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Arthavidya Jurnal Ilmiah Ekonomi
Published by Universitas Wisnuwardhana Malang
ISSN : 14108755     EISSN : 25796070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.
Arjuna Subject : -
Articles 329 Documents
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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU AS Hidayatullah, Mohammad Nauval
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 1 (2020): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.956 KB) | DOI: 10.37303/a.v22i1.154

Abstract

Abstract: The purpose of this study was to determine the effect of the promotion mix consisting of advertising (X1), personal selling (X2), sales promotion (X3), and public relations (X4) both simultan and partial on purchasing decisions (Y) and also to find out the promotion mix of the biggest variable influence on US cellular card student students, Faculty of Economics and Business, Airlangga University. The population of this research is students of the Faculty of Economics and Business, Airlangga University. The method used in this study was purposive sampling, by 50 respondents and the study was conducted in December 2016 The data collecting methode were collecting kuesioner and library research. The Data Processing technique was used software of SPSS version 16.0 windows used scale of likert. The result of this research from F test (Simultan) proved the advertising (X1), personal selling (X2), sales promotion (X3), and public relations (X4) had an signifikan effect towards purchase decision (Y) of college students user AS card cellular at Economics and Business Faculty Airlangga University. It can be concluded from the fourth independent variable which has the biggest influence on purchasing decisions (Y) US mobile card user students at the Faculty of Economics and Business, Airlangga University are personal selling (X2). Keyword(s): Promotion mix and Purchase Decision
Implementasi Resource Based Strategy Dalam Mencapai Sustainable Competitive Advantage Rizqi, Firdaus Aditya; Nugroho, Wahyu
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 1 (2020): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.361 KB) | DOI: 10.37303/a.v22i1.155

Abstract

Abstract: In supporting infrastructure development and housing needs, cement is one of the more widely used strategic commodities. Improvement of infrastructure and property development in Indonesia is caused by an increase in good economic growth in Indonesia. This is the main attraction for both domestic and foreign investors to further enliven the cement industry in Indonesia. Competition occurs between old players and new players who have plans and are building new factories. In addition to PT X in Indonesia there are also 6 (six) other cement companies and 8 (eight) new companies that will invest in the same field which causes competition among the cement industry players to increase. Facing this development, every company is required to be able to develop and evaluate competitiveness by utilizing existing resources to maintain a sustainable competitive advantage in industrial competition. One way to analyze a company's sustainable competitive advantage is to conduct a resource-based view analysis using the VRIO framework. The purpose of conducting a resource based view analysis is to find out whether resources are owned and managed, including in competitive disadvantage, competitive parity, temporary competitive advantage or sustainable competitive advantage. Based on the results of data analysis and discussion of the results of the study, it can be concluded that the resource-based strategy in supporting the achievement of sustainable competitive advantages in PT X is stated to have been proven. A resource-based strategy that includes financial, physical, organizational, technological, human, innovation and reputation resources described in the conclusion of this study is the result that PT X's resources are an important factor in sustainable competitive advantage. Keywords: resources based strategy, sustainable competitive advantage, intangible resources, tangible resources, VRIO framework
HUBUNGAN PERCEIVED ORGANIZATIONAL STRUCTURE TERHADAP EMPLOYEE ENGAGEMENT YANG DIMODERASI OLEH PERCEIVED ORGANIZATIONAL SUPPORT Andarini, Diah
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 1 (2020): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.326 KB) | DOI: 10.37303/a.v22i1.156

Abstract

Abstract: This study aims to examine the relationship between perceived organizational structure and employee engagement which is moderated by perceived organizational support. Organizational support provides assistance for employees in adapting to existing organizational structures. A good organizational structure will improve employee performance and create employee attachments to the work environment. Data from this study were taken from 90 employees of PT. PLN (Persero) Surabaya Office with proportional sampling method. The data analysis technique in this study used multiple linear regression. The results of this study indicate that perceived organizational structure has a positive and significant effect on employee engagement, and perceived organizational support reinforces the positive influence of perceived organizational structure on employee engagement. Keywords: perceived organizational structure, employee engagement, perceived organizational support
ANALISIS BIAYA RELEVAN SEBAGAI ALAT PENGAMBILAN KEPUTUSAN PENERIMAAN ATAU PENOLAKAN PESANAN KHUSUS Hernanik, Nova Dwi
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 1 (2020): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i1.161

Abstract

Abstrak. PT. X is a service company that manufactures Tires, Carpets, andHoses. This study aims to determine the application of cost classification, but alsoto find out relevant cost analysis on this company, and evaluate the impact on thecompany's profit and loss in accepting or rejecting special orders. The method ofresearch conducted by the author is to conduct research directly to the company,observe company activities, study documents related to the object of research,and also conduct interviews with relevant parties. In addition, the authors alsoconducted a literature study so that it could assist the writer in calculating therelevant costs in making decisions whether to accept or reject special orders. Theresults showed that PT. X has not yet classified the production costs properly, sothat management decision making is also not right, where many companies rejectspecial orders, without analyzing them first. From the findings of existing problems,the authors suggest that the company should evaluate the production costsincurred in the company on a regular basis so as to obtain accurate and adequatecost data. Companies should also make a separation between fixed costs andvariable costs because this is quite important in providing relevant information tocompanies to build long-term competitive advantage.Keywords: Relevant Costs of Decision Making Tools, Receiving or DecliningSpecial Orders.
EFEKTIFITAS PELAKSANAAN BUSINESS DEVELOPMENT SERVICE (BDS) OLEH DIREKTORAT JENDERAL PAJAK Rosyadi, Imron; Hadiyati, Ernani; Astuti, Rini
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.162

Abstract

Abstract : Since 2016, Indonesian Directorate General of Taxes (DGT) providedBDS’s program aimed to encourage the development of SMEs business andimprove their tax compliance. This study employed the case study method asthe framework, where participants were given the opportunity to provide as muchinformation as possible about their experiences in implementing the programs.The information then collected and sorted according to the sub-related categories.The results of the study indicate that BDS implemented by DGT generallyprovides positive results. There were several factors that determined the successof BDS implementation, namely employee’s participation, seminar material, andcooperation with the third parties. While the factors that were the constraint onesin the BDS implementation was the limited time, cost, and the human resource ofthe DGT itself. SME’s gets positif gain from the program. In addition, the BDSprogram has been proven to reduce the negative perception of SME actors ontaxes.Keywords: Business Development Service, SME , Tax Compliance, Tax Policy,
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL MEDIASI KEPUASAN KONSUMEN PADA RUMAH MAKAN AMPALU RAYA PADANG Kurnia, Iqbal; Besra, Eri
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.163

Abstract

Abstract: This research was conducted to determine the effect of productquality on consumer loyalty with mediating variables of customersatisfaction at the Ampalu Raya Padang Restaurant. To determine thesample in this study using simple random sampling with the criteria, (a)Answering domiciled in the city of Padang, (b) Knowing the Ampalu RayaRestaurant, (c) Medium or ever making a purchase more than twice. Thisstudy used a sample of 150 respondents obtained from the Hair method.This study uses quantitative methods and survey methods in collectingdata about attitudes, feelings, beliefs of past behavior and thoughts relatedto SEM-PLS 3 software. The results of this study reveal the quality of foodthat results in significant consumer loyalty in Ampalu Raya Restauant,product quality is important for consumers at Ampalu Raya Restaurant,customer satisfaction affects consumers significantly at Ampalu RayaRestaurant, customer satisfaction is related fully mediating product qualityto customers at Ampalu Raya Restauant. From the R2 value of customersatisfaction variables can be determined by the poduct quality variable of54.7 percent explained by other variables that are not examined, customerloyalty can be explained by product quality variable and customersatisfaction by 56.3 percent, the rest explained by variables othervariables not examinded.Key Words: Product Quality, Consumer Satisfaction, Consumer Loyalty
ANALISIS PERCEPTUAL MAPPING MEREK GULA DASAMANIS DALAM PASAR GULA KEMASAN DI SURABAYA Rochsianto, Novan Yoga
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.166

Abstract

Abstract: Positioning is part of a marketing strategy in winning thecompetition. By arranging a product that occupies a clear place, and is moredesirable than competing products, it makes the product strong and will lasta long time in winning the market competition. The purpose of this researchis to analyze the marketing strategy through the positioning of basic sugarproducts. By using the attributes of packaged sugar obtained from theconsumer intercept survey on 30 respondents who frequently purchasepackaged sugar. From these attributes it is used as a questionnaire and thedata will be analyzed using the cluster analysis method, factor analysis, andMDS. The results showed that there were 2 consumer segments inpurchasing packaged sugar. In addition, there are 2 strong dimensions thatinfluence consumers in purchasing packaged sugar. By using the marketingmix as a tool to design a marketing strategy in the development of Dasamanissugar marketing.Keywords: Positioning, Perceptual Mapping, Multidimensional scaling
Analysis of The Relationship Between Customer Satisfaction and Service Quality of a Pet Shop in Depok, East Java Tarigan, Eunike Riahta
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.167

Abstract

Abstract: In this research, the analysis gaps of customer expectation towardservice quality of a pet shop business in Depok, East Java, Indonesia by usingParasuraman’s SERVQUAL scale was investigated. The results indicatedthat all five dimensions of SERVQUAL had gaps in expectations andperformance while Reliability, Responsiveness, Assurance and Empathysignificantly gave positive gap scores (P>E). It can lead to satisfaction tocustomers, while Tangible gave a negative gap score (P<E) that affected adissatisfaction; and the customer expectations and the service performancesof the pet shop were exceeding customer expectations (P>E). Overallaverage SERVQUAL gap score was indicating satisfaction to customers. Asa quantitative research, data were collected from 50 respondents of the petshop’s customers using a questionnaire and was analyzed using SPSS. Thisresearch becomes a good input from its customers which opened anopportunity for the pet shop management to improve its businessperformance in the future.Keywords: service quality, customer expectation, service performance, petshop.
ANALISIS INFLASI, CADANGAN DEVISA, DAN NERACA PEMBAYARAN TERHADAP PERUBAHAN KURS DAN PERTUMBUHAN EKONOMI PADA 10 NEGARA BERKEMBANG Kurniawan, Sindu Bagas; Ratnawati, Tri; Rahmiyati, Nekky
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.168

Abstract

Abstract: In developing countries there are several ways to grow theireconomy, many factors influence. One of them is the inflation rate, foreignexchange reserves and balance of payments. In addition, the inflation rate,foreign exchange reserves and balance of payments can affect theexchange rate of a country's currency. So from that the researcher wants toknow how much influence the inflation rate, foreign exchange reserves andbalance of payments on currency exchange rates and economic growth indeveloping countries. This study will use a sample of 10 developingcountries in the Asian region, and this study will use quantitative descriptivemethods. This study will use secondary data which is then processed usingthe Partial Least Square (PLS) measurement model. The results of this studyare the inflation rate and balance of payments have a positive effect onchanges in the exchange rate of a country's currency, while the position offoreign exchange reserves has a negative effect. Then the inflation rate,foreign exchange reserves and balance of payments have a positive effecton a country's economic growth, while the exchange rate of a country'scurrency negatively affects a country's economic growth.Keyword : Inflation rate, Foreign Exchange, Balance of Payment, Exchangerate, Economic Growt
Competitive Advantage Engineering, Procurement and Construction (EPC) dalam menentukan Corporate Strategy Industri Semen Study pada PT. X di Indonesia Wahyono, Edy; Zuchrufudin, Irfan
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.169

Abstract

Abstract: Competition in the cement industry in Indonesia is increasinglycompetitive with the entry of foreign cement companies, especially fromChina. To be able to compete with CEOs of companies in the cementindustry, innovations include evaluation of the EPC industry for CementManufacturing and sector holding strategies in expanding profits fromproduct differentiation. PT. Conducting competitive advantage evaluation tosupport target profit from business differentiation strategy using SWOTanalysis and pairwise comparison between evaluation factors to get priorityamong them using eigenvalue calculation to determine competitive strategy.Keywords: Innovation, Evaluation, Competitive advantage.

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