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Jurnal Profetik
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 19792522     EISSN : 25490168     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies which is integrated with Islamic perspective. PJK focuses on disseminating researches, especially related to issue of strengthening civil society in its various aspects. Besides, PJK also receive an article based on a library research, which aims to develop integrated communication theories, such as a discourse on Social Science, and other perspectives
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 234 Documents
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KOMUNIKASI DALAM ADAPTASI BUDAYA (Studi Deskriptif pada Mahasiswa Fakultas Ilmu Sosial dan Humaniora UIN Sunan Kalijaga Yogyakarta) Fajar Iqbal
Profetik: Jurnal Komunikasi Vol 7, No 2 (2014)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

Students of the Faculty of Social Sciences and Humanities, UIN Sunan Kalijaga Yogyakarta has a wide range of cultural backgrounds. Not only geographically, but also culturally different based on their family backgrounds and socio economic strata. This article tries to describe the communication students of the Faculty of Social Sciences and Humanities in adapting to the UIN Sunan Kalijaga environment. Based on the analysis of in-depth interviews have been conducted, researchers found that the informants did venture proactive information retrieval in order to adapt to the environment where he or she was educated at UIN Sunan Kalijaga. However, major subjects are individuals with personal identity and distinctive characteristics that communicate and interact socially, they do not lose their identity and uniqueness.
Strategi Komunikasi Publik Dalam Membangun Pemahaman Mahasiswa Terhadap Penerapan PTNBH Feliza Zubair; Retasari Dewi; Ade Kadarisman
Profetik: Jurnal Komunikasi Vol 11, No 2 (2018)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v11i2.1328

Abstract

 Penelitian ini bertujuan untuk menganalisis strategi komunikasi publik yang dilakukan oleh Humas Institut Pertanian Bogor (IPB) dalam membangun pemahaman mahasiswa IPB terhadap penerapan PTNBH. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Wawancara mendalam dilakukan kepada Kabid Humas IPB dan Ketua Bem IPB, observasi dan studi pustaka .Teori yang digunakan adalah Kontruksi Atas Realitas, teori Stakeholder, teori  Relationship Management dan konsep Komunikasi Publik. Hasil penelitian menunjukan bahwa pihak IPB mengkonstruksi esensi dari PTNBH yaitu otonomi, keleluasaan dalam penyelenggaraan rumah tangganya untuk menghasilkan pendidikan yang bermutu, ke dalam program-program yang dapat mendukung kemajuan mahasiswa. IPB dapat membangun hubungan menejerial yang alamiah dengan mahasiswa. Penelitian ini menunjukan bahwa strategi komunikasi publik yang dilakukan lembaga dapat membentuk kesepahaman dalam upaya menjaga relasi yang saling menguntungkan antara pengelola atau menejemen IPB/PTNBH dengan mahasiswa.  Kata kunci:  PTNBH, Strategi, Komunikasi publik, Otonomi  The purpose of the research is to analyse the strategy of public communication implemented by Institut Pertanian Bogor (IPB) in developing comprehension of its students towards PTNBH implementation. Method used is qualitative with case study approach. Deep interview is done with Public Relations Head of IPB and Head of BEM (Badan Eksekutif Mahasiswa or Students Executive Board). In addition, this research involves observation and literature study. Theories used in this research are social construct of reality, stakeholder theory, relationship management, and public communication. Result shows that IPB has constructed the PTNBH’s essence of autonomy, freedom in managing its own administration of high quality education, programs in supporting students’ activities. IPB has the capabilities of developing a natural managerial connection with its students. The result also shows that public communication strategy implemented by institution would be able to create understanding and beneficial relationship between administrator/management of IPB and its students.  Keywords: PTNBH, Strategy, Public communication, Autonomy.
GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version) Tangguh Okta Wibowo
Profetik: Jurnal Komunikasi Vol 10, No 2 (2017)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v10i2.1332

Abstract

This paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature and technology as the same level. In the analysis, this study attempts to use Green marketing theory as a tool for analysis to explore what is the message behind the ad. Moreover, exploring the representation of the portion of the position of gender where the ad uses a woman as the main actor picking tea leaf, as if this ad looks natural. The result of the study revealed that Green marketing showed it competences to cover with political agenda. It is reflected in green image which told that The Kotak is a gift from nature. Overall, this study concludes that green image of this ad relays the hidden meaning, where the main aim is inviting people to buy its product as political agendas.
COMMUNICATION PATTERNS OF RELIGIOUS MINORITY IN CULTURAL ADAPTATION IN CENTRAL ACEH REGENCY Fachrur Rizha; Sutrisno Sutrisno; Julia Noviani
Profetik: Jurnal Komunikasi Vol 13, No 2 (2020)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v13i2.1889

Abstract

The majority of religious beliefs in Central Aceh Regency are Muslim. Only a few immigrants such as Chinese and Batak ethnic groups who have religion other than Islam. As a minority group, cultural differences, religious symbols and rituals tend to attract attention and sometimes can cause ripple effects that lead to dispute in the community. This study aimed to describe the communication patterns developed by religious minorities in adapting to the culture of indigenous Muslims in Central Aceh Regency. This study used qualitative research with subject representatives of religious organizations, representatives of religious leaders, and people with minority religious backgrounds in Central Aceh Regency. The results showed that religious minorities live side by side with the indigenous Muslim community. Communication patterns built by religious minorities in social interaction are carried out in two models, interpersonal and group communication. In interpersonal communication, religious minorities prioritize a cultural approach, including by using language, culture and customs that are inherent in indigenous Muslims. While, in group communication, religious minorities put forward group representatives in the Forum for Religious Harmony (FKUB) in building harmony and cultural adaptation in order to avoid potential disputes in the future.
PROPAGANDA DALAM FILM (Analisis Teknik Propaganda Anti-Iran dalam Film Argo) M Alif Mahmudi
Profetik: Jurnal Komunikasi Vol 6, No 2 (2013)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

Film is a medium that can affect people and share knowledge, ideology, and new discourses. Film became a significant medium to educate the public about what we understand and what we believe . Unique effect contained in the film makes the audience unconsciously receive new stimuli, either in the form of knowledge, ideology, and various other things. Then the audience believe and justify the values that exist in the film, unconsciously. In the contex of propaganda, many people use film advantages to spread their views and beliefs. As we can see in the Hitler regime in Germany, which even has a special minister of propaganda spread Hitler 's views to the public in various ways including by the film. The current movie, such as Argo, allegedly used the same way to spread ideas that contain propaganda purposes. This study is an attempt to read the movie Argo, which in fact saves controversy, especially in the sphere of propaganda. Some believe Argo is a series of anti - Iranian propaganda embodied in the movie. This study explores how the propaganda into the Argo, and how to deliver their propaganda messages.
Alumni Komunikasi dan Penyiaran Islam (KPI): Peluang Kerja (Studi Alumni Pascasarjana UIN Ar-Raniry) Abdul Rani Usman; Bustami .; Nandari Ayu Setiana; Hayatullah .
Profetik: Jurnal Komunikasi Vol 12, No 1 (2019)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i1.1492

Abstract

Abstrak. Kompetensi adalah suatu hal yang dikaitkan dengan kemampuan, pengetahuan atau wawasan, dan sikap yang dijadikan suatu pedoman dalam melakukan tanggung jawab pekerjaan yang dikerjakan. Persaingan di bidang pendidikan tinggi menyebabkan bertambah dan berkurangnya yang mendaftar di perguruan tinggi. Keadaan ini memaksa kampus untuk mencari berbagai strategi baru yang menjadikan pendidikan tinggi Islam mampu bertahan dan berkembang dalam persaingan tingkat nasional bahkan tingkat dunia. Berdasarkan persoalan di atas, penulis ingin meneliti lebih lanjut tentang Kompetensi Alumni KPI dalam Mencari Peluang Kerja. Penelitian ini menggunakan metodologi pendekatan kuaitatif, yang mengkaji tentang bagaimana kompetensi dan kendala alumni KPI dalam mencari peluang kerja.Penelitian ini menggunakan pendekatan kualitatif dimana dalam penelitian ini lebih menekankan pada makna dan proses daripada hasil suatu aktifitas. Penelitian ini dilaksanakan di beberapa kantor pemerintahan di Kota Lhokseumawe. Hasil penelitian menunjukkan bahwa masyarakat memberikan perhatian penting terhadap lulusan atau alumni Fakultas Dakwah, khususnya alumni Komunikasi dan Penyiaran Islam (KPI) Universitas Islam Negeri (UIN) Ar-Raniry. Mereka mampu dan bisa tampil di forum-forum, menjadi penceramah, khatib, wartawan. Sebagian alumni KPI mendapatkan peluang kerja yang baik dari pemerintah, seperti ada yang menjadi Kepala Kantor Kemenag Lhokseumawe, Ketua MPU Lhokseumawe, Sekwan DPRK Lhokseumawe. Mereka juga bekerja di IAIN Lhokseumawe. Kendala alumni KPI dalam mencari kerja salah satunya adalah tidak adanya wadah perkumpulan alumni, sehingga sulit berbagi informasi, baik yang berhubungan dengan peluang kerja atau lainnya. Kendala lainnya adalah alumni KPI tidak mampu mengaplikasikan ilmu yang didapat saat menjadi mahasiswa, sehingga berefek dalam kehidupan sehari-hari.  Kata kunci:  Kompetensi, Alumni komunikasi Islam, Peluang Kerja   Abstract. Competence is a matter that is associated with ability, knowledge or insight, and attitude that is used as a guideline in carrying out the responsibilities of work done. Competition in the field of higher education leads to increased and reduced enrollment in higher education. This situation forced the campus to look for various new strategies that made Islamic higher education able to survive and develop in national and world-level competition. Based on the above problems, the author would like to examine more about KPI Alumni Competence in Finding Job Opportunities. This study uses a qualitative approach methodology, which examines how the competencies and constraints of KPI alumni in seeking employment opportunities. This study uses a qualitative approach wherein this research emphasizes the meaning and process rather than the results of an activity. This research was carried out in several government offices in Lhokseumawe City. The results showed that the community gave important attention to the graduates or alumni of the Da'wah Faculty, specifically the alumni of Islamic Communication and Broadcasting (KPI) of the State Islamic University (UIN) Ar-Raniry. They can and can appear in forums, become lecturers, preachers, reporters. Some KPI alumni get good employment opportunities from the government, such as those who are the Head of the Lhokseumawe Ministry of Religion Office, Chair of the MPU Lhokseumawe, Sekwan DPRK Lhokseumawe. They also worked at IAIN Lhokseumawe. One of the obstacles for KPI alumni in finding work is the absence of alumni association containers, so that it is difficult to share information, whether related to employment opportunities or others. Another obstacle is that KPI alumni are unable to apply the knowledge gained when they are students, so that it has an effect on daily life. Keywords: Competence, Islamic Communication Alumni, Job Opportunities  
HALAMAN MUKA MAJALAH TEMPO (Studi Analisis isi Perbedaan Halaman Muka Sebagai Representasi Tajuk Utama Majalah Tempo Edisi Tahun 1993/1994 dengan Tahun 2009/2010) Lukman Nusa
Profetik: Jurnal Komunikasi Vol 9, No 1 (2016)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v9i1.1188

Abstract

None of the magazine’s part which as important as its cover. The magazine covers determine the people’s first impression futhermore will influence their interest to read. For the press media who realize the importances, the covers will be designed as a simple but competitive and interesting design which representating the media’s philosophy.Futhermore, the theory of Environment states that until specific level, political system influences communication vise versa. This theory describes that the governement policy which is born in a political system, until a specific level, influences the news release. Base from the states, the problem of this research is the preference of Tempo the national news magazine’s news release which can be seen from its covers at two periods which has different political system’s characteristic in Indonesia.
COMMUNITY RELATIONS UPT TAMAN BALEKAMBANG SURAKARTA DALAM PROGRAM PENGEMBANGAN KEMITRAAN MASYARAKAT Pratiwi, Rhesa Zuhriya; Astuti, Yeni Puji
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1606

Abstract

Setiap korporasi pada dasarnya memiliki tanggung jawab sosial yang wajib dilakukan, salah satunya melalui program kemitraan dan pemberdayaan yang ditujukan bagi masyarakat. Penelitian ini berupaya mendeskripsikan bagaimana tanggung jawab UPT Kawasan Wisata Dinas Pariwisata Taman Balekambang Surakarta dalam Program Pengembangan Kemitraan Masyarakat melalui community relation. Metode penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui observasi, wawancara, serta dokumentasi. Selanjutnya, pemilihan informan dilakukan secara purposif dan berdasarkan pertimbangan atas ketercukupan data yang diperlukan. Hasil penelitian menunjukkan community relations diimplementasikan melalui kerjasama dan koordinasi dari pengelola Taman Balekambang sebagai publik internal, dengan pihak sanggar dan sejumlah komunitas seni sebagai publik eksternalnya. Program ini dapat dilihat melalui beragam kegiatan kesenian yang diselenggarakan, antara lain seperti: pementasan ketoprak, sendratari, pasar seni, dan event lainnya. Namun demikian, program community relations secara khusus bertujuan untuk meningkatkan partisipasi masyarakat dalam kemitraan pariwisata sehingga mampu menjadi bentuk tanggung jawab sosial perusahaan terhadap publiknya. Mengenai implementasi community relations, program ini dilakukan melalui tiga tahap, yakni: 1) pra-program yang meliputi perencanaan serta analisis permasalahan program; 2) implementasi pelaksanaan yang berupa penyelenggarakaan program kegiatan; serta 3) pasca program yang diarahkan pada proses evaluasi program dan pelaksanaannya guna menentukan rekomendasi baru atas program kegiatan yang telah serta akan dijalankan selanjutnya.
STRATEGI KOMUNIKASI INTEGRASI INTERKONEKSI DALAM MENINGKATKAN KUALITAS SKRIPSI MAHASISWA (Studi Pada Dosen Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Humaniora UIN Sunan Kalijaga Yogyakarta) Mokhamad Mahfud
Profetik: Jurnal Komunikasi Vol 8, No 1 (2015)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

Thid research tend to describe the basic principals of the integration interconnection paradigm oblige any researcher to use four kinds of view in writing and reading integrated-interconnected researchs. Those are, first,triple hadarah (hadarah an-nas [religion], hadarah al-falsafah [philosphy], wa hadarah al-‘ilm [science]); second, “spider web” (religious knowledge, Islamic thought, and Islamic studies); third, “spheres and models” and forth, eight point views (summary, sense of academic crisis, importance of topic, prior research on topic, approach and methodology, limitation and key assumptions, contribution to knowledge, and logical squence).The communication strategy used by the lecturers of the Communication Science Department to advise the students in finishing their thesis is a way which is ethical and emancipathoric. The lecturers always advise the students in a humanist and elegant manner. The communication strategy is also educating, enlightening, empowering, and moving on.
Proses Komunikasi Dalam Sosialisasi Pilgub Sumatera Barat Tahun 2015 Melisa Mivadila; Emeraldy Chatra; Ria Ariany
Profetik: Jurnal Komunikasi Vol 11, No 2 (2018)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v11i2.1477

Abstract

Penelitian ini dilator belakangi oleh pelaksanaan komunikasi KPU Sumatera Barat dalam sosialisasi Pilgub Sumatera Barat Tahun 2015 yang tidak mencapai target partisipasi pemilih sebesar 77,5 %. Penelitian ini dilakukan untuk mendeskripsikan dan menganalisis proses penyusunan, penyampaian serta penerimaan pesan sosialisasi, menemukan hambatan dan mengusulkan model proses komunikasi dalam sosialisasi. Penelitian ini menggunakan metode kualitatif dan dianalisis menggunakan model Boove dan Thil serta glamour theory. Hasil penelitian menunjukkan bahwa pelaksanaan komunikasi dalam sosialisasi belum maksimal dan pesan tidak tersebar merata diterima khalayak. Proses komunikasi dalam Pilgub Sumbar 2015 terdiri dari 8  (delapan) tahap. Hambatan yang ditemukan selama proses komunikasi yakni hambatan dalam proses, semantik, fisik dan psikologis. Hambatan lain yang ditemukan yaitu keterlambatan regulasi dan perencanaan yang tidak maksimal. Model proses komunikasi yang ditambahkan dalam tahapan komunikasi KPU Sumbar adalah tahap evaluasi. Saran dalam penelitian ini yaitu KPU Provinsi Sumbar perlu membuat perencanaan dengan baik, menggandeng relawan demokrasi yang dibekali dengan informasi pemilihan yang lengkap serta evaluasi sebaiknya dilakukan dalam setiap proses komunikasi. Kata Kunci: Proses Komunikasi, Sosialisasi. Tatap Muka.  This research motivate by the implementation of KPU West Sumatra communication in the 2015 West Sumatra Pilgub socialization which did not reach the voter participation target of 77,5%. The research objective are to describe and analyze arrangement process, delivery and acceptance the socialization message, found obstacles and model of communication process in socialization. This research used a qualitative metho, analyze by Boove and Thil Model with the glamour theory. The research found that communication activities in socialization not maximal yet because the message not distribute broadly and accepted by public. The communication process on  the 2015 West Sumatera Governor and Vice Governor Election consist of 8 (eight) phase. There are some obstacles found within communication process; obstacles in the process, semantic, physical and psychological. The others are delays in regulation and improper planning. Evaluation phase is model of communication process which is added on communication phase of West Sumatera Election Commission. The research propose that West Sumatera Election Commission have to plan qualified arrangement, cooperate with democratic volunteers which are provided with proper electoral information, then the evaluation should be performed in every process of communication. Keywords: Communication Process, Socialization, Face to face

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