cover
Contact Name
Galih Abdul Fatah Maulani
Contact Email
galihafm@uniga.ac.id
Phone
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Journal Mail Official
galihafm@uniga.ac.id
Editorial Address
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Location
Kab. garut,
Jawa barat
INDONESIA
Business Innovation and Entrepreneurship Journal
Published by Universitas Garut
ISSN : 26848945     EISSN : 26848945     DOI : https://doi.org/10.35899/biej.v3i3
Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.
Arjuna Subject : -
Articles 259 Documents
The Influence of Creative Economy-Based Entrepreneurial Cognitive on Entrepreneurial Success Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1126

Abstract

Basically, the concept of entrepreneurship includes an individual's ability to recognize opportunities, overcome challenges, and adapt to rapid change. Cognitive entrepreneurship is closely related to entrepreneurship education which is aimed at improving creative and critical thinking skills. The aim of this study is to analyze the influence between creative economic variables and entrepreneurial cognition in encouraging entrepreneurial success. The research method uses a cross-sectional survey approach. This approach was chosen to obtain data from respondents at a certain time. Data collection techniques using questionnaires. Data analysis was performed using SmartPLS software. Descriptive analysis was conducted to provide a general overview of the respondents. Furthermore, multiple regression analysis (SEM) was conducted. The results of this study identified that the creative economy variable towards entrepreneurial success had a coefficient of 0.140, while the entrepreneurial cognitive variable towards entrepreneurial success had a coefficient of 0.652. It was identified that the combination of creative economy and entrepreneurial cognitive factors was able to explain approximately 52.7% of the variation in entrepreneurial success. The results of the analysis of these coefficient values were relatively low to moderate, so their influence was not too dominant. The bootstrapping results showed a coefficient value of 0.000, which means the influence of entrepreneurial cognition on entrepreneurial success was not significant. Therefore, the influence of creative economy-based entrepreneurial cognition on entrepreneurial success is a complex interaction in developing benchmarks for entrepreneurial success.
Community-Based Financial Management Models in Supporting Regenerative Tourism in Samosir Regency Saragih, Vina Gabriella; Yudhistira, Prima; Daryana, Aditiya Pratama
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1128

Abstract

This study aims to examine the relationship between community-based financial management models and the success of regenerative tourism in Samosir Regency, Indonesia. Using a mixed approach with sequential explanatory design, data was collected from 150 respondents and 15 key informants in six tourist villages through surveys, interviews, and document analysis. Quantitative findings show that budget participation, financial transparency, and local financial literacy have a significant effect on the effectiveness of regenerative tourism. The thematic analysis also highlights the role of customary institutions and social beliefs in strengthening village financial governance. This research resulted in a contextual logic model that integrates community-based financing with environmental, cultural, and institutional regeneration. These findings contribute to the development of participatory governance theory and provide practical implications in building an inclusive tourism finance system.
Entrepreneurial Behavior and Opportunity Recognition In Global Career Development Rahayu, Helmy; Purbasari, Ratih; Purnomo, Margo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1144

Abstract

Motivation plays a vital role in fostering entrepreneurial behavior and influencing decisions of career advances in the international arena. The aim of this qualitative study is to understand how aspects of entrepreneurial motivation, namely need for achievement, autonomy, and risk tolerance, influence individuals seeking to explore cross-border professional experiences. Data collection involved semi-structured interviews with a sample of young professionals who have acquired international experience, followed by thematic analysis of transcribed interviews to create an interpretation of the data. From the thematic analysis, five thematic representations emerged, including: entrepreneurial motivation to pursue international opportunities; risk taking and risk perception in the decision-making process; adaptive learning and cross-cultural adaptability; networking and recognition of global opportunities; and merging of entrepreneurial motivation with international career theory. The results suggest the findings indicate that high motivated individuals are hungry for international opportunities, will seek information and resources to pursue their goal, and develop innovative and strategic connections to manage uncertainty. It seems international experience serves as a media/platform for entrepreneurial learning, and for fostering adaptive decision making and recognition of and facilitating opportunity use. Overall, the study demonstrates that entrepreneurial motivation is not limited to creating new ventures but motivates proactive behavior when considering global careers and career advances. From a theoretical contribution, I examined the Theory of Entrepreneurial Motivation, followed by Effectual Theory, in relation to the international career behavior exhibited. I employ practical contributions for organizations to develop workforce capabilities when considering cross-border careers, as well educational institutions in educating students to navigate this arena.
How Brand Community Practices Create Value: Evidence from Maternal Disaster Mi'raj, Irdan Fattur; Feisal, Abdullah Muhammad; Maulina, Erna
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1145

Abstract

This study examines how brand community practices create value within Maternal Disaster, an independent Indonesian fashion brand rooted in underground music and subcultural aesthetics. Drawing on the theoretical framework of value-creating practices (Schau, Muñiz, & Arnould, 2009), this research employs a qualitative case study approach based on secondary data collected from digital sources, including social media content, online publications, and event documentation. The analysis identifies three key community practices, social networking, community engagement, and impression management, that collectively sustain the brand’s cultural vitality. These practices enable consumers to co-create symbolic, social, and emotional value through shared creativity, collaboration, and expressive participation. The findings reveal that Maternal Disaster functions as more than a commercial entity, it operates as a living cultural community where meaning and identity are collectively produced. Symbolic value emerges from the shared construction of artistic and ideological meanings, social value from collaborative participation and belonging, and emotional value from affective bonds among members. These interwoven dimensions generate outcomes such as strong brand attachment, voluntary advocacy, and the accumulation of cultural capital. The study contributes to the literature on brand community and co-creation by illustrating how independent brands in emerging markets can leverage cultural participation to build authenticity and resilience. Practically, it highlights that fostering organic, participatory communities can serve as a sustainable strategy for cultural and commercial differentiation in the contemporary creative economy.
Organizational Climate and Burnout: A Systematic Review of the Role of Salary, Administration, and Workplace Relationships Anwar, Ravel; Harefa, Agusman
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1153

Abstract

The world of work has undergone a fundamental shift, with post-pandemic phenomena such as "The Great Resignation" revealing employee burnout as a critical operational and financial challenge. Addressing burnout—a syndrome characterized by emotional exhaustion, cynicism, and professional inefficacy—has become crucial to organizational sustainability. Burnout is not an individual failure but a response to a dysfunctional Organizational Climate. This systemic approach contrasts with traditional research, which is often fragmented. While the burnout literature is extensive, research frequently operates in "silos," focusing on a single stressor (e.g., only social support or only role overload). Understanding the interaction between financial, bureaucratic, and social stressors remains limited. This article explores the roles of Salary, Administrative Burden, and Workplace Relationships in relation to burnout, using a Systematic Literature Review (SLR) analyzing a final corpus of N=50 articles (2015-2025) through thematic analysis. Findings indicate that burnout is an ecosystem failure requiring holistic intervention. Thematic analysis confirms that Salary is perceived as 'justice' and 'reward,' Administrative Burden as a cognitive 'hinderance demand,' and Workplace Relationships (especially POS and leadership) as the strongest 'protective resource.' However, the primary challenge lies in the interaction of stressors: high administrative burdens and toxic workplace relationships can demonstrably nullify the positive effects of adequate compensation.
The Influence of Brand Awareness, Perceived Quality, Promotion, and Trust on Men’s Skincare Purchase Intention Rospita S, R Tita; Aulawi, Hilmi; Suseno, Novie Susanti
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1133

Abstract

This study investigates the influence of Brand Awareness, Perceived Quality, Promotion, and Customer Trust on Men’s Skincare Purchase Intention in Garut Regency. The research employed a quantitative approach with a cross-sectional survey of 146 male respondents aged 18–45 years, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that all four independent variables significantly affect Purchase Intention, both simultaneously and partially. Brand Awareness strengthens recognition and reduces perceived risk, Perceived Quality reflects consumer judgments of product effectiveness and safety, Promotion through digital media enhances exposure and interest, while Customer Trust emerges as a decisive factor in purchase decisions and loyalty. These findings conclude that the four factors are essential in shaping effective marketing strategies for men’s skincare products, especially in local markets with distinct consumer characteristics.
The Influence of Product Quality and Service Quality on Consumer Satisfaction Rahmawati, Putri; Solihat, Asri; Lindayani, Lindayani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1156

Abstract

The culinary industry is one of the fastest-growing sectors in Indonesia and plays an important role in supporting the development of the creative economy. One traditional culinary product that remains popular is green banana. However, the rise of modern food trends and increasingly intense competition in the culinary business requires traditional food entrepreneurs to continuously innovate in order to maintain their existence. Mamayu Pisang Ijo is one of the home-based culinary businesses that focuses on product quality and service quality as its main strategies to enhance customer satisfaction and maintain customer loyalty. This study aims to determine the influence of product quality and service quality on customer satisfaction at Mamayu Pisang Ijo. The research employed a quantitative approach with a survey method. A total sample of 176 respondents was obtained using the Slovin formula, and data were collected through an online questionnaire using a Likert scale. Data analysis was conducted using SPSS through validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and coefficient of determination analysis. The results show that product quality and service quality simultaneously have a significant effect on customer satisfaction, with an F-value of 120.842, which is higher than the F-table value of 2.27. In addition, the Adjusted R² value of 0.583 indicates that 58.3% of the variation in customer satisfaction can be explained by the two variables. These findings suggest that improving product and service quality is essential to maintaining customer satisfaction, suggesting that businesses like Mamayu Pisang Ijo must continue to improve the quality offered to remain competitive in the culinary industry. Moreover, this research serves as a reference for traditional culinary businesses in designing marketing strategies based on product and service quality to increase competitiveness. This study also contributes to the academic literature on consumer behavior in traditional culinary industries amid modern competition.
The Effectiveness of the Value Clarification Technique (VCT) Learning Model As An Effort To Internalization Entrepreneur Values at Alfa Centauri Junior High School Islahi, Ridho Mujahid; Ratmaningsih, Neiny; Holilah, Mina
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1157

Abstract

This study examines the effectiveness of the Value Clarification Technique (VCT) learning model in internalizing entrepreneurial character values among students at Alfa Centauri Junior High School. VCT was implemented to strengthen students’ awareness of seven core values through reflective discussion, value-based decision-making, and consistent practice in learning activities. A quantitative method was employed using pretest–posttest assessments and observations involving a sufficient number of student respondents. Data were analyzed using the Wilcoxon Signed Rank test to determine overall effectiveness and N-Gain analysis to measure improvement levels. The results showed a significant increase in students’ understanding and application of entrepreneurial values, with the most notable progress occurring among students with moderate initial value comprehension. Behavioral indicators such as discipline, politeness, and helpfulness also showed improvement. Overall, the study concludes that VCT is effective in enhancing entrepreneurial value internalization, although longer and continuous implementation is required for stronger behavioral impact.
The Influence of Customer Experience on Repurchase Intention Through Customer Satisfaction Suryaman, Yaman; Sifa, Nayla; Nugraha, Sukma; Fauziah, Alysa Nur
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.1164

Abstract

This study aims to analyze the influence of Customer Experience on Repurchase Intention, with Customer Satisfaction as a mediating variable, specifically focusing on Eiger customers in Indonesia. A quantitative research approach was employed using a survey method, involving 385 respondents. The data were analyzed using Partial Least Squares (PLS) with the SmartPLS 4.0 software. The results show that Customer Experience has a significant positive effect on Customer Satisfaction, indicating that the overall customer experience is a key factor in shaping satisfaction. Furthermore, Customer Satisfaction has a positive impact on Repurchase Intention, suggesting that satisfied customers are more likely to repurchase. Additionally, the study reveals that Customer Experience influences Repurchase Intention both directly and indirectly through Customer Satisfaction, confirming the important mediating role of satisfaction. This finding underscores that providing a positive and memorable customer experience is crucial not only for enhancing customer satisfaction but also for fostering customer loyalty and repeat purchase behavior. These results suggest that companies like Eiger can strengthen repurchase intentions by focusing on improving customer experiences and ensuring satisfaction.

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