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English Language and Literature
Published by Universitas Negeri Padang
ISSN : -     EISSN : 23023546     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
ENGLISH LANGUAGE AND LITERATURE: E- JOURNAL English Language and Literature Study Program of FBS UNP. Volume 1, Number 1, September 2012, ISSN 2302-3546. English Language and Literature Study Program journal is published three times a year (March, June, and September). It consits of scientific article and the result of reserach about language, literature and arts field.
Arjuna Subject : -
Articles 569 Documents
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Comparative Study of Language Style in Adakami Advertisement and Kredit Pintar Advertisement on YouTube Lutfi, Dea Hanursyah; Rosita, Nur
English Language and Literature Vol 13, No 3 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i3.130294

Abstract

This study aimed to compare the differences in language styles and advertising formulas used by AdaKami and Kredit Pintar advertisements on their YouTube accounts. The researcher used Joss's (1967) theory to analyze the language style. The form of research used was a qualitative comparative descriptive approach. The data for this research were obtained from advertisements by AdaKami and Kredit Pintar from January 2023 to April 2024 on their YouTube accounts. For language style, AdaKami predominantly used casual style (79.44%.), while Kredit Pintar predominantly used consultative style (58.93%). The researcher concluded that there were differences in language styles used by each brand, adapting to their target audience.
Hedonism of Jazz Era Society in The Characters of The Short Story “The Diamond as Big as The Ritz” Alawiyah, Siti Dilla; Nurholis, Nurholis
English Language and Literature Vol 13, No 4 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i4.129560

Abstract

Literary works can raise social stories, namely stories that describe the conditions, problems, and social dynamics of society in a certain period. This study aims to describe the hedonistic lifestyle of American society in the jazz era of the 1920s, as reflected in the characters of the short story The Diamond as Big as the Ritz by Scott Fitzgerald. This research method uses qualitative data. The data source for this study is the hedonistic behavior of the Washington family characters, who are full of luxury and greed through the narrative in the short story. The results of this study show that in this short story there is a reflection of the hedonistic lifestyle of American society in the jazz era. Among them are material luxury, loss of social morals, prioritizing personal interests at all costs, and alcohol addiction as a form of self-satisfaction, as well as the impact of hedonism, namely discrimination against negro. 
The Translation of Directive Acts by Fansub in The Boss Baby 1 Movie Ma'ruf, Muhammad Hafizd; Ardi, Havid
English Language and Literature Vol 13, No 4 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i4.130136

Abstract

This study aims to identify the type of directive act and technique of translating directive act of the movie entitled The Boss Baby 1 Movie. The design of this study is descriptive qualitative method. The data of this study is the utterance of directive act of The Boss Baby 1 movie translated from English to Indonesia. The data was analyzed by applying the theory of Searle and vandervekens to classifying the types of directive act and use the theory Molina and Albir to classifyng the translation technique used by translator in translating directive act. The results of this study found that there are 6 types of directive acts found from 199 data. Command was the most dominant type of directive  act found which is 112 data (56.28%). Followed by question (15.08%), instruction (10.05%), requestive (7.04%), and suggest (6.03%), meanwhile the types of directive act that are slightly found is invitation (5.53%). Meanwhile, there are 5 types of directive act translation techniques found from 216 data. The most dominant translation technique found was established equivalence in 191 data (88.43%). While the least frequent types of translation techniques are compensation, modulation techniques with 2 data (0.93%).
The Analysis of Violation Maxim to Create Adult Humor in Amphibia Animated TV Series (2019) Reforman, Muhammad Gagah; Fitrawati, Fitrawati
English Language and Literature Vol 13, No 3 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i3.125045

Abstract

In the US animation industry, there is an increasing trend of incorporating adult humor into children's entertainment. This research investigates how adult humor is created by violating Grice's cooperative principles (maxims) in Amphibia animated series. The research is analyzed by identifying the type of violating maxim and how each violated maxim co-occurs with rhetorical techniques using Grice's cooperative principle theory (1975) with Tupan and Natalia's violating maxim criteria (2008) and Berger's humor techniques (1993, 1997). This research found that violating the maxim of quality is the most common way to make adult humor at 28.26%, followed by violating the maxim of manner at 15.22% and relation at 10.87%. However, other types of maxim violations were below 10%. The dominant type of rhetorical technique used in Amphibia involves irony/sarcasm, with 28.26%. Exaggeration is the second most common type, with 19.57%. While absurdity and ridicule each with 17.39%. Nevertheless, the rest of the rhetorical techniques were below 10%. These findings conclude that violating the maxim can lead to indirectness and leads to unconventional methods of communication. Adults tend to understand this better than children, who often take things literally. Additionally, the characters in Amphibia violate multiple maxims simultaneously, possibly to appeal to an adult audience. The show also uses difficult rhetorical techniques for children to grasp, such as irony/sarcasm, exaggeration, absurdity, and ridicule. 
Italian Women’s Resistance to Oppression in the Novel My Brilliant Friend by Elena Ferrante (2011) Fernando, Harif; Wahyuni, Delvi
English Language and Literature Vol 13, No 3 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i3.130632

Abstract

This research discusses resistance to oppression carried out by female characters in the novel My Brilliant Friend (2011) by Elena Ferrante. This research focuses on the types of oppression and resistance that female characters accept and carry out to face male domination. This research uses feminist literary theory with the support of two other theories, namely oppression theory and resistance theory to analyze the novel. The method used in this research is descriptive qualitative. Results of this research divided into 2. First, 3 types of oppression such as marginalization, exploitation, and violence. Second, 2 types of resistance such as open resistance and hidden resistance. The two things above are represented by several characters. First, Lila’s father who represents marginalization, physical violence and psychological violence. Second, Rino, Lila’s brother, represents marginalization and physical violence. Third, Enzo represents physical violence. Fourth, gino represents sexual violence. Fifth, Donato Sarratore, who represents sexual violence and psychological violence. Sixth, the stranger represents marginalization, exploitation and sexual violence. Seventh, Lila which represents open resistance and hidden resistance. Eighth, Lenu represents open resistance and hidden resistance.
Self-Efficacy in The Novel “A Street Cat Named Bob” By James Bowen (2012) Gifari, Muhammad Al; Anwar, Desvalini
English Language and Literature Vol 13, No 4 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i4.131332

Abstract

This research is an analysis of  the novel "A Street Cat Named Bob" by James Bowen (2012). The researcher aims to describe how to develop self-efficacy with the help of social support in achieving goals. The Researcher employs Sigmund Freud's Psychoanalytic theory to explain how the 3 basic human traits namely Id, Ego, and Superego that influence a person in their pursuit of success. This thesis posits that one effective way to achieve goals is by enhancing self-efficacy, which can be supported by social networks. The research explores the elements of the novel, such as tone, setting, characters, point of views, to interpret and argue about the novel. In conclusion, the research reveals that a key factor influencing the character's success is the development of self-efficacy, there are four key factors: experiences encountered, self-belief, stress reducers, and finally, social persuasion. In the end, the researcher successfully identified self-efficacy, closely related to his environment, including Bob, the street cat which has provided social support.
Multimodality Discourse Analysis of Cosmetic Products 3D Advertisement Susandra, Englia Dwi Septi Metjra; Hamzah, Hamzah
English Language and Literature Vol 13, No 4 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i4.130976

Abstract

Multimodality discourse analysis is an approach that examines how meaning is formed by utilizing various modes of communication in social interactions. This research conducts a multimodal analysis of two Nature Republic video advertisements in collaboration with NCT 127; Sun BlockBuster and Hyalon Active 10 Serum.  This study aims to find (1) the similarities and differences of the visual elements of both ads, (2) the similarities and differences of the verbal elements of both ads, and (3) the congruence between the visual and verbal elements of the videos.  Utilizing theories from Kress & van Leeuwen (2006), Cheong (2004), Halliday & Matthiessen, (2014), and Leeuwen (2005), the study reveals that differences in visual elements dominate over similarities. The Sun BlockBuster ad emphasizes conceptual symbolic suggestive and narrative actional transactional elements, while the Hyalon Active 10 Serum ad features narrative actional non-transactional elements. Verbal analysis shows Sun BlockBuster utilizes more declarative moods, while Hyalon Active 10 Serum features more judgment in its verbal elements. Both ads exhibit marked contrasts in their thematic structures and the use of marked versus unmarked topical themes. The generic structure analysis of the two advertisements showed similarities in display, congruent, call and visit information, but differences in the generic structure analysis were found in three different sub-indicators: secondary announcement in Hyalon Active 10 Serum, enhancer, and tag owned by Sun BlockBuster. Information linking demonstrates shows that Sun BlockBuster focusing on elaboration and Hyalon Active 10 Serum on a fresh, clean aesthetic.
Confronting Racism in Novel " An American Marriage " by Tayari Jones (2018) Sadena, Caneffy; Al-Hafizh, Muhammad
English Language and Literature Vol 13, No 4 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i4.131212

Abstract

This research is an analysis of the Novel “An American Marriage” by Tayari Jones (2018). In this study, the author aims to reveal the racism effect in American marriage life . In analysis, there are 3 form of racism, 2 impact of racism, and 2 type of how to confront the racism. This analysis uses Post Colonial theory to reveal the forms, impact ,and confront racism and using observations and analytical methods. The forms of racism in this thesis is racial slurs, discrimination, and violence. The impact of racism in this thesis are psychological and physical. The resistance towards racism in this thesis includes education awareness and building relationship. The use of concept based on the context of the novel in this analysis, the element of novel that help reveal the implied meaning are tone, speaker, and symbol. In conclusion, in this thesis , author aims to reveal racism, the impact of racism and how to confront racism in the novel “An American Marriage” by Tayari Jones (2018).
Gender-Based Violence in Three Poems The Monster He’s Become by Patricia A Flaming (2021), Returning Faith by Lynette Gutwein (2011), and They Don’t Know by Brian E Pardee (2020) Faizza, Nur; Al-Hafizh, Muhd
English Language and Literature Vol 13, No 4 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v13i4.130457

Abstract

This research is an analysis of three poems entitled The Monster He’s Become by Patricia A Flaming (2021), Returning Faith by Lynette Gutwein (2011), and They Don’t Know by Brian E Pardee (2020). This analysis explains the form and impact of the treatment of violence experienced by women in the three poems. This study also shows how victims of violence resist the acts of violence they receive. The study of these poems is analyzed with feminist theory which focuses on gender-based violence. The results of this study show that victims experience three types of violence, in the form of physical violence, verbal violence and sexual violence. This study shows that there are impacts such as fear, self-doubt, physical injury, distrust to partner and distrust to other people like family and neighbors. Then in this study shows that there is resistance by women such as staying away from the violence zone and staying alive.

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