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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
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Analisis Isi Iklan Televisi di Indonesia Ali, Moondore Madalina
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3132

Abstract

There are no television channels especially for children in Indonesia. Children’s programmes usually air early in the morning or in the afternoon. Most children watch television during Saturday and Sunday where most of them do not have to go to school. Children could watch any programmes airing during those times. There were not many content analysis researches looking at advertiments aired in television before in Indonesia. Therefore, this study looked at advertisements shown on Saturday and Sunday by using quantitative method. Quantitative method used was content analysis. Four private channels were chosen with a total 120 hours of television program recorded on Saturday and Sunday. This study showed that 37 out of 120 hours of television were advertisement with 6898 advertisements (promotion and products). Children in Indonesia were exposed to many advertisements on television on Saturday and Sunday. 
Tinjauan Elemen Desain pada Dunia Seni Darisman, Aris
Humaniora Vol 3, No 2 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i2.3406

Abstract

Article is a review respected to the elements that are very familiar not even be released in the culture and the visual language–especially the world of art: line, shape, mass, color, value, space, motion. The discussion is limited to the issue of lines because it is one of the most important visual elements and fundamental. The purpose of research is to trace the application of visual elements in art. The methodology used is library research, experiences, and comparative works. Results and discussion form of qualitative analysis. So, it can be concluded that there is a deduction about correlation and function of the visual elements in the art world. 
Konstruksi Pesan Politik di Televisi Komersial Menjelang Pemilihan Umum 2014: Studi Kasus Iklan Partai Hanura, Pan, dan Gerindra Yunus, Ulani
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3264

Abstract

Effective adverstisement must contain ideal message that will attract, arouse curiosity, and stimulate the action in accordance with the purpose of the advertiser. The problem identification of this study is how the political message in the TVC construction towards the 2014 election. This study aims to know how the message construction of Hanura, PAN, and Gerindra on TVC ads by the 2014 election and to know the similarities message of Hanura, PAN, and Gerindra ads as the largest ad spender in the TVC. The methodology used is qualitative analysis by Stuart Hall’s reception constructive theory. The results of this study point out that the construction of political message through the TVC from January to March 2014 was in the opposition position. The recipient constructed ideas contrary to the purpose of the advertisers. Thus, marketing communications conducted by the team of political parties in this study did not conform to expectations. While, those three political parties analyzed were carrying the same message that they sided with the poor people and promised to give hope to live well. Conclusions obtained from the results of the research are the construction of the message contains the element of appeals and emotionals instead of the element of arguments and convictions. Then the similirarity of the TVC message is the parties give a promise of hope and well living to the people yet no one conveys the answers to the concerns of the people existed since the reform era, that is about disintegration and unity in the community. 
Infotainment: Kebebasan atau Kebablasan Ditinjau dari Kajian Ekonomi Politik Media Setiowati, Endang
Humaniora Vol 1, No 1 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i1.2144

Abstract

Infotainment as delivered on television occurs to be one controversial TV shows, often accused as a program that practically a "Social Duping". But, in reality these genres frequently achieve rating peak, which in certain will raise TV commercial due to profitable matters for Television Company. Article explores “conspiracies” that occurs based on variable interest between producers, broadcasting industry, rating institutions, and advertisements both for continuity and multiple profit. The main idea of how infotainment dominates both news and entertainment program is caused by social actors' demands that implement in press liberating process in Indonesia whose embrace of neo-liberalism which claimed that “the greater the play of the market forces, the greater the freedom of the press; the greater the freedom of the press, the greater the freedom of the audience choice”. It seems impossible to stop infotainment programs since that alone will subdue both corresponding institution and individual in a certain point of view. Therefore, a regulation that copes with this matter due to continuity of these genres is needed in overcoming matters of “Social Duping”.
Analisis Layout Surat Kabar berdasarkan Prinsip-Prinsip Desain melalui Metode Estetika Birkhoff Kurnianto, Arik
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3540

Abstract

This study has primary focus to analyze the aesthetic layout of a newspaper with a mathematical approach, which refers to some methods of Birkhoff’s aesthetic measurement developed by David Ngo Chek Ling, et.al. Ngo developed a method of measuring the aesthetic layout that can be used for various design purposes, especially for a computer interface design. Measurement method that he developed refers to the principles of design aesthetics, such as: the principle of balance, the principle of sequence, the principle of unity, and the principle of equilibrium. Birkhoff aesthetic measurement method was used as final analysis to determine the value of aesthetic layout. In this study, some national and local media were selected as samples to determine and assess the aesthetic layout. Based on data analysis, Birkhoff aesthetic measurement method can be applied to measure the aesthetic value of the newspaper layout mathematically.  
Pentingnya Peran Logo dalam Membangun Brand Oscario, Angela
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3429

Abstract

Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built in many ways. One of the most important way is designing visual indentity, such as logo. Logo is a graphical element in the form of ideogram, symbol, emblem, icon, sign that is collectively form a trademark or commercial brand. Logo is the entrance that reflects a brand. Because of that, a logo must reflect the soul of the entity. Considering how important a logo for a brand, a logo should be designed seriously. Ironically, there’re so many fast, and cheap logo design services that create an instant logo. Why is it happened? It’s because the brand owners have a lack of awareness of the important of a brand and a logo. It’s also because there are a lot of designers who have no respect on their profession. These kind of designers offer cheap services for an easy money with a little work. This situation can be bad for both of the brand owner and the designer. The price of logo design will be cheaper and cheaper, and the brand will not be developed well. That’s why it’s important to raise the awareness of the importance of a branding and a well designed logo which represent the soul of the entity. 
Psikologi Olahraga dan Filsafat Kusumajati, Dian Anggraini
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3307

Abstract

The awareness that sports was an international science that emerged in the mid of 20th century, and in Indonesia it was officially acknowledged in 1998 by an sport science declaration. The application of psychology in sports was to support the sport talent in a person could be well developed without any constraints in his/her personality. Eksistensialisme  is a branch of the Phylosophy that reflects that men always exists in his/her life. Phylosophgy played important role in integrating many science reviews that could be formulated in sports having ontology, episthemology, and axiology dimensions which was in line with other sciences. Sport Psychology and Phylosophy reviews reveal the importance of the “root” of them in order to develop it, as well as to introduce sport psychology in Indonesia.  
Rancangan Pembuatan Website Jurusan Desain Komunikasi Visual (Dkv) Universitas Bina Nusantara Widhyatmoko, Danu
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2865

Abstract

The purpose of this article is to describe a design process of a website utilized by the Department of DKV, Bina Nusantara University. The website description was done by using literature methods such as analysis of similar websites, and using the website design method developed by Gene DeFazzio. From the analysis results can be obtained data classification needs and system as expected by DKV BINUS website. Then, from the data analysis, website was developed through the stages of Pre-Production, Production, and Uploading. Through this process, it has been produced a website which serves as a database and information, and supports the process of marketing and branding of the Department of DKV BINUS. 
Mengembangkan Kecerdasan Spiritual Mahasiswa di Perguruan Tinggi Tampubolon, Simon M.
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3563

Abstract

The article discusses about how to develop spiritual intelligence of students in the college environment. This article describes pinciples of the application of the six ways of spiritual intelligence development into learning models, assignments, and campus life. The principles should be done by considering the meaning of the spiritual, developmental characteristics of students, and the characteristics of students’ spiritual development.  
Model Development of Savi–Based E-Module for Arabic Instruction at Islamic Junior High School in Bandar Lampung, Indonesia Koderi, Koderi; Syahrial, Zulfiati
Humaniora Vol 9, No 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4136

Abstract

This research aimed to get data of Arabic instructional processes; develop Somatic, Auditory, Visual, and Intellectual (SAVI)-based e-module for Arabic instruction at Islamic junior high schools (Madrasah Tsanawiayah - MTs); and obtain empirical data of SAVI-based e-module effectiveness to improve students’ achievement in Arabic lesson. Models of Dick and Carey, as well as Hanaffin and Peck, were utilized and modified into four stages. It comprised of preliminary research, model designing and development, validation, evaluation and revision, as well as model effectiveness test implementation. Overall, the expert judgment on validity model was very good including experts in instructional design, instructional content, and instructional media. Generally, the response of students was also very good regarding one to one learner, small group, as well as field trial on acceptance and utility model. The tryout result of effectiveness model shows that the average pretest score is 48,1666, posttest is 75,775, and the difference between those is 25,608. The value of tobserved is also higher than tcritical (15,42807>2,02268). It means that SAVI-based e-module for Arabic instruction at MTs is effective to improve students’ achievement.

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