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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)" : 6 Documents clear
ANALYSIS OF THE INFLUENCE OF SELF-EFFICACY, PERCEIVED EASE TO USE, PERCEIVED BENEFITS, AND PERCEIVED RISK, ON INTENTION TO USE DIGITAL PAYMENT APPLICATIONS IN YOGYAKARTA Baliawan, Prastara Rangga Dito; Putranti, Latifah; Herdiany, Hapsari Dyah
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12292

Abstract

The flow of technological developments in recent decades has experienced rapid progress and has triggered the emergence of many innovations in various fields, one of which is in the financial sector. A form of innovation in the financial sector is starting to change the way of paying digitally, using digital payment applications. This development was not immediately accepted by society. Based on this problem, this research aims to determine the intention to use digital payment applications in Yogyakarta using the Technology Acceptance Model (TAM) theory, namely self-efficacy, perceived ease of use, perceived benefits, perceived risk. This research used quantitative methods, with 115 respondents from various levels of society in the city of Yogyakarta with a minimum age of 18 years. The data collection method in this research used a questionnaire, and the results obtained were tested using the Structural Equation Model via Smart PLS 4 software by testing 6 hypotheses. The research results show that self-efficacy has a positive influence on the perception of ease of use of digital payment applications in. Self-efficacy has a positive influence on perceived benefits. Self-efficacy has a positive influence on risk perception. Perceived ease of use has a positive influence on Intention to Use. Perceived usefulness has a positive influence on Intention to Use. Risk perception has a positive influence on Intention to Use.
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, AND BRAND LOYALTY ON THE BRAND EQUITY OF OPPO SMARTPHONES Suwiryo, Febi Sugianto; Aryandha, Pradita Nindya
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12285

Abstract

Brand equity is a set of assets and values associated with a brand. Several factors influence it, namely brand awareness, perceived quality, brand associations, and brand loyalty. This research is expected to provide insight to understand the influence of brand awareness, perceived quality, brand associations, and brand loyalty on the brand equity of Oppo smartphones. This research used purposive sampling as the sampling method, the questionnaire as the data collection method, and distributed to 145 students of the Faculty of Business, PGRI University of Yogyakarta. The data were evaluated using validity and reliability tests and analyzed with partial, simultaneous, and multiple linear regression tests. Partial positive impact is shown by brand awareness, brand association, and brand loyalty on brand equity. However, perceived quality has a negative effect on brand equity. The simultaneous impact is shown by brand awareness, perceived quality, brand association, and brand loyalty on the brand equity of the Oppo smartphone. However, this research has a small sample size and limited variables used; future research is expected to expand the sample size and include new variables.
THE IMPACT OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE PERCEPTION INCREASING PURCHASE DECISIONS MEDIATED BY BRAND IMAGE IN LOCK N LOCK INDONESIA Akbarullah, Alan Aureleo; Silitonga, Parlagutan
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.11898

Abstract

This research analysis aims to identify the impact of Product Quality, Product Design, Price Perception on Brand Image and Purchasing Decisions in Lock n Lock Indonesia using PLS-SEM to process data. Accidental sampling was used as a sampling technique with 230 respondents who wanted to make a purchase. The research findings have important theoretical implications, showing the positive impact of product quality and price perception on brand image as well as the significant influence of brand image on purchasing decisions. This study also found the negative impact of product quality, product design, price perception on purchasing decisions and product design on brand image. The implications of these findings provide an in-depth look at how companies can design more effective marketing strategies to improve brand image and customer purchasing decisions in Lock n Lock. The study also contributes to the marketing and brand management literature by discussing the complex interactions between product quality, product design, price perception, brand image, and purchasing decisions in the context of the household product industry.
DRIVE-THRU REVOLUTION: ENHANCING CUSTOMER SATISFACTION THROUGH DIGITAL TWINS Lanawaang, Yehuda Marcel; Suryawijaya, Tito Wira Eka
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12130

Abstract

In business, understanding consumers is paramount. Digital Twins technology provides virtual representations of consumers and real-time insights. This study evaluates the implementation of Digital Twins in drive-thru services, focusing on efficiency and user experience. A survey was conducted with 2000 drive-thru consumers in the US and analyzed using SEM-PLS. The findings of this study indicate the significance of Digital Twins in purchase accuracy, interactivity, and satisfaction. The importance of strategic implementation is highlighted to maximize benefits and offer a framework for secure implementation. Limitations of this research include geographical constraints of the respondents, data collection methods, and limitations in relevant literature due to the new nature of Digital Twins technology in the context of drive-thru services. Future research needs to explore cross-cultural comparative research, longitudinal studies, and mixed-methods approaches to further understand the impact of this technology.
THE INFLUENCE OF PROFESSIONAL CAPABILITY AND EMPLOYEE EXPERIENCE ON IMPROVING INNOVATIVE BEHAVIOR AND EMPLOYEE PERFORMANCE Maulana, Indra; Cahyono, Budhi
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.11212

Abstract

This research investigates the relationship between professional capability and employee experience on innovative behavior and employee performance and the influence of innovative behavior on employee performance. The type of research is explanatory research, which aims to analyze the relationship between exogenous and endogenous variables. This study's population consisted of employees from four different manufacturing companies. This study uses quantitative methods with primary data obtained from questionnaires. The sample selection will use a non-probability sampling method, which is purposive sampling, where not all of the population can be sampled. The sample in this study was 100 employees. Data analysis used the PLS method. The results showed a positive and significant effect on all hypotheses. The limitations of the research are the completion time for collecting data and the lack of direct validation from respondents. For future agendas, research should be carried out in various companies. It could be developed by modification models, confirming relationships between variables, and understanding other indicators of employee performance and innovative behavior in a study.
THE EFFECT OF WORK-RELATED SOCIAL MEDIA USE AND PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT Holistika, Defina
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12238

Abstract

This study examined how different factors can influence employees' work engagement. Work-related social media use outside working hours can be a paradox with negative implications for work engagement. Perceived organizational support can be a boost that positively impacts work engagement. A cross-sectional survey was conducted on 344 employees across sectors in the greater Jakarta area to test the research hypothesis. The collected data is then processed using the structural equation modeling (SEM) method. The findings in this study indicate that work-related social media use and perceived organizational support are proven to significantly affect work engagement through the mediating role of organizational identification, work-to-family conflict, and family-to-work conflict. The results of this study are expected to be taken into consideration by organizations in formulating policies on setting balanced working hours, maximizing the role of organizational support, and minimizing the potential for work-family conflict so that employees can feel a strong sense of work engagement and maximize their contribution to the organization in the digital era.

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