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INDONESIA
Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 16 No 2 (2024): Regular issue" : 10 Documents clear
Beyond the Game: Unpacking Fan Interaction of Indonesian and Filipino in MSC 2022 and 2023 YouTube Comments Daniswara, Airlangga; Nasvian, Moch Fuad
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

The rise of esports, particularly the Mobile Legends: Bang bang South East Asia Cup (MSC), has witnessed immense popularity in the Southeast Asian region. This study explores the nature and depth of fan interactions from two significant contributors to the MSC fandom, Indonesia and the Philippines, throughout the 2022 and 2023 championships. Utilizing YouTube comments as a primary data source, this research delves into the patterns of fan interaction, aiming to understand the nuances of digital interactivity and fandom dynamics in these two nations. Our analysis reveals significant insights into how Indonesian and Filipino fans perceive the games, express their fandom, and engage with one another during MSC events. This study provides a granular understanding of fan culture in esports, shedding light on the importance of digital platforms like YouTube in shaping the landscape of modern fandom interactions. Furthermore, the findings also have implications for event organizers, game developers, and marketing strategists in their endeavors to maximize fan engagement and foster positive community dynamics.
Media Relations Strategy of The Merdeka Belajar Kampus Merdeka (MBKM) Program 2023 in Building an Image in The Digital Era Novel Larasaty, Past; Nurhajati, Lestari
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i2.3783

Abstract

Government Public Relations or popularly referred to as GovPR in Indonesia, often considered by various parties, does not have a significant influence on various performance in government institutions. Even though various studies actually show the opposite, the success of the government in socializing programs and implementing policies, depends very much on the success of its public relations team in carrying out its functions. The purpose of this study is to learn what the public relations team of the 2023 MBKM (Merdeka Belajar Kelas Merdeka) Program under the Ministry of Education and Culture, Research and Technology is doing in an effort to build a positive image in the digital era. The PR team must work hard to increase the visibility of the MBKM program among the media, reach a wider target audience, and maximize the positive impact of the publicity. The function and performance of government PR related to media relations cannot be separated from the approach of media ecology theory. How the media and communication processes that occur affect perceptions, emotions, feelings and values that exist through the new technologies used. A real situation regarding the strengthening of digital communication used in our daily lives. This research uses qualitative methodology with a constructivist approach. Data collection was conducted by in-depth interviews and observation. This study aims to examine how the strategy of the MBKM 2023 program public relations team really is in building an image in the digital era.
Boundary Spanning PR of the Ministry of Health Through Community Engagement in Promoting a Healthy Lifestyle at the Event "Ayo Sehat Fest 2023" Arindita, Ruvira; Kharisma, Dandy Rayhan
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Boundary Spanning is defined as a function in the interaction between an organization and its environment. One of the steps taken by the Ministry of Health to promote the transformation of the health system is by involving the community through a special event, "Ayo Sehat Fest 2023." This study aims to understand how boundary spanning is carried out by the Ministry of Health through community engagement to promote a healthy lifestyle in society. It adopts a constructivist paradigm and a qualitative approach with a descriptive nature. The informants in this study are Ministry of Health employees involved in the "Ayo Sehat Fest 2023" event. The research findings show that the boundary spanning efforts carried out as a government public relations activity are divided into three parts: pre-event, during the event, and post-event. Additionally, community engagement is applied using three dimensions. First, the content dimension is reflected in the consistency of the message or information delivered, which is factual regarding health. Second, the source dimension is reflected in the messages delivered for health promotion, involving communities with expertise in the field. Third, openness and transparency are practiced by the Ministry of Health with its community as part of the process dimension
User Perceptions of C-Access App: A Study of Passenger Experience in Jakarta KRL Commuter Line Nurul Haqqi, Muhammad Hafiz; Amiroh Allabibah; Sylvia A Roennfeld
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

The C-Access app by PT Kereta Commuter Indonesia is a popular tool among public transportation users in Jakarta, providing real-time schedules, fare calculations, and route information. Despite its functionality, user satisfaction has been affected by technical issues, particularly schedule inaccuracies, which have led to overcrowding and dissatisfaction during peak hours. This qualitative study explores the app's reputation by focusing on four key elements: credibility, reliability, trustworthiness, and responsibility. Findings reveal that while the app is generally credible and appreciated for aiding commuting decisions, reliability issues such as slow updates and occasional technical glitches pose challenges. Users generally trust the app, but trust decreases with inconsistencies in schedule information, leading to discomfort. Moreover, the study highlights PT KCI's ongoing efforts to address these issues and improve user experience, although faster response times are needed. The C-Access app, backed by PT KAI's reputation as a state-owned enterprise, retains strong credibility but requires enhanced operational reliability to maintain user trust and satisfaction. Addressing these challenges could strengthen the app's reputation and ensure sustained customer loyalty.
Strategy of Cultural Adaptation of Foreign Teachers in Multicultural Classrooms at Springfield Halim, Laurin Violentika; Murtiningsih, Bherta Sri Eko; Juliadi, Rismi
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

The cultural differences between foreign teachers and local students in multicultural classrooms impact teaching methods, communication styles, student-teacher interactions, and teaching preferences, affecting the effectiveness of learning. Studies on culture and educational communication in these settings are limited. This study investigates the cultural adaptation strategies of foreign teachers in multicultural classroom environments at Springfield High School. Utilizing Young Yun Kim's cultural adaptation theory framework, this research explores how foreign teachers at Springfield High School, an Indonesian school with an international curriculum, adjust in a collective educational setting, through a qualitative approach involving interviews with three participants and direct observations, employing a descriptive case study method. The findings highlight that foreign teachers' cultural adaptations involve key factors such as empathy, openness, flexibility, and support from the school environment. The model of cultural adaptation identified in this research is acculturation. This study contributes to the field of cross-cultural educational communication by emphasizing that foreign teachers need to understand the cultural backgrounds of local students to foster positive and meaningful interactions that enhance learning. The implications of this research include guiding the development of intercultural training programs designed to support foreign teachers and improve educational outcomes in multicultural classrooms. It underscores the importance of cultural competence among teachers working in these diverse environments.
The Community Relations Strategy Through the 9th NextDev Program as the Implementation of Corporate Social Responsibility by PT Telekomunikasi Selular (Telkomsel) Saroso, Dhea Andita Sari; Noer, Mochammad Kresna
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i2.4045

Abstract

The growth of digital startups in Indonesia faces major challenges, including limited access to funding, low digital literacy, and uneven infrastructure, which hinder business sustainability. PT Telekomunikasi Selular (Telkomsel), through its CSR program "9th NextDev" themed Growing to Inspire, aims to address these issues by strengthening the digital startup ecosystem using a community relations approach. This program serves as a strategic initiative to drive digital innovation while supporting social sustainability within Indonesian communities. This study explores Telkomsel's community relations strategy in building sustainable relationships with digital startup communities. The focus is on how the 9th NextDev program supports training, business development, and the empowerment of digital communities as part of the company's corporate social responsibility (CSR). Using a qualitative case study approach, this research applies Edmund M. Burke's theory, which includes three main pillars: Building Sustainable Relationships of Trust, Managing Community Issues and Concerns, and Using Community Support Programs to Build Trust. The findings indicate that the program successfully establishes sustainable relationships through transparent information sharing, two-way communication, and active community engagement. To address community issues, the program identifies the specific needs of startups, resolves conflicts, and responds promptly to challenges such as limited digital literacy and technology adoption in regions with inadequate infrastructure. Through mentoring, technical training, and access to business networks, the program strengthens the foundation of startups and fosters inclusivity. Despite persistent infrastructure challenges, socially relevant technology-based solutions have enabled 9th NextDev to enhance startup sustainability while boosting Telkomsel's reputation as a leader in sustainable digital innovation in Indonesia.
The Impact of Artificial Intelligence Utilization on The Media Industry in Indonesia: A Case Study On Suara.Com and Rri Gusna, Shafa Salsabila; Bharata, Bonaventura Satya
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This study examines the impact of AI utilization on human resources in the media industry in Indonesia with a case study of Suara.com and RRI. This study is relevant in the context of media management. However, research shows that there are concerns about job losses for workers in the media industry. This study identifies and analyzes aspects of AI technology acceptance by media management in Indonesia and the consequences of AI adoption on HR. The results of the study show that the acceptance of AI technology is an urgent need for Suara.com and RRI media management to respond to changing digital trends. Suara.com is aware of the changing role of traditional journalists along with the increasing need for new skills to operate AI. Meanwhile, RRI manages HR steadily by focusing on training to adapt to new technologies. Journalists will be the verifiers of all information circulating and will act as content providers for AI-based platforms. Without the presence of journalists, AI platforms will not have access to the latest, credible, and relevant content. The results of this study are expected to be a reference for the development of more inclusive and sustainable media management policies.
The Early Adopter Gets the Worm: Innovation Adoption of AI within a Multinational Agency Heryanda, Fazrah Lillah Rizki; Murwani, Endah; Astagini, Nuria
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Artificial Intelligence (AI) is rapidly advancing in the advertising industry, driving multinational agencies to adopt this innovation. This study explores the adoption of AI in advertising content production, focusing on characteristics and scalability. Everett M. Rogers' Diffusion of Innovation theory serves as the conceptual framework. The research employs a descriptive qualitative approach with a case study method, collecting data through in-depth interviews with creative teams from Dentsu Indonesia, a multinational agency, and analyzing it using pattern matching. The findings reveal that Dentsu Indonesia demonstrates a proactive understanding and attitude toward AI, supported by an innovative organizational culture. The agency provides comprehensive facilities for its creative teams and implements AI in a varied and extensive manner. However, the sustainability of AI adoption faces challenges, including regulations, copyright issues, and ethics. This study offers conceptual insights into AI adoption, providing strategic perspectives for optimizing AI to enhance efficiency and productivity in the advertising industry.
The Audience Reception and AI in the Political Campaign of the 2024 Bali District Heads Election Ghanjali, A.A.A. Ngurah Sumitha
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Artificial Intelligence (AI), often referred to as artificial intelligence technology, is a new technology used to help solve various human needs in various aspects. One of these aspects is related to politics. With the existence of AI, political contestation is increasingly colourful and provides a new perspective for the community. The purpose of this study is to analyse the audience's reception of the use of artificial intelligence (AI) in political campaigns in the 2024 Bali district heads election using Stuart Hall's theory. The Encoding-Decoding process becomes the reference of this research in understanding how campaign messages poured through AI technology are received, interpreted, and consumed by audiences with diverse social and cultural backgrounds. This research uses a qualitative approach with in-depth interviews, observation, and analysing documentation to explore Balinese audiences' views on the use of AI in political campaigns. The main focus of this research is to understand how Balinese people with strong socio-cultural characteristics can adapt and interpret political messages delivered through various AI-based media tools and whether this understanding is in accordance with the intention of the sender of the message or there are influences from local factors. The results show that there are different ways in which Balinese audiences interpret AI-based campaign messages. There is a positive acceptance due to easy, fast and relevant access to information. However, on the other hand, there is a sense of concern about deprivation of privacy and manipulation of opinions. The findings are expected to provide insights into how AI-based technology can influence the dynamics of political communication through campaigns. In addition, this research also emphasises the need to increase media literacy both conventionally and digitally in order to be more critical in receiving political messages received, one of which is through AI. Keywords: Artificial Intelligence; political campaign; reception theory
Communication Transformation: The Role of AI in Digital Public Relations Across Industries Citrawijaya, Olivia Ridheta
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Artificial Intelligence (AI) in the world of Digital Public Relations (PR) is revolutionizing communication strategies across various industries, including manufacturing, healthcare, and finance, offering more personalized and efficient methods of communication. This research aims to explore the transformative potential of AI in the world of Public Relations (PR), with a focus on its impact on communication strategies, audience engagement, and content creation. This research uses the diffusion of innovation theory to analyze the adoption and utilization of AI technology in various sectors. Using a qualitative approach, this study adopts literature review and library research methods to analyze existing studies, reports, and practice case examples to provide in-depth insights into the application of AI in communication practices. The findings of this study show that AI improves data analysis capabilities, enables more targeted communication strategies, improves customer experience by providing personalized communication and 24/7 support through chatbots and virtual assistants and improves operational efficiency. The study highlights the importance of ethical use of AI and the development of digital skills to be able to fully harness the potential of AI in PR. The study contributes by offering a comprehensive understanding of the role of AI in transforming PR practices, providing insights for practitioners and policymakers on integrating AI into communication strategies. The integration of AI in PR highlights the transformative potential of AI in digital PR and the need to create rules and guidelines to ensure AI is used ethically and responsibly in PR. Also, there needs to be more research on exploring the impact of AI on communication ethics and developing a framework to ensure effective AI integration in PR.

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