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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
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Bagaimana Product Knowledge dan Product Involvement Memotivasi Konsumen? (Kajian Motivasi Masyarakat Terhadap Pemilihan Jurusan Komunikasi Pemasaran Universitas Bina Nusantara sebagai Tempat Melanjutkan Pendidikan Tinggi) Damanik, Elsye Rumondang
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3578

Abstract

Consumers require knowledge and involvement upon consuming products/services. In order to find out the characteristics of the products/services, consumers perform certain efforts from searching information through the media, being directly involved by using the products/services, to asking questions to the products/services users. Consumers? level of interest and ability in deciding which products/services they want to use also vary.  Consumers are highly influenced by product knowledge, and (personal) involvement with the chosen products/services. This research aims at understanding how characteristics of products/services and personal involvement motivate consumers in using the services of Jurusan Komunikasi Pemasaran Universitas Bina Nusantara. Using quantitative research approach, this research tried to understand the level of validity and reliability of research instrument, the efficiency of research instrument, and relationship among variables. The result showed that the research instrument is valid and reliabel. The reliability is stated from the Cronbach Alpha value of each variable (product knowledge = 0,877; product involvement = 0,734; motivation = 0,836).  The instrument is valid with Corrected Item-Total Correlation value of 0,148 (approx. df = N-2; or df = 164). It is concluded that consumers? product knowledge and product involvement to Jurusan Komunikasi Pemasaran Universitas Bina Nusantara motivate the (future) students in putting it as the preferred place to have quality education. One of the suggestions is to invite more media practitioners during Open House Program since it will enable the (future) students to have better understanding on the communication related activities.  
Membangun Kepemimpinan Otentik dengan Model Penugasan Benawa, Arcadius
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3477

Abstract

Bina Nusantara (Binus) University as education organization has to improve itself to realize its motto ?People, Innovation, Excellence?. That?s why Binus University have to implement the open system. By open system, BINUS University realizes practicability, flexibility, and openess. If it is done, BINUS University can guarantee to achieve its goal effectively and efficiently. Because of this, system approach is very important for the students as leaders in the next day who understand and make solution in overcome the complexity of problems in their organization. Everyone realizes that there is no problem like an island in itself. The problem is always linked with others. That?s why, the problem should be understood as a system which has some sub-systems. And every problem should be overcome by system approach, which accomodate wholistic approach and understand multifactors in it. In the learning process, assignment model used makes it effective or not in the system management, especially in education system in BINUS UNIVERSITY. By this reason, Eriksen?s ?Authentic Leadership: Practical Reflexivity, Self-Awareness, and Self-Authorship? (2009) very inspires the writer.  
Menikmati Secangkir Teh Nasgithel Rasa Yogyakarta Rujiyanto, Rujiyanto
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3504

Abstract

Enjoying the art exhibition is like enjoying a cup of hot sweet tea in the afternoon. There are mixed feelings that we enjoy when walking by the spaces and searching for the meaning of artworks. Exhibition "Negari Ngayogyakarta" is a great exhibition of Yogyakarta, Sri Sultan Palace, and Hamengkubuwono IX. A very special exhibition is associated with the day of 100 years of the birth of a great leader of Ngayogyakarta Hadiningrat, Sultan HB IX. The exhibition was loaded with messages of journey of Yogyakarta and HB IX in the political role scene in the early period of independence until the present realities of Yogyakarta. Yogyakarta as the Kawah Candradimuka place to learn talented artists, reflected in the works of heavily loaded with the deepening of the concepts and ideas are very visionary and imaginary. 
Tinjauan Anatomi Layout Halaman Republika Epaper Suprayitno, Suprayitno
Humaniora Vol 3, No 2 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i2.3403

Abstract

Communities are increasingly familiar with Internet technology became one of the reasons for the rapid growth of digital newspaper in Indonesia. The ability of the media presents news in brief, fast, accessible and inexpensive form the basis of high growth of consumer interest in digital newspaper / electronic. Technological developments, triggering changes to the newspaper that had shaped the physical print later developed in digital form. In principle, newspaper print and digital newspapers contain messages or the same news, namely providing information to readers about the actual and weighted, as well as other light information that is entertainment. Review the anatomy of the digital newspaper layout is a study to trace and explore what and how the anatomy of a newspaper page layout, at least to provide information and understanding of the anatomy of the layouts in outline. Process layout in the digital version is no different from print media, which distinguishes its output only. In the process to any design layout of a medium, a designer is still expected to possess and master the basic principles such as layout hierarchy, emphasis, balance, and unity. 
Pengelolaan Perkuliahan Character Building yang Berorientasi pada Peningkatan Kepuasan Pelanggan di Binus University Ngamanken, Stephanus
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3269

Abstract

This study focuses on the improvement of customer satisfaction through good governance of Character Building course in Bina Nusantara University (Binus). CBDC as the department which organizes Character Building (CB) in Binus makes continuous improvements in all aspects in organizing CB. The purpose of this research as a partnership with CBDC is to look for and find the needs, desires, and expectations (importance) of students as customers about classroom managemant of CB in Binus. The research method used is Community Survey. Comunity Survey was conducted in 02PDO class at second semester of 2012/2013 academic year. Results of the research from 25 surveyed items show there are 13 items that students expected to get in the course but they did not get. There are 9 items that they expected to get in the course and they got. Moreover, there are 3 items that they did not expect to get in the course, but they got. Research concludes, in implementation of Character Building course in 02PDO class at second semester of 2012/2013 academic year, that there were 13-student expectation not fulfilled; 9-student expectation fulfilled; and 3 items not expected yet given in the lecture. 
A Case Study Analysis of Clt Methods to Develop Grammar Competency for Academic Writing Purposes at Tertiary Level Asmani, Almodad Biduk
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3537

Abstract

The purpose of the research project is to find out how effective grammar teaching and learning using the Principled CLT method can improve the ability of freshman Binus University students to understand and use grammar knowledge for academic writing purposes. The research project is expected to result in computer-animated format which can be used as one of the main tools in teaching and learning grammar at tertiary level. The research project applies the descriptive quantitative approach, and thus uses numeric data. The research project involves two subject groups, which are experimental and control. The two groups are pre-tested so as to find out their level of grammar competency by their academic writing works. The experimental group receives the treatment of grammar learning by using the Principled CLT approach, while the control group receives the standard CLT approach. Then, the two groups have the post-test, and the results are compared. Through statistics, the numerical data show that there is no significant difference between the two methods? results, and as a result, either method has its own strength and weaknesses. If one is to be implemented, it must be linked to the specific goals and purposes that each entails.  
Students’ and Lecturers’ Perspectives on The Factors Influencing One’s Metaphor Competence Dewi, Ienneke Indra
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3435

Abstract

This article aimed to see the perspective of lecturers and students regarding the factors influencing people?s metaphor competence in daily life. Twenty-one students were interviewed and ten lecturers were sent a questionnaire asking about the factors that might influence the use of metaphors. The results show that both lecturers and students agree that language mastery is not the only one which determines the ability of people in comprehending and producing metaphors. Other non-linguistic factors such as habits, environment, personality, social network, logical thinking and general knowledge also influence people. The respondents propose that metaphors are to be taught to students not only in language subjects but also in other subjects such as Character Building or other social subjects.   
Kasus Bupati Garut dan Fenomena Ahmad Fathanah: Pembelajaran Komunikasi Keluarga Yunus, Ulani
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3569

Abstract

Mass media reports about two males figure who have the power and wealth associated with the case in love relationship. It is not only seen as an ?accident" for the women, it needs to be reviewed as further education. The purpose of research is to answer how the district regent of Garut case and the phenomenon of Ahmad Fathanah be a lesson for family communication. The method used is limited to library study, but it is also possible to continue in next research that is exploratory or explanatory research. Through this literature review, the researcher logic is a mainstay of the validity of research results. The results showed that the concept of true marriage must begin with the family, not only limited to verbal communication but also nonverbal. With the right family communication, stigma about women who just want male treasures is disallowed and can be positive thing for the women themselves. Recommendation is mass media help to achieve it through the selection of wise and polite language in framing the news about the women who seem to be "victims" of the power and wealth of men in the study case. 
Tipografi pada Media 3 Dimensi sebagai Duta Pesan yang Efektif Ariesta, Inda
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3467

Abstract

Typography is now no longer considered as a science application on flat dimensions. Beyond the flat dimension, it is now often found not only in the form of dots, colors, lines, textures, Shapes and forms, but also thrived on typography users. Typography was used to deliver the message, through the formation of the language contained writings as title, subtitle, to captions on television media, but is now also used by other disciplines to deliver messages more readable than using other design elements. The purpose of this paper is to see the application of typography on the form, and how it can be delivered in addition to communicating the message letters by letters that can be strung into words, symbols, but in form. Typography was enjoyed so far for only words by words containing in newspapers, magazines, posters, flyers, brochures, etc., but now it can be enjoyed through out the media to the extent shapes, which also maximizes the delivery of messages. The character selecting skill which is adjusted in media and the message is one of new factors, because media controlling and materials are crossing disciplines of Visual Communication Design, which is in contact with the Product Design and Interior Design, which could work together to maximize the the message.   
Pengaruh Foto Profil dan Cover pada Jejaring Sosial Facebook dalam Membentuk Personal Branding: Studi Kasus Mahasiswa dan Alumni FSRD Universitas Trisakti Franzia, Elda
Humaniora Vol 6, No 3 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i3.3364

Abstract

The need of personal branding development of Indonesian people from various professions has been increasing for self positioning in social and professional states. Students and alumni of Faculty of Art and Design Trisakti University as Indonesian young designers in global market use social media to develop their personal branding, especially from personal identity showed in account?s name, profile picture, and cover photo in personal account in Facebook. Respondents in this research were 40 students and alumni of Faculty of Art and Design Trisakti University with visual data collected by documentation method from Facebook accounts. Research used combination of quantitative and qualitative methods. The quantitative method was used to define respondents? behavior tendency in forming their personal branding, and the qualitative method was used to define profile picture and cover photo usage in forming respondents? personal branding. The result of this research is the understanding of the profile picture and cover photo usage in forming personal branding and the understanding of visual elements usage in effective visual communication to endorse the development of personal branding for Indonesian young designers. 

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