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MABIS: Manajemen dan Bisnis

mabis
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Published by Universitas Surabaya

ISSN : 14123789 EISSN : 24771783 DOI : http://dx.doi.org/10.24123

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 515 Documents

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THE EFFECT OF CONSUMER FACTORS AND STORE IMAGE WHICH IS MODERATED BY PLB IMAGE TOWARDS PLB PURCHASE INTENTION Maria Patricia Gautama; Jony Oktavian Haryanto
Journal of Management and Business Vol 10, No 2 (2011): SEPTEMBER 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Nowadays the development of Private Label Brands (PLBs) is increasing; this is proven by the increasing number of PLBs products in various product categories that we can found in several types of stores such as a supermarket, hypermarket format or in convenience store. PLBs have a very good opportunity in the market, considering many consumers are realizing that the price of PLBs which tend to be cheaper and with good qualities when compared with the price of national brands or product manufacturer. It also becomes interesting when it is known that the opportunities are widely open and it is proven with more and more retailers which aggressively producing PLBs. They give consumers more choices with a more affordable price but still provide good quality, especially in this world economy condition that tends to go down which of course also affect consumer purchasing power. By these reasons, the aim of the study is to determine whether the consumer and store image factors have a significant relationship in encouraging consumers to make PLB purchases, especially when it is moderated by PLB Image. The results showed that there are significant effect from consumer factors and stores image toward PLB purchase intention and its getting increase with the moderation of the PLB image.

ANALISIS BISNIS SEBAGAI SALAH SATU INFORMASI PENTING BAGI STAKEHOLDERS Yuliawati Tan
Journal of Management and Business Vol 4, No 1 (2005): MARCH 2005
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Financial statement is one of the most important information which can be used by management and company's stakeholders as a basts for decision making. Business analysis, in the other hand, is the study of all aspects of the firm and its environment. Business analysis and financial statement analysis work hand in hand to help managers and stakeholders in understanding the target firm's potential. Business analysis will highlight issues that need to be studied further in the financial statement analysis stage. Likewise, financial statement analysis identifies concerns that require more detailed business analysis.

PHENOMENOLOGICAL APPROACH TO THE WORD-OF-MOUTH COMMUNICATION IN PRE AND POST TRIP: A STUDY ON INDONESIAN TOURIST VISITED THAILAND A. Haryo Perwito
Journal of Management and Business Vol 8, No 2 (2009): SEPTEMBER 2009
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Satisfied and dissatisfied consumers will create positive or negative Word-of-Mouth communication about their experience on product. This research focuses on Indonesian tourists visiting Thailand, with the objectives, first, to explore the pre-trip information about Thailand as a tourist destination and about its attractions. The second is to explore the post-trip information that the Indonesian tourists would say through Word-of-Mouth communication about Thailand as a tourist destination and its attractions. Interview and observation are used to get the data, and the qualitative analysis with phenomenological approach is used to get the interpretive themes of the received and potential spread-out information. The findings indicated the Indonesia tourists have received minimum information about Thailand and about its attractions. During their trip, beside encountered many disappointment or dissatisfaction reality, they also have got good experiences and views which are followed by admirations. Those experiences will be told to their friends and relatives. It also shown that although they were not satisfied, they still have willingness to revisit and recommend selectively to their friends an relative.

B-FRESH: DESIGN AND DEVELOP THE MARKETING PROCESS FRUIT COMMODITIES WITH HEDGING SYSTEMS TO PROTECT PRICES WHEN THE HARVEST Anak Agung Gde Satia Utama; Elfrida Realisani
Journal of Management and Business Vol 17, No 2 (2018): SEPTEMBER 2018
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Farmers always get a selling price that is much lower than the cost that they incur so they are forced to lose it. So far, farmers always believe in the prices offered by middlemen or collectors, even though the prices offered do not necessarily cover the expenses of farmers. To solve this problem, a B-fresh system was created that can protect farmers' hard work by hedging or hedging the harvest price. Commodities that are protected by price are fruit commodities because these commodities are still vulnerable to market price game. The development of this system requires cooperation with BUM Desa (Village-Owned Enterprises) as an operator so that this system can run well and properly. This system will process hedging automatically by determining the hedging price to be adjusted to the farmer's land area multiplied by the estimated fair value. BUM Desa (Village-Owned Enterprises also acts as an intermediary for third parties using an e-commerce system to market products and inform product details to consumers that are already present inside this B-fresh system.

STRATEGI MENDOMINASI BENAK KONSUMEN DAN PASAR MELALUI STV (STRATEGI - TAKTIK - VALUE) TRIANGLE (Studi Pada Industri Minuman Energi Di Indonesia) David Sukardi Kodrat
Journal of Management and Business Vol 5, No 2 (2006): SEPTEMBER 2006
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

The business development is driven by information system and digitalization, globalization and futurization. The fast growing of information system make consumers are faced by many informations of brand.The purposes of this research are what factors are making to exist a brand for consumers mind dominating and market dominating and how.) is Kratingdaeng strategy for consumers mind dominating and market dominating in energy drink industries.The result of this research show that: (1) all brand try to get place in the mind of consumers. Only the brand that have the right positioning is having a special place in the consumers mind. Positioning have supported by differentiation. Interaction between positioning and differentiation will be created a strong brand. All of those are dominating consumers mind and for dominating market through it's strong marketing mix as product, price, place and promotion and (2)Kratingdaeng changes perception of market from medical to energy drink by educating the market. In educating the market, Kratingdaeng uses TV program especially sport program so brand value Kratingdaeng increase 10.4%' from 304.2 (2005) to be 315.4 (2006) and gam index 21.3. Kratingdaeng is not compete in packaging or pricing hut to give satisfaction to customers (Kratingdaeng has receipt ICSA since 1999) and distribute to all outlet and all area by PT. Arta Boga Cemerlang.

PENERAPAN KAJIAN LINGKUNGAN EKSTERNAL DAN INTERNAL DALAM RANGKA FORMULASI STRATEGI BISNIS INDUSTRI KECIL KERAJINAN ROTAN Dano Saputra; S. Pantja Djati; Meitiana .
Journal of Management and Business Vol 6, No 2 (2007): SEPTEMBER 2007
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

The purpose of this research is to analyze the intern and extern environment that create strategic factors; they are opportunity, threat, strength and weakness. The result from this research will reveal whether the rattan industry has been conducted the strategy to leverage the opportunity and to avoid the threat; to maximize strength and minimize weakness. This research has been done toward the small rattan Industry in Palangkaraya by using 35 total respondents that are including the rattan expert workers who also act as the business owners. EFAS, IF AS and SWOT Matrix are used to analyze extern and intern environment. The result revealed that small rattan industry has not been conducted the extern and intern analysis in developing their business strategy. The recommended business strategy is WO Strategy, which means the business should manage the intern weakness.

FACTORS AFFECTING UNDERPRICING IN THE COMPANY THAT DOES IPO IN BEI PERIOD 2004-2014 Sidarta Hermin; Werner R. Murhadi
Journal of Management and Business Vol 14, No 2 (2015): SEPTEMBER 2015
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This study aimed to analyze the factors that influence underpricing on IPO. Variables used in this research is Underwriter Reputation (RU), Auditor Reputation (RA), Company Age (AGE), firm size (SIZE), Financial Leverage (FL), Return on Equity (ROE) and Total Asset Turnover (TATO) , This study uses a quantitative approach with a model of multiple linear regression analysis. This study used a sample of companies that conduct an Initial Public Offering (IPO) in the period 2004 to 2014 that are listed in the Indonesia Stock Exchange. The number of observations used in this study were 204 observations. The results showed that the companies doing IPOs in the period 2004-2014, the variable underwriter reputation, auditor reputation, and return on equity significantly negative effect on underpricing, while variable firm age, firm size, financial leverage, and total asset turnover negative not significantly to underpricing

INFLUENCE OF SERVICE QUALITY TO CUSTOMER SATISFACTION PT. POS INDONESIA KARAWANG BRANCH Asep Maulana; Evi Pebriyanti; Evi Depiana; Eriena Eka Wardani; Elfa Alfiani; Dwino Ayenero
Journal of Management and Business Vol 18, No 1 (2019): MARCH 2019
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

PT Pos Indonesia is still less demanded by society so that the number of deliveries by PT POS Indonesia every year Indonesia is unstable. The problem in this research is to know the effect of quality of services on customer satisfaction PT Pos Indonesia. Quality has a close correlation with customer satisfaction to establish a strong relationships with a company. The research methods used in this research is a quantitative method with data collection through questionnaires given to 100 people who have or often use Indonesia Postal delivery service. The questionnaire data becomes the primary data source that is processed using IBM SPSS statistical software 24. Based on the results of data processed through IBM SPSS statistical software 24, it can be seen that the effect of Quality of Service on Customer Satisfaction is 41.5% while 58.5% is influenced by other free variables.

PERSPEKTIF PEMASARAN: STRATEGI GLOBAL ATAU REGIONAL? Werner Ria Murhadi
Journal of Management and Business Vol 2, No 1 (2003): March 2003
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Although in both economic literatures and practices the most frequently used catchword is "globalization ", the current company environment in reality is not characterized by such worldwide multilaterally or an increasing degree of homogeneity in customer tastes. Recent research suggests that globalisasi is a myth. Far from taking place in a single global market, most business activities by large firms take place in regional blocks especially in AFT A, NAFTA, and European Union. Nevertheless, some indications point to a transition from regionalization to globalisasi in the long run.

ROLE OF INNOVATION CAPABILITY IN INCREASING SHAREHOLDER VALUE (SALES GROWTH AS INTERVENING VARIABLE) Masmira Kurniawati
Journal of Management and Business Vol 13, No 1 (2014): MARCH 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This study aims to demonstrate that innovation capability as one of companies’ marketing capabilities has an important role in increasing shareholder value through superior market performance, i.e. the sales growth. Recently, there has been increasing number of researches conducted in investigating the link between marketing performance and stock market performance in Indonesia. These are very important especially for companies listed in Indonesia Stock Exchange. In general, this study tries to develop, test, and find empirical support the relationship between innovation capabilities and shareholder value. The data used are secondary data from the financial statements of Unilever Company. Data were analyzed using mediation analysis suggested by Baron and Kenny (1986). The results of this study provide insight about the relationship between innovation capability and shareholder value. Managerial implications and suggestions for future research will then be delivered.

Page 21 of 52 | Total Record : 515

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Erna Andajani

Contact Email
ernajani@staff.ubaya.ac.id

Phone
+62312981139

Journal Mail Official
editor@journalmabis.org

Editorial Address
Raya Kalirungkut, Surabaya 60293

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Erna Andajani

Contact Email ernajani@staff.ubaya.ac.id

Phone +62312981139

Journal Mail Official editor@journalmabis.org

Editorial Address Raya Kalirungkut, Surabaya 60293

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Contact Name
Erna Andajani

Contact Email
ernajani@staff.ubaya.ac.id

Phone
+62312981139

Journal Mail Official
editor@journalmabis.org

Editorial Address
Raya Kalirungkut, Surabaya 60293

Location
Kota surabaya,

Jawa timur

INDONESIA