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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
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Semiotika Atribut Sebagai Pesan Komunikasi: Studi Kasus Atribut Ibu Anggota DPR RI Tulasi, Dominikus
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3262

Abstract

Research aims to know denotative and connotative meaning of the attributes used by female members of House of Representatives as an integrated signifier and signified in their appeance. In terms of the research context “performance” was “sign” itself, by seeking the new structure existing in the attribute of their appearance. Attribute denotative meaning is the overall objects seemed. Connotative meaning is the meaning existing fits to the context of local culture, within it loads particular human being expression individually. The method used in the study is inductive-posteriori-explorative-qualitative, with a case study using semiotic analysis of communication led to internalization of the researcher towards the phenomenon of attributes used by the female members of the House of Representatives. The choice and use of attributes in each appearance can be used to give impressions used an anchor by the researcher to provide further interpretation of the attributes worn. This study took the paradigm theory of Ferdinand de Saussure and Charles Sanders Peirce to see through its problems in the field. The result is Saussure’s view is able to reconstruct all objects visible to the researcher. Similarly, Peirce's view has three major characteristics that are capable of being a mirror to see the reality in the field. The results showed an attempt to reconstruct the understanding of semiotics and attributes as a form of nonverbal communication message. The study concludes the denotative meaning of attributes can provide communication and connotative message over the attributes used by female members of the Parliament.
Indahnya Betawi Purbasari, Mita
Humaniora Vol 1, No 1 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i1.2142

Abstract

Frequently the uniqueness of Betawi with its superiority and shortage performance attracts many people. This article clarifies beauty in Betawi’s modest ethnic which concerns on history, artefact, culture, art, cloth and clothes’ motif, food, and ceremony relates to people’s life, by using cultural study method and structuralism theory. It is concluded that Betawi culture has been created through a long process, even though in fact they have been removed now, but the assimilation process with various ethnics in Indonesia makes Betawi ethnic is exist and recognized. Various arts together with cultural acculturation, language, and people arise multiple perceptions toward Betawi ethnic. The modesty factor causes Betawi ethnic can be accepted by all social levels in Indonesia. With cultural richness of Betawi, so that preservation on this culture is needed, considering on the Betawi’s characteristic which is less aware of their existence.
The Use of Gemstones in The Chinese Community Mohamed, Badaruddin; Lah, Salasiah Che; Azmi, Noor Azam
Humaniora Vol 7, No 3 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i3.3538

Abstract

This article aimed to provide documentation of information relating to local intelligence from the older generations, specifically the local intelligence of the Chinese community on gemstones.To better understand this issue, an informal interview had been conducted on an informant from the Chinese community who has vast experiences dealing with gemstone crafting. Literature reviews were also carried out to further understand the issue under discussion. It can be assumed that religion is the main factor influencing the use of gemstones among ancient Chinese. Although other aspects such as luck, prestige, and healing may also exist, the reasons would be solely based on the teachings of Buddhism. In summary, every God’s creations possess benefits and it is up to human to utilise them in either beneficial or adverse ways 
Analysis of Branding Strategy through Instagram with Storytelling in Creating Brand Image on Proud Project Martinus, Handy; Chaniago, Fachmi
Humaniora Vol 8, No 3 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i3.3678

Abstract

The objectives of the article were to study the branding strategy of a new age media company through social media with storytelling, how it could be utilized in the building of brand image, and what were the special characteristics of storytelling in social media environment, especially Instagram. The study provided an overview of factors in the online content update from social media to elevate interaction and to maintain the relationship between the company and its audience. Also specifying the points on how the information looked desirable to the customer. The qualitative descriptive content analysis was conducted to investigate how a new age media company with Instagram as the platform, which products were intangible and used storytelling in the delivery utilizes and mixes both components. Data were obtained by conducting the in-depth interview with company’s representative, public relations practitioner, and a follower of the company’s Instagram account, which then analyzed through data reduction. The research suggests that storytelling combined with social media features potentially strengthens all dimensions of brand equity with the brand image as the focus, primarily due to its engaging content, its ability to enhance the formation of an emotional connection, and its capabilities in improving recall and recognition. Branding activities conducted by Proud through Instagram can be said to be effective, taking into account the six main factors in providing updates, namely vividness, interactivity, informational content, entertaining content, position and valence of comments. Storytelling plays a role in communicating the company's brand and value. In addition, storytelling is also a branding tool that becomes an element that uniquely unveils a company with a competitor.
Meningkatkan Motivasi Belajar Bagi Mahasiswa Kurang Berprestasi Melalui Program Mentoring Chairiyati, Lisa Ratriana
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3000

Abstract

This research is meant to study on how to increase motivation to study for students with low GPA through mentoring program at a private university in West Jakarta. The research design is descriptive with a sample of 70 active students. Data is obtained through total sampling method using questionnaires. This research uses instrument where processed data is constructed using likert scale and questionnaire result is shown in a score interpretation table. Data analysis results obtained using descriptive statistics show that scoring on mentoring program subject facility (65,14%), subject scoring on mentoring program, subject scoring on mentor performance (68,57%), shows that interpretation is in the range of strong to very strong. This shows that the mentoring program should be used as an alternative to motivate students with low GPA to study harder, therefore when they retake a subject where they failed before, they would be ready (70,86%) 
Perbandingan Metode Depth of Field pada Lensa Kamera Fotografi dengan Efek Lensa pada Software Animasi Fathoni, Ahmad Faisal Choiril Anam; Syamsuddin, Dermawan
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3427

Abstract

The knowledge of photography becomes fundamental importance in the understanding of digital cinematography. The work of a good photography is a blend of knowledge and photographic ability (skill) correctly. By learning photography properly, it allows an animator or digital art workers to apply some standard cinematography as well. By knowing the comparison between photography with "photographic" in 3D animation, animators will be easier to create a digital aesthetic standard with the help of the software. This paper discusses the comparison of the use of photographic camera lenses and camera parameters found in animation software 3D Studio Max. The final form is the camera pictures and parameters of used lens with the results of rendering images with the software-related parameter. 
Alternative Design for Visual Identity of Yayasan Batik Indonesia Nugroho, Puspita Putri; Basiroen, Vera Jenny
Humaniora Vol 6, No 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3305

Abstract

The research objective is to create a logo as the main visual identity. It is together with the graphic elements to support the overall visual identity of the organization and also apply the corporate identity to various applications to effectively foster the professional and trustworthy image of the organization as the foundation in Indonesia aiming for preserving and advancing Batik as the national asset. The writer used qualitative and quantitative method. Qualitative method included Face-to-face interview with the vice secretary of YBI, e-mail interview with the previous logo designer and direct survey to Textile Museum Jakarta and Batik Gallery; and Quantitative method through online survey. The result of the project is a new visual identity for Yayasan Batik Indonesia, which portrays its vision and mission. Design is the core in attaining an advantageous visual identity that could portray the image of the respected organization. When a consistency is applied through the whole visual identity, professional character of the organization is achieved. 
Refleksi Pandangan Nietzsche terhadap Moralitas dan Kepentingan Diri Indrajaya, Ferdinand
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2863

Abstract

This research is a reflection, a result from author’s contemplative process, in reading one of the texts written by one of the western philosopher at the end of modernity, Friedrich Nietzsche. The reading itself, mainly, was initially started from Nietzsche’s own writing in a form of excerpts collected in an anthology entitled Self-Interest. This research wishes to show how Nietzsche responds to existing understanding on traditional morality, which to him is no more than a kind of slave morality. Nietzsche, with his own view on morality is basically orbiting to one of his main theses, Will to Power (der Wille zur Macht); other morality related concerns like self and self-interest are also undetachable to this Will to Power. Within the context of traditional morality, thing like self-interest is considered taboo in contrast with altruistic behaviour (self-less behaviour by emphasizing concerns to others). For Nietzsche, this kind of morality is prevailed necessarily because we’re discourageous in facing the arrival of nihilism. From Nietzsche’s perspective, an immoralist, a person with self-interest (within the context of traditional morality) is a ‘moralist’ him/herself. The one who affirms to nihilism, the one who possesses master morality. At the end of this research, the author gives his own response regarding to his reading on Nietzsche and to aim pragmatic value from this research might be impossible. What might be possible is one can aim at achieving different perspectives on morality and self-interest through Nietzsche’s perspective. 
Memahami Digital Sculpting dengan Aplikasi Zbrush Kurniawan, Anton Sugito
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3561

Abstract

This article discusses how to sculpt digitally with ZBrush software. This is a new trend in film, gaming, and animation industry using 3D modelling software like ZBrush. ZBrush is a digital sculpting tool that combines modeling 3D/2.5D, texturing, and painting. The use of a technology called Pixol on the software allows deep storage of lighting, color, and material information in an object in the layer. Moreover, the technology differs Zbrush with other 3d modeling softwares which are more traditional because the software is more like sculpting. Zbrush as a digital sculpting tool is capable of making high-resolution models (up to ten million polygons). The Zbrush capability at the level of high resolution and detail level can be set dynamically, allowing the user to make changes in total or in part on the carvings. Stages described in the article in addition to explain the function of the tool, are also the advantages that exist in ZBrush software compared to other 3d softwares. Sample images from various sources and some projects may help the reader know and understand the Zbrush software and bridge the manual artist to digital 3d artist as well. 
Influence of Cashless Society Socialization toward Trust Transaction Culture in Jakarta, Indonesia Hastomo, Arnoldus Dillon; Aras, Muhammad
Humaniora Vol 9, No 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4174

Abstract

The research methods were using a quantitative approach with survey methods based on communication theories that made this an objective and in-depth study of the fact-data found in the field. Data analysis with the statistics program then entered into an interpretation of the meaning that connected between indicators in variable X namely Cashless Society Socialization and variable Y namely Trust Transaction Culture. The research results show that the socialization through repressive ways that have been considered not popular in the community turns out to have a strong effect on the culture of trust non-cash transactions. Withoutruling out other indicators, this research reveals that the people of Jakarta are ready to accept their belief culture changes in society transacting in the modernization era.

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