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Ultimacomm: Jurnal Ilmu Komunikasi

FIKOM
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Published by Universitas Multimedia Nusantara

ISSN : 20854609 EISSN : - DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.

Arjuna Subject : -

Articles 222 Documents

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Pembingkaian Pemberitaan Nonton Bareng Film G30S/PKI di Media Daring Luthfian Khoironi; Rana Akbari Fitriawan
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

This research aims to see the framing of G30S/PKI (Treachery of the Communist Party) film screening on two online media, Detik.com and Kompas.com, in September 2017. Qualitative data is compiled and analyzed in a constructivism perspective, using the model of Zhongdang Pan and Kosicki. The result shows Detik.com tends to frame the film screening as a proper thing to be done, while Kompas.com tends to present the film screening inappropriate. This study results in a significant difference in the way Kompas.com and Detik.com framed the news of the film screening in the same period. Keywords: News, online media, film screening, G30SPKI, mass media construction

Strategi Komunikasi Band Indie Elephant Kind dalam Perkembangan Subsektor Musik Indonesia Kevin Septanto K. Prakoso; Dhita Widya Putri
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Music is part of mass communication products developing in the recording industry. Music industry is evolving along with technology and communication advancement. In Indonesia, music is part of the Creative Economy Agency's subsector and considered as one of the promising industries, as there are creative activities such as creation, production, distribution, and promotion. This phenomenon fosters the emergence of indie music industry which perform all activities independently, such as Elephant Kind music band. This study examines how Elephant Kind contributes to indie music sector in Indonesia with their communication strategy approach. By qualitative methods, in-depth interviews and observation, the result shows that Elephant Kind has developed their own strategies to achieve goals based on Pace, Peterson, and Burnett central goals such as 'to secure understanding, to establish acceptance, and to motivate action'. Future research is expected to measure the impact of the communication strategies through the public perceptions. Keywords: communication strategy, music, indie band, mass communication

Peran Departemen Corporate Communication dalam Melakukan Sosialisasi Nilai Perusahaan melalui Media Internal Cendera Rizky Bangun
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

A strong internal communication system can encourage loyalty and increase labor productivity. The system plays important role in retaining employees in a company and makes them feel connected with the company's vision. This study explores the role of PT Darya Varia Laboratoria Tbk's Corporate Communication division in communicating the corporate culture to employees through its internal communication program. The method used in this study is qualitative method with a post-positivist paradigm. The result reveals the companyâ€™s value of BERSATU, or literally translated as UNITED. The value try to be instilled in every activity of its employees that involves the company, both directly and indirectly. This research concludes that the Corporate Communication Department of PT Darya-Varia is the door that manage information flow. This department must be able to filter information and determine which should be distributed, and how a message can be well received. Keywords: Corporate communication, internal communication, corporate values, socialization

Pengaruh Advertorial mengenai CSR dalam Pembentukan Citra Merek Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

This research aims to examine the influence of the advertorial credibility level toward public perception on advertorial. The advertorial selected for this research is Lifebuoy’s corporate social responsibility program. The study seeks to assess the influence of public perception on the CSR in Lifebuoy brand image and to identify the different perception between Lifebuoy users and non-users on its CSR and brand image. The study uses a positivist paradigm with explanative approach. Data were obtained through survey using questionnaires. The population of this research were students of the extension program of the Faculty of Social and Political Science, Universitas Indonesia. Sixty samples were elected through random sampling method. It can be concluded that the advertorial credibility rate has a significant influence on the public perception of CSR, while CSR also brings a significant influence on the Lifebuoy brand image. However, there is no significant difference between perception of the Lifebuoy users and non-users concerning CSR and brand image. Keywords: Advertorial, brand image, corporate social responsibility, Lifebuoy, marketing public relations

Komodifikasi Budaya Pria Jawa di Iklan Djarum 76 Versi “Om Jin Buat Zaskia Gotik Jatuh Cinta” Joshua Fernando; Rustono Farady Marta
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Djarum 76 is one of the leading cigarette brands in Indonesia and always actively use advertising as a means to promote their products to the public. Ad content that is often used by Djarum 76 is the figure of a light-bulb genie named "Om Jin" which used Javanesse traditional clothing. This study aims to know the commodification of Javanese men in the family which was portrayed in the figure of "Om Jin" in one of Djarum 76 ad versions titled "Om Jin Makes Zaskia Gotik Fall in Love - Glorious Kingdom MNCTV 25". This research looks at how the construction of meaning occurs using Barthes semiotics and analyzes the data with Hofstede’s Cultural Dimension. This research uses dialectical cross-cultural communication paradigm which integrates interpretive and critical paradigm with qualitative approach providing descriptive data. The result shows shifting of meaning in the process of cultural commodification of Javanese man character in Djarum advertisement. Keywords: Advertising, culture, semiotics, Javanese Men, commodification

Kebijakan Redasional Majalah Gadis dalam Membuat Konten Digital Past Novel
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 1 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

ass media evolves along with the technological advancement, in which the internet enables better access of information, both the reception and the distribution of information. Magazine is one of the mass media that also benefitted from the technology development and internet connection, as it can produce online or digital version. The internet offers easier access to mass media, interactivity, and reduction in the cost of production and distribution. However, there are also some risks and side effects of the popularity of online mass media. GADIS magazine, founded 35 years ago, also publishes digital or online version. This research analyzes the digital content of GADIS magazine and interviewed the editors of the magazine. From the point of view of the editorial department, this research analyzes the steps and considerations of the magazine in publishing its digital content. The result is expected to reveal the views of the magazine’s editorial department in anticipating and responding to the risk of technological use, mainly for the digital or online magazine. Keywords: mass media, magazine, online, digital media

Perkembangan Peran Media Sosial sebagai Sumber Berita: Peluang dan Ancaman Cendera Rizky Bangun
Ultimacomm: Jurnal Ilmu Komunikasi Vol 9 No 1 (2017): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

As new media emerge and replace the popularity of conventional media, people use social media not only as medium to socialize, but also increase its role as news source or news outlet. A generational divide has always existed within news. The older people tend to choose TV and newspaper as their primary news source meanwhile research conducted by Reuters in 2015 showed that younger audiences that grown up in digital era, exhibiting very different behaviors and increasingly expect the news to come to them through online channels and in new formats. This makes social media become the opportunities and also threats to some news companies. What should the media do in order to survive? Does the generation gap influence the media to use both traditional and digital or social media? Some online media even put their headlines and link in Facebook and Twitter as news outlet, so people can just click the link and go to their websites. Methodology used in this research is qualitative with data gathered from focus group discussion and interview. The result of the study expected to show how the generation gap creates different media consumption and the need for news corporation to change their pattern in order to survive. Keywords: Social media, news outlet, new media

Motivasi dan Perilaku Penggunaan Media Sosial Generasi Z dalam Melakukan Perjalanan Wisata Helga Liliani
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

The number of Generation Z in Indonesia has reached 68 million people and equals to 47.5% of the number of internet users in Indonesia. They are considered as a potential consumer group for various business industries, including tourism. The survey conducted by Tirto.id shows that Generation Z has an important influence in forming vacation decisions, both for themselves and their families. Therefore, it is important for tourism industry players to be able to find out their motivation in traveling. In addition, Generation Z who has been connected to the internet also use social media to find information about tourist destinations. Therefore, their behavior in utilizing social media must be well identified. This research is quantitative-descriptive, using a purposive-incidental survey method to collect research data. The results showed that respondents had external motivation in the form of attributes possessed by the destination region, and Instagram and Kaskus were social media that had a significant influence in the process of forming vacation decisions. Keywords: Generation Z, travelling motivation, travelling behavior, travel activity

Kualifikasi Kompetensi Calon Wartawan Era Digital di Indonesia F.X. Lilik Dwi Mardjianto
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Journalism is growing rapidly in this era of multimedia. Along with the development of digital and multimedia technology, competencies of journalists are also shifting. This research implements FGD method to identify emerging journalism competencies that have to be mastered by multimedia journalists. The participants of the FGD were chosen to fulfill specific consideration: they should be journalists working in different areas (journalists, freelance journalists, and entrepreneur journalists). This is so important that this study could comprehensively elaborate new competencies that have to be mastered by journalists. Despite the need to master basic journalism skills, this study reveals that multimedia journalists are also required to have content distribution and media entrepreneurship skills. Keywords: competencies, journalism, journalists, digital

Perilaku Komunikasi Siswa di Sekolah Homogen Evelyn Faustina
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 1 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Human communicate to fulfill their basic needs as social being. This communication ethnography research aims to see communication behavior between female students in Santa Ursula, a homogenous high school in Jakarta. The study also seeks to find the values and norms which can be seen through the students interaction. The data is analyzed using S-P-E-A-K-I-N-G model of Dell Hymes, an anthropologist who introduced the method of communication ethnography. The research shows that students in homogenous school create a social group with their own distinctive communication behavior and speech codes which were developed through frequent interactions between students. It can be concluded that the communication behavior of students in homogenous school is formed based on the characteristic of students who are accustomed to similar gender treatment and are tied by common norms. This communal group communicates any time, even outside formal or informal events. Keywords: communication behavior, homogenous school, communication ethnography

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Contact Name
Bima Agus Setyawan

Contact Email
lppm@umn.ac.id

Phone
-

Journal Mail Official
ultimacomm@umn.ac.id

Editorial Address
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Location
Kota tangerang,

Banten

INDONESIA