Garuda - Garba Rujukan Digital

THE INFLUENCE OF E-WOM AND CORPORATE REPUTATION ON DOWNLOAD INTENTION Budi Christanto; Caroline Fransisca; Kristin Nomleni; Michael Vikend Cu
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.16541

One of the competent institutions for character development and human resource development is higher education. A higher education institution can be considered of high quality if it has the appropriate techniques in processing all supporting elements, including good coordination systems between the university and students, as well as between students and the university as a form of preparing human resources that can compete. Along with the development of time in supporting natural resource management and accompanied by rapid technological development, various alternative local applications have emerged according to the urgent needs in maximizing the performance of a company, especially in terms of coordination. Universitas Bunda Mulia itself has provided an application for users in the academic environment, specifically students. This research aims to determine the impact of EWOM and Corporate Reputation on the intention to download the Universitas Bunda Mulia application. The approach used in this research is quantitative with regression tests. Our target sample is Universitas Bunda Mulia students and alumni. The sampling technique we used is the convenience sampling method with multiple regression analysis as a data analysis method.

ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE Christanto, Budi; Melisa, Melisa; Cu, Michael Vikend
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3243

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap between high consumer awareness and the popularity of green products towards actual purchasing interest and behavior becomes an interesting research topic. Many previous studies have identified the reasons for this phenomenon due to the lack of comfort, lack of knowledge, lack of trust, and various risk perceptions. Therefore, the aim for this research is to understand and uncover the relationship between Green Marketing (Green Product, Green Packaging, and Green Advertising) with Brand Love by using Aqua Life product as the object of this research. Data collection used in this research is questionnaire as primary data, and the internet and journal articles related to the research title for additional data and references. The population used in this study is consumers who have purchased AQUA Life products in DKI Jakarta, Bogor, Tangerang, and Bekasi. The sample size is 176 where all of the samples are consumers of Aqua Life. In conclusion, out of the three independent variables (Green Product, Green Advertisement, Green Packaging), Green Advertisement and Green Packaging proved to have significant relationship with Brand Love and Green Product has no significant relationship on Brand Love. Furthermore, it is known from his research that Green Advertisement has a greater influence on Brand Love compared to Green Packaging. This study provides new insights from previous research that showed that green marketing and green packaging can increase brand love, but not all green marketing strategies are equally effective, and the findings help marketers and business enterprises to better understand customer behavior towards Green Products attitude and to create better marketing strategy. Keywords: Brand Love; Green Advertising; Green Packaging; Green Products; Sustainable Marketing

Pengaruh Celebrity Trustworthiness, Expertise, Attractiveness Selebriti Korea Selatan Terhadap Intensi Konsumen JABODETABEK Untuk Membeli Skincare Somethinc: Peranan Risk Perception Sebagai Mediator Huang, Lydia Margaretha; Christanto, Budi
Business Management Journal Vol 20, No 2 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i2.5247

One form of modern marketing that is popular and often found everywhere is celebrity endorsement. It is known that celebrity endorsements make it easier for consumers to remember a brand. As one of Indonesia's local skincare brands, Somethinc also uses celebrities to market its products. The aim of this research is to see the influence of celebrity trustworthiness, celebrity expertise, and celebrity attractiveness on consumer buying intention with perceived risk as a mediator. This research has collected a sample of 147 respondents spread across the JABODETABEK area using a Likert scale and processed using SmartPLS 3. This research is quantitative research. The results of this research show that the variables celebrity trustworthiness and celebrity expertise do not influence consumer buying intention either through a mediator or without a mediator. Meanwhile, the celebrity attractiveness variable influences consumer buying intention, where the perceived risk variable partially provides significant results on the influence of celebrity attractiveness on consumer buying intention.

RELIGIOUS BELIEFS, INGREDIENT SAFETY, HALAL LOGO, AND PROMOTION IMPACT ON GEN Z’S PURCHASE INTENTION FOR WARDAH Angelica, Angelica; Christanto, Budi
ULTIMA Management Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v17i1.4198

Abstract- Generation Z represents a promising market segment with distinct preferences for cosmetic products. This study examines the impact of Religious Belief, Ingredient Safety, Halal Logo, and Promotion on the Purchase Intention of Wardah Halal Cosmetics among Generation Z. A quantitative approach with a causal research design was employed, involving 303 Muslim Generation Z women in the Jabodetabek area. Data were analyzed using multiple linear regression, including validity and reliability tests, classical assumption tests, regression equations, coefficient of determination tests, and significance tests (t-test) using IBM SPSS 27. Findings indicate that Ingredient Safety, Halal Logo, and Promotion significantly influence Purchase Intention, whereas Religious Belief does not have a significant effect. Future research should explore alternative variables and broader perspectives on halal cosmetics to enhance theoretical understanding. In conclusion, Wardah's success in attracting Gen Z consumers lies in its product safety, clear halal certification, and effective promotional strategies rather than relying solely on religious alignment. Keywords: Religious Beliefs; Ingredient Safety; Halal Logo; Promotion; Purchase Intention; Generation Z

ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE Christanto, Budi; Melisa, Melisa; Cu, Michael Vikend
ULTIMA Management Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3243

Abstract - Global warming that has occurred lately is still an issue that is often heard by the public. Company's awareness of the importance of social responsibility and attention to the environment has become an important topic to be studied. The gap between high consumer awareness and the popularity of green products towards actual purchasing interest and behavior becomes an interesting research topic. Many previous studies have identified the reasons for this phenomenon due to the lack of comfort, lack of knowledge, lack of trust, and various risk perceptions. Therefore, the aim for this research is to understand and uncover the relationship between Green Marketing (Green Product, Green Packaging, and Green Advertising) with Brand Love by using Aqua Life product as the object of this research. Data collection used in this research is questionnaire as primary data, and the internet and journal articles related to the research title for additional data and references. The population used in this study is consumers who have purchased AQUA Life products in DKI Jakarta, Bogor, Tangerang, and Bekasi. The sample size is 176 where all of the samples are consumers of Aqua Life. In conclusion, out of the three independent variables (Green Product, Green Advertisement, Green Packaging), Green Advertisement and Green Packaging proved to have significant relationship with Brand Love and Green Product has no significant relationship on Brand Love. Furthermore, it is known from his research that Green Advertisement has a greater influence on Brand Love compared to Green Packaging. This study provides new insights from previous research that showed that green marketing and green packaging can increase brand love, but not all green marketing strategies are equally effective, and the findings help marketers and business enterprises to better understand customer behavior towards Green Products attitude and to create better marketing strategy. Keywords: Brand Love; Green Advertising; Green Packaging; Green Products; Sustainable Marketing

HUBUNGAN ANTARA KECERDASAN EMOSIONAL DAN PEMBELIAN IMPULSIF PADA REMAJA USIA 16–25 TAHUN Tanzil, Abigail Theodora; Christanto, Budi; Farrell, Alysha
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 4 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i4.7809

The COVID-19 pandemic has not only created a global health crisis but has also drastically changed social and economic behavior patterns, including shopping behavior among teenagers. During the period of social restrictions, physical activity and social interactions decreased significantly, while the use of digital technology increased rapidly. This surge, facilitated by various online e-commerce platforms offering enticing features like free shipping and deferred payment options, underscores the emergence of impulsive buying phenomena. Impulsive buying, characterized by unplanned purchases driven by conflicting thoughts and emotional urges, constitutes a notable portion of online transactions worldwide, amounting to 40% according to some studies. Emotional intelligence, crucial in regulating emotions and decision-making, plays a pivotal role in impulsive buying behavior. Adolescence, recognized as an emotionally turbulent period, further amplifies the susceptibility to impulsive buying. Therefore, this research aims to explore the relationship between Emotional Intelligence and Impulsive Buying among adolescents aged 16-25 through a non-experimental descriptive quantitative approach utilizing correlation analysis and SPSS 22 for data processing. In conclusion, the study demonstrates that there is no significant relationship between Emotional Intelligence and Impulsive Buying among adolescents aged 16-26 years. Moreover, while emotional intelligence involves recognizing and managing one's own emotions and those of others, impulsive buying is characterized by spontaneous, strong urges to purchase items without thorough cognitive evaluation. ABSTRAKPandemi COVID-19 tidak hanya menimbulkan krisis kesehatan global, tetapi juga mengubah secara drastis pola perilaku sosial dan ekonomi masyarakat, termasuk perilaku berbelanja di kalangan remaja. Selama masa pembatasan sosial, aktivitas fisik dan interaksi sosial menurun secara signifikan, sementara penggunaan teknologi digital meningkat pesat.. Peningkatan ini difasilitasi oleh berbagai platform e-commerce yang menawarkan fitur menarik seperti gratis ongkir dan metode pembayaran tunda, sehingga memperkuat munculnya fenomena pembelian impulsif. Pembelian impulsif, yang ditandai oleh keputusan pembelian tidak terencana yang didorong oleh dorongan emosional dan pertimbangan kognitif yang bertentangan, tercatat menyumbang sekitar 40% dari transaksi daring di seluruh dunia. Kecerdasan emosional, yang berperan penting dalam pengaturan emosi dan pengambilan keputusan, diyakini memiliki kaitan dengan perilaku pembelian impulsif. Masa remaja, yang dikenal sebagai periode dengan gejolak emosional tinggi, dapat meningkatkan kerentanan terhadap perilaku tersebut. Oleh karena itu, penelitian ini bertujuan untuk mengkaji hubungan antara kecerdasan emosional dan pembelian impulsif pada remaja berusia 16–25 tahun melalui pendekatan deskriptif kuantitatif non-eksperimental menggunakan analisis korelasi dan pengolahan data dengan SPSS 22. Hasil penelitian menunjukkan bahwa tidak terdapat hubungan yang signifikan antara kecerdasan emosional dan pembelian impulsif pada remaja usia 16–26 tahun. Meskipun kecerdasan emosional mencakup kemampuan untuk mengenali serta mengelola emosi diri dan orang lain, pembelian impulsif ditandai oleh dorongan spontan untuk membeli tanpa evaluasi kognitif yang mendalam.

HUBUNGAN GREEN PRODUCT, GREEN ROOM LAYOUT, DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION PADA PEMBELAJARAN MAHASISWA KAMPUS X Christanto, Budi; Panjaitan, Christy Ayu Sarah; Tanzil, Abigail Theodora; Gregory, Christian
LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/learning.v6i2.9702

Growing environmental awareness has encouraged higher education institutions to integrate sustainability principles into learning activities. The implementation of environmentally friendly concepts on campus, such as green products, green room layout, and improved service quality, is believed to influence students’ learning experiences and foster their loyalty to educational institutions. This study aims to analyze the effects of green product, green room layout, and service quality on students’ repurchase intention in the learning context at Campus X. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 176 students selected using purposive sampling, with the sample size determined using the Slovin formula. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that green product has a positive and significant correlation on students’ repurchase intention. Furthermore, green room layout also shows a positive and significant correlation on repurchase intention. Service quality emerges as the most dominant variable, exerting a strong and significant correlation on repurchase intention compared to the other variables. Simultaneously, green product, green room layout, and service quality explain 63.2% of the variance in students’ repurchase intention. These findings highlight that the implementation of an integrated green campus concept supported by high-quality educational services can create sustainable learning experiences, enhance student loyalty, and promote environmental awareness within higher education institutions. ABSTRAK Peningkatan kesadaran terhadap isu lingkungan mendorong perguruan tinggi untuk mengintegrasikan prinsip keberlanjutan dalam kegiatan pembelajaran. Penerapan konsep ramah lingkungan di lingkungan kampus, seperti penggunaan green product, green room layout, dan peningkatan service quality, diyakini dapat memengaruhi pengalaman belajar mahasiswa serta mendorong loyalitas mereka terhadap institusi pendidikan. Penelitian ini bertujuan untuk menganalisis pengaruh green product, green room layout, dan service quality terhadap repurchase intention mahasiswa pada pembelajaran di Kampus X. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 176 mahasiswa yang dipilih menggunakan teknik purposive sampling, dengan jumlah sampel ditentukan berdasarkan rumus Slovin. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa green product berhubungan positif dan signifikan terhadap repurchase intention mahasiswa. Selain itu, green room layout juga terbukti memiliki hubungan positif dan signifikan terhadap repurchase intention. Variabel service quality menunjukkan hubungan paling dominan dan signifikan terhadap repurchase intention dibandingkan variabel lainnya. Secara simultan, ketiga variabel tersebut mampu menjelaskan 63,2% variasi repurchase intention mahasiswa. Temuan ini menegaskan bahwa penerapan konsep green campus yang terintegrasi dengan kualitas layanan pendidikan yang baik dapat menciptakan pengalaman belajar yang berkelanjutan, meningkatkan loyalitas mahasiswa, serta menumbuhkan budaya kepedulian lingkungan di lingkungan perguruan tinggi.

MUSIK SEBAGAI RUANG SIMBOLIK PENYEMBUHAN DAN IMPLEMENTASINYA PADA PRA-PEMBELAJARAN MAHASISWA Abigail Theodora Tanzil; Budi Christanto; Putu Aninditha Veera Lakshmi; Michelle Shalom Harjanto
PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/paedagogy.v6i3.12831

Music not only serves as a form of entertainment but also plays an important role in supporting mental health, particularly among young people who face various academic and social pressures. One notable phenomenon is how popular songs, especially those from the K-Pop genre, are interpreted by fans as tools for coping and self-healing. This study aims to explore positive music, specifically the song Magic Shop by BTS, as a symbolic space for psychological healing among fans aged 18–25, as well as its relevance within the context of university life and classroom learning activities. This research employs a mixed-methods approach. The data were analyzed thematically to identify participants’ subjective experiences in interpreting the song Magic Shop and its impact on their emotional well-being. The findings indicate that all participants perceived Magic Shop as a source of emotional support that helped reduce stress and anxiety, improve mood, and encourage self-reflection and self-acceptance. The song was perceived as an emotionally safe symbolic space where participants could mentally rest, engage in inner dialogue, and reduce self-blame. These findings suggest that positive musik functions as an adaptive and easily accessible form of non-formal self-healing for university students. In the context of learning, the results show that such musik can be beneficial as a simple pre-learning activity to help stabilize students’ emotions, enhance learning readiness, and create a safe and supportive classroom atmosphere. This study emphasizes that students’ emotional well-being is a crucial aspect that supports the success of the learning process in higher education. ABSTRAK Musik tidak hanya berfungsi sebagai hiburan, tetapi juga memiliki peran penting dalam mendukung kesehatan mental, khususnya pada generasi muda yang menghadapi berbagai tekanan akademik dan sosial. Salah satu fenomena yang menarik adalah bagaimana lagu populer, khususnya dari genre K-Pop, dimaknai sebagai sarana coping dan self-healing oleh penggemarnya. Penelitian ini bertujuan untuk mengeksplorasi musik positif, salah satunya lagu Magic Shop karya BTS sebagai ruang simbolik penyembuhan psikologis bagi penggemar usia 18–25 tahun, serta relevansinya dalam konteks kehidupan perkuliahan dan kegiatan pembelajaran di kelas. Penelitian ini menggunakan pendekatan mix method. Data dianalisis secara tematik untuk mengidentifikasi pengalaman subjektif partisipan dalam memaknai lagu Magic Shop serta dampaknya terhadap kondisi emosional mereka. Hasil penelitian menunjukkan bahwa seluruh partisipan memaknai lagu Magic Shop sebagai sumber dukungan emosional yang membantu menurunkan stres dan kecemasan, meningkatkan suasana hati, serta mendorong refleksi diri dan penerimaan diri. Lagu ini dipersepsikan sebagai ruang simbolik yang aman secara emosional, tempat partisipan dapat beristirahat secara mental, berdialog dengan diri sendiri, dan mengurangi self-blame. Temuan ini menunjukkan bahwa musik positif berfungsi sebagai media self-healing non-formal yang adaptif dan mudah diakses oleh mahasiswa. Dalam konteks pembelajaran, hasil menunjukkan bahwa musik ini dapat bermanfaat sebagai kegiatan pra-pembelajaran sederhana untuk membantu mahasiswa menstabilkan emosi, meningkatkan kesiapan belajar, dan menciptakan suasana kelas yang aman dan suportif. Penelitian ini menegaskan bahwa kesejahteraan emosional mahasiswa merupakan aspek penting yang mendukung keberhasilan proses pembelajaran di perguruan tinggi.

PENGUATAN KARAKTER: PELATIHAN LEADERSHIP & MINDFULNESS PADA ANAK DAN REMAJA DI PANTI ASUHAN MEKAR LESTARI BSD Budi Christanto; Abigail Theodora Tanzil; Nadine Kuswandi; Michelle Shalom Harjanto
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.13235

Children and adolescents living in orphanages face various developmental challenges related to social, emotional, and psychological aspects. Therefore, character development programs are needed to support their ability to cope with life challenges. This community service program aimed to improve leadership and mindfulness competencies among children and adolescents at Mekar Lestari Orphanage BSD. The activity was conducted on May 16, 2026, involving 35 participants consisting of 21 adolescents and 14 children. The implementation methods included interactive seminars, group discussions, educational games, mindfulness practices through mindful daily journaling, and self-reflection sessions. The results indicated that participants gained a better understanding of leadership concepts, improved emotional awareness, and actively engaged throughout the program. Evaluation results showed that the speakers received average scores ranging from 3.70 to 3.90 in educational, objective, accountable, and transparent aspects. This program positively contributed to the development of participants' interpersonal and intrapersonal skills. Similar activities should be conducted continuously to strengthen character development, social skills, and mental well-being among children and adolescents in orphanage environments. ABSTRAK Anak-anak dan remaja yang tinggal di panti asuhan menghadapi berbagai tantangan perkembangan yang berkaitan dengan aspek sosial, emosional, dan psikologis. Oleh karena itu, diperlukan upaya pengembangan karakter yang dapat mendukung kemampuan mereka dalam menghadapi tantangan kehidupan. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pemahaman dan keterampilan kepemimpinan (leadership) serta kesadaran diri (mindfulness) pada anak-anak dan remaja di Panti Asuhan Mekar Lestari BSD. Kegiatan dilaksanakan pada tanggal 16 Mei 2026 dengan melibatkan 35 peserta yang terdiri dari 21 remaja dan 14 anak-anak. Metode pelaksanaan dilakukan melalui seminar interaktif, diskusi kelompok, permainan edukatif, praktik mindfulness melalui mindful daily journaling, serta sesi refleksi diri. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar kepemimpinan, meningkatkan kesadaran terhadap emosi yang dirasakan, serta menunjukkan antusiasme tinggi selama kegiatan berlangsung. Berdasarkan hasil evaluasi, narasumber memperoleh rata-rata penilaian antara 3,70–3,90 pada aspek edukatif, objektif, akuntabel, dan transparan. Program ini memberikan kontribusi positif terhadap pengembangan kemampuan interpersonal dan intrapersonal peserta. Kegiatan serupa perlu dilaksanakan secara berkelanjutan untuk memperkuat karakter, keterampilan sosial, dan kesehatan mental anak-anak serta remaja di lingkungan panti asuhan.

HUBUNGAN GREEN PRODUCT, GREEN ROOM LAYOUT, DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION PADA PEMBELAJARAN MAHASISWA KAMPUS X Budi Christanto; Christy Ayu Sarah Panjaitan; Abigail Theodora Tanzil; Christian Gregory
LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/learning.v6i2.9702

Growing environmental awareness has encouraged higher education institutions to integrate sustainability principles into learning activities. The implementation of environmentally friendly concepts on campus, such as green products, green room layout, and improved service quality, is believed to influence students’ learning experiences and foster their loyalty to educational institutions. This study aims to analyze the effects of green product, green room layout, and service quality on students’ repurchase intention in the learning context at Campus X. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 176 students selected using purposive sampling, with the sample size determined using the Slovin formula. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that green product has a positive and significant correlation on students’ repurchase intention. Furthermore, green room layout also shows a positive and significant correlation on repurchase intention. Service quality emerges as the most dominant variable, exerting a strong and significant correlation on repurchase intention compared to the other variables. Simultaneously, green product, green room layout, and service quality explain 63.2% of the variance in students’ repurchase intention. These findings highlight that the implementation of an integrated green campus concept supported by high-quality educational services can create sustainable learning experiences, enhance student loyalty, and promote environmental awareness within higher education institutions. ABSTRAK Peningkatan kesadaran terhadap isu lingkungan mendorong perguruan tinggi untuk mengintegrasikan prinsip keberlanjutan dalam kegiatan pembelajaran. Penerapan konsep ramah lingkungan di lingkungan kampus, seperti penggunaan green product, green room layout, dan peningkatan service quality, diyakini dapat memengaruhi pengalaman belajar mahasiswa serta mendorong loyalitas mereka terhadap institusi pendidikan. Penelitian ini bertujuan untuk menganalisis pengaruh green product, green room layout, dan service quality terhadap repurchase intention mahasiswa pada pembelajaran di Kampus X. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 176 mahasiswa yang dipilih menggunakan teknik purposive sampling, dengan jumlah sampel ditentukan berdasarkan rumus Slovin. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa green product berhubungan positif dan signifikan terhadap repurchase intention mahasiswa. Selain itu, green room layout juga terbukti memiliki hubungan positif dan signifikan terhadap repurchase intention. Variabel service quality menunjukkan hubungan paling dominan dan signifikan terhadap repurchase intention dibandingkan variabel lainnya. Secara simultan, ketiga variabel tersebut mampu menjelaskan 63,2% variasi repurchase intention mahasiswa. Temuan ini menegaskan bahwa penerapan konsep green campus yang terintegrasi dengan kualitas layanan pendidikan yang baik dapat menciptakan pengalaman belajar yang berkelanjutan, meningkatkan loyalitas mahasiswa, serta menumbuhkan budaya kepedulian lingkungan di lingkungan perguruan tinggi.

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