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At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
ISSN : 2356492X     EISSN : 25499270     DOI : -
Core Subject : Economy,
FOCUS This journal focused on Islamic Management and Business studies and contemporary developments through the publication of articles by research. SCOPE At-tijaroh specializes in Islamic Management and Business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines
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Articles 10 Documents
Search results for , issue "Vol 11, No 1 (2025): JUNI 2025" : 10 Documents clear
Building PNM Mekar Syariah Customer Loyalty By Improving Service Quality, Trust, And Satisfaction Putri, Thesa Irda; Sarmigi, Elex; Saleh, Muhammad Aunurrochim Mas'ad
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15353

Abstract

This study aims to analyze the effect of service quality and trust on customer loyalty, with satisfaction as an intervening variable, at PT PNM Mekaar Syariah Branch in Kerinci. This research adopts a quantitative approach, utilizing a causal method, where primary data are collected through an online questionnaire using Google Forms. The population in this study consists of customers of PT PNM Mekaar Syariah, Kerinci branch, with a sample of 85 respondents selected using a convenience sampling technique. Data analysis is performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS 3.2.9. The results indicate that service quality has no significant effect on either customer loyalty or satisfaction. In contrast, trust has a positive and significant impact on both customer loyalty and satisfaction. Additionally, trust can mediate the relationship between service quality, customer satisfaction, and loyalty. However, satisfaction does not mediate the relationship between trust and service quality, nor does it mediate the relationship between service quality and customer loyalty. These findings emphasize that trust is the key factor in building customer loyalty at PT PNM Mekaar Syariah. At the same time, service quality and satisfaction have not shown a significant direct effect on loyalty.
The Effect Of Information Overload On Decision Postponement Mediated By Consumer Confusion In Generation Z In Jepara Putra, Fredyandika Bintang Pratama; Roosdhani, Mohamad Rifqy
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.14947

Abstract

This study aims to examine the influence of information overload on decision postponement, mediated by consumer confusion. The research adopts a quantitative approach, targeting the Generation Z population in Jepara. Data collection was conducted using completed questionnaires distributed to respondents selected through random sampling techniques and the Slovin formula. A total of 310 samples were analyzed using the PLS-SEM method with Smart PLS version 4.0. The research findings indicate that excess information does not directly influence decision postponement. However, information overload positively and significantly affects consumer confusion, and consumer confusion, in turn, positively and significantly influences decision postponement. With the presence of consumer confusion as a mediating variable, the relationship between information overload and decision postponement demonstrates a positive and significant correlation. The variable of consumer confusion in this study successfully mediates the connection between information overload and decision postponement, thereby producing positive and significant effects.
The Impact Of Waiting Time And Service Satisfaction On Patient Loyalty At The Dental Clinic Purwantiningsih, Meiyanti; Sikki, Nurhaeni; Malik, Rahadian
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15001

Abstract

This study aims to analyze the influence of waiting time and service satisfaction on outpatient loyalty at the Dental Clinic of the Sukalarang Community Health Center, Sukabumi Regency. A total of 100 respondents were selected using purposive sampling. Data were analyzed using the Partial Least Squares (PLS) approach to assess the impact of both variables individually and simultaneously on patient loyalty. The results show that, partially, service satisfaction has a significant effect on patient loyalty, while waiting time does not exhibit a statistically significant influence. However, when considered simultaneously, both variables contribute significantly to patient loyalty. These findings highlight the significant role of service quality in promoting patient loyalty, with efficient waiting time management serving as a crucial factor in shaping positive patient perceptions. The study implies that strategies to enhance patient loyalty in dental healthcare services should prioritize improving professional, responsive, and patient-centered care.
Marketing Strategy And Innovation To Enhance Msmes Marketing Performance: Competitive Advantage As Intervening Variable Asaroh, Laily Khomsyata; Komariyatin, Nurul
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.14990

Abstract

This study aims to analyze the effects of creativity in marketing strategies and product innovation on the marketing performance of furniture micro, small, and medium enterprises (MSMEs) in Jepara, with competitive advantage as an intervening variable. Utilizing a quantitative approach, data were collected from 150 MSMEs through questionnaires and subsequently analyzed using the Structural Equation Modeling method with SmartPLS 4.0. The results indicate that creativity in marketing strategies has a significant impact on both competitive advantage and marketing performance, whereas product innovation exhibits a significant effect solely on marketing performance and not on competitive advantage. This finding suggests that competitive advantage plays a significant mediating role in the relationship between creativity in marketing strategies and marketing performance. The lack of a significant effect of product innovation on competitive advantage is believed to be influenced by the homogeneity of product design and consumer perceptions that prioritize traditional elements. Consequently, MSMEs are encouraged to develop creative marketing strategies and product differentiation that align with market values to enhance their competitiveness and improve marketing performance.
The Influence Of Human Resource Capabilities And Officer Facilities On The Performance Of Family Planning Counselors Armaini, Farisa; Kosasih, Kosasih; Utoyo, Widjajanti
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15013

Abstract

This study examines the impact of human resource capability and officer facilities on the performance of Family Planning (KB) counselors in the implementation of the Bangga Kencana Program in Empat Petulai Dangku District in 2024. The research aims to assess how the competencies of KB counselors and the availability of supporting facilities affect program effectiveness. A quantitative approach was used with a sample of 83 respondents, selected via purposive sampling. Data were collected using a Likert scale questionnaire and analyzed through regression analysis. The results show that both human resource capability and the availability of facilities have a significant impact on counselor performance. Well-trained counselors, supported by adequate resources such as educational tools, digital devices, and transportation, are more likely to achieve program objectives. The study emphasizes the need for continuous professional development and resource allocation to optimize the performance of KB counselors. Recommendations for policymakers include enhancing training systems, improving infrastructure, and implementing regular performance evaluations to ensure the success of family planning initiatives.
The Use Of E-Commerce As A Marketing Strategy To Sustain Muslim And Muslimah Clothing Stores Harmiyanti, Yuni; Sarmigi, Elex; Bustami, Yuserizal
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15156

Abstract

This study examines how e-commerce serves as a marketing strategy to support Muslim and Muslimah clothing stores in Sungai Penuh City. In today's digital age, e-commerce is a vital tool for enhancing business competitiveness through platforms like marketplaces, social media, and Google Business. Using a qualitative descriptive method, data were gathered via interviews, observations, literature review, and documentation. The results indicate that many stores have adopted digital marketing through Shopee, Tokopedia, Facebook, and Instagram. E-commerce has enabled stores to reach wider markets, attract more customers, and improve brand recognition. Challenges such as price competition, low digital literacy, and logistical issues persist. However, with suitable digital marketing strategies, these stores can remain competitive and grow. Creating engaging content and fostering active customer participation on digital platforms are crucial for maintaining business sustainability in the e-commerce landscape.
Content Marketing Strategy To Maximize Sme Sales Performance Ramadhan, Ahmad; Mashduqi, Muhammad
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15663

Abstract

This study analyzes content marketing strategies to maximize sales of MSME products in North Sumatra. Using an exploratory qualitative approach, this study involved 10-15 MSMEs in the food, craft, and fashion sectors that actively use digital platforms. Data was collected through semi-structured in-depth interviews and analyzed using thematic analysis techniques to identify patterns of content marketing strategies. Findings showed that local culture-based strategies, such as storytelling and collaboration with micro-influencers, increased customer engagement by 40% and sales conversion by 24%. Visual content optimization on platforms such as Instagram and Facebook also proved effective. The implication is that MSMEs need to integrate artificial intelligence-based personalization technologies and utilize digital training to enhance their competitiveness. This research encourages policymakers to provide digital training incentives to support the adoption of technology by MSMEs. Limitations of the study include a limited sample size and a geographical focus on North Sumatra, so further research with broader coverage is needed.
Effect Of Debt-To-Asset And Return On Equity Ratio On Going Concern Opinions Aviva, Itsla Yunisva; Suriyani, Elma; Himawan, Hilmi Satria; Hafizi, Muhammad Riza
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15525

Abstract

This study aims to analyze the effect of the debt-to-asset ratio (DAR) and return on equity (ROE) on the issuance of going concern audit opinions, both partially and simultaneously. The study adopts a quantitative approach with a causal-comparative design. The research sample consists of 11 energy sector companies listed on the Indonesia Stock Exchange from 2013 to 2022, selected through purposive sampling from a population of 82 companies. Data were analyzed using binary logistic regression with the help of Eviews 12 software. The results show that DAR has a positive and significant partial effect on going concern audit opinion, indicating that higher debt levels increase the likelihood of receiving such an opinion. In contrast, ROE has no significant partial effect, suggesting that profitability does not significantly influence auditors' judgments regarding going concern in this sector. However, DAR and ROE jointly (simultaneously) have a significant positive effect on going concern audit opinions, implying the importance of evaluating financial risk and performance collectively. The model’s McFadden R-square value is 21.7%, indicating a moderate explanatory power where the variables studied account for about one-fifth of the variation in going concern audit opinion issuance. The remaining 78.3% is influenced by other factors not included in the model. This study contributes to the auditing literature by focusing specifically on the underexplored energy sector in Indonesia and provides insights into how financial risk indicators can inform auditors’ assessments. The findings emphasize the need for auditors and stakeholders to consider a broader range of financial indicators in evaluating a firm's going concern status
Linking Family-Supportive Supervision To Perfomance: The Mediating Role Of Work-Life Balance Cahyani, Ardelia Regita; Umam, Moh Rifqi Khairul
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15190

Abstract

The phenomenon of a high number of factory workers is now a trend that offers an instant way to secure a job, including in the Boyolali district. Becoming a worker, especially as a laborer, certainly has its challenges for the perpetrators. Many factors influence a laborer's work performance, one of which is the support of their superiors. The purpose of this study is to analyze the variables examined, including family-supportive supervisor behavior, work performance, and work-life balance. The sample in this study was factory workers who worked in the Boyolali district for a minimum of 3 (three) months. The population in this study is not definitively known. The final number of respondents obtained was 112, which were then processed using the Non-Probability sampling quantitative research method with a purposive sampling technique. The data collection method was through the distribution of questionnaires. The scale used was the Likert scale. The data were processed using the SEM-PLS analysis tool within the structural equation modeling (SEM) framework. The results of this study revealed that family-supportive supervisor behavior is associated with a 0.195 effect on work performance. Work-life balance has a significant effect on work performance, with a correlation coefficient of 0.415. Family supportive supervisor behavior is stated to affect the work-life balance of 0.760. Work-life balance significantly mediates the effect of family supportive supervisor behavior on work performance.
Determinants Of Muslim Consumers’ Purchase Intentions Toward Halal Food From Non-Muslim Producers: A Systematic Review Haryanti, Peni; Al Idrus, Salim; Putra, Yuniarti Hidayah Suyoso
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.15711

Abstract

This study conducts a systematic literature review to explore the key factors influencing Muslim consumers’ purchase intentions toward halal food products manufactured by non-Muslim producers. A total of 42 empirical articles published between 2012 and 2024 were selected using PRISMA guidelines, drawn from databases such as Scopus, Web of Science, Emerald Insight, and ScienceDirect. Thematic analysis reveals five dominant factors: (1) perceptions of halalness and certification, (2) halal awareness and religiosity, (3) marketing strategies and brand image, (4) consumer trust in non-Muslim producers, and (5) socio-demographic variables as moderating elements. Findings show that while religiosity and halal awareness significantly shape intentions, trust in certification bodies and production transparency are critical in mitigating skepticism toward non-Muslim producers. Theoretically, this review extends the Theory of Planned Behavior by integrating context-specific variables, such as trust and religiosity, in the context of halal consumption. Practically, it offers strategic insights for non-Muslim companies entering the halal market, emphasizing the importance of segmentation, transparent communication, and collaboration with local Islamic institutions. Limitations and future research directions are also discussed, including the need for cross-cultural comparisons and longitudinal studies.

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