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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 78 Documents
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Search results for , issue "Vol. 5 No. 2 (2014): Humaniora" : 78 Documents clear
Analysis Difficulties and Learning Strategies for Chinese Proficiency Test Level 5 Reading in Binus University Agustian Agustian; Lydia Anggreani
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3254

Abstract

With the increase of Chinese learners, a number of people who attend Chinese Proficiency Test also have continued to increase. To cope with this test, Chinese Department BINUS University sets up HSK Preparation Class for its students. In this class it is found that students have some difficulties with this subject. One of them is reading part. Therefore this study was conducted through analysis of third grade students of HSK Preparation Class to find out what their problems are, to provide some suggestions, and to comment that can be used in teaching and learning process. This study is hoped to be able to provide some advice and help forteachers and students having HSK Preparation Class.
Perbedaan Model dan Teori dalam Ilmu Komunikasi Bambang A. S.
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3255

Abstract

This article aims to describe differences in models and theories of communication and their respective roles. Many students of Communication Studies do not really care because it was considered too elementary. Students tend to focus on the "big things", such as the development of cutting-edge theories and methodologies, which are currently in the direction of qualitative. Fully understand the differences in substantive theory and models, not only will provide clarification, but also understand each scientific term more comprehensively. The study was conducted based on literature study, with critical descriptive writing, it is also expected to give more space in the discussion. Thus, the purpose of writing this article as mentioned above will be sharper and more significant (reaching level universe of discourse). 
Strategi Komunikasi Organisasi PT Tigamata Indonesia dalam Menjalin Hubungan dengan Pelanggan Periode Maret-Juni 2013 Marta Sanjaya; Winki Octavianty
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3258

Abstract

PT. Tigamata Indonesia is a company engaged in the service of graphic design or creative industries. PT Tigamata Indonesia is not a new company, because before using the name of PT Tigamata Indonesia, this company has become a business entity that already has quite a lot of customer. Thus, PT. Indonesian Tigamata need public relations to manage communications with customers. The purpose of this study was to determine the public relations strategy of PT. Tigamata Indonesia in the communication between the company and the customer. The method used is qualitative-descriptive. Data were analyzed by using a technique that consists of data collection, data reduction, data display and conclusion. The results showed PT. Tigamata Indonesia has done public relations strategy in the form of communication through various media to build relationships with customers. The conclusion of this study is PT. Tigamata Indonesia has not reached a clear public relations strategy because of the lack of knowledge of the field of public relations company. It takes a more structured system of communication so that communication can be managed better and achieve maximum results. Therefore, PT. Tigamata Indonesia needs the concept of Customer Relationship Management (CRM) to enhance public relations strategy that is already owned by the company. 
Studi Kasus Pembebasan Tanah dalam Proyek Normalisasi Waduk Pluit Ditinjau dari Perspektif Hukum Agraria Iwan Irawan
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3259

Abstract

Construction always rises to polemics and conflicts of interest between landowners and the state guarantees the rights of ownership over the land. The government is trying to bridge the existing conflict of interest with the aim to achieve the infrastructure development by issuing regulations on land acquisition for public purposes. Conceptually, accommodation on the two interests has actually existed since 1960 when the Law of Principal Agrarian was formed. This paper aims to clarify that the provision of land for public purposes associated with the release/revocation of land rights and the rights of control by the state in Pluit Reservoir project normalization does not violate the Law and Human Rights. It is appropriate for the primary purpose of the Law of Pricipal Agrarian, which is for public interest and for the welfare of the whole society. 
Semiotika Batik Larangan di Yogyakarta Rina Patriana Chairiyani
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3260

Abstract

Batik is a part of Indonesian heritage and culture. In Yogyakarta, there is known as Batik Larangan. The pattern of this Batik is used as identity and status. For the Javanese, Batik is not just a fashion; moreover, it contains philosophy and beliefs closely related to daily life. Batik also becomes identic to the greatness of the leader that considers having a power to increase his authority. By using qualitiative methodology, this study writes about how the semiotic concept can be used on art and culture study in Javanese people. 
An Analysis of Ju Xian in Movie Farewell My Concubine Fu Ruomei
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3261

Abstract

As the main female character in movie "Farewell My Concubine", Ju Xian was a brave, smart, worldly-wise but kindhearted woman. Even though she was a prostitute, she was longing for an ordinary life. She loved Xiao Lou, moreover, in order to engross Xiao Lou, she even tried to drive a wedge between Die Yi and Xiao Lou. She used her wisdom to save and protect Xiao Lou, but on the other hand, she was also the one who destroyed Xiao Lou and her own life. Article tried to through close reading analyze the character of Ju Xian and her relationships with Die Yi and Xiao Lou. Article revealed the inescapable tragic fate of Ju Xian.  
Semiotika Atribut Sebagai Pesan Komunikasi: Studi Kasus Atribut Ibu Anggota DPR RI Dominikus Tulasi
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3262

Abstract

Research aims to know denotative and connotative meaning of the attributes used by female members of House of Representatives as an integrated signifier and signified in their appeance. In terms of the research context “performance” was “sign” itself, by seeking the new structure existing in the attribute of their appearance. Attribute denotative meaning is the overall objects seemed. Connotative meaning is the meaning existing fits to the context of local culture, within it loads particular human being expression individually. The method used in the study is inductive-posteriori-explorative-qualitative, with a case study using semiotic analysis of communication led to internalization of the researcher towards the phenomenon of attributes used by the female members of the House of Representatives. The choice and use of attributes in each appearance can be used to give impressions used an anchor by the researcher to provide further interpretation of the attributes worn. This study took the paradigm theory of Ferdinand de Saussure and Charles Sanders Peirce to see through its problems in the field. The result is Saussure’s view is able to reconstruct all objects visible to the researcher. Similarly, Peirce's view has three major characteristics that are capable of being a mirror to see the reality in the field. The results showed an attempt to reconstruct the understanding of semiotics and attributes as a form of nonverbal communication message. The study concludes the denotative meaning of attributes can provide communication and connotative message over the attributes used by female members of the Parliament.
Efektivitas Sosialisasi Politik Pemilihan Umum Legislatif Tahun 2014 oleh Komisi Pemilihan Umum Yusa Djuyandi
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3263

Abstract

Based on data from the Election Commission, the number of public participation in the elections of 2004 was 84%, while at the elections of 2009 the number of participation decreased to 71%. The declining participation shows increasing number of participants who did not vote or abstain. This phenomenon needs to be taken seriously by the Election Commission to conduct intensive socialization. The purpose of this study was to analyze the effectiveness of political socialization in the 2014 legislative elections by the Election Commission. The research method used was a qualitative method, the research data consists of primary and secondary data. Primary data is done through observation and interview techniques. Results and Discussion revealed that political socialization is very important. KPU socialization process, not just invite people to come to the polling stations (TPS), but also urge people to maintain order and the smooth running of the 2014 election. Commission was targeting 75% of community participation, and based on the results of the final calculation, the data shows the number of public participation is 75.11%. The conclusion of this study is the Commission has successfully reached its target in suppressing the number of abstain, and this shows that the Commission has effectively conduct political socialization. 
Konstruksi Pesan Politik di Televisi Komersial Menjelang Pemilihan Umum 2014: Studi Kasus Iklan Partai Hanura, Pan, dan Gerindra Ulani Yunus
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3264

Abstract

Effective adverstisement must contain ideal message that will attract, arouse curiosity, and stimulate the action in accordance with the purpose of the advertiser. The problem identification of this study is how the political message in the TVC construction towards the 2014 election. This study aims to know how the message construction of Hanura, PAN, and Gerindra on TVC ads by the 2014 election and to know the similarities message of Hanura, PAN, and Gerindra ads as the largest ad spender in the TVC. The methodology used is qualitative analysis by Stuart Hall’s reception constructive theory. The results of this study point out that the construction of political message through the TVC from January to March 2014 was in the opposition position. The recipient constructed ideas contrary to the purpose of the advertisers. Thus, marketing communications conducted by the team of political parties in this study did not conform to expectations. While, those three political parties analyzed were carrying the same message that they sided with the poor people and promised to give hope to live well. Conclusions obtained from the results of the research are the construction of the message contains the element of appeals and emotionals instead of the element of arguments and convictions. Then the similirarity of the TVC message is the parties give a promise of hope and well living to the people yet no one conveys the answers to the concerns of the people existed since the reform era, that is about disintegration and unity in the community. 
Pencahayaan Buatan pada Pendekatan Teknis dan Estetis untuk Bangunan dan Ruang Dalam Budi Setiawan; Grace Hartanti
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3265

Abstract

Lights are essential for humans and other living creatures. Without lights or lighting, surely it will be hard to do everything, especially in the afternoon or at night. As the development of civilization and technology, humans created artificial lighting. For the first time, it was only a substitute for natural light from the sun. Artificial light was provided from the fire; then research and development of the light bulb were conducted by Alessandro Volta, Sir Humphry Davy, Warren De La Rue, to Thomas Alva Edison. After the natural lights from the sun can be replaced by artificial lighting from the lamp, the development of lighting is getting much complex ranging from technical to psychological things. This relates to the increasing human activity in the room. The diversity of different activity requires different types of lighting methods. The development results not only about technical and psychological problems but also aesthetic elements. 

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