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Jurnal Manajerial
Published by Universitas Muhammadiyah Gresik
ISSN : 23548592     EISSN : 26215055     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article reviews. The article essentially contains topics on Business Management, Financial Management, Operational Management, Human Resource Management, Marketing Management and Entrepreneurship.
Arjuna Subject : -
Articles 281 Documents
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Model Of Increasing Purchase Intention Through Influencer Engagement On Social Media Prasetyo Hartanto
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9904

Abstract

Background – The advancement of internet technology has influenced shifts in consumer thinking and purchasing behavior. Nowadays, people from diverse demographic groups—including both genders, adolescents, and adults—are increasingly using the internet as a platform for business and marketing activities. Aim –The aims of this study are as follows: (1) To examine whether Perceived Credibility exerts a positive and significant effect on Attitude Toward the Influencer; (2) To investigate the influence of Trust on Attitude Toward the Influencer and determine whether it is both positive and significant; (3) To assess whether Perceived Behavioral Control significantly and positively affects Attitude Toward the Influencer; (4) To explore the extent to which Subjective Norms contribute positively and significantly to Attitude Toward the Influencer; (5) To evaluate whether Perceived Expertise positively and significantly influences Attitude Toward the Influencer; (6) To determine whether Perceived Congruence has a positive and significant relationship with Attitude Toward the Influencer; (7) To analyze the positive and significant impact of Attitude Toward the Influencer on Engagement; (8) To examine whether Attitude Toward the Influencer significantly contributes to Purchase Intention in a positive manner; and (9) To analyze the influence of Engagement on Purchase Intention, with a focus on identifying whether the effect is positive and significant. Design / Methodology / Approach – The methodology of this research use crossesctional and hypothesis testing. Data was collected using questionnaire with the measeurement using Likert scale. The samples of this research are followers Instagrams’s Account of Rinaldi. Findings – The findings of this research demonstrate that: (1) Perceived Credibility exerts a positive and statistically significant effect on Attitude Toward the Influencer; (2) Trust significantly and positively impacts Attitude Toward the Influencer; (3) Perceived Behavioral Control shows a positive and significant relationship with Attitude Toward the Influencer; (4) Subjective Norms positively and significantly influence Attitude Toward the Influencer; (5) Perceived Expertise has a significant and positive effect on Attitude Toward the Influencer; (6) Perceived Congruence significantly contributes to the formation of a positive Attitude Toward the Influencer; (7) Attitude Toward the Influencer significantly and positively influences Engagement; (8) Attitude Toward the Influencer has a positive and significant effect on Purchase Intention; and (9) Engagement positively and significantly affects Purchase Intention. Conclusion – This Study Successfully Addressed All Research Questions Through Hypothesis Testing. Research implication – The findings of this study offer several practical implications that can serve as valuable input for influencers in fulfilling their role as product promoters through personal social media accounts.  Limitations – This study has several limitations. First, the dimensions and measurement items used are limited, as the data were collected from 258 respondents who exclusively follow a single influencer. The sampling is not evenly distributed and does not include followers of Rinaldi’s Instagram account who reside outside Jakarta. Furthermore, the influencer examined in this study is specifically associated with educational products, which limits the generalizability of the findings. Future research may expand the scope by exploring other types of products. Additionally, the issues and contexts explored in this study are subject to change over time and may require further development in response to evolving trends.
Hubungan Antara Keuntungan, Kinerja Keuangan, Pertumbuhan Perusahaan, dan Nilai Perusahaan di Indonesia Aysyah Emy Maulidya; Djawoto Djawoto; Bambang Hadi Santoso
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9682

Abstract

Background –The purpose of this study is to analyze profitability mediates the effect of financial performance and company growth on firm value in food and beverages companies. the recent phenomenon why your research is important. Aim –The data analysis method used is path analysis. The results of the study concluded that Current Ratio has an insignificant effect on Price Book Value, meaning that there is a problem with the company's capability to pay its short-term debt but not necessarily the company's value will decrease.. Design / methodology / approach –Debt to Equity Ratio has a significant effect on price book value, meaning that the higher the debt used by the company will increase profits so that it will affect the company's value. Asset Growth has an insignificant effect on Price Book Value, meaning that high asset growth will make the company need a lot of funds. Findings –Return on Assets is able to mediate the Current Ratio on Price Book Value, meaning that the increase in the current ratio value means more funds to finance operations and investments. Conclusion –Return on Assets is unable to mediate Debt to Equity Ratio on Price Book Value, meaning that a high or low debt to equity ratio owned will be equally risky. Research implication –Return on Assets is unable to mediate Asset Growth on Price Book Value, meaning that increasing profits will not affect asset growth.. 
Hubungan Influencer Marketing Terhadap Kepercayaan Konsumen Dengan Keputusan Pembelian Produk Kecantikan Sebagai Variabel Moderasi Yandri Toar
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9857

Abstract

Background – The rapid growth of social media, particularly Instagram, has revolutionized the way consumers interact with brands. With the increasing skepticism toward traditional advertising, influencer marketing has emerged as a more personal and trusted method of communication. In the beauty industry, where consumer trust is paramount, influencers play a crucial role in shaping purchase behavior through their perceived authenticity and expertise. This shift in consumer behavior and marketing strategy highlights the need to understand how influencer marketing influences consumer trust and purchase decisions. Aim – This study aims to examine the influence of influencer marketing on consumer trust and analyze whether purchase decision acts as a moderating variable in the relationship between influencer marketing and consumer trust in the context of beauty products. Design / methodology / approach – This quantitative study employs a moderation regression analysis using the Partial Least Square (PLS) method. The sample consists of 100 respondents who are users of beauty products and followers of beauty influencers on Instagram. Data were collected through online questionnaires using a Likert scale (1 to 5). The study evaluates the validity, reliability, R² values, and hypothesis testing using SmartPLS software. Findings – The results reveal that influencer marketing significantly affects both purchase decisions and consumer trust. Additionally, purchase decisions positively contribute to the development of consumer trust. However, the role of purchase decision as a moderating variable in the relationship between influencer marketing and trust is not statistically significant. These findings are consistent with prior research emphasizing the importance of influencer credibility and emotional connection in driving consumer trust and behavioral intention. Conclusion – Influencer marketing is a powerful tool in building consumer trust and influencing purchase decisions, especially in the beauty product sector. While purchase decisions enhance trust, their moderating effect is limited. Effective influencer marketing strategies require not only reach and popularity but also authenticity and consistent positive consumer experiences. Research implication – The findings provide practical implications for marketers in the beauty industry to prioritize influencer selection based on credibility and trustworthiness. This research also contributes to the growing literature on digital marketing strategies, offering insights into how trust mediates consumer behavior in social commerce. Limitations – This study is limited to Instagram users in Indonesia and focuses solely on beauty product consumers. Future research could expand the sample size, include other social media platforms, or explore different demographic segments to enhance generalizability.
Pengaruh Social Media Communication, Lifestyle Terhadap Purchase Intention Dengan Brand Trust Sebagai Variabel Intervening Pada Toko Thriftku.Pngdi Ponorogo Dea Eka Febrianti; Fery Setiawan; Naning Kristiyana
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9867

Abstract

Background - Thrift clothing is becoming increasingly popular these days. Young people and teenagers are increasingly following the rapidly evolving fashion world, fueled by the use of social media for marketing. Competition between thrift fashion and social media has become a hot topic in the digital marketing world. Aim - This study aims to understand the level of influence of Social Media Communication and Lifestyle on Purchase Intention with Brand Trust as an Intervening Variable at the Thrifku.png Store. Design / methodology / approach – This research uses a quantitative approach with the aim of finding more accurate results by interpreting numbers. Data were collected using a questionnaire distributed to the study population, namely young people who have seen, are interested in, or purchased thrift fashion products promoted through social media. The sampling method used a Simple Random Sampling technique with 100 respondents. Data were analyzed using the Structural Equation Model (SEM) method and processed using SmartPLS 4. Findings - The results of this study indicate that Social Media Communication does not have a positive and significant influence on purchasing decisions. However, Social Media Communication has a significant influence on Brand Trust. Lifestyle variables have a significant influence on Brand Trust, but do not significantly influence purchasing decisions. Meanwhile, Brand Trust has a significant influence and mediates Social Media Communication and Lifestyle on purchasing decisions. The implementation of this research is for marketing development, especially in terms of Purchasing Decisions for used clothing products (thrift) through social media. Research implication – This research is useful for digital consumer behavior researchers, particularly in specific product segments, specifically thrift products. Furthermore, it can serve as an evaluation tool for thrift businesses in understanding digital consumer behavior. Limitations – The limitation of this research is that it is part of a digital business marketing strategy with social media communication strategy as the main focus of discussion, which is collaborated with Brand theory.
Access to Finance as a Mediator of The Relationship Between Financial Literacy and Financial Technology on MSMEs Sustainability Arienda Gitty Ramadani; Ferawati; Dewi Khornida Marheni
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9876

Abstract

Background - Micro, Small, and Medium Enterprises (MSMEs) are crucial for driving Indonesia's economic growth. However, their sustainability often faces challenges due to limited access to financial resources and minimal use of financial technology. Many MSMEs also exhibit low financial literacy, which impacts their ability to manage their finances efficiently and utilize digital financial instruments. In an increasingly complex and competitive market landscape, the ability of MSMEs to obtain funding and utilize financial technology is crucial for achieving sustainable growth. Objective - This study aims to examine the mediating effect of access to finance on the relationship between financial literacy and financial technology on the sustainability of MSMEs. This study specifically examines whether financial literacy and financial technology can have a significant impact on the sustainability of MSMEs, both directly and indirectly through access to finance as a mediating factor. Design/Methodology/Approach - This study employed a quantitative methodology using a questionnaire to collect data from 150 MSME participants in Batam City. The sampling technique used was purposive sampling, specifically aimed at financial technology users. Data were collected through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS software. This model combines reliability, validity, and significance assessments through bootstrapping to evaluate direct and indirect influences between variables. Find - The findings of this study indicate that financial technology significantly influences the sustainability of MSMEs, both through direct connections and through a mediation process through access to finance. Access to finance has been shown to significantly influence the sustainability of MSMEs. Conversely, financial literacy does not show a significant direct impact on sustainability, nor does it have a significant indirect effect through access to finance. These findings emphasize that the influence of financial technology is greater than financial literacy in increasing the competitiveness and sustainability of MSMEs in today's digital era. Conclusion - The conclusion obtained in this study is that financial literacy does not have a significant direct influence on the sustainability of MSMEs. In contrast, financial technology and access to finance have a significant positive influence on the sustainability of MSMEs. Access to finance mediates the relationship between financial technology and MSME sustainability, but access to finance does not mediate the relationship between financial literacy and MSME sustainability. This finding confirms the importance of adopting financial technology in strengthening the sustainability of MSMEs. Research Implications - The findings of this study provide important insights for various parties, particularly the government, financial institutions, and business support service providers. They need to be more proactive in encouraging the use of financial technology among MSMEs to support business closures. Furthermore, financial literacy programs need to be designed with a more applicable approach and be relevant to the needs of MSMEs, particularly those related to the use of digital financial services, so that their benefits are truly felt in daily business practices. Limitations - This study has several limitations. It is geographically confined to Batam City, limiting the generalizability of its findings to other regions in Indonesia. Furthermore, as a purely quantitative study, it does not explore in-depth behavioral or socio-psychological factors that may influence MSME sustainability. Future research is recommended to employ a mixed-methods approach and expand the scope to other regions to gain more comprehensive insights.
Organizational Culture Female Workers Glass Ceiling: The Effects On Career Satisfaction And Work Engagement Ririsma Sihombing; Agnes Neisha Kirani; Melviana
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9925

Abstract

Background – One crucial aspect that needs constant improvement is the calibre of human resources.  Quality resources that are in line with recent advancements, particularly digital transformation, are required in the present 4.0 era.  Men and women still participate in the workforce at a significantly different rate.  It is imperative that continuous efforts be made to increase women's employability. Aim – Analyzing and identifying the organizational culture of the glass ceiling for female workers career satisfaction and work engagement is the goal of this study. Design /Methodology /Approach – Up to 340 female employees who worked by or had status as workers in a company took part the survey.  Purposive sampling, formerly known as sampling based on judgement, was the sample strategy employed. A 5-point Likert scale survey had been used to collect data, and it was distributed online via a Google Form.  SMART-PLS was used for SEM analysis, and SPSS was used for descriptive analysis. Findings – Glass Ceiling is influenced by Organization Culture, Glass Ceiling influences Career Satisfaction and Work Engagement, and Organization Culture influences Career Satisfaction and Work Engagement. In this way, Glass Ceiling acts as a mediator between Organization Culture and Career Satisfaction.  This indicates that glass ceiling can operate as a mediator between Organizational culture and career satisfaction.  Next, Glass ceiling acts as a mediator connecting Organization Culture and Work Engagement, showing that Glass ceiling can act as a mediator between Organization Culture and Work Engagement. Conclusion - This study also found that organizational culture not only directly influences job satisfaction and engagement, but also indirectly through the mediating role of the glass ceiling. This means that a non-inclusive organizational culture reinforces these barriers, which then negatively impacts women's work experiences. Research Implications – According to this study, a non-inclusive corporate culture perpetuates the glass ceiling, which has a detrimental effect on women's involvement and job happiness.  It follows that companies must reassess promotion policies, foster a gender-equal workplace culture, and assist women in advancing their careers.  Policies that promote a more equal and inclusive workplace for people of all genders can also be influenced by these findings. Research Limitations – The collection of data has been limited to female employees, and there are currently limited samples, requiring more comprehensive studies on a greater proportion of female employees.
Transformasi Ekonomi Desa Melalui Koperasi Merah Putih: Kajian Persepsi Masyarakat di Youtube Suyitno Suyitno; Rokhimah Rokhimah; Erna Nur Faizah
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9994

Abstract

Background – The Koperasi Merah Putih Program aims to strengthen the people's economy in villages by empowering the community through cooperatives that can create jobs, improve welfare, and reduce dependence on large markets. However, the major challenge faced is the often lack of transparency in the management of cooperatives, as well as the potential misuse of funds that can undermine the program's objectives. This research aims to explore the public's perception of the Koperasi Merah Putih as an instrument of economic empowerment at the village level, as well as assess the challenges faced by cooperatives in achieving their goals. Aim – This study aims to: (1) analyze public perceptions of the role of the Koperasi Merah Putih in strengthening the people's economy, (2) identify challenges in cooperative management, including transparency issues and potential corruption, (3) explore the role of cooperatives in the empowerment of women and marginalized groups, and (4) provide recommendations to improve the effectiveness of cooperatives in the economic empowerment of rural communities. Design / methodology / approach – This study uses a qualitative approach with content analysis. The data was obtained from comments on the YouTube platform related to the Koperasi Merah Putih. The comments were selected based on their relevance to the themes of economic empowerment, cooperative management challenges, and transparency. Thematic analysis techniques are used to identify key themes from the collected data. Findings – The findings show that despite many positive expectations for cooperatives, the public is concerned about the potential misuse of funds and non-transparent management. Cooperatives are also expected to be a means of empowering women and marginalized groups, but there are still challenges related to the inadequate capacity of cooperative administrators. Conclusion – The Koperasi Merah Putih has great potential in strengthening the people's economy, but it requires transparent management and training for administrators to ensure its success. Efficient and accountable management will encourage active participation from the community, increase member trust, and ensure that the cooperative's goals can be achieved in a sustainable manner. Research implication – This study suggests the need for a more stringent monitoring system and ongoing training for cooperative managers to increase the effectiveness of these programs. Independent supervision and structured training will ensure transparent, accountable, and supportive management of the cooperative in facing operational challenges and improving managerial skills consistently and professionally.  Limitations – The study was limited to secondary data from YouTube comments, which may not be representative of the views of the entire rural community. Further research with primary data collection methods is needed to dig into a more comprehensive perspective.
Studi Fenomenologi: Perbedaan Perspektif Job Hopping Pada Karyawan Wanita Dan Pria Kamelia Kamelia; Edy Purwanto
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.10009

Abstract

Background – The phenomenon of job hopping, defined as frequently changing jobs within a short period, is becoming increasingly common in Indonesia. Various factors drive this behavior, ranging from skill enhancement to better career opportunities. This study aims to understand the underlying reasons behind the decision to change jobs, as well as whether there are differences in perspectives between men and women regarding the reasons for job hopping. Purpose – This study aims to investigate whether there are differences in the factors motivating employees to engage in job hopping rapid job changes from one company to another between women and men. Design / Methodology / Approach – A phenomenological approach was used to explore the subjective experiences of participants. Data were collected through in-depth interviews with 10 employees experienced in job hopping, providing valuable perspectives. Findings – Both male and female employees share similar work motivations based on McClelland’s three needs theory: achievement, affiliation, and power. They are motivated to meet targets, build positive relationships, and attain better positions. The main reasons for job hopping include desires for higher salary, career development, alignment of personal values with the organization, and work-life balance. Despite differences in context and experiences, work motivation and the desire to change jobs are not significantly influenced by gender. The study also reveals the role of Indonesian culture in shaping work decisions, such as men’s role as breadwinners and women’s family priorities. Conclusion – There is no significant difference in motivation and intention to job hop between men and women. Gender is not a dominant factor; rather, job hopping decisions are influenced more by work situations, personal values, and sociocultural factors. These findings contrast with some previous studies that reported gender differences and highlight the importance of considering local context in understanding employee career dynamics. Research Implications – The findings can assist HR management in developing more personalized and equitable retention strategies, such as open communication, a supportive work environment, and career paths tailored to gender characteristics. Limitations – This study involved only ten informants and is qualitative in nature, thus it does not represent a broader population and the results are subjective.
Pengaruh Kompensasi Nonfinansial Terhadap Kinerja Tenaga Kesehatan: Apakah Motivasi dan Kepuasan Kerja Berperan Sebagai Mediator? Yunita Andriani; Tatik Suryani
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.10232

Abstract

Background – The high workload and complexity in Community Health Centres (Puskesmas) reduce motivation and job satisfaction, ultimately affecting health worker performance. Non-financial compensation, such as recognition, appreciation, career development, and a supportive environment, are key factors that can boost motivation and job satisfaction, offering an alternative strategy to improve performance. Aim – Analysing the effect of non-financial compensation on the performance of Puskesmas health workers, and testing the role of motivation and job satisfaction as mediating variables. Design / methodology / approach – This quantitative study used a survey of 204 health workers (general practitioners, dentists, nurses, and midwives with ≥1 year of service) from 15 Puskesmas in Surabaya, selected through purposive sampling. Data were collected using a 5-point Likert scale questionnaire and analysed with Structural Equation Modelling (SEM) via Smart-PLS 4.0. Results and Discussion – The results of data analysis shows that non-financial compensation has a significant positive effect on performance, motivation, and job satisfaction, motivation has a significant positive effect on performance, and job satisfaction has an insignificant effect on performance. The mediation test shows that motivation significantly mediates the effect of non-financial compensation on performance, while job satisfaction does not mediate the effect of non-financial compensation on performance. Conclusion - Non-financial compensation has a direct effect on performance and an indirect effect through the intermediary of motivation, but job satisfaction is unable to mediate the relationship. Research implication – This study provides a practical contribution for Puskesmas management in designing effective non-financial policy innovations that have a direct impact on health worker performance. Research Limitations – The sample was limited to health workers in 15 Puskesmas, so the results are not fully generalisable.
Implementasi Sistem Informasi Sumber Daya Manusia Menggunakan Orangehrm - Studi Kasus di Salah Satu Toko Gadget Surabaya Gugus Wijonarko; Alexander Wirapraja; Marcellino Imanuel Kurniawan
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.10326

Abstract

Background - Human resources (HR) are a crucial and crucial element for a company because HR is the primary driver of operations and in achieving organizational goals. Effective HR management will improve productivity, performance, and a company's competitiveness in a competitive market. HR is an important company asset, especially in developing the company's business. Speed and accuracy in internal aspects, especially in employee management records, are currently irrelevant if done traditionally. Therefore, a company needs to utilize technology to increase competitiveness and strengthen the role of its human resources. Aim - This research aims to analyze as a utilize technology in the era of digital transformation that continues to develop and there is a shift from the role of HR to the role of technology, there is a strategic change and is oriented towards achieving overall organizational goals, namely a shift in the focus of human resource management from transactions to strategy. This helps human resource management professionals to focus more on more important things, such as the effectiveness of human resource planning, employee development, and strategic decision making that drive organizational success Design  /  methodology  /  approach - This study uses a research method model with a qualitative interpretative case study approach where this approach is used to implement OrangeHRM at gadget store X in Surabaya. Findings – The  findings  indicate  that  results of this study are where there is an application that can be used by employees to manage their personal data independently, through a module in the OrangeHRM application called Employee Self Service (ESS) for their company, they can also transfer routine operational tasks through this OrangeHRM application so that organizational management can focus on strategic planning to win the competition with competitors and improve aspects of organizational sustainability. Conclusion - OrangeHRM improves the efficiency of employees' daily work operations and is an application that allows them to independently manage their personal data. Through the Employee Self-Service (ESS) module within the OrangeHRM application, employees can also access their personal data management independently, thus helping the HR department improve the effectiveness and efficiency of employee data management. Research implication – This study contributes to future management studies, particularly in terms of efficiency, decision-making, and HR strategy development. The use of HRIS, including OrangeHRM, enables automation of HR tasks, improved data analysis, and data-driven decision-making, all of which contribute to increased management effectiveness. Limitations – This study has several limitations, include implementation costs, lack of flexibility, data security challenges, and internal resistance to change.

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