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MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 525 Documents
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Social media engagement as a mediator of viral marketing, brand image, and Aerostreet purchase intention Kurniawan, Muhammad Ifanto; Dwiarta, I Made Bagus
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1057

Abstract

The development of social media, especially TikTok, has transformed digital marketing strategies by encouraging more intense interactions between brands and consumers. This research explores the relationships between viral marketing, brand image, and purchase intention, with social media engagement serving as a mediator among TikTok users of the Aerostreet shoe brand in Surabaya. This research applies a quantitative approach with data collection through surveys, involving 160 purposively selected respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Empirical findings show a significant relationship between social media engagement and purchase intention.. In addition, the findings reveal that social media engagement exerts a significant influence on purchase intention. The mediation analysis further confirms that social media engagement serves as a meaningful intervening mechanism through which viral marketing and brand image affect consumers’ purchase intention. These results highlight the critical role of interactive and emotionally engaging content in shaping purchasing decisions, particularly within the TikTok environment. The findings of this study not only contribute to strengthening digital marketing literature, but also provide practical benefits for MSMEs in increasing the effectiveness of marketing communications through social media.
Green marketing strategies: environmentally friendly batik ecosystems in niche and mass market segments in Pekalongan Putri Hardiahsyah, Natasya; Melati, Inaya Sari
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1062

Abstract

Consumer awareness of environmental issues encourages batik MSMEs in Pekalongan to adopt green marketing strategies to support business sustainability. This study aims to analyze the implementation of green marketing strategies in two environmentally friendly batik ecosystems, namely the niche market and the mass market, and to map the interactions among actors within these ecosystems. A qualitative approach was employed through semi-structured interviews, field observations, literature review, and Social Network Analysis (SNA) to understand actor roles, marketing innovations, and distribution strategies. The results show that in the mass market segment, the success of green marketing is highly dependent on workers as the main actors who ensure consistency in quality, production, and the application of environmentally friendly principles, supported by government intervention and the use of digital technology. In contrast, in the niche market segment, sustainability is more strongly determined by business owners, communities, and market relationships that build the image of batik as an exclusive art product. These findings emphasize that green marketing strategies are most effective when implemented through collaboration among actors with co-creation of value and, and highlight the importance of strengthening worker capacity, innovation, and technology integration to enhance the competitiveness and sustainability of batik MSMEs
Risk-based VAT planning model: optimizing compliance and VAT savings Ningsih, Sri Setia; Budiasih, Yanti; Adhi Widyowati, Lestari
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1066

Abstract

This study develops a risk-based VAT tax planning model that emphasizes tax compliance as a mediating variable in optimizing tax savings in construction companies. Using a sequential explanatory mixed-method design, quantitative data were collected through questionnaires from 60 respondents representing medium-sized construction firms in the City of Tangerang, followed by a focus group discussion with tax consultants to support model interpretation. Sixteen hypotheses were tested using path analysis. The results indicate that all VAT planning components timely VAT reporting, optimization of input tax crediting, delay in tax invoice issuance, postponement of input tax crediting, and the selection of restitution or compensation schemes, have a significant effect on tax compliance. However, only strategic variables, namely delaying tax invoice issuance and selecting restitution or compensation schemes, have a significant direct effect on optimizing tax savings. Other administrative strategies affect tax savings indirectly through tax compliance. Tax compliance itself has a significant positive effect on VAT savings optimization and partially mediates the relationship between VAT planning practices and tax savings. This study introduces a risk-based, compliance-oriented VAT planning model that supports sustainable VAT savings and recommends integrating compliance risk management into VAT planning and administrative practices.
Building adaptive performance through knowledge competence, organizational culture, and perceived organizational support Setyanti, Sri Wahyu Lelly Hana; Bektiarso, Singgih; Naufal, Muhammad Ilham; Zulkarnain, Deki
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1070

Abstract

This study aims to examine the determinants of adaptive performance, namely knowledge competence and organizational culture with the mediation of perceived organizational support. This study uses explanatory research with a population of MSMEs in Jember Regency with a sampling of 295 respondents spread across various types/categories of MSMEs. Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 was used to test the suggested study model. The findings show that knowledge competence and organizational culture significantly improve adaptive performance, both directly and indirectly through perceived organizational support. Through the integration of knowledge competency and organizational culture as important antecedents and the positioning of perceived organizational support as a mediating mechanism, this study enhances the theoretical understanding of adaptive performance. To improve employees' capacity to adaptive performance, MSME owners and managers should make investments in ongoing knowledge competence and foster an adaptable organizational culture. Long-term competitiveness can also be strategically enhanced by bolstering perceived organizational support through equitable treatment, acknowledgment, and sufficient resources.
A Critical literature review of digital transformation and governance for competitive advantage Darmita, Made Yudi; Raka Suardana, Ida Bagus; Supriyadinata Gorda, A.A Eddy; Oka Martini, Ida Ayu
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1075

Abstract

Cooperatives face persistent performance challenges amid accelerating digital disruption and governance demands; this study critically examines how digital transformation and Good Cooperative Governance (GCG) function as strategic resources shaping competitive advantage and cooperative performance. Using a Critical Literature Review (CLR) of peer-reviewed studies (2021–2025) sourced from Scopus, Google Scholar, and SINTA-indexed journals, 30 relevant journal articles were identified and critically analyzed to synthesize theoretical perspectives, conceptual frameworks, and empirical findings related to digital capabilities, governance, competitive advantage, and multidimensional performance. The review finds that digital transformation and GCG operate as interdependent organizational capabilities whose strategic value emerges when aligned; sustainable competitive advantage functions as the central mediating mechanism translating these capabilities into improved financial and nonfinancial outcomes such as member satisfaction, service quality, and long-term sustainability. However, the literature reveals conceptual ambiguities, inconsistent operationalizations of competitive advantage, limited attention to cooperative-specific governance dynamics, and a shortage of longitudinal and context-sensitive studies. We offer an integrative conceptual model that clarifies these relationships and propose a research agenda emphasizing cooperative-centric theorization, longitudinal and mixed-method designs, and adaptive governance practices to enable effective digital transition. Practitioners should prioritize governance alignment, capacity building, and member engagement to realize the strategic benefits of digital investments.

Page 53 of 53 | Total Record : 525

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