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Dekave : Jurnal Desain Komunikasi Visual

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Published by Universitas Negeri Padang

ISSN : - EISSN : 23023228 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

Arjuna Subject : -

Articles 545 Documents

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PERANCANGAN VISUAL IDENTITY TAS SYALUNA KOTA PAYAKUMBUH ASEP HIDAYAT, Drs. Syafwan, M.Si., Dini Faisal, S.Ds., M.Ds.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 4 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Uniqueeshawls bag from Payakumbuh with knitting techniques, with knitted yarn material and available in various colors and can even be ordered according to the wishes of consumers. The advantages of this product are handmade products, which means that each bag is not the same, so that it becomes a special attraction for consumers, but there is no visual identity on product packaging, logos and the concept of visual identity that still does not exist.The design of Syaluna's visual identity bag can apply visual identity that attracts the attention of consumers and has long-term profitability to develop Syaluna's visual identity design goals are interesting and different from other competitors, and so that the Syaluna visual identity bag is good and effective so that it is preferred by consumers so that in the future it can reach the target market.The analytical method used is 5W + 1H analysis (what, who, where, when, why, and how) to find a solution to the problem at hand. The design process begins with observations, observations and interviews with the business owner of Tas Syaluna, in order to obtain the data needed in designing Visual Identity. Supporting media used to support the main media Manual Book include stationary, paper bag, T-shirt, sticker, poster, and x-banner.Keyword: Visual Identity, logo, tas rajut Syaluna

PERANCANGAN KEMASAN USAHA RENDANG BOLA-BOLA UNI SOFIE BUKITTINGGI HANSRIAN ZURIHNAL, Dini Faisal, S.Ds., M.Ds., Dra. Zubaidah, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 2 (2018): Seri C
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Rendang is a dish with processed meat from Minangkabau. Each region is unique when processing Rendang. The home business of the Uni Sofie, which is located in Bukittinggi, processes tuna meat into Rendang. Fish meat is ground, and made round like meatballs. The preparation is called "Rendang Bola-bola". Even with a unique appearance, Rendang Bola-bola has its drawbacks. Business identity and product safety have not been fully implemented on the packaging. The purpose of designing the packaging of Rendang Bola-bola Uni Sofie is to protect the product with a business identity that is easily understood by consumers.Qualitative descriptive method is used in designing, collecting data through observation and interviews from the owner. The SWOT data analysis method is a problem solving by raising excellence to get the right layout, typography, and color for Rendang Bola-bola Uni Sofie. The addition of media such as X-banners, posters, flyers, aprons, business cards, paper bags, and posters aims to support the main media packaging.With the design of Rendang's business packaging design Rendang Bola-bola Uni Sofie's in Bukittinggi, can attract the attention of buyers and improve the existence of food businesses in the city of Bukittinggi.Keywords: Packaging, Rendang Bola-bola, design.

PERANCANGAN ILM (Iklan Layanan Masyarakat) PELESTARIAN “IKAN BILIH” DANAU SINGKARAK DALAM MEDIA LUAR RUANG RIDO RUMARTA, Dr. M. Nasrul Kamal, M.Sn., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 7, No 2 (2018): Seri E
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Lake Singkarak is a lake that stretches across two districts in the province of West Sumatra, Indonesia namely Solok District and Tanah Datar District. The lake has an area of 107.8 km2 and is the 2nd largest lake on the island of Sumatra. Singkarak lake is a volcanic lake that comes from volcanic eruptions that occurred during the Kwarter. The water source of Lake Singkarak comes from several rivers, mainly from the Sumpur River, which enters from the north, the Paninggahan River to the west, and the Sumani River from the South.Indications of the extinction of bilih fish that is endemic fish in Lake Singkarak originated from damage to Lake Singkarak ecosystem itself. Facts on the ground since the inception of Singkarak hydropower around 1990 brought many changes to the lake's ecosystem. Construction of the tunnel that penetrates the hull along the 18 km cause in the construction period of the project all the waste into the lake that resulted in pollution.Therefore, to inform and expand the knowledge about the sustainability of this endemic fish, it is necessary to design a media campaign that reaches all circles, so that the purpose of the campaign of preservation of bamboo fish is conveyed to the intended target audience. For the design process begins with data collection, observation, interview and documentation. So the problems that occur in the design of ILM Conservation of Bilih Danau Singkarak can be known, from the identification of the problem, the designer uses SWOT analysis as a method of data processing.The design of producing the main media in the form of ILM is packaged in a promotional billboard that displays information about the fish and visualization of digital imaging of Bilih Fish. The main promotional media is equipped with supporting media such as poster, t-shirt, x-banner, calendar, wall clock, mug, keychain, pin, sticker, leaflet.Keywords: promotion advertising, Singkarak, Fish, ILM, Extinct.

REDESIGN LOGO PADEK.CO BASRI KHAIRUNNAS, Dr. Budiwirman, M.Pd., Henra Afriwan, S.Sn., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 1 (2019): Seri C
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

One of the companies engaged in digital media is Padang Ekspres Digital Media, or commonly known as Padek.co. Padek.co is a news and e-paper portal company from West Sumatra which was established in 2014 which can be accessed via multiplaform such as websites, mobile apps on Android and IOS. Since its inception Padek.co already has a logo, but the logo does not function well in the promotion process that is carried out, as a result the promotional media that is designed is not consistent so that Padek.co does not yet have a characteristic of its visual identity. Efforts to redesign the Padek.co logo are needed to keep this company in the position of consumers.The method used in this design is SWOT analysis by finding strength, weakness, oppurtunity and threat. Begins with the interview stage with the founder and observation to the Padek.co office to collect the data needed in this design process.The design produces the main media in the form of a logo that is designed in a manual book or a logo guide. The main media will be equipped with supporting media including manual books, business cards, mugs, pins, t-shirts, posters, x-banners, stickers and hats.Keywords: padek.co, redesign, logo, positioning.

PERANCANGAN KOMIK SEJARAH PERANG PADRI DI SUMATERA BARAT ” THE HEROES OF PADRI” PUJIAMA YUDHA, Hendra Afriwan, S.Sn., M.Sn., San Ahdi, S.Sn., M.Ds.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 1 (2018): Seri C
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Padri War comic tells the story of a war between brothers (Padri War). This story happened in West Sumatra in 1803-1838. This historical event made in comic form, aims toincrease interest in reading the youth to learn history through the medium of interest.Based on the problems, they invented the design of comics history "Padri War". Comics can be used as a means to convey a moral message and understood directly by sipembacanya. One of the advantages of comics is an interesting image visualization and easily understandable language.The design of the comic supported by theory (1) The theory of Padri War history, (2) learning theory, (3) The theory of motivation teenagers (4) The theory of design, (5) Theory Illustration and (6) The theory of comics. This theory is used as a support in the completion of the design of comic history Padri War in West Sumatra "The Heroes of Padri"In the design of this comic, the author uses the data in the form of a SWOT analysis. In the design of this comic is supported by several media such as art books, note books, paper bags, posters, pens, stickers, X banner, support in the design of this comic.Keywords: West Sumatra, Padri War, History Comics.

PERANCANGAN VISUAL IDENTITY UDA CAFE TALU PASAMAN BARAT ADRIA APRIL ZONNIKA, Dini Faisal, S.Ds., M.Ds., Eliya Pebriyeni, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 2 (2018): Seri B
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

UDA cafe was founded by Riskyrana Lukman in 2016, having his address at 11 Wirataman Street, Kenagarian Talu, West Pasaman Regency. The absence of visual identity that still greatly influences the existence and image of its business, so it requires the design of a visual identity in the form of a logo with color and typography that represents the concept of the UDA cafe. The design goal is a manifestation of the writer's desire to build a new identity and positive image, and get a good positioning in the minds of consumers, which aims to gain brand awareness and brand loyalty towards the UDA cafe.The analytical method used in designing visual identity of the UDA cafe uses the SWOT analysis method (Strangh, Weakness, Opportunity, Threat) The orientation of developing visual identity design ideas includes the main media in the form of neon boxes and supporting media in the form of manual books, chainfag, x-banner , T-shirts, aprons, hats, menu lists, key chains, mugs, business cards, stickers. It is expected that with this visual identity design can help create positioning and get brand awareness so that the design results are targeted, effective and communicative so that they can be known by the wider community.Keywords : Visual Identity, Design, UDA cafe, Image

PERANCANGAN KOMIK EDUKASI RETAK AIDIL PUTRA, Drs. Syafwan, M.Si., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 7, No 2 (2018): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Aidil Putra: Designing Educational Comic "Retak". Final assignment ofVisual Communication Design Major, Fine Arts Department, Faculty ofLanguages and Arts, Padang State University.Divorce happens in a family and it has direct impact to the children, itcauses the negative psychology to occcur in the children's way of thinking.Divorce rate in West Sumatera is still high with different problems a nddifferent family background.Based on the problems mentioned above, Educational Comic "Retak" isdesigned. Comic is chosen as the prime media, because it can conveymeaning effectively and the message can be directly understood withoutdeeper thinking compare to text book and novel. Compared to novel,comic has advantage on its visualisation.The comic design is supported with (1) family theory, (2) divorce theory,(3) design theory and (4) comic theory. The support of distinct theorieswill perfect the design of educational comic "Retak".In designing this comic, the writer used 5W1H methods (what, where,when, who, why, how). The writer did an analysis on Educational comic"Retak" that has not been made before, as the review on designing thecomic, it is also supported with some media such as x-banner, poster, tshirt,pins, sticker, bookmark, and key chain which can promote theEducational Comic "Retak".Key search: West Sumatera, Reatk, Educational Comic

PERANCANGAN VIDEO PROMOSI GROUP KESENIAN TRADISIONAL HASAN HUSEN LUKAH GILO ASTARIDO BERNANDA, Hendra Ariwan, S.Sn., M.Sn Dr. Syafwandi, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 3 (2019): Seri B
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

This article was written with the aim of producing a form of promotion of the Hasan Husen Lukah Gilo traditional arts group effectively and efficiently, this design uses video media and is disseminated by uploading it on social media in order to reach broad targets. thus the video promotion of Hasan Husen Lukah Gilo traditional arts group can show an interesting performance from the traditional Hasan Husen Lukah Gilo art group to the target audience. The method used in collecting there are two parts, namely by collecting primary data and secondary data. Then proceed with the method of data analysis using 5W + 1H analysis, namely: what, who, when, where, why, and how.The design of this promotional video can create a good positioning. In addition, it can attract the attention of the target audience, especially the people who come to the city of Padang, considering that audio-based promotional media is a medium that is very likely and has a big influence in increasing promotion coupled with supporting media such as posters, motion posters, stickers, key chains, hats, clothes t-shirt, and Cd cover .Keywords : Designing, Lukah Gilo, Promotional, Videos.

PERANCANGAN REBRANDING KINIKO CAFE PADA SOSIAL MEDIA YOUTUBE ALAN ISRA MIRANDA, Dr. Syafwandi, M.Sn., Elia Pebriyeni, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 7, No 2 (2018): Seri D
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Kiniko cafe rebranding design on youtube social media is a re-promote kiniko cafe in the form of video as the main media, in the video will show the benefits of Kiniko cafe. Aim of this design is to provide information to the general public about Kiniko Cafe. . The method used in data collection is by conducting interviews, observation, and documentation, while the method used to analyze the data is SWOT analysis (Strength, Weakness, Opportunities, and Threats). To strengthen rebranding design Kiniko Cafe is designed various media as supporting media such as x-banner, T-Shirt, mug, totebag, Cd, Cd Box, Cilemek and stickerKeywords : Rebrandinngn, Kiniko Cafe, Social Media, Youtube

BUKU PEMBELAJARAN HURUF JEPANG HIRAGANA MELALUI ILUSTRASI PANJI SUSANTO, Dr. Syafwandi, M.Sn., Henra Afriwan, S.Sn., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 1 (2019): Seri B
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The purpose of designing this hiragana letters learning books is to produce an icon design that is tailored to the target audience and to design an effective and efficient alternative learning media. The design background is the difficulty of students in remembering and writing Hiragana letters. Therefore we need a learning book design as an alternative learning media. Visual communication strategies used to provide memory and picture clues can contribute to improving memory. The design method used is the glass box method, where in this method the design process can be measured transparently and rationally. The selection of book media as this final work. The approach used in design is 5W + 1H (What, Who, Why, When, Where, How). The method used in collecting data is through observation, interviews, and documentation. The main media in the form of learning books, coupled with supporting media as promotions such as notebooks, X-Banners, Stickers, Posters, Pens, T-shirts, and Totebag.Keywords : Book, Japan, Hiragana, Ilustrations.

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