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Business Innovation and Entrepreneurship Journal

BIEJ
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Published by Universitas Garut

ISSN : 26848945 EISSN : 26848945 DOI : https://doi.org/10.35899/biej.v3i3

Core Subject : Economy, Science, Education, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.

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Articles 259 Documents

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Mengenai Web Fikom Unisba Zulfa Haitan Rachman
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 3 (2020): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract - The phenomenon that is happening right now is that private tertiary institutions have become something that is very much needed by the community, due to the progress of the nation. Where quality universities are seen literally by the public from the facilities and infrastructure that are owned and the satisfaction of students who are in the college environment itself. So students are able to achieve the desired goals. In this case the purpose of this study is to find out how much influence the quality of service on student satisfaction regarding the Faculty of Communication Science Unisba. Service quality consists of five dimensions, namely Reliability, Responsiveness, Assurance, Empathy, and Tangibles. The sample used in this study was 40 respondents which were students of Fikom Unisba. Then the data collection in the field using online questionnaires, distributed through online media. Data analysis technique used in this study is to use SPSS. The results showed that service quality had a significant (significant) effect on student satisfaction. From the output obtained a coefficient of determination (R2) of 0.215 which implies that the influence of the independent variable (service quality) on the dependent variable (student satisfaction). Abstrak– Fenomena yang terjadi saat ini yaitu perguruan tinggi swasta menjadi sesuatu yang sangat dibutuhkan oleh masyarakat, karena untuk kemajuan bangsa. Dimana perguruan tinggi yang berkualitas dilihat secara harfiah oleh masyarakat dari sarana dan prasarana yang dimiliki serta kepuasan mahasiswa yang berada di dalam lingkungan perguruan tinggi itu sendiri. Sehingga mahasiswa mampu mencapai tujuan yang diinginkan. Dalam hal ini tujuan penelitian ini yaitu untuk mengetahui seberapa besar pengaruh kualitas pelayanan terhadap kepuasan mahasiswa mengenai web Fikom Unisba. Kualitas pelayanan terdiri dari lima dimensi yaitu Reliability, Responsiveness, Assurance, Empathy, dan Tangibles. Sampel yang digunakan dalam penelitian ini adalah 40 responden yang dimana mahasiswa Fikom Unisba. Kemudian pengumpulan data dilapangan dengan menggunakan angket secara online, disebarkan melalui media online. Teknik analisis data yang digunakan dalam penelitian ini yaitu dengan menggunakan SPSS. Hasil penelitian menunjukkan kualitas pelayanan berpengaruh nyata(signifikan) terhadap kepuasan mahasiswa. Dari output tersebut diperoleh koefisien determinasi (R2) sebesar 0,215 yang mengandung pengertian bahwa pengaruh variabel bebas (kualitas pelayanan) terhadap variabel terikat (kepuasan mahasiswa).

Faktor-faktor yang Mempengaruhi Minat Menabung di Bank Syariah Surakarta Ipfa Retno Astuti
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 3 (2020): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– This study aims to examine and analyze the effect of religiosity, profit sharing and service on interest in saving at the Surakarta Islamic Bank. The benefits that are expected to increase and provide knowledge related to the influence of religiosity, profit sharing and services on the interest in saving at the Surakarta Islamic Bank, can be used as material for community consideration and Islamic banking management to develop the role of Islamic banking and marketing strategies in Surakarta. The sampling technique was using purposive sampling technique. The population and sample in this study were 71 people who fit the specified criteria. The data were processed using SPSS, the tests carried out included instrument tests, classical assumption tests and multiple linear regression tests. The conclusion in this study is that religiosity has an effect on the interest in saving in Islamic banks in Surakarta. Profit sharing affects the interest in saving in Islamic banks in Surakarta. Services affect the interest in saving at a syariah bank in Surakarta. Abstrak– Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh religiusitas, bagi hasil dan pelayanan terhadap minat menabung di Bank Syariah Surakarta. Manfaat yang diharapkan dapat menambah dan memberikan pengetahuan yang berkaitan dengan pengaruh religiusitas, bagi hasil dan pelayanan terhadap minat menabung di Bank Syariah Surakarta, dapat digunakan sebagai bahan pertimbangan masyarakat dan manajemen perbankan syariah untuk mengembangkan peranan perbankan syariah dan strategi marketing di Kota Surakarta. Teknik pengambilan sampel menggunakan teknik purposive sampling. Populasi dan sampel dalam penelitian ini adalah 71 orang yang sesuai dengan kriteria yang ditentukan. Data diolah menggunakan SPSS , pengujian yang dilakukan meliputi uji instrumen, uji asumsi klasik dan uji regresi linier berganda. Kesimpulan dalam penelitian ini adalah religiusitas berpengaruh terhadap minat menabung di bank syariah surakarta. Bagi hasil berpengaruh terhadap minat menabung di bank syariah surakarta. Pelayanan berpengaruh terhadap minat menabung di bank syariah surakarta.

PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION PADA STUDIO MUSIK 58 SURAKARTA Indah Handaruwati; Obed Christian Wibowo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 3 (2020): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– This study aims to analyze the effect of Relationship Marketing on Customer Retention in 58 Surakarta music studios. In connection with this problem, the following hypothesis is proposed, H1: Allegedly there is the influence of Customer Experience on Customer Retention, H2: Allegedly there is an influence of Communication on Customer Retention, H3: Allegedly there is the influence of Conflict Handling on Customer Retention, H4: Allegedly there is the influence of Customer Experience, Communication, Conflict Handling simultaneously for Customer Retention. The population in this study were all customers of Surakarta 58 studio music studio rental services, sampling using purposive sampling and convenience sampling techniques. The samples used in this study were 80 consumers. Data collection using a questionnaire. Data analysis was performed with multiple linear regression analysis test with SPSS 16.00 software. The results showed that Customer Experience had no significant effect on Customer Retention with a significance value of 0.142, Communication had a significant effect on Customer Retention with a significance value of 0.045, Conflict Handling had a significant effect on Customer Retention with a significant value of 0,000, Customer Experience, Communication and Conflict Handling had a significant effect Simultaneous to Customer Retention of 27,691. Abstrak– Penelitian ini bertujuan untuk menganalisis pengaruh Relationship Marketing terhadap Customer Retention pada studio musik 58 Surakarta. Sehubungan dengan masalah tersebut, diajukan hipotesis sebagai berikut, H1 : Diduga ada pengaruh Customer Experience terhadap Customer Retention, H2: Diduga ada pengaruh Communication terhadap Customer Retention, H3: Diduga ada pengaruh Conflict Handling terhadap Customer Retention, H4: Diduga ada pengaruh Customer Experience, Communication, Conflict Handling secara simultan terhadap Customer Retention. Populasi dalam penelitian ini adalah semua pelanggan pengguna jasa sewa studio musik 58 Surakarta, pengambilan sampel menggunakan teknik purposive sampling dan convenience sampling.Sampel yang digunakan dalam penelitian ini sebanyak 80 responden.Pengumpulan data menggunakan kuesioner.Analisis data dilakukan dengan uji analisis regresi linear berganda dengan software SPSS 16.00. Hasil penelitian menunjukan bahwa Customer Experience tidak berpengaruh secara signifikan terhadap Customer Retention dengan nilai signifikansi 0.142, Communication berpengaruh signifikan terhadap Customer Retention dengan nilai signifikansi 0.045, Conflict Handling berpengaruh signifikan terhadap Customer Retention dengan nilai signifikan 0.000, Customer Experience, Communication dan Conflict Handling berpengaruh secara simultan terhadap Customer Retention sebesar 27.691.

Strategi Kebijakan Fiskal Terhadap Output dan Inflasi pada Perekonomian Indonesia dalam Menghadapi Dampak Virus Covid 19 Ayu Feranika; Dini Haryati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 3 (2020): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract- This study aims to determine the fiscal policy strategy on output and inflation in the Indonesian economy in dealing with the effects of the covid virus 19. In this study, researchers chose to use descriptive research types, namely to explain an event whose operation revolves around data collection, data processing and data interpretation which is given a national meaning while still holding the principles of logic to form holistic conclusions. Data obtained through the study of literature, by reading and analyzing and analyzing a variety of literature, both in the form of documents, journals, publication data from the ministry of finance and from the official website that releases information that is relevant to research. While the data analysis is done by reducing, classifying, interpreting, and drawing conclusions. The Indonesian government adopted a comprehensive policy in the fiscal and monetary sector to deal with Covid-19. In the fiscal sector, the Government conducts a policy of refocusing activities and budget reallocation. From the revenue side, the government must pay attention to the contribution contribution from PPN and PPh Agency and from the expenditure side, the government must be able to pay attention to the realization of the use of these funds so that it is right on target and prioritizes the priority activities of the Covid pandemic prevention -19 To suppress the budget deficit. Abstrak– Penelitian ini bertujuan untuk mengetahui strategi kebijakan fiskal terhadap output dan inflasi pada perekonomian indonesia dalam mengahadapi dampak virus covid 19. Pada penelitian ini,peneliti memilih menggunakan tipe penelitian deskriptif, yaitu untuk menjelaskan suatu peristiwa yang operasionalisasinya berkisar pada pengumpulan data, pengolahan data dan penafsiran data yang diberi makna secararasional dengan tetap memegang prinsip-prinsip logika sehingga terbentuk kesimpulan yang holistik. Data diperoleh melalui studi literatur, dengan membaca dan menelaah serta menganalisa berbagai literatur, baik berupa dokumen, jurnal, data publikasi dari kementerian keuangan maupun dari website resmi yang mengeluarkan informasiinformasi yang relevan terhadap penelitian. Sementara analisa data dilakukan denganmelakukan reduksi, klasifikasi, pemaknaan hingga penarikan kesimpulan. Pemerintah Indonesia mengambil kebijakan yang komprehensif di bidang fiskal dan moneter untuk menghadapi Covid-19. Di bidang fiskal, Pemerintah melakukan kebijakan refocusing kegiatan dan realokasi anggaran.Dari sisi penerimaan, pemerintah harus memperhatikan pemberian kontribusi penerimaan dari PPN dan PPh Badan dan dari sisi pengeluaran, pemerintah harus mampumemperhatikan realisasi penggunaan dana tersebut agar tepat sasaran dan mengutamakan kegiatan prioritas pencegahan pandemik Covid-19 Untuk menekan defisit anggaran.

Bagaimana Kualitas Pelayanan dan Fasilitas Belajar dapat Mempengaruhi Loyalitas Mahasiswa dengan Mediasi Kepuasan Mahasiswa? Klinik Publikasi; Ongen Stembri Pattiwaellapia
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 4 (2020): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

This study aims to analyze the effect of service quality and learning facilities on student loyalty mediated by student satisfaction. The subjects of this study were students of the Magister Management of the National Development University “Veteran” Yogyakarta. This research includes a quantitative approach with a survey method. Collecting data in this study using a questionnaire with a Likert scale. The data analysis method used was SmartPLS 3.0. Results 1) The effect of service quality directly has a positive effect on student loyalty by 0.002 but not significant because the T-statistic is 0.008 <1.96 and the P-value is = 0.994> 0.05. Thus the quality of service does not have a significant effect on student loyalty of Master of Management at the National Development University “Veteran” Yogyakarta. 2) The effect, learning facilities have a positive effect on student loyalty of 0.339 but not significant because the T-statistic is 1.218 <1.96 and the P-value is = 0.226> 0.05. Thus, learning facilities do not have a significant effect on the loyalty of students of Master of Management at the National Development University “Veteran” Yogyakarta. 3) Influence, learning facilities have a positive effect on student loyalty by 0.339 but not significant because the T-statistic is 1.218 <1.96 and the P-value is = 0.226> 0.05. Thus, learning facilities do not have a significant effect on the loyalty of students of Master of Management at the 'Veteran' National Development University Yogyakarta. 4) The effect of learning facilities in this case has a positive and significant effect on student loyalty by mediating student satisfaction of 0.192 (T-Statistics = 1.984 and P-value = 0.048). The estimation results of the mediation test show that student satisfaction can mediate the effect of learning facilities on student loyalty because the T-statistic is greater than 1.96, namely 1.984 and the P-value = 0.048 is smaller than the P-value 0.05. It can be interpreted that there is an effect of learning facilities on student loyalty which is mediated by student satisfaction.

ANALISA KUALITAS PELAYANAN, KEPERCAYAAN DAN KEAMANAN TERHADAP TINDAKAN PEMBELIAN PRODUK SECARA ONLINE Indah Handaruwati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 4 (2020): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

This study will examine the Analysis of Service Quality, Trust and Safety of Online Purchasing Actions. The purpose of this research is to find out how far the role of service quality, trust and security will be in online purchasing and to provide an overview of consumer behavior when considering making a purchase. This study uses a questionnaire as a research instrument to obtain data from consumers who make online purchases with a total sample of 30 people. The analysis tool that will be used is Multiple Linear Regression to test the effect of the independent variable on the dependent variable. The results of the multiple linear regression equation are obtained Y = 0.256 0.613+ 0.115+ e Based on the regression equation, the variables of Service Quality, Trust and Safety all have an influence on Online Purchasing Actions. Results of the F-test. From testing using the F test, it was found 76.513. This figure means that the effect of Service Quality, Trust and Security on Online Purchasing Actions is 76,513. Meanwhile, from the results of the t test there is a relationship between service quality factors of 4,657, security of 6,628, and trust of 4,751. Of the three factors, the security factor is the dominant influence. Keywords: Quality of service, Trust, Security and Online Purchasing Actions

Strategi Manajemen Distribusi Islam Dalam Mengatasi Krisis Ekonomi Akibat Pandemi Covid-19 Nurul Fadhilah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 4 (2020): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract - Besides having an impact on health, Covid-19 also has an impact on the Indonesian economy. This happened because restrictions on human movement directly resulted in the impact of the economic crisis. Islamic economic theory can be used as a strategy in recovering the economic crisis. This study aims to formulate Islamic economic theories and models in overcoming economic crises.. This research method is desctiptive with literature study analysis. The results of this study are that the islamic distribution system has the principle of equitable distribution of wealth. The islamic distribution system is divided into two, namely a commercial distribution system and a distribution system that is based on social aspect. Commercial distribution can be in the form of a cooperation contract with a non-usury contract, while the distribution in the social aspect is in the form of zakat, infaq, shadaqah, waqf, and inheritance.

What Is What Is The Optimal Tax Treatment That Motivates Donor Corporations To Make More Monetary And In-Kind Donations To Their Communities And With Minimal Damage To The Interests Of All The Parties Involved, And The Content Of The CSR Idea? Younis A. Battal Saleh
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 4 (2020): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

ABSTRACT: This theoretical study attempted to answer the following question: What is the optimal tax treatment that motivates donor corporations to make more monetary and in-kind donations to their communities and with minimal damage to the interests of all the parties involved, and the content of the CSR idea? To answer this complex question, the researcher was forced to imagine all possible tax treatment methods for corporate monetary and in-kind donations and to determine their advantages and disadvantages -according to certain criteria, to choose the optimal tax treatment method. This study recommends the adoption of the method of government's rights and then corporation's rights in government's rights "donations as if they are loans" by legislative bodies in all countries of the world due to the abundance of its advantages. This method is optimal. This method will motivate donor corporations to make more monetary and in-kind donations to their communities and with minimal damage to the interests of all the parties involved, and the content of the CSR idea.Given the importance of this method. This study has drawn up a draft law for this method, which could be used as a guide by the legislative bodies, if adecision is made to adopt this method.

Strategi Branding Pelaku Usaha Pariwisata di Masa Pandemi Chotijah Fanaqi; Resty Mustika Pratiwi; Firmansyah Firmansyah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 4 (2020): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract- The pandemic condition has made the business world sluggish. As a sector engaged in services, tourism is also affected. This is due to the government's prohibition of opening a business that has the potential to invite large crowds due to the need for physical distancing as an effort to prevent the occurrence of covid 19 transmission. However, since the enactment of the new normal, namely the period of adaptation to new habits, the tourism sector has made improvements. As one of the areas that has good tourism potential in West Java, Garut continues to make efforts to make itself a tourist destination city that is feasible and safe to visit. Besides having sufficient tourism potential, open nature-based tourism makes Garut Regency a magnet for tourists during pandemic. This study aims to determine how the Garut regency branding strategy as a tourist destination and what are the challenges during pandemic. The researcher uses the theory of branding strategy initiated by Kotler (2009) which explains that the branding strategy has three main components, namely; brand positioning, brand personality, and brand identity. The method in this research uses qualitative methods with interview, observation, and documentation techniques in data collection efforts. Abstrak- Kondisi pandemic menjadikan dunia usaha menjadi lesu. Sebagai sector yang bergerak di bidang jasa, pariwisata juga turut terkena imbasnya. Hal tersebut karena adanya larangan pemerintah untuk membuka usaha yang berpotensi mengundang kerumunan orang banyak karena perlunya physical distancing sebagai upaya pencegahan terjadinya penularan covid 19. Namun sejak diberlakukannya new normal, yakni masa adaptasi pada kebiasaan baru, sektor pariwisata melakukan pembenahan. Sebagai salah satu daerah yang memiliki potensi wisata yang cukup baik di Jawa Barat, Garut terus melakukan upaya untuk menjadikan dirinya sebagai kota destinasi wisata yang layak dan aman untuk dikunjungi. Disamping memiliki potensi wisata yang memadai, wisata yang berbasis alam terbuka menjadikan kabupaten garut memiliki magnet tersendiri bagi para wistawan di masa pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi branding kabupaten Garut sebagai destinasi wisata serta apa saja tantangannya di masa pandemic. Peneliti menggunakan teori strategi branding yang digagas oleh Kotler (2009) yang memaparkan bahwa strategi branding memiliki tiga komponen utama, yakni; brand positioning, brand personality, dan brand identity. Adapun metode dalam penelitian ini menggunakan metode kualitatif dengan teknik wawancara observasi, dan dokumentasi dalam upaya pengumpulan data.

Pengaruh Pengendalian Diri, Motivasi, Perilaku dan Minat Belajar terhadap Tingkat Pemahaman Akuntansi dini haryati; Ayu Feranika
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 4 (2020): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– This study aims to determine the effect of self-control, motivation, interest, and learning behavior on the level of accounting comprehension. The population in this study were students of IAI Nusantara Batanghari and Dinamika Bangsa Jambi University. The number of students at the Faculty of Economics at the final level for IAI Nusantara Batanghari amounted to 50 people, and students at the University of Dinamika Bangsa Jambi majoring in computerized accounting were 30 people. The sampling technique in this study is saturated sampling technique, where all the population is sampled, so that the total sample in this study amounted to 80 people. The technique of distributing questionnaires was carried out online via google from the students of IAI Nusantara Batanghari and Dinamika Bangsa Jambi University. The data analysis used in this research is multiple regression analysis with the help of a computer through the SPSS 20.0 for Windows program. The results showed that self-control, motivation, learning behavior had an effect on the level of understanding of accounting, only interest in learning had no effect on the level of understanding of accounting. But simultaneously shows all the independent variables of this study; self-control, motivation, learning behavior and interest in learning have an effect on the dependent variable, namely; level of accounting understanding. Abstrak– Penelitian ini bertujuan untuk mengetahui Pengaruh Pengendalian Diri, Motivasi, Minat, dan Perilaku Belajar Terhadap Tingkat Pemahaman Akuntansi. Populasi dalam penelitian ini adalah mahasiswa-mahasiswa IAI Nusantara Batanghari dan Universitas Dinamika Bangsa Jambi. Jumlah mahasiswa Fakultas Ekonomi ditingkat akhir untuk IAI Nusantara Batanghari berjumlah 50 orang, dan mahasiswa Universitas Dinamika Bangsa Jambi jurusan komputerisasi akuntansi berjumlah 30 orang. Teknik pengambilan sampel pada penelitian ini adalah dengan teknik sampling jenuh, dimana semua populasi yang dijadikan sampel, sehingga total sampel pada penelitian ini berjumlah 80 orang. Teknik penyebaran kuesioner dilakukan secara online melalui google from kepada mahasiswa Mahasiswa IAI Nusantara Batanghari dan Universitas Dinamika Bangsa Jambi. Analisis data yang digunakan adalam penelitian adalah analisis regresi berganda dengan bantuan komputer melalui program SPSS 20.0 for Windows. Hasil Penelitian menunjukkan pengendalian diri, motivasi, perilaku belajar berpengaruh terhadap tingkat pemahaman akuntansi hanya minat belajar yang tidak berpengaruh terhadap tingkat pemahaman akuntansi. Tetapi secara simultan menunjukkan semua variabel independen penelitian ini ; pengendalian diri, motivasi, perilaku belajar dan minat belajar berpengaruh terhadap variabel dependen, yaitu ; tingkat pemahaman akuntansi.

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