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INDONESIA
Jurnal Praktik Bisnis
Published by Universitas Negeri Padang
ISSN : 23029242     EISSN : 25974998     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 8, No 1 (2019)" : 7 Documents clear
Pengaruh Experiential Marketing terhadap Minat Kunjung Ulang Wisatawan Pada Obyek Wisata Pantai Air Manis Di Kota Padang Lia Gustina; Yasri Yasri; Yunita Engriani
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

The purpose of this research is to analyze (1) The influence of sense on revisit intention of tourist to Pantai Air Manis at Padang, (2) The influence of feel on revisit intention of tourist to Pantai Air Manis at Padang, (3) The influence of think on revisit intention of tourist to Pantai Air Manis at Padang, (4) The influence of act on revisit intention of tourist to Pantai Air Manis at Padang. A type of the research is causative. The study population was all tourist who visited Pantai Air Manis at Padang. The sampling technique used was purposive sampling. Total sample size of 100 people. The data used are primary and secondary obtained by distributing questionnaires to selected tourist.This study have two categories of variables. The first is the independent variables are sense, feel, think and act. Both dependent variables is revisit intention.The analytical method used is descriptive and quantitative analysis throught multiple regression. The results showed that (1) Sense significant 0.175 impact on revisit intention of tourist to Pantai Air Manis tourism at Padang, (2) Feel significant 0.198 impact on revisit intention of tourist to Pantai Air Manis at Padang, (3) Think significant 0.258 impact on revisit intention of tourist to Pantai Air Manis at Padang, (4) Act significant 0.414 impact on revisit intention of tourist to Pantai Air Manis at Padang.
Pengaruh Kepemimpinan Transformasional Dan Keadilan Distributif Terhadap Kepuasan Kerja Pada Karyawan Rocky Plaza Hotel Padang Ahmad Rizky Putra; Rini Sarianti; Okki Trinanda
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepemimpinan transformasional dan keadilan distributif pada karyawan Rocky Plaza Hotel Padang. Penelitian ini dilaksanakan di Rocky Plaza Hotel Padang dan yang menjadi populasi adalah seluruh karyawan Rocky Plaza Hotel Padang yang berjumlah 117 orang. Teknik pengambilan sampel penelitian ini adalah teknik cluster proportional random sampling dengan jumlah sampel adalah 91 orang karyawan. Pengujian data dilakukan dengan metode analisis regresi berganda dan diolah menggunakan program SPSS versi 20.0. Hasil penelitian menunjukan bahwa kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kepuasan kerja pada karyawan Rocky Plaza Hotel Padang, dan keadilan distributif berpengaruh positif dan signifikan terhadap kepuasan kerja pada karyawan Rocky Plaza Hotel Padang.
Pengaruh Country of Origin, Brand Familiarity, Dan Kepercayaan Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Padang Astra Prima Budiarti; Yasri Yasri; Erni Masdupi
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

The research is proposed to determine the influence of country of origin, brandfamiliarity, and trust towards consumers of Samsung smartphone purchase decision in Padang. The population in this research were the Padang citizens who do not have smartphone. The number 100 respondens as research sample is determined by using Hair formula and elected by using purposive sampling techniqe. Primary and secondary data are used in this research. Analysis data technique is using path analysis dan hypotesis test by using t test with SPSS version 21.0 is used to analyzed the data. The result of this research shows that the country of origin and brand familiarity are positively and significantly affect consumer trust. Furthermore, country of origin, brand familiairty, and trust all together have a significant influence to purchase decision but individually only brand familiarity and trust that have a significant and positive effect to purchase decision.
The Influence of Customer Value, Corporate Image, and Service Innovation towards Customer Satisfaction Wedhia Ganiesa; Abror Abror; Firman Firman
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

This research aims to analyze: (1) The effect of customer value on customer satisfaction of Britama’ s customer BRI Bank branch of Padang (2) The effect of corporate image on customer satisfaction of Britama’ s customer BRI Bank branch of Padang (3) The effect of service innovation on customer satisfaction of Britama’ s customer BRI Bank branch of Padang. The population in this study is all Britama’ s customers of BRI Bank branch of Padang totaling 8342 people. The sample is 150 people using accidental sampling technique. The results showed that: (1) customer value has a positive effect and significant on customer satisfaction (2) corporate image has a positive effect and significant on customer satisfaction (3) service innovation has a positive effect and significant on customer satisfaction. The conclusion is customer value, corporate image, service innovation have significant effect on customer satisfaction. Service innovation has higher influence on customer satisfaction in this research. For the future research is better to explore more about variable that can inluence customer satisfaction.
Measurement of Bank Service Performance Using Bank Service Quality Index Yeni Guspita Sari; Firman Firman
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

The purpose of this study is to determine the level of service performance by using The Bank Service Quality Index at the Bank Nagari Branch at Universitas Negeri Padang. The study population is all customers of Bank Nagari Branch at UNP and sample of 310 people. Based on factor analysis, six factors were obtained to measure bank performance, namely: realization, service portfolio, and reliability; access; price; guarantee; empathy; and effectiveness are sorted by the importance of each dimension. The results also show that the performance of Bank Nagari Branch at UNP based on BSQ Index of 3.7 indicating that its performance is good enough.
Kepuasan dan Loyalitas Konsumen Air Minum Isi Ulang di Kota Padang Awisal Fasyni; Najib Mukhamad; Kirbrandoko Kirbrandoko
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

The purposes of this study were to identify the prioritized attributes by consumers in buying refill drinking water, analyzing customer satisfaction and loyalty as well as recommending measures for refill drinking water depot to win the competition. The research was conducted by using a survey of consumers of family and nonfamily. Prioritized attributes by consumers based on eckenrode method were water clarity, price, distance, source of raw water, water taste and odor of water. Consumers were classified as very satisfied based on CSI results. Based on IPA results, price performance, bonuses and workers hospitality were need to be improved. CLI results indicate that consumers were loyal and there was a significant relationship between satisfaction and loyalty based on PLS. Recommendations for refill drinking water depot was to provide the best performance of prioritized attributes and increase customer satisfaction and loyalty.
Pengaruh Ambiguitas Perandan Work Family Conflict Terhadapstres Kerja Pegawai PT. Asuransi Mega Pratama Cabang Padang Yoki Febri Kasmi; Rini Sarianti; Hendri Andi Mesta
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

This study aims to obtain empirical evidence of the influence of role ambiguity, and work family conflict against employee work stress PT. Insurance Mega Pratama Padang Branch. In this study used as many as 52 employees of PT. Insurance Mega Pratama Padang Branch. Sampling was done using census method. The research variables used include independent variables that are role ambiguity and work family conflict while the dependent variable is job stress. The results of hypothesis testing showed that: 1) the ambiguity of the role have a positive and significant effect on employee work stress PT. Insurance Mega Pratama Padang Branch. 2) work family conflict does not have a significant effect on employee work stress PT. Insurance Mega Pratama Padang Branch.

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