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Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 237 Documents
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ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE Christanto, Budi; Melisa, Melisa; Cu, Michael Vikend
ULTIMA Management Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3243

Abstract

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap between high consumer awareness and the popularity of green products towards actual purchasing interest and behavior becomes an interesting research topic. Many previous studies have identified the reasons for this phenomenon due to the lack of comfort, lack of knowledge, lack of trust, and various risk perceptions. Therefore, the aim for this research is to understand and uncover the relationship between Green Marketing (Green Product, Green Packaging, and Green Advertising) with Brand Love by using Aqua Life product as the object of this research. Data collection used in this research is questionnaire as primary data, and the internet and journal articles related to the research title for additional data and references. The population used in this study is consumers who have purchased AQUA Life products in DKI Jakarta, Bogor, Tangerang, and Bekasi. The sample size is 176 where all of the samples are consumers of Aqua Life. In conclusion, out of the three independent variables (Green Product, Green Advertisement, Green Packaging), Green Advertisement and Green Packaging proved to have significant relationship with Brand Love and Green Product has no significant relationship on Brand Love. Furthermore, it is known from his research that Green Advertisement has a greater influence on Brand Love compared to Green Packaging. This study provides new insights from previous research that showed that green marketing and green packaging can increase brand love, but not all green marketing strategies are equally effective, and the findings help marketers and business enterprises to better understand customer behavior towards Green Products attitude and to create better marketing strategy. Keywords: Brand Love; Green Advertising; Green Packaging; Green Products; Sustainable Marketing
CULTIVATING ORGANIZATIONAL COMMITMENT: THE IMPACT OF EMOTIONAL LABOR AND THE MEDIATING ROLE OF EMOTIONAL EXHAUSTION Yolanda, Abiqail
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3298

Abstract

Abstract - The study aims to understand better the connections between emotional labor and emotional exhaustion and the relationship between affective organizational commitment and emotional exhaustion. Also, this study examines the mediating role of emotional exhaustion between emotional labor and affective organizational commitment. Researching how emotional laborers deal with their day-to-day difficulties in managing their emotions and understanding strategies and factors impacting their stress levels will help organizations create policies and practices that support employees in managing their emotions and well-being. This study examines the mediating effect of emotional exhaustion on emotional labor and affective organization commitment. The respondents are heterogeneous and come from a range of industries. The design of this investigation was based on a quantitative methodology. Structural Equation Modelling-Partial Least Squares (SEM-PLS) examined the causal link among variables. The data was collected through Google Forms, and 136 responses were collected. This study revealed that emotional labor positively affects emotional exhaustion, showing that employees who use a surface-acting strategy typically experience higher levels of emotional exhaustion. The relationship between emotional exhaustion and organizational commitment is mediated by emotional exhaustion. Emotional exhaustion negatively affects affective organizational commitment. The researcher learned that surface acting in emotional labor significantly contributes to emotional exhaustion. It is also important for leaders to understand the factors leading to emotional exhaustion and how leaders can mitigate the risk of employees getting emotionally exhausted. Keywords: Affective Organizational Commitment; Emotional Exhaustion; Emotional Labor; Organizational; Commitment
THE INFLUENCE OF QUALITY AND INNOVATION ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE USING DIGITAL PAYMENT Alfrianda, Thomas Eka; Mulyono, Mulyono; Rianta, Muhamad; Hasibuan, Mhd. Farhan Yazid
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3305

Abstract

Abstract- Financial technology, or fintech, aims to make it easier for people to access digital-based financial products, facilitate transactions, and increase financial literacy. Digital payment is one of the fintech products used by the public as a means of payment. Digital payment can be used as a transaction tool through merchants and various e-commerce and directly through the application. The study aimed to determine the effect of innovation and product quality on competitive advantage and its impact on purchasing decisions using digital payments. The research method used in this study uses quantitative methods and survey implementation. The population of this study includes respondents who are users of digital payment products, namely OVO, with a sampling technique, namely simple random sampling. The number of samples used in the study was 100 respondents. The analysis technique used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that there is a positive and significant influence between product quality variables on the company's competitive advantage, and there is a positive and significant influence between product innovation variables on the company's competitive advantage. The product quality variable has a positive influence on purchasing decisions. Product innovation has a positive and significant effect on purchasing decisions, and competitive advantage variables have a positive and significant effect on consumer purchasing decisions. Keywords: Competitive advantage; Digital payment; Innovation; Purchase decision; Quality.
BRAND LOYALTY AND HALAL AWARENESS FOR HALAL BEVERAGE PRODUCT AMONG GEN Z Damayanti, Luthfia Rayhan; Puspita, Rosana Eri
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3314

Abstract

Abstract- Nowadays, many mineral waters have sprung up with various brands, including Le Minerale. However, some consumers do not know the importance of sorting and choosing mineral water products regarding brand image and halal awareness in increasing brand loyalty through trust in a brand. So, this study aims to determine the influence of brand image and halal awareness on Le Minerale product brand loyalty with brand trust as a mediation variable. The Grand Theory in this study is the Theory of Planned Behavior (TPB). This study used quantitative methods with data collection techniques carried out through the distribution of questionnaires with Likert scale measurements. The sample used was 90 Generation Z Muslim consumers (aged 13-28 years) who had consumed Le Minerale products. Sampling technique using KMO. This study uses multiple analysis tests supported by validity and reliability tests statistical tests, namely the T-test, F-test, R2 test, classical assumption test, and Sobel test. The study results showed that the variables of brand image, halal awareness, and brand trust positively and significantly affected brand loyalty. Then, brand image and halal awareness positively and significantly affected brand trust. Furthermore, the Sobel test brand trust test can mediate brand image and halal awareness of brand loyalty. Keywords: Brand Image; Brand Loyalty; Brand Trust; Halal Awareness; Mineral Water
MEASURING ORGANIZATIONAL RESILIENCE: A CASE STUDY IN DIGITAL DISRUPTION Abubakar, Arlyana; Aulia, A.Farid
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3354

Abstract

Abstract - Organizational resilience is an organization's ability to anticipate and respond to disruptions. The higher the disruption pressure, the higher the organizational resilience required. This research explains how to measure the level of resilience and identify aspects of organizational resilience capabilities that need to be improved. In this way, organizations can increase resilience more precisely. The first step is to build a measuring instrument from 5 aspects of resilience capabilities, namely physical, mental, emotional, spiritual and intelligence resilience and 1 additional aspect, namely resilience knowledge. The second step is to carry out measurements using the resilience-measuring instrument. Measurements were carried out through a survey with a purposive sampling approach to leaders in 3 organizational groups facing digital disruption, namely management consultants, corporate universities, and universities. The third step is to present the measurement results that are grouped into 4 levels for each aspect, namely less resilient, moderately resilient, above average resilient, and high resilient. The measurement results show that the majority of leaders have a level of resilience above average, although only 50% of leaders have sufficient knowledge about resilience. This condition occurs because the organizational culture, which is in line with the aspects of resilience capabilities, has been well internalized. The measuring instrument constructed, the method of measurement, and the presentation of resilience measurement results in this research are a novelty to science. Meanwhile, the measurement results will be input for the respondent organization in increasing its resilience. Keyword: Culture Resilience; Digital Disruption; Leadership; Organizational Resilience
PENGARUH EFFECTIVENESS DAN INTUITIVENESS E-WALLET GOPAY TERHADAP MINAT PENGGUNAAN APLIKASI GOJEK BAGI KALANGAN MAHASISWA Tarigan, Arihta; Frangoulis, Alfredo
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3356

Abstract

Abstract- This study aims to investigate the impact of the effectiveness and intuitiveness of GoPay on the interest in using the Gojek application among university students, particularly those at Bunda Mulia University. Data were collected through an online survey involving a sample of 100 students, selected based on the Slovin formula and representing the total number of students at Bunda Mulia University. The results of the data analysis using multiple linear regression showed that the effectiveness and intuitiveness of GoPay have a significant positive influence on the interest in using the Gojek application. These findings provide a better understanding of the factors influencing the acceptance and usage of the Gojek application among students, serving as a guide for the development of future app-based payment services. Keywords: Effectiveness; E-Wallet; Fintech; Intuitiveness; Interest
MEASUREMENT OF ISO 9001:2008 IN PUSDATIN PUPR INDONESIA Andini, Nurullina; Wella, Wella
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3361

Abstract

Abstract - The issue at hand is to the implementation of the quality standard outlined in ISO 9001:2009, specifically focusing on clauses 4 through 8. In order to obtain the desired outcome, a comprehensive interview was conducted with the director of the department. Additionally, a total of 51 questionnaires were distributed among the 52 staff members, and relevant documents were carefully reviewed. The evaluation was conducted with the Likert Scale, and the final outcome was determined based on the maturity level. The implementation of clauses 4 to 8 of the ISO 9001:2008 quality standard at PUSDATIN has been successfully executed, achieving a level 4 rating (Managed and Measurable). PUSDATIN must enhance its capacity in order to attain the highest level of maturity, namely level 5. To get a level 5 rating, PUSDATIN should consider implementing ISO 9001:2008 standards. This would ensure that the required product quality is consistently maintained to meet customer expectations. Additionally, PUSDATIN can enhance its capabilities by recruiting professionals with expertise in quality management systems. Keywords: ISO 9001:2008; Maturity Level; Quality Management System; Quality Standard.
THE PANDEMIC INFLUENCE TO FIRM SIZE AND FINANCIAL RATIO ON LISTED COMPANIES IN THE HEALTHCARE INDUSTRY Ramdhani, Rani; Mulyono, Mulyono; Wulandari, Respati
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3381

Abstract

Abstract - During the pandemic, the government enacted policies that restricted people's travel, impacting corporate development across the board. The study's goal is to analyze the influence of the pandemic on firm size and financial ratios of companies listed on the Indonesia Stock Exchange in the Healthcare industry. Market capitalization statistics, return on assets, and debt to equity ratios were used as study samples. To assess the research hypothesis, the Wilcoxon sign rank test was performed. According to the findings of the study, return on assets decreased significantly during the pandemic, debt to equity ratio remained stable and did not vary significantly, and company size increased significantly during the pandemic. Companies in the post-pandemic period must pay close attention to the proper composition of funding sources in order to boost profitability and gain the trust of investors. Keywords: Debt to Equity; Financial Ratio; Firm Size; Pandemic Covid-19; Return on Asset
PENGARUH KUALITAS PELAYANAN BENGKEL TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN Taufan, Sonny; Akhsan, Muhamad Nur
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3387

Abstract

This research was conducted at PT Setiajaya Mobilindo - Setiajaya Toyota Depok, with the aim of Knowing the influence of workshop service quality on customer satisfaction Knowing the influence of customer satisfaction on customer loyalty and Knowing the level of quality of workshop service provided on customer loyalty through PT Setiajaya Mobilindo - Setiajaya Toyota Depok customer satisfaction. The population in this study were all customers at PT Setiajaya Mobilindo - Setiajaya Toyota Depok Pekanbaru. Using the Slovin formula and accidental sampling technique, 161 selected samples were obtained. The research method was carried out descriptively and quantitatively, using simple regression testing techniques and the data was then processed using the IBM SPSS Statistics 26 program. With this research, research estimates were produced as to whether service quality has an effect on customer satisfaction and also whether customer satisfaction and service quality have an impact. influence on customer loyalty.
COMPETENCY-BASED PASSION AND VALUE-BASED DEDICATION INDONESIAN ENTREPRENEURIAL PERSISTENCE AMID THE COVID-19 PANDEMIC Husni, Fransiskus Xaverius; Suwarto, F X; Hariandja, Evo Sampetua; Tan, Jacob Donald
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3402

Abstract

Abstract- In 2021, Indonesia's national income significantly decreased as a result of the COVID-19 pandemic. During that time, a large number of SMEs failed, although some managed to recover. The goal of the research is to acquire experience with entrepreneurial tenacity and turn it into explicit knowledge. Using Interpretative Phenomenological Analysis to analyse the persistence experiences of ten entrepreneurs with COVID-19 bounce-back experience. Informants are selected with purposive sampling based on multiple perspective approach. In-depth interviews were conducted for data collection. Two stages of coding is used for theming process, which are followed by conceptualization process. Confirmation of notions is achieved by elaborate coding. Research indicate that the drivers for the perseverance of Indonesian entrepreneurs amidst the COVID-19 pandemic can be attributed to Competencies-based passion and Value-based dedication. Entrepreneurs persevere because they are passionate about their industry and have faith in their ability to thrive. Another motivator is their commitment to enduring because of the beliefs or principles they cherish.Entrepreneurs that are persistent will have greater opportunities, particularly since they would have more time to become familiar with the challenges posed by COVID-19. The effects of COVID-19 are also diminishing over time. It is their competency- based passion and value-driven determination that enable entrepreneurs to persevere in the face of adversity. Perseverance and resilience must be combined when business transformation is mandatory. Keywords: COVID-19 Pandemic; Indonesia; Competency-Based Passion; Persistence Experience; Value-Based Dedication

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