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INDONESIA
Jurnal Perilaku dan Strategi Bisnis
Published by Universitas Mercu Buana Yogyakarta
ISSN : 23375817     EISSN : 26147289     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Perilaku dan Strategi Bisnis (JPSB) is a journal created to bridge researchers, management observers from various circles, lecturers, business people, and researchers. This journal is expected to be a driving force for increasing science, especially in the field of management.
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Articles 7 Documents
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Search results for , issue "Vol 9, No 2: Agustus 2021" : 7 Documents clear
REVOLUSI INDUSTRI 4.0 : PERAN TEKNOLOGI DALAM EKSISTENSI PENGUASAAN BISNIS DAN IMPLEMENTASINYA Nabillah Purba; Mhd Yahya; Nurbaiti Nurbaiti
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.2103

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana peran teknologi dalam implementasi bisnis terhadap perkembangan zaman yang semakin menuntut percepatan regenerasi modern. Siklus perputaran evolusi yang akan terus ditapaki oleh masyarakat diseluruh kalangan dapat menciptakan inovasi-inovasi baru yang berpengaruh terhadap perkembangan bisnis. Sektor revolusi industri sangat berperan penting demi keberlangsungan dunia jual-beli. Istilah revolusi industri 4.0 merupakan istilah yang muncul dan dipopulerkan akhir-akhir ini ketika masyarakat dunia memasuki era milenium baru dalam sejarah peradaban. Revolusi industri 4.0 sering juga disebut industri generasi keempat revolusi, yang ditandai dengan munculnya komputer super, robot pintar, pengeditan genetik dan perkembangan neuroteknologi yang memungkinkan manusia mengoptimalkan fungsi otak. Kemunculan revolusi ini mengubah banyak hal, dan  yang paling signifikan yaitu sistem operasional yang sudah digantikan oleh peran mesin teknologi. Berbagai situs dalam pengaplikasian teknologi digital memberikan kemudahan untuk mengkoordinir setiap input dan output pelaku bisnis. Kehadiran tech industry diberbagai bidang dapat dimanfaatkan untuk menghidupkan kembali beberapa bisnis yang sudah exsist dimasa lampau. Keseluruhan aspek yang berkaitan dengan teknologi akan memonitoring cepat atau lambatnya dunia digital memasuki ranah laju ekonomi.
The Strategy of Indonesian Local Skin Care to Compete Global Firm in Pandemic Situation Asmara Khairani; Muthya Islamiaty; Inggi Qariba; Atik Aprianingsih
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.1851

Abstract

ABSTRACT Purpose- This research aims at crafting a firm's international strategy for Indonesia's local skincare firm to enter and compete with the worldwide firm using the three main strategic approaches for competing internationally from Thompson et al. (2018). This study contributes to skincare firms in Indonesia to survive globalization and win the global market. Design/methodology/approach- This research uses a literature study: adjusts the theoretical framework with the currently existing market condition and considering the firm's competitive advantage. Findings- Local skincare companies can compete with the global market with their unique products, differentiation, and innovation. According to the internal and external analysis and strategic vision, this research recommends The Aubree use the best cost provider strategy. For the local strategy, this research uses the approach of Diamond of National Competitive Advantage. For the international strategy, this study proposes that Aubree use an export strategy to enter the global market and use a multidomestic strategy to compete globally. Originality/value- COVID-19 pandemic is currently happening and impacts many industries, including the beauty industry. Authors discuss the best strategy to implement during pandemic situations; therefore, the beauty industry, especially skincare local firms, will optimize the opportunities and win the market share.
PERUMUSAN STRATEGY GREEN PRODUCT GUNA MENINGKATKAN PERKEMBANGAN UMKM BERBASIS RAMAH LINGKUNGAN (Studi Pada Dinas Perindustrian dan Perdagangan UMKM Kota Magelang) Indah Lusiana; Dian Marlina Verawati; Ivo Novitaningtyas
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.2026

Abstract

This study aims to formulate a green product strategy to increase the development of environmentally friendly UMKM in Magelang City. This type of research uses a qualitative approach by using primary data sources and secondary data obtained by using the methods of observation, interviews, questionnaires, and documentation. The population in this study is the Department of Industry and Trade of Magelang City using the purposive sampling technique. After the data is collected, then the data is analyzed using the IFAS and EFAS matrix SWOT analysis. The results of the analysis show that the position of the Magelang City Industry and Trade Office is in Quadrant I, so the strategy used is a strategy to support aggressive growth policies. One of them is by using the SO strategy, namely UMKM are able to maintain quality raw materials in production, UMKM can maintain product quality, monitor production operational standards, conduct guidance, and control production waste, UMKM actors start using environmentally friendly packaging or green products and increase public awareness relations to establish good relationships with consumers and partners.
KINERJA PEGAWAI: DAMPAK KOMITMEN ORGANISASI DAN KOMPETENSI DENGAN KEPUASAN KERJA SEBAGAI PEMEDIASI (Survey Pada Sekretariat Daerah Kabupaten Sleman Daerah Istimewa Yogyakarta) Titi Laras; Bambang Jatmiko; Edukasih Wawuru
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.2096

Abstract

One of the main functions of government is to provide public services as a manifestation of the general task of government to realize the welfare of the community. Along with this, the development of the state civil apparatus is carried out continuously, so that it can become an efficient and effective, clean and authoritative tool. This research aims to determine the effect of organizational commitment and competence on employee performance mediated by job satisfaction at the regional secretariat of Sleman Regency, Yogyakarta Special Region. In this research using quantitative methods. Placing the sample based on the saturated sampling technique or census with the population in this research being all permanent employees at the regional secretariat of Sleman Regency who visited 137 people. The results of the study indicate that organizational commitment and competence have a positive effect on job satisfaction. organizational commitment and has a positive effect on employee performance. Job satisfaction has a positive effect on employee performance. Job satisfaction is able to mediate the effect of organizational commitment on employee performance. Job satisfaction is able to mediate the influence of competence on employee performance. From this research the authors suggest that the regional secretariat of the Special Sleman Regency, Yogyakarta can optimize organizational commitment, job satisfaction to improve employee performance.
Usulan Strategi Loyalitas Konsumen Untuk Mempertahankan Unit Margin Pada Usaha 3005 BR Halimah Mardiah Hana
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.1800

Abstract

Penelitian ini bertujuan untuk mengkaji analisis internal dan analisis eksternal pada 3005 BR dalam menentukan strategi. Analisis internal dilakukan dengan mengkaji pemanfaatan teori Resource Based View yang terdiri dari resource dan capability terhadap keunggulan bersaing. Analisis eksternal dilakukan dengan mengkaji TOWS (Threat, Opportunity, Weakness, Strenght) pada usaha 3005 BR. Penelitian ini juga akan mengkaji pemanfaatan teori Marketing Metrics untuk mengukur kinerja pemasaran yaitu unit margin. Data diperoleh melalui wawancara dengan narasumber dari pihak 3005 BR. Hasil dari penelitian ini adalah strategi loyalitas konsumen untuk mempertahankan unit margin.
The Role of Mediation Intensity Utilization of Academic Information System and Ease of the Use on Task-Technology Fit Influence on Individual Performance (Empirical Study At Mercu Buana University, Yogyakarta) Djaelani Susanto
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.2984

Abstract

This study aims to examine : 1) Influence of Task Technology Fit on Individual Performance, 2) Influence of Task Technology Fit to Intensity of SIA utilization, 3) Influence of Intensity of SIA utilization on individual performance, 4) Effect of SIA utilization intensity to ease of the use, 5) Influence of ease of the use to Individual Performance, 6) Influence of ease of the use as mediator between utilization of academic information system on individual performance. Respondents of this study are the Lecturers and Employees at the University of Mercu Buana Yogyakarta and obtained respondents as many as 113 respondents. This research uses survey model and purposive sampling method as sampling technique. In addition, this research also uses Structural Equation Modeling analysis technique with LISREL as an analytical tool. Based on data testing result of this research, it is found that: 1) Task Technology Fit has influence on Individual Performance, 2) Task Technology Fit has influence onIntensity of SIA Utilization, 3) Intensity of SIA utilization has influence on Individual Performance through ease of the use 4 ) Intensity of SIA utilization has influence on Ease of the Use 5) Ease of the Use has an effect on Individual Performance.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN STRES KERJA TERHADAP KINERJA PEGAWAI PERUMDA AIR MINUM TIRTA BINANGUN DI KULON PROGO Mukti Safitri; Widarta Widarta
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 2: Agustus 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i2.3290

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Motivasi Kerja, Disiplin Kerja dan Stres Kerja terhadap Kinerja Pegawai Perumda Air Minum Tirta Binangun Kulon Progo. Jenis penelitin ini termasuk dalam penelitian kuantitatif. Sampel dalam penelitian ini adalah 102 responden pegawai Perumda Air Minum Tirta Binangun Kulon Progo. Teknik pengambilan sampel menggunakan probability sampling yaitu simple random sampling. Teknik pengumpulan data yang digunakan adalah metode observasi, wawancara dan studi pustaka dengan instrumen penelitian yang digunakan adalah kuesioner. Hasil yang didapatkan adalah bahwa motivasi kerja, disiplin kerja dan stress kerja pegawai Perumda Air Minum Tirta Binangun Kulon Progo memiliki pengaruh yang signifikan dan positif terhadap kinerja pegawai. Selain itu berdasarkan uji Determinasi diperoleh bahwa sebesar 72,1% variabel kinerja pegawai dapat dijelaskan oleh variabel motivasi kerja, disiplin kerja dan stres kerja sedangkan sisanya masih terdapat 27,9% diterangkan oleh variabel lain yang tidak diajukan dalam penelitian ini.

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