facility on the dependent variable of revisit intention through guest satisfaction as an intervening variable. The type of research used is the descriptive quantitative method. The sampling method in this study used the Purposive Sampling technique. The research population is Novotel Jakarta Gajah Mada guests in one year, totaling 66,537. The sample used in this study was 100 respondents who had visited and used the facilities in Novotel Jakarta Gajah Mada, which were obtained using the Slovin formula. The data were collected from a Google Forms questionnaire where respondents used a Likert Scale to assess agreement with each question. The data was processed using the SmartPLS 4 data analysis software. The results showed that facilities had a positive and significant effect on guest satisfaction and revisit intention, while guest satisfaction had a positive and significant influence on revisit intention at Novotel Jakarta Gajah Mada. The better facilities at Novotel Jakarta Gajah Mada will increase guest satisfaction and revisit intention. Keywords: Facilities; Guest Satisfaction; Revisit Intention; Hotel
IMPACT OF COVID-19 PANDEMIC ON ADOPTION OF OMNI-CHANNEL IN MILLENNIAL CONSUMERS THROUGH OMNI-INTERACTION Hasan, Djohan Gunawan
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3209

Abstract

Abstract- The covid-19 pandemic with the lockdown and social distancing mandates have disrupted the consumer purchase behaviour. This disruption had the impact in adoption of omni-channel during the pandemic, specific in millennial consumers. As a young generation, and large population, their purchasing power is making them an interactive target for consumer industries. Millennials as consumers of technology on omni-channel will be the focus of this research.This research was tested with a data collected from September 2019 as pre-pandemic period and on December 2020 as within-pandemic period. The output reveals that Omni-interaction and Millennial purchase behaviour are not strengthen the Omni-experience and Adoption omni-channel within-pandemic period compare to pre-period. The key is the lockdown and social distancing mandates accelerated the digital transformation impacted direct to process of adoption of omni-channel. The quality and credibility of information influenced the millennial to make purchasing decisions. This research will contribute to the literature by providing a factors of adoption omni-channel to understands consumers and their experiences to purchase. Limitation of this research is draws conclusions based on data that were collected at pre and during pandemic period. To overcome this limitation, future research should consider the post pandemic period dataset especially when available. Keywords: Covid-19; Omni-channel; Millennial; Adoption; Experience
ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE Christanto, Budi; Melisa, Melisa; Cu, Michael Vikend
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3243

Abstract

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap between high consumer awareness and the popularity of green products towards actual purchasing interest and behavior becomes an interesting research topic. Many previous studies have identified the reasons for this phenomenon due to the lack of comfort, lack of knowledge, lack of trust, and various risk perceptions. Therefore, the aim for this research is to understand and uncover the relationship between Green Marketing (Green Product, Green Packaging, and Green Advertising) with Brand Love by using Aqua Life product as the object of this research. Data collection used in this research is questionnaire as primary data, and the internet and journal articles related to the research title for additional data and references. The population used in this study is consumers who have purchased AQUA Life products in DKI Jakarta, Bogor, Tangerang, and Bekasi. The sample size is 176 where all of the samples are consumers of Aqua Life. In conclusion, out of the three independent variables (Green Product, Green Advertisement, Green Packaging), Green Advertisement and Green Packaging proved to have significant relationship with Brand Love and Green Product has no significant relationship on Brand Love. Furthermore, it is known from his research that Green Advertisement has a greater influence on Brand Love compared to Green Packaging. This study provides new insights from previous research that showed that green marketing and green packaging can increase brand love, but not all green marketing strategies are equally effective, and the findings help marketers and business enterprises to better understand customer behavior towards Green Products attitude and to create better marketing strategy. Keywords: Brand Love; Green Advertising; Green Packaging; Green Products; Sustainable Marketing
THE MODERATING ROLE OF SOCIAL MEDIA MARKETING IN THE RELATIONSHIP BETWEEN KOREAN CELEBRITY ENDORSEMENT AND PURCHASE INTENTION OF KOREAN PRODUCTS IN INDONESIA Sudhana, Pranakusuma; Iskandar, Donant Alananto
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3132

Abstract

Abstract- This study aims to examine the moderating role of social media marketing in the relationship between Korean celebrity endorsement and purchase intention of Korean products in Indonesia. A moderation model was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 67 respondents. The results revealed that Korean celebrity endorsement positively affects the purchase intention of Korean products in Indonesia. It was also anticipated that social media marketing moderates such relationship. The contribution of this study is that social media marketing was confirmed as a moderator in investigating the consumer behavior. In addition, this study recommended some strategic efforts for Korean businesses in engaging the celebrities to market their products in Indonesia. This paper includes generalizability as its limitation with suggestions to undertake the broader scope of studies. Keywords: Celebrity Endorsement; Purchase Intention; Social Media Marketing; Korean Products
CULTIVATING ORGANIZATIONAL COMMITMENT: THE IMPACT OF EMOTIONAL LABOR AND THE MEDIATING ROLE OF EMOTIONAL EXHAUSTION Yolanda, Abiqail
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3298

Abstract

Abstract - The study aims to understand better the connections between emotional labor and emotional exhaustion and the relationship between affective organizational commitment and emotional exhaustion. Also, this study examines the mediating role of emotional exhaustion between emotional labor and affective organizational commitment. Researching how emotional laborers deal with their day-to-day difficulties in managing their emotions and understanding strategies and factors impacting their stress levels will help organizations create policies and practices that support employees in managing their emotions and well-being. This study examines the mediating effect of emotional exhaustion on emotional labor and affective organization commitment. The respondents are heterogeneous and come from a range of industries. The design of this investigation was based on a quantitative methodology. Structural Equation Modelling-Partial Least Squares (SEM-PLS) examined the causal link among variables. The data was collected through Google Forms, and 136 responses were collected. This study revealed that emotional labor positively affects emotional exhaustion, showing that employees who use a surface-acting strategy typically experience higher levels of emotional exhaustion. The relationship between emotional exhaustion and organizational commitment is mediated by emotional exhaustion. Emotional exhaustion negatively affects affective organizational commitment. The researcher learned that surface acting in emotional labor significantly contributes to emotional exhaustion. It is also important for leaders to understand the factors leading to emotional exhaustion and how leaders can mitigate the risk of employees getting emotionally exhausted. Keywords: Affective Organizational Commitment; Emotional Exhaustion; Emotional Labor; Organizational; Commitment
THE INFLUENCE OF QUALITY AND INNOVATION ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE USING DIGITAL PAYMENT Alfrianda, Thomas Eka; Mulyono, Mulyono; Rianta, Muhamad; Hasibuan, Mhd. Farhan Yazid
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3305

Abstract

Abstract- Financial technology, or fintech, aims to make it easier for people to access digital-based financial products, facilitate transactions, and increase financial literacy. Digital payment is one of the fintech products used by the public as a means of payment. Digital payment can be used as a transaction tool through merchants and various e-commerce and directly through the application. The study aimed to determine the effect of innovation and product quality on competitive advantage and its impact on purchasing decisions using digital payments. The research method used in this study uses quantitative methods and survey implementation. The population of this study includes respondents who are users of digital payment products, namely OVO, with a sampling technique, namely simple random sampling. The number of samples used in the study was 100 respondents. The analysis technique used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that there is a positive and significant influence between product quality variables on the company's competitive advantage, and there is a positive and significant influence between product innovation variables on the company's competitive advantage. The product quality variable has a positive influence on purchasing decisions. Product innovation has a positive and significant effect on purchasing decisions, and competitive advantage variables have a positive and significant effect on consumer purchasing decisions. Keywords: Competitive advantage; Digital payment; Innovation; Purchase decision; Quality.
BRAND LOYALTY AND HALAL AWARENESS FOR HALAL BEVERAGE PRODUCT AMONG GEN Z Damayanti, Luthfia Rayhan; Puspita, Rosana Eri
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3314

Abstract

Abstract- Nowadays, many mineral waters have sprung up with various brands, including Le Minerale. However, some consumers do not know the importance of sorting and choosing mineral water products regarding brand image and halal awareness in increasing brand loyalty through trust in a brand. So, this study aims to determine the influence of brand image and halal awareness on Le Minerale product brand loyalty with brand trust as a mediation variable. The Grand Theory in this study is the Theory of Planned Behavior (TPB). This study used quantitative methods with data collection techniques carried out through the distribution of questionnaires with Likert scale measurements. The sample used was 90 Generation Z Muslim consumers (aged 13-28 years) who had consumed Le Minerale products. Sampling technique using KMO. This study uses multiple analysis tests supported by validity and reliability tests statistical tests, namely the T-test, F-test, R2 test, classical assumption test, and Sobel test. The study results showed that the variables of brand image, halal awareness, and brand trust positively and significantly affected brand loyalty. Then, brand image and halal awareness positively and significantly affected brand trust. Furthermore, the Sobel test brand trust test can mediate brand image and halal awareness of brand loyalty. Keywords: Brand Image; Brand Loyalty; Brand Trust; Halal Awareness; Mineral Water
MEASURING ORGANIZATIONAL RESILIENCE: A CASE STUDY IN DIGITAL DISRUPTION Abubakar, Arlyana; Aulia, A.Farid
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3354

Abstract

Abstract - Organizational resilience is an organization's ability to anticipate and respond to disruptions. The higher the disruption pressure, the higher the organizational resilience required. This research explains how to measure the level of resilience and identify aspects of organizational resilience capabilities that need to be improved. In this way, organizations can increase resilience more precisely. The first step is to build a measuring instrument from 5 aspects of resilience capabilities, namely physical, mental, emotional, spiritual and intelligence resilience and 1 additional aspect, namely resilience knowledge. The second step is to carry out measurements using the resilience-measuring instrument. Measurements were carried out through a survey with a purposive sampling approach to leaders in 3 organizational groups facing digital disruption, namely management consultants, corporate universities, and universities. The third step is to present the measurement results that are grouped into 4 levels for each aspect, namely less resilient, moderately resilient, above average resilient, and high resilient. The measurement results show that the majority of leaders have a level of resilience above average, although only 50% of leaders have sufficient knowledge about resilience. This condition occurs because the organizational culture, which is in line with the aspects of resilience capabilities, has been well internalized. The measuring instrument constructed, the method of measurement, and the presentation of resilience measurement results in this research are a novelty to science. Meanwhile, the measurement results will be input for the respondent organization in increasing its resilience. Keyword: Culture Resilience; Digital Disruption; Leadership; Organizational Resilience
PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA Tarigan, Arihta; Frangoulis, Alfredo
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3356

Abstract

Abstract- This study aims to investigate the impact of the effectiveness and intuitiveness of GoPay on the interest in using the Gojek application among university students, particularly those at Bunda Mulia University. Data were collected through an online survey involving a sample of 100 students, selected based on the Slovin formula and representing the total number of students at Bunda Mulia University. The results of the data analysis using multiple linear regression showed that the effectiveness and intuitiveness of GoPay have a significant positive influence on the interest in using the Gojek application. These findings provide a better understanding of the factors influencing the acceptance and usage of the Gojek application among students, serving as a guide for the development of future app-based payment services. Keywords: Effectiveness; E-Wallet; Fintech; Intuitiveness; Interest

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