cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
 126   127   128   129   130 
Analysis of Social Marketing for Anti-Corruption Campaign: Case Study of Film “Kita Versus Korupsi” Rosidah Rosidah
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3248

Abstract

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anti-corruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.  
Kajian Kesejahteraan Rakyat dan Kesejahteraan Negara di Indonesia Tukino Tukino
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3249

Abstract

The goal of the article was to remind the state authorities in order to realize that Indonesia was set up aiming for the welfare of the people. Qualitative research was conducted. Data obtained from literature studies and field observations. The analytical method used was descriptive analysis. The results indicate that Indonesia are often far from people's expectations. Authorities, especially of late just thinking about state power without thinking about the lives of the people in general. Indeed, attention to the people of Indonesia by a regime that ever existed up and down sometimes. However, in recent times with the number of cases that exist in the country of Indonesia plus the slogan 'the autopilot' illustrates that the country further and further away from the people themselves. Therefore, the need for Indonesia to return the State Government to be more focused on the welfare of the people widely in the framework towards the welfare state because that is true the goals of Indonesia country was built.  
Error Analysis of Chinese Word Order of Indonesian Students Yetty Go
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3250

Abstract

This study used comparative analysis to understand the similarities and differences of basic structure adverbial word order between Chinese language and Bahasa Indonesia. This study also analyzed Indonesian student’s common errors in learning adverbial word order, and the result found that student’s common error are adverbial clause of time, place, and preposition as adverbial word order. This research suggests teachers must emphasize the differences in the basic word order between Chinese language and bahasa Indonesia language first, then teach the differences of adverbial word. Teachers shoud encourage students to practice listening, speaking, reading, and writing skills, so they can overcome the differences between Chineseand Indonesia language, and reduce the errors in learning. 
The Analysis of Common Mistakes Made by Chinese Department Students of Binus University in Learning Mandarin Andyni Khosasih
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3251

Abstract

Article was presented in two sections, those were general overview of Chinese Department of Binus University and common mistakes made by students in learning Mandarin. To find the data, a direct observation was done in the classrooms. It can be concluded that in learning Mandarin, students’ mistakes are caused by the influence of using the mother tongue, the laziness of students in learning the language, and the lack of basic Mandarin knowledge. Common mistakes made by the students in language skills area are pronouncing vowels and consonants, intonation, grammar, Hanzi characters, and vocabularies.  
The Perception of Binus University Chinese Speaking Teachers Towards The Speaking Test Questions Yetty Yetty
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3252

Abstract

In relation to teaching and learning language, speaking always becomes an important skill. Speaking lesson has been designed as the main course in foreign language teaching and teachers have to master the teaching method in class, and he must be able to design a standard speaking test to assess student capability in speaking. In this article, the writer uses the theory of standard speaking test design, and combines it with the result of interview with three speaking teachers of the Chinese Department, BINUS University. This is to analyze the speaking test design and content. The result of the analysis shows that the important parts in speaking test design are reading, questions and answers, and the narration. It is used to assess student’s expression, communication, and the level of phonetic abilities For the test content, the three teachers think  that the material must be studied before and it is also possible to use small part from other materials outside the textbook.  
Marketing Communication dan Brand Awareness Dominikus Tulasi
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3253

Abstract

The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand. Virtually, enhancing equity and affecting customer behavior depends on the effective use of all the marketing-mix elements. While, brand awareness relates to whether a brand name comes to mind when consumers think about a particular product category, and the ease with which that name is evoked. Brand awareness is the basic dimension of brand equity. From an indivual consummer’s perspective a brand has no equity unless the consummer is at least aware of the brand. Achieving brand awareness is the initial challenge for new brands, while maintaining high levels of brand awareness is an ongoing task for all established brands. As a matter of fact marketing communication can influence brand awareness when all tools of marketing mix performed optimally in its application.  
Analysis Difficulties and Learning Strategies for Chinese Proficiency Test Level 5 Reading in Binus University Agustian Agustian; Lydia Anggreani
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3254

Abstract

With the increase of Chinese learners, a number of people who attend Chinese Proficiency Test also have continued to increase. To cope with this test, Chinese Department BINUS University sets up HSK Preparation Class for its students. In this class it is found that students have some difficulties with this subject. One of them is reading part. Therefore this study was conducted through analysis of third grade students of HSK Preparation Class to find out what their problems are, to provide some suggestions, and to comment that can be used in teaching and learning process. This study is hoped to be able to provide some advice and help forteachers and students having HSK Preparation Class.
Perbedaan Model dan Teori dalam Ilmu Komunikasi Bambang A. S.
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3255

Abstract

This article aims to describe differences in models and theories of communication and their respective roles. Many students of Communication Studies do not really care because it was considered too elementary. Students tend to focus on the "big things", such as the development of cutting-edge theories and methodologies, which are currently in the direction of qualitative. Fully understand the differences in substantive theory and models, not only will provide clarification, but also understand each scientific term more comprehensively. The study was conducted based on literature study, with critical descriptive writing, it is also expected to give more space in the discussion. Thus, the purpose of writing this article as mentioned above will be sharper and more significant (reaching level universe of discourse). 
Pengalaman Wanita Dewasa Muda Korban Child Sexual Abuse yang Telah Menikah: Studi Fenomenologis Pingkan C. B. Rumondor
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3256

Abstract

Article was aimed to clarify the young adult women’s experience as the victim of Child Sexual Abuse (CSA) who have got married. Qualitative method was applied with phenomenological approach. Analyasis used Interpretative Phenomeniological Analysis (IPA). Data were compiled by semi structured interview having open-ended and non-directive interviews. The research indicates eight themes that can be grouped into two big groups, those are  experince before marriage and experience after marriage. Before marriage experience consists of “It’s just a game”, “ Guilty/self-hatred feeling ”, “Self-Punishment”, “Emotion Focused Coping: Lupain”. After marriage experience expresses “Flashback, ” “Leave me alone”, “Aku butuh cerita” dan “Life must go on”. The research’s findings hopefully will be useful for coubncellors, the spouses of CSA victims, and the other CSA  victims.  
Kreativitas Desain Poster dalam Kompetisi Desain Poster Nasional Arif Priyono Susilo Ahmad
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3257

Abstract

Poster design competition/contest has become quite often held in Indonesia. Themes and organizers are varied, ranging from educational institutions, government, commercial and social institutions. On the one hand, the rise of this activity can be a trigger for the creativity of the nation, but on the other hand certainly it can cause turmoil in terms of the lack of exploration of ideas and applications. Too much information often overrides the hierarchy of information. Visual elements in a poster design contest overlap, compete for the attention of the viewers, so that we neglect the functions of persuasion. The functions of promotion poster is to communicate everything relating to the contest, including the contest theme, subtheme, explanations and background of the contest, organizers, prizes, attendees can participate, size and amount of work, limitations of work, deadlines, details of the jury, the address and number contest material delivery phone, website or email or phone number the committee can be contacted, and so on. Terms and conditions of the contest should be clearly communicated to the public. Poster contest that contains all of the terms and conditions of the competition will just be a communication medium and severe fatigue with too much text. Promotional poster contest should be able to convey a clear message and information about the contest, as well as be able to inspire and motivate potential competitors, so that the aim to capture ideas and a great poster design can be achieved. For this reason, the poster campaign of the poster competition must appear charming, unique, inspiring, creative, and nuanced in line with the theme. 

Page 128 of 177 | Total Record : 1770

 126   127   128   129   130 

Filter by Year

2010 2024


Reset
Filter By Issues
All Issue Vol. 15 No. 2 (2024): Humaniora Vol. 15 No. 1 (2024): Humaniora Vol. 14 No. 3 (2023): Humaniora Vol. 14 No. 2 (2023): Humaniora Vol. 14 No. 1 (2023): Humaniora Vol. 13 No. 3 (2022): Humaniora Vol. 13 No. 2 (2022): Humaniora Vol. 13 No. 1 (2022): Humaniora Vol. 12 No. 3 (2021): Humaniora Vol. 12 No. 2 (2021): Humaniora Vol. 12 No. 1 (2021): Humaniora Vol. 11 No. 3 (2020): Humaniora Vol. 11 No. 2 (2020): Humaniora Vol. 11 No. 1 (2020): Humaniora Vol 11, No 1 (2020): Humaniora (In Press) Vol 10, No 3 (2019): Humaniora (In Press) Vol. 10 No. 3 (2019): Humaniora Vol 10, No 3 (2019): Humaniora Vol 10, No 2 (2019): Humaniora Vol. 10 No. 2 (2019): Humaniora Vol. 10 No. 1 (2019): Humaniora Vol 10, No 1 (2019): Humaniora Vol 9, No 3 (2018): Humaniora Vol 9, No 3 (2018): Humaniora Vol. 9 No. 3 (2018): Humaniora Vol 9, No 2 (2018): Humaniora Vol 9, No 2 (2018): Humaniora Vol. 9 No. 2 (2018): Humaniora Vol 9, No 1 (2018): Humaniora Vol. 9 No. 1 (2018): Humaniora Vol 9, No 1 (2018): Humaniora Vol 8, No 4 (2017): Humaniora Vol 8, No 4 (2017): Humaniora Vol. 8 No. 4 (2017): Humaniora Vol 8, No 3 (2017): Humaniora Vol 8, No 3 (2017): Humaniora Vol. 8 No. 3 (2017): Humaniora Vol. 8 No. 2 (2017): Humaniora Vol 8, No 2 (2017): Humaniora Vol 8, No 2 (2017): Humaniora Vol 8, No 1 (2017): Humaniora Vol. 8 No. 1 (2017): Humaniora Vol 8, No 1 (2017): Humaniora Vol. 7 No. 4 (2016): Humaniora Vol 7, No 4 (2016): Humaniora Vol 7, No 4 (2016): Humaniora Vol. 7 No. 3 (2016): Humaniora Vol 7, No 3 (2016): Humaniora Vol 7, No 3 (2016): Humaniora Vol 7, No 2 (2016): Humaniora Vol 7, No 2 (2016): Humaniora Vol. 7 No. 2 (2016): Humaniora Vol 7, No 1 (2016): Humaniora Vol 7, No 1 (2016): Humaniora Vol. 7 No. 1 (2016): Humaniora Vol. 6 No. 4 (2015): Humaniora Vol 6, No 4 (2015): Humaniora Vol 6, No 4 (2015): Humaniora Vol. 6 No. 3 (2015): Humaniora Vol 6, No 3 (2015): Humaniora Vol 6, No 3 (2015): Humaniora Vol 6, No 2 (2015): Humaniora Vol. 6 No. 2 (2015): Humaniora Vol 6, No 2 (2015): Humaniora Vol 6, No 1 (2015): Humaniora Vol 6, No 1 (2015): Humaniora Vol. 6 No. 1 (2015): Humaniora Vol 5, No 2 (2014): Humaniora Vol. 5 No. 2 (2014): Humaniora Vol 5, No 2 (2014): Humaniora Vol. 5 No. 1 (2014): Humaniora Vol 5, No 1 (2014): Humaniora Vol 5, No 1 (2014): Humaniora Vol 4, No 2 (2013): Humaniora Vol. 4 No. 2 (2013): Humaniora Vol 4, No 2 (2013): Humaniora Vol. 4 No. 1 (2013): Humaniora Vol 4, No 1 (2013): Humaniora Vol 4, No 1 (2013): Humaniora Vol 3, No 2 (2012): Humaniora Vol 3, No 2 (2012): Humaniora Vol. 3 No. 2 (2012): Humaniora Vol 3, No 1 (2012): Humaniora Vol 3, No 1 (2012): Humaniora Vol. 3 No. 1 (2012): Humaniora Vol. 2 No. 2 (2011): Humaniora Vol 2, No 2 (2011): Humaniora Vol 2, No 2 (2011): Humaniora Vol 2, No 1 (2011): Humaniora Vol. 2 No. 1 (2011): Humaniora Vol 2, No 1 (2011): Humaniora Vol 1, No 2 (2010): Humaniora Vol 1, No 2 (2010): Humaniora Vol. 1 No. 2 (2010): Humaniora Vol 1, No 1 (2010): Humaniora Vol 1, No 1 (2010): Humaniora Vol. 1 No. 1 (2010): Humaniora More Issue