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Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 237 Documents
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ANTESEDEN DARI TEORI UTAUT DAN KONSEKUENSINYA (STUDI EMPIRIS PURCHASE INTENTION GENERASI Z) Juniarty Juniarty; Verrell Valentinus Gunawan
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.1958

Abstract

Abstract - With the huge number of social media accesses today, many people are trying to develop their marketing strategies by using social media to influence consumer buying interest through advertisements on social media. The research purpose was to see the impact of the antecedents of theory technology acceptance and use, planned behavior on media social advertising on buying interest of z generation in Jabodetabek who are active in the use of media social with a total sample of 161 respondents. The technique used for distributing questionnaires is by distributing questionnaires online using a Likert scale. The data was processed using the SmartPLS program. Based on the examination, concluded that Interactivity influences Purchase Intention, Interactivity influences Performance Expectancy, Interactivity influences Hedonic Motivation, Informativeness influences Purchase Intention, Perceived Relevance influences Purchase Intention, Perceived Relevance influences Performance Expectancy, Performance Expectancy has no influence on purchase intention, Hedonic Motivation has no impact on Purchase Intention, Habit does not influence Purchase Intention, and Informativeness has no impact on Performance Expectancy. This research provide information to companies or organizations about the influence of advertising on social media to improve their customers' buying interest. This research also gives some limitations and recommendations for future researchers so that they can conduct better analysis in the future. Keywords: Hedonic Motivation; Interactivity; Perceived Relevance; Performance Expectancy; Purchase Intention
HOW TO FOSTER EMPLOYEE PERFORMANCE? THE ROLE OF ORGANIZATIONAL CULTURE AND WORK ETHOS WITH MOTIVATION AS INTERVENING VARIABLES Setiabudi Setiabudi; Rosana Eri Puspita; Mochlasin Mochlasin
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.1960

Abstract

Abstract - Employee performance of Bank Syariah Indonesia (BSI) after the merger is an important thing to study because the three banks that are the origin of these banks have different work cultures. This study analyses organizational culture and works ethic on employee performance through work motivation as an intervening variable. The data collection method was carried out by distributing questionnaires to Bank Syariah Indonesia (BSI)employees in the Semarang office branch. The sample used was 41 respondents with a saturated sample technique. The data obtained were then processed using SPSS. The data analysis was used as path analysis. This study showed that organizational culture has a positive and not significant effect on employee performance. Work ethic has a positive and significant effect on employee performance and works motivation. Organizational culture positively and significantly affects work motivation. Work motivation has a positive and significant effect on work motivation and employee performance. Other results showed that work motivation mediates organizational culture's influence on employee performance, and work motivation mediates the effect of work ethic on employee performance. This research is expected to be additional material for banks to improve quality in terms of employee performance. It is excellent, and it must be even better, based on this research in the future. Keywords: Employee Performance; Organisational Culture; Work Ethic; Work Motivation
FLOW EXPERIENCE DAN ENTREPRENEURIAL SATISFACTION DALAM BISNIS BERKELANJUTAN DI INDONESIA ERA COVID19 Wilson Alexander; Chrisanty Victoria Layman
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2151

Abstract

Abstract- Economic difficulties along with the ongoing situation of the COVID-19 pandemic requires start-ups to be innovative in order to stay in the market. As a developing country, the Indonesian government fully supports business development in the country by constantly increasing the number of entrepreneurs and local businesses to act as one of the strong foundations in Indonesia's economy. However, many of these entrepreneurship endeavors does not last and are not sustainable. Therefore, this research aims to evaluate the influence of entrepreneurship, market orientation, and network on business sustainability, flow experience and entrepreneurial satisfaction of Indonesian entrepreneurs. Furthermore, this study was conducted using a quantitative method with a non-probability sampling technique, in which the respondent subjects are 225 entrepreneurs who are currently doing business in Indonesia. Data is then analyzed using structural equation modeling (SEM) with the software SPSS and AMOS. Results from this research indicate that there was a significant influence of entrepreneurship, market orientation, and network toward business sustainability, flow experience and entrepreneurial satisfaction in Indonesian entrepreneurs. In this study, it can be concluded that in establishing business sustainability, an entrepreneur must take several ways to form competence in running his business in the long term found in the flow experience. However, some limitation to the research is that there were limitations to time and interactions that could be performed during the Covid-19 restriction. Keywords: Business Sustainability; Entrepreneurial Satisfaction; Entrepreneurship; Flow Experience; Market Orientation
STATUS-QUO BIAS IN VALUING INVESTMENT ASSETS: A BEHAVIOURAL EXPERIMENT ON GAIN OR LOSS Andreas Kiky
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2155

Abstract

Abstract - Nowadays, human decision making is one of the most important area in financial & investment research. Previously, financial researches failed to detect market anomalies, which leads to investigation on investor decision-making process. In the decision-making process, behavioral economist found that the way people assessed value of the assets was completely different than utility theory at that time. Therefore, prospect theory was born to answer several biases in human thinking patern. The novelty of this research is to bring behavioral economics perspective on investment study in Indonesia as yet there is only very small numbers of investment study on this topic. This research was conducted based on experimental basis research. There were two conditions that were tested on the subjects: the first one was win condition when the stock price increased over the given time frame and losing condition when the stock price decreased over the time and subjects were asked to fill the questionnaire based on their preference on the given scenario. The result shows that status-quo bias is exist on both conditions and confirms the complexity on how these students make an investment decision. Several implications for investment business practice are also discussed in the final section Keywords: ; Endowment Effect; Investment Valuation; Prospect Theory; Risk Preference; Status-Quo Bias
PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM Nanda Della Fitriana; Hamdan Hamdan; Erna Sofriana Imaningsih
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2175

Abstract

Abstract- Technology is currently experiencing very rapid development and improvement, thus forming an innovation in the field of financial technology, one of which is the crowdfunding system. This crowdfunding innovation is used as a means of social, humanitarian and handling of victims of natural disasters. One of the platforms that uses the crowdfunding system in Indonesia is Kitabisa.com. The purpose of this study was to examine and analyze the effect of e-product knowledge, e-social, and e-trust knowledge on the decision to donate using Kitabisa.com. The subjects of this research are people who know or have used this Kitabisa.com. The sample used in this study amounted to 145 respondents. The sampling technique was carried out using a purposive sampling method using a quantitative research design. The data analysis used was statistical analysis in the form of SEM-PLS. The results of this study indicate that e-product knowledge, e-social influence, and e-trust have a positive and significant impact on the decision to donate. Keywords: e-decision to Donate; e-social Influence; e-product Knowledge; e-trust; kitabisa.com
THE MEDIATING ROLE OF SOCIAL INTERACTIVITY BETWEEN CONSUMER ENGAGEMENT BEHAVIOR AND BRAND LOYALTY ON LOCAL PRODUCT IN INDONESIA Arthur Aledhean; Kurniawati Kurniawati; Bernardin Prasetyo Utomo; Nicolas Prasetyo Utomo
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2178

Abstract

Abstract - This study aims to analyze the effect of consumer engagement behavior on brand loyalty mediated by social interactivity. The phenomenon that occurs is that the intensity of the use of media social in Indonesia is still not able to increase the competitiveness of Indonesian local products. This study use three dimensions on the variables of consumer engagement behavior then social interactivity and brand loyalty as research variables, yet local fashion brand as research object. The sample determined by puposive sampling method was 170 respondents. Data analysis technique uses Structural Equation Model (SEM) supported by AMOS version 21. The result show that the mediation of social interactivity partially influences consumer engagement behavior on brand loyalty, which means consumer engagement behavior can affect brand loyalty either with or without mediation of social interactivity. This study does not categorize brands so that they are not competitively equivalent to brands, then there is no cultural interaction that is considered in interpreting consumer engagement behavior. Keywords: Brand Loyalty; Consumer Engagement Behavior; Social Interactivity
ANALISIS EFEK DIGITAL CULTURE TERHADAP HOLISTIC WORK ENGAGEMENT GENERASI MILENIAL SEMASA COVID-19 Nopriadi Saputra; Farhan Fitt Fanani; Engkos Achmad Kuncoro
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2188

Abstract

Abstract- This article intends to examine holistic work engagement of millennial employees who work in offices, as well as examine the influence of digital culture on work engagement in DKI Jaya during COVID-19. This article is based on a cross-sectional and quantitative-causal study by using a non-probabilistic sampling approach. Respondents are the first and second layers of the personal and professional network of the research team. They all live and/or work in Central Jakarta. The data from 399 office millennial employees were structured by utilizing PLS-SEM and processed with SmartPLS version 3.3. The results show that digital culture has a direct positive and significant effect on the four aspects of holistic work engagement. However, when the analysis tried to examined further, it turns out that the influence of digital culture is multi-layered, where at first it directly affects on physical engagement and then indirectly affects intellectual and emotional engagement, and finally impact on spiritual engagement. The development of digital culture is effective enough to be applied for engaging millennial employees holistically during this COVID-19 pandemic. Keywords: Holistic Work Engagement; Learning Culture; Millennials
PERSEPSI KEMUDAHAN, CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN E-WALLET MELALUI Desti Dirnaeni; Lies Handrijaningsih; Septi Mariani T.R; Anisah Anisah
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2203

Abstract

Abstract- The use of electronic money makes transactions practical, efficient and the recording of transactions is carried out automatically following the banking books. All these advantages become an attractiveness for people to use them in their daily transactions. This study aims to determine the effect of perception ease of use, customer relationship management and service quality on customer loyalty through customer satisfaction of DANA E-wallet users in Bekasi City. The population in this study were all active and passive users in using DANA, and the number of research samples was 100 respondents with path analysis as an analytical tool. The results showed that perceived convenience, customer relationship management and service quality had an effect on customer loyalty through customer satisfaction, either directly or indirectly. The most dominant variable on customer loyalty through customer satisfaction in this study is service quality. Keywords: Customer Loyalty; Customer Satisfaction; E-wallet
TRANSFORMATIONAL LEADERSHIP, TRAINING, DAN EMPLOYEE PERFORMANCE: MEDIASI ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN JOB SATISFACTION Didit Haryadi; Wawan Prahiawan; Hayati Nupus; W Wahyudi
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2311

Abstract

Abstract-The purpose of this study is to examine and analyze in improving employee performance with transformational leadership and appropriate training through organizational citizenship behavior and job satisfaction to mediate improving employee performance. This study uses a descriptive quantitative method with a causal approach. The object of this research at PT. Nikomas Gemilang Serang Chemical Rubber Division of Nike Hottptress Section used a sample of 160 respondents. Questionnaire answers were measured using an interval scale of 1 – 10. The data were analyzed using the SmartPLS version 3.29 software. The results of this study stated that: 1). Transformational leadership has a positive and significant effect on employee performance. 2). Training has a positive and significant effect on employee performance. 3). Transformational leadership has a significant effect on organizational citizenship behavior. 4). Training has a positive and significant effect on organizational citizenship behavior. 5). Organizational citizenship behavior has a positive and significant effect on employee performance. 6). Training has a positive and significant effect on job satisfaction. 7). Job satisfaction has a positive and significant effect on employee performance. Organizational citizenship behavior and job satisfaction can mediate between transformational leadership and training on employee performance. Keywords: Employee Performance; Job Satisfaction; Organizational Citizenship Behavior; Training; Transformational Leadership
POPULARITAS WELLNESS HOTEL DALAM PERSPEKTIF SIKAP DAN MINAT KONSUMEN SEBAGAI TEMPAT TUJUAN MENGINAP PASCA PANDEMI COVID-19 Erris Kusumawidjaya; Rizki Adityaji; Adrie Oktavio
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2312

Abstract

Abstract- After the Covid-19 pandemic where tourist attractions have begun to reopen, it is hoped that the movement of tourists will also start to live, by no exception is Indonesia. Naturally, tourism supporting industries, such as the hotel industry, have also begun to fully operate after experiencing a decline in operations for long enough time due to the social restriction policy made by the government. As a result, the number of guests staying is significantly reduced. In the research area in the hospitality sector, there have been quite several studies that observed the relationship between attitudes and interest in staying overnight among tourists, especially during the Covid-19 pandemic. However, studies that specifically examine attitudes and intentions to stay in the context of wellness hotels have not been found. Therefore, this study is aiming to investigate the attitudes and interests of consumers to stay at wellness hotels after the Covid-19 pandemic. In forming this attitude, the motivation of tourists is investigated, especially regarding social media motivation and egoistic motivation. Survey research is conducted and has succeeded in collecting 163 samples of the results from the respondents’ participation. The results of statistical data processing show that social media motivation and egoistic motivation can influence consumer attitudes positively and significantly. Furthermore, consumer attitudes also have a positive and significant effect on consumer interest in wellness hotels as a choice of place to stay. Based on the research findings, the theoretical and practical implications for wellness hotels stakeholders are also discussed in the closing section, including the limitations of the study. Keywords: Consumer Attitude; Egoistic Motivation; Intention to Stay; Social Media Motivation; Wellness Hotel

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