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Jurnal Profetik
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 19792522     EISSN : 25490168     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies which is integrated with Islamic perspective. PJK focuses on disseminating researches, especially related to issue of strengthening civil society in its various aspects. Besides, PJK also receive an article based on a library research, which aims to develop integrated communication theories, such as a discourse on Social Science, and other perspectives
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 234 Documents
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AUDIENCE ADAPTATION DALAM GAYA BERPAKAIAN (Studi Deskriptif Kualitatif Trend Jilboobs Pada Mahasiswi Yogyakarta) Fendi Rahmat Widianto
Profetik: Jurnal Komunikasi Vol 8, No 2 (2015)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

This research aim to describe the Audience Adaptation process using descriptive qualitative method with primary and secondary data sources. Based on that some people may good at entertaining others, but some others good at comforting people. Its influenced by cognitive complexity from each person. Cognitive complexity control how people producing message in communication process. One of the process is how people select fashion for themselves. Fashion selection influenced by messages which are obtained by people from outside and intepreted by themselves then send it to others in fashion form represent of themselves, this process called Audience Adaptation.Datas from this research are transcript of depth-interview, support documents, and support pictures. This research using Analysis Data Method from Cresswell. This research see how youth muslimah in Yogyakarta when it comes to Audience Adaptation of fashion hijab especially Jilboobs phenomenon. Youth muslimah tend to following hijab trend and unobservant of religion’s rules, so they tend to use fashion hijab as they want to be. Freedom of fashion caused Jilboobs phenomenon and its brought shame on interpersonal construct of muslimah Indonesia especially as people who obey their religion. Youth muslimah Yogyakarta sent their person centered messages in form of Jilboobs to seeks personal satisfaction and try to get public attention indirectly.
MEDIA DAN GENDER (Studi Deskriptif Representasi Stereotipe Perempuan dalam Iklan di Televisi Swasta) Yanti Dwi Astuti
Profetik: Jurnal Komunikasi Vol 9, No 2 (2016)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v9i2.1205

Abstract

Gender stereotypes in television advertising have become a topic of a long debate, especially among media scholars. The case became a serious problem, because of gender bias ads will affect the way we think about the role and way of functioning of gender in society. This study describes how television commercials have given gender role stereotypes against women. It is becoming important to be studied further to see how people receive messages about gender norms. This study uses descriptive analytical method that aims to describe forms of stereotypical representations of women in television commercials. Research results obtained are in the advertising power generating imaging products has been taking part in cultivating stereotypes that have been embedded in women. Social symbols that had been attached to female and then processed further creatively by the advertisers to bring more products to be offered by the willingness of consumers. Products are offered in the form of soaps, detergents, Handbody, supplements are powerful medicine, food and other women always use the icon as a significant sales tool.
IMAGINATION OF RELIGION AND POLITICS IN MEDIA ERA POST-TRUTH Qodir, Zuly
Profetik: Jurnal Komunikasi Vol. 13 No. 1 (2020)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v13i1.1858

Abstract

Abstrak. Artikel ini hendak menjelaskan tentang pemberitaan yang terkait Islam di Media mainstream Barat. Pemberitaan di media mainstream barat cenderung negative. Islam itu identic dengan musuh peradaban. Artikel ini berasumsi bahwa pemberitaan negative tentang Islam di Barat dikarenakan adanya tindakan-tindakan yang dilakukan oleh sebagian kelompok migran muslim yang kurang dapat berhubungan dengan baik sesama anggota masyarakat di Barat.  Pada era post Truth pemberitaan media tentang Islam sebenarnya dipengaruhi persoalan kepentingan ekonomi dan politik dari kebijakan media. Pemberitaan media tentang Islam merupakan hal yang sangat kompleks tidak hanya dapat dilihat dalam perspektif yang tungal. Artikel ini mempergunakan pendekatan kritis atas perspektif yang digunakan oleh media-media Barat mainstream ketika memberitakan muslim di Eropa. Jika pada persoalan agama dan politik maka media Barat harus dilihat bagaimana mendidik agar kita menjadi “melek media” bagi kalangan masyarakat. Abstract. This article asserts that the imagination of religion and politics in the era of post-truth media can be said to be negative. Religion and politics are mutually antagonistic. Even among supporters of political forces hostile to each other due to religion. This paper provides an explanation that due to media portrayals, especially the foreign media about the impact of Islam is worrying enough in the era of post-truth. Media portrayals of religion and politics are negative then the public needs to get a reinforcement-strengthening (media literacy) relating to religion and politics in the era of post-truth. This article also explains that there is a fairly complex problem when the media provides related depictions of religion and politics, especially related to Islam in the spotlight in the international media and the mainstream media. This article is not directly about to give a critique of the media portrayal of the religion (Islam) in particular and the world of politics going on, because the adherents of a religion does not necessarily become enemies of each other. If you bring religion and politics as the enemy that happens is the commodification religion and politics by the media so that the media does not educate people but just a mere profiteering.
PANCASILA DALAM IKLAN TELEVISI Rika Lusri Virga
Profetik: Jurnal Komunikasi Vol 7, No 1 (2014)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

In 2004, SidoMuncul intensively uses television advertising. One version of the ad is very interesting which is Kuku Bima EnerG with Maluku version. In herbal medicine company, advertising displays some celebrities and athletes from Indonesia. Beautiful view of the sea and historical relics owned by Maluku, so the commercials do various activities with the local people. Start by playing the ball, diving for pearls as well as helping anglers on the beach. In this ad also displays a scene where the commercials come to Monumen Gong perdamaian in Maluku. In another scenes shows a young couple who know each other deeply despite having different beliefs. From this background, researcher interested to see how the discourse of Indonesian unity as in the third precept of Pancasila that shows in the ad. Through Fairclough discourse analysis there are three stages of analysis. Text analysis, analysis of discourse practice and sociocultural practice analysis. However, in this study has only discussed how the discourse of unity values on the third precept to only reached the first stage, text analysis. In the analysis it was found that the representation of the value of Indonesian unity through the text displayed in the form of an image showed young man and woman with differences in belief but still has relationship.
Co-constructing or Deconstructing Gender Identity? A Multimodal Critical Discourse Analysis of Bongo Flava- Song Video Niambie Musa Saimon
Profetik: Jurnal Komunikasi Vol 12, No 1 (2019)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i1.1582

Abstract

Abstrak. Musik seperti media lain memberikan semacam wacana yang aspek sosial seperti identitas gender dari masyarakat terkait dapat bersama-sama dibangun atau didekonstruksi tergantung pada perspektif ideologis pembicara/penulis. Penelitian  ini menganalisis Bongo Flava-Song video ' Niambie ' menggunakan perspektif wacana kritis multimodal sehingga untuk memeriksa apakah lagu melibatkan Co-konstruksi atau dekonstruksi identitas gender. Hasil menunjukkan bahwa identitas gender dalam video lagu dikonstruksi bersama dalam arti bahwa gender pria dominan dibandingkan gender wanita yang menyinggung dari ideologi patriarki yang melaluinya manusia seharusnya mendominasi wanita dalam semua aspek kehidupan.  Kata kunci: identitas gender, analisis wacana kritis multimodal, Bongo FlavaAbstract. Music like any other media provides a kind of discourse through which social aspects like gender identity of a particular related society can be co-constructed or deconstructed depending on the ideological perspective of the speaker/writer. This paper analyses Bongo Flava-song video ‘Niambie’ using multimodal critical discourse perspective so as to examine if the song involves co-construction or deconstruction of gender identity. Results show that gender identity in the song video is co-constructed in the sense that male gender is dominant over female gender alluding from patriarchal ideology through which men are supposed to dominate women in all life aspects.  Keywords: Gender identity, Multimodal critical discourse analysis, Bongo Flava
PENGARUH KECERDASAN EMOSIONAL DAN MOTIVASI TERHADAP KINERJA PENYULUH DI DINAS PERTANIAN KABUPATEN TANGGAMUS Anna Gustina Zainal; Amiruddin Saleh
Profetik: Jurnal Komunikasi Vol 10, No 2 (2017)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v10i2.1338

Abstract

The most forward elements of the bureaucracy, dealing directly with farmers and spearheading the development of agriculture is the agricultural extension. Its presence is very important in determining the success of development activities of farmers. The purpose of this study to (1) determine the effect of emotional intelligence and motivational variables on the performance of agricultural extension; (2). determine the effect of emotional intelligence and motivation variable partially on the performance of agricultural extension (3). proving variables emotional intelligence has a dominant influence compared to the performance of agricultural extension motivation. The research is a kind of survey of the Department of Agriculture agricultural extension Tanggamus. The analysis technique used: multiple regression analysis to determine the effect of the independent variable (X) studied both together and partially to the dependent variable (Y). As for the multiple linear regression model should qualify the common assumptions of regression to test heteroscedasticity, autocorrelation and multicollinearity. Based on the analysis of F test proved that the independent variable in the form of emotional intelligence(X1),motivation (X2)has a significant influence on the performance variable (Y) so that the first hypothesis is accepted. While based on t test results proved that the X variable partially significant influence to variable Y so that the second hypothesis is accepted. The dominant independent variables affect the performance is not a variable motivational variables emotional intelligence so that the third hypothesis is rejected.
ELEMEN VISUAL KEMASAN SEBAGAI STRATEGI KOMUNIKASI PRODUK Ni Luh Desi In Diana Sari
Profetik: Jurnal Komunikasi Vol 6, No 1 (2013)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

One domain of visual communication design that can be used as a medium of communication of information in addition serves to protect the product is packaging. As a medium of communication and information, packaging is often referred to as the silent sales-man or girl, because packaging can represent, demonstrate the quality of the product without the presence of servants.In order to communicate product to the target audience required of visual element product packaging as a communication strategy. Visual elements consist of a logo to indicate the identity of the brand, the form of packaging, typography, color, and illustrations. The elements are arranged based on the principles of layout. Visual elements of the packaging are a symbol that communicates product attributes, benefits, values, culture and personality.
DARI SIMULASI REALITAS SOSIAL HINGGA HIPER-REALITAS VISUAL: Tinjauan Komunikasi Virtual Melalui Sosial Media di Cyberspace Yanti Dwi Astuti
Profetik: Jurnal Komunikasi Vol 8, No 2 (2015)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

In this postmodern era, technology has growing very rapidly so as to bring peoples into the digital world (cyberspace), a new space to present a virtual and provide free space for each individual to take any action which lasts reality simulation. The development of digital technology has brought the fantasy of man through the boundaries, creating spaces of the three following dimensions of objects in it, up to the stage where virtual reality has exceeded the manipulation of visual imagery so as man stepped from the real world to the fantasy world, the virtual world look real. Specifically, this paper will discuss how the phenomenon of virtual reality coupled with the tangible reality by reviewing the virtual communication through social media in cyberspace.The discussion will begin discussing the virtual communication through new media (internet), and on the establishment of the identity of identity both real and virtual identities. After that will be presented theory and hyper-reality simulation of Jean Baudrillard. the end of the discussion concluded that digitization in all areas such as a virus that slowly destroys human undetected, it offers the freedom and convenience of the virtual (pseudo) but behind it is actually a human being in hegemony, arranged and put into a structured system. then to minimize misperceptions, prejudices and misunderstandings we should establish a balanced communication link between the real world and the virtual world.
PEREMPUAN DALAM POLITIK (STUDI KASUS PARTISIPASI SELEBRITIS PEREMPUAN DALAM KOMUNIKASI POLITIK DI PARTAI-PARTAI ISLAM PADA PEMILU 2014 DI INDONESIA) Mohammad Zamroni
Profetik: Jurnal Komunikasi Vol 9, No 1 (2016)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v9i1.1194

Abstract

 This study was conducted to see the participation of celebrity women, especially OA board of Partai Persatuan Pembangun and the DR board of Partai Amanat Nasional in political communication in political parties and in the legislature that will be studied on the issue of celebrity women as a political communicator, a political message to be delivered, media political communication is used, political audiences it addresses, and analyzes the effects of political communication appears. The location of this research is done in the office of the DPP and the DPP PAN Jakarta and in the House of Representatives. This study was a single case study with a phenomenological approach and includes descriptive analytical research. Data collection techniques with in-depth interviews, direct observation, as well as reviewing documents and archives. Data analysis techniques performed by an interactive model.The results showed, First, the level of welfare of women, especially celebrities and DR OA actually nothing to worry about, even those above the average rate of other women's welfare. Second, not all access to economic resources, social and political for women available in both formal and informal institutions, including for OA and DR. Third, the current female celebrities including OA and DR more conscious and critical of the various forms of life, especially for urban communities with more advanced levels of education. Fourth, the role of women in the legislature and political parties has not been equivalent to the participation of men. Fifth, in particular female celebrities OA and DR does not have any equality in terms of control or the same power as with men, to change the conditions of the position, the future of themselves and the community. His relationship with political communication research findings indicate that some of their important roles performed include female celebrities; the role of women as a political communicator celebrities, political messages female celebrities, female celebrities media of political communication, political communication celebrities female audience, and the effects of political communication female celebrities including OA and DR. 
LOCAL CULTURE-BASED SOCIAL MEDIA LITERATION: LOCAL CULTURE CONTENT ON SOCIAL MEDIA AS STRENGTHENING SOCIAL INTEGRATION Joko Sutarso
Profetik: Jurnal Komunikasi Vol 13, No 1 (2020)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v13i1.1742

Abstract

Abstrak. Penggunaan media sosial semakin meningkat dari tahun ke tahun, namun demikian tidak semua konten media sosial memiliki sisi positif. Beberapa dampak negatif penggunaan media sosial seperti penyebaran berita bohong (hoax), ujaran kebencian (hate speech), perundungan (cyberbullying) dan konten negatiflainnya merupakan bentuk-bentuk penyalahgunaan media sosial menjadi keprihatinan masyarakat karena telah memasuki  ranah sosial, politik, ekonomi dan bahkan keagamaan. Hal ini tidak terlepas dari kapitalisasi koorporasi media sosial yang terus berkembang dengan terpaan yang semakin meluas melintasi batas negara dan bangsa, masuk dalam kehidupan berbagai generasi, strata sosial ekonomi, tingkat pendidikan dan latar belakang pendidikan serta pengalaman. Metode yang digunakan dalam tulisan ini adalah teoritis kualitatif yang didasarkan pada pengamatan terhadap isi media sosial dan kajian teoritis yang berusaha menjelaskan pengaruh isi media terhadap perilaku masyarakat dalam bermedia sebagai bahan pengayaan  (enrichment) bagi kegiatan literasi media sosial di kalangan masyarakat bagi para pegiat literasi. Penjelasan teoritis yang dipakai meliputi aspek positif dan negatif dilihat dari aspek sosial, politik, psikologi, pendidikan dan kebudayaan. Hasilnya konten budaya lokal memiliki peluang mengisi konten dalam ruang media sosial dan konten budaya lokal yang selektif, kreatif, edukatif, dan sekaligus menghibur  dapat digunakan untuk meminimalkan dampak negatif globalisasi dan kapitalisme media sosial. Manfaat lain dari sosialisasi dari promosi budaya lokal di media sosial adalah untuk meningkatkan integrasi masyarakat karena didalamnya terdapat nilai-nilai kearifan lokal yang memiliki nilai bersifat nasional bahkan universal.Abstract. Social media uses have been increasing from year to year. However, not all social media content has a positive side. Some negative effects of social media from hoaxes, hate speech, cyberbullying to other negative content are the forms of abuse of social media. It is concern to the public because these have entered the social, political, economic and religious spheres. It is definitely inseparable from the capitalization of a social media corporation. It has been developing with increasingly widespread exposure across national borders, and it has been entering into the lives of various generations, socio-economic strata, education levels and educational backgrounds and experiences as well. The research method used in this research was a qualitative theoretical approach based on observations of social media content and theoretical studies. It aims at seeking to explain the influence of media content on people's behavior in their media use as the enrichment material for social media literacy activities in society for literacy activists. The theoretical explanations used in this research include positive and negative aspects. In this matter the social, political, psychological, educational and cultural perspectives will see the aspects. Moreover, the research results show that local cultural content has the opportunity to fill content in the social media space. Selective, creative, educative, and entertaining local cultural content can be used to minimize the negative effects of globalization and social media capitalism. Another benefit of socialization of local culture promotion on social media is to increase social integration because in the local culture there are local wisdom values and national or universal values as well.

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