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Ultimacomm: Jurnal Ilmu Komunikasi

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Published by Universitas Multimedia Nusantara

ISSN : 20854609 EISSN : - DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.

Arjuna Subject : -

Articles 222 Documents

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Etno-Jurnalisme pada Produksi Film Dokumenter Jakarta Unfair Octi Sundari
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

ABSTRACTJournalism works cannot be separated from its inherent values. The values, such as objectivism, speed, and balance, have been the journalist professional norms. However, some journalism values hamper the works and might produce on shallow reporting. In an attempt to address the problem, journalism adopt etnographic approach in social science, or known as ethno-journalism. Ethno-journalism is important in producing holistic and indepth report amid the focus of journalism on speed. This research aims to analyse the practice of ethno-journalism in the production of Jakarta Unfair documentary. This qualitative research uses explanatory analysis from case study model of Robert E. Stake. The result mainly show the incomplete ethno-journalism practice in the production of Jakarta Unfair.Keywords: ethnography, documentary, Jakarta Unfair, Journalism

Penggunaan Media Bentuk Longform Journalism di Visual Interaktif Kompas (VIK) Kezia Mariska
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Perkembangkan teknologi informasi dan komunikasi tidak hanya menciptakan bentuk-bentuk komunikasi baru, seperti halnya longform journalism yang dikembangkan lewat media online, tetapi juga menciptakan khalayak baru. Penggunaan dan kepuasan khalayak terhadap media bersifat dinamis karena dipengaruhi oleh media mana yang digunakan. Penelitian ini bertujuan untuk mengetahui penggunaan media pada khalayak di Visual Interaktif Kompas (VIK) sebagai salah satu media yang memproduksi longform journalism di media online. Penggunaan media online bentuk longform pada khalayak dianalisis dengan model MAIN yang mengidentifikasi empat kemampuan yang dimiliki media digital. Model MAIN merupakan pengembangan dari teori uses and gratifications yang didesain khusus untuk meneliti media baru. Penelitian ini adalah penelitian kualitatif yang bersifat deskriptif dengan metode studi kasus Robert K. Yin. Pengumpulan data dalam penelitian ini dilakukan dengan interview dan observasi. Berdasarkan hasil penelitian, VIK memenuhi klasifikasi Modality, Agency, Interactivity, dan Navigability yang memungkinkan partisipan sebagai pembaca melakukan berbagai aktivitas seperti mendapatkan informasi yang riil, mengakses informasi dengan tampilan yang menarik, mengakses informasi yang dilengkapi dengan unsur multimedia, memilih sendiri konten yang ingin dibaca, berinteraksi dengan sistem, melakukan sejumlah aktivitas dalam satu waktu, dan lain-lain. Namun, dalam klasifikasi Agency, VIK belum memenuhi tiga dari lima unsur di dalamnya, yaitu Agency Enhancement, Community Building, dan Bandwagon karena VIK tidak menyediakan kolom komentar, forum, atau sejenisnya. Keywords: Long form Journalism, MAIN Model, Audience

Analisis Perencanaan Kampanye Pemasaran Sosial "Kobarkan Kebaikan" Pertamina Asep Sutresna
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Penelitian ini bertujuan untuk menganalisis bagaimana strategi perencanaan yang dilakukan Pertamina dalam mengelola kampanye pemasaran sosial “Kobarkan Kebaikan”. Kampanye ini didasarkan pada situasi masyarakat yang terbelah akibat gejolak social sebagai dampak kampanye Pilkada DKI Jakarta pada tahun 2017 dan kampanye Pemilu Presiden dan Legislatif 2019 yang telah dimulai pada tahun 2018. Kampanye “Kobarkan Kebaikan” melalui televisi dan Youtube melahirkan materi-materi kampanye yang dibuat sendiri oleh masyarakat dan kemudian diunggah di Youtube. Berdasarkan teori ekologi media (MET), media secara langsung membentuk dan membangun budaya. Demikian juga dengan pemilihan media yang digunakan pada kampanye “Kobarkan Kebaikan”. Dengan menggunakan metode kualitatif, dan menggunakan model perencanaan Social Marketing Planning Primer (SMPP) dari Kotler dan Lee (2016), temuan penelitian ini memperlihatkan bahwa kampanye “Kobar Kebaikan” mempunyai dampak positif dengan adanya engagement dan efek amplifikasi pesan yang disampaikan. Dari aspek perencanaan, kampanye ini belum dapat dikatakan berhasil karena belum memenuhi semua yang disyaratkan oleh model SMPP. Kata kunci: Pertamina, #Kobarkan Kebaikan, Pemasaran Sosial, kampanye sosial

Anatomi Konflik Komunikasi dalam Penanganan Neglected Tropical Disease di Media Sosial Herlina Agustin; Dadang Rahmat Hidayat; Dandi Supriadi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Cases of snakebite resulting casualties have been found almost all over the world. In Indonesia, thereis only a few official information about them. However, the fact shows that the number of fatalitiesin Indonesia is considerably high. Approximately, more than 100,000 snakebite victims per year havebeen reported. The sparse data is caused by the lack of serious attention from all parties, includingthe government. As a result, there are so much misinformation and confusion regarding the handlingof snakebites amongst communities, including physicians. Snakebite Accident Indonesia is the onlyinformational service about snake bites available on social media platforms. The service in a formatof the Facebook closed group is the source of information that referred the most by snakebitevictims. However, communication conflicts frequently happen because of the heterogeneous of thisgroup where the members came from a variety of backgrounds and understandings. Thisphenomenon becomes the main interest of this study because the conflicts have affected the crucialefforts to handle snake bites that hang the life of people on a thread. By implementing the case studymethod, this research raises the anatomy of the communication conflict. The results indicate theinvolvement of primordialism, socio-cultural, economic, and psychological problems within theconflict. To overcome this problem, a communication system, especially concerning health issues, isneeded to bridge the dispute. The need is crucial because the conflicts must be minimized to supportcontinuous efforts of educating people.Keywords: communication conflicts, snake bites, facebook, world health organization, healthcommunication

Dampak Dinamika Komunikasi di Media Sosial terhadap Pelestarian Lingkungan Dandi Supriadi; Herlina Agustin
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Social media has transformed into a "free" advertising instrument. By using User-Generated Contents (UGC) technology, an instant publication about engaging activities in a particular area will encourage other people's interest to have the same experience. However, the effectiveness of tourism promotion turned out to have negative impacts, one of them is related to environmental issues because the behavior that has been published is not necessarily on the same track with the perspective of environmental conservation. It happened to Mount Kamojang and Papandayan nature reserve, West Java, where a part of the area has been converted into a nature tourism park. One reason for the change of status is to attract people's interest to visit the Kamojang and Papandayan areas. This interest could be seen from the many comments on social media that also promote the natural beauty of the place. By using a qualitative method with a case study approach, this study explains the dynamics involved in social media that influence the counter-productive behaviors in environmental issues. The results of the study show that social media contents have encouraged the public to access nature tourism areas, including the closed area in the Garut Regency. Additionally, the viral information was then used by stakeholders as a weapon to persuade the authorities to change the status of the area into a a tourist attraction. This study recommends a review of the policy related to the nature reserve's status amendment, considering the sustainability of environmental conservation in Indonesia. Keywords: kamojang papandayan, nature reserve, social media, UGC, promotion

Media Sosial dan Komunikasi Krisis Dani Akhyar; Arum Sekar Pratiwi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

This article discusses the communication crisis that occurs and is done through social media. The two cases chosen were from the telecommunications industry. The speed and complexity of the telecommunications industry is the main reason for choosing the main theory in this study, which is the Situational Crisis Communication Theory (SCCT) developed by Coombs (2007). The telecommunications industry is one of the industries that vulnerable to crisis, moreover when telecommunications products such as smartphones and the internet have become one of the basic needs of every person. Using qualitative methods, the results of this study indicate that the application of SCCT in the telecommunications industry requires some special records. First, the need for a crisis marking system that is sensitive to the emergence of a potential crisis. Second, the response system should be more responsive because of the behavior of telecommunications customers who tend to be impatient and quickly spread negative news with their social media. Keywords: situational crisis communication theory, crisis communication, telecommunication industry

Setelah Guncangan Digital Samiaji Bintang Nusantara; Ignatius Haryanto; Albertus Magnus Prestianta
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Working as a journalist is still aspired by some of Indonesia’s young generation, called the millennials. However, the media industry landscape in Indonesia is rapidly changing in recent years due to digital disruption. Several printed media have to work hard to adopt digital tools as a publication platform to reach news consumer, while others have desperately managing to expand its audience applying convergence strategies. Meanwhile, some media industries which could not compete in the digital market have decided to stop their publication. Since 2014, there were several media stop operating their production. In many cases, the media closure is followed by termination of employment among journalists. This study finds that it has not only impacted the future of the former journalists but also has caused precariousness condition for a young journalist. These journalists were the young generation, or the millennials age 24-35 years. Some of the millennials had worked for more than a year and enjoyed the privilege as a journalist. But when digital disruption came and hit the media where they worked, most of these young age journalists had not registered nor joined in a labor union that could have helped advocate them when facing disagreement with the media company. Besides, from 2014 to 2017, it is a difficult time for the journalist to adapt in the midst of the transition from conventional media to digital media. Keyword: digital disruption, young journalist, media closure

Relationship Marketing on Loyal Customer Rizki Jaya Putra; Elke Alexandrina
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Total Bangun Persada (TOTAL) is a construction company that builds international-standard buildings and focuses on high-end market segmentation. It has Customer Care Department which maintains relationships by answering customers’ inquiries. TOTAL’s Customer Care - after sales service takes place after the project maintenance period, to support TOTAL’s core service: “building construction”. TOTAL delivers quality service through its Customer Care as part of their relationship marketing strategy. The research is meant to discover how TOTAL’s Customer Care contributes to the relationship marketing strategy. Data analysis of the study would describes the ‘relationship marketing’ on customer market as conducted by Customer Care and to define the obstacles of the communication process in Customer Care activity. The research methodology used is qualitative to describe the communication process of relationship marketing implementation in TOTAL’s Customer Care. Serving a segmented market, TOTAL has ‘differentiation focus’ competitive advantage through lifetime guarantee in after sales service. TOTAL’s relationship marketing on customer market defined by their after sales service, does not limited to serve building repairs – compensation for damages besides civil work might occur if the cause was within TOTAL’s scope of work. With no significant communication obstacles apparent, TOTAL provides multi-channel integration for their customers such as Email for communicating detailed information; Whatsapp contact for short message or call for immediate response; office landline contact also available. External informant has positive response about TOTAL’s after sales service responsiveness provided by Customer Care Department.

Peran Generasi Muda dalam Pemanfaatan Media Sosial untuk Mempromosikan Geopark Ciletuh Ade Kadarisman
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

The young generation has a very important role in promoting tourism. The efforts of this young generation cannot be separated considering that sustainable tourism is developing very rapidly in various tourism activities. They can do environmental conservation and participate in improving the welfare of local communities. Social media and the younger generation are the two things that have the greatest potential to help in the publication and information on tourism. This research was conducted at Ciletuh Geopark, Sukabumi Regency, West Java Province. The research method used is descriptive qualitative by collecting primary data including interviews, focus group discussions and field observations. The results show that the role of the younger generation in using social media for sustainable tourism development is important. They are aware of the benefits that social media will provide if used wisely. However, there are still obstacles faced, namely not yet the maximum use of social media so that it has not been able to produce maximum promotion due to limited innovation. The purpose of this study was to determine the role of the young generation in using social media to support sustainable tourism in the Ciletuh Geopark, Sukabumi, West Java Province, as an effort to develop sustainable tourism. Keyword: communication, social media, young people, sustainable tourism, geopark ciletuh

Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness Alexander Mamby Aruan; Henri Putra Jaya; Adela Setiawan; Felicia Hanslim
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. SpongeBob Gold's global campaign is a marketing public relations activity created through nine steps of strategic public relations planning to support brand awareness. This campaign uses a fashion show collaboration strategy that collaborates with the local designers from every country. For Indonesia, SpongeBob Gold collaborate with Indonesian local designer Tities Sapoetra. This fashion show collaboration gives the experience to the fans and uses an influencer to deliver its message. This research uses communication theory, marketing public relations, special event and nine steps of strategic public relations planning in analyzing the implementation of SpongeBob Gold. The methodology that is being used in this research is called qualitative methods by conducting in-depth interviews. The results show that the implementation has had a good outcome. Using the nine steps of strategic public relations planning, the author can understand the implementation of a good strategy in establishing the increasing awareness of the SpongeBob Gold that has resulted in the increasing demand of the licensed of SpongeBob. Keywords: marketing public relations, brand repositioning, special event, brand awareness, fashion show collaboration

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