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Business Innovation and Entrepreneurship Journal

BIEJ
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Published by Universitas Garut

ISSN : 26848945 EISSN : 26848945 DOI : https://doi.org/10.35899/biej.v3i3

Core Subject : Economy, Science, Education, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.

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Articles 259 Documents

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Optimalisasi IGTV Sebagai Sarana Promosi Produk Bagi Perempuan Bekerja Korban Pemutusan Hubungan Kerja Pada Masa Pandemi Covid 19 Indah Handaruwati; Adhita Maharani Dewi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

This research is entitled Optimizing IGTV as a Product Promotion Facility for Women Victims of Termination of Employment during the Covid 19 Pandemic. products with a wider range. There are things that are the focus of discussion, namely the development of social media Instagram and the features in it, the role of social media Instagram as a means of product promotion, motivation for online businesses of women affected by Covid 19, the benefits of entrepreneurship for women who are laid off to improve the economy in the current pandemic era, the optimization of IGTV as a product promotion strategy is the obstacle in optimizing IGTV. The method used in this research is descriptive qualitative, where data collection is carried out through the method of interviewing 15 mothers who initially worked but because of the pandemic they became victims of termination of employment in the Colomadu Karanganyar sub-district. In this study, it begins with analyzing respondents' perceptions by conducting deep interviews. The results showed that 2 of these 15 people have Instagram but have not used IGTV optimally, while the remaining 13 people have Instagram social media and have promoted their products using IGTV. The factor that motivates these mothers to use Instagram social media is the factor of family needs. Those who initially worked but because of the pandemic lost their jobs then decided to open businesses to cover their needs and help the family economy. Of these 15 people decided to sell food products through Instagram social media. The ease of features that Instagram has, namely IGTV, can easily be used as a promotional medium. The obstacles they face are the lack of training to create attractive online promotional content, they still have few followers or followers. Penelitian ini berjudul Optimalisasi IGTV Sebagai Sarana Promosi Produk Bagi Perempuan Korban Pemutusan Hubungan Kerja Pada Masa Pandemi Covid 19. Tujuan dari penelitian adalah perempuan yang terdampak secara ekonomi di masa pandemi covid 19 ini dapat memanfaatkan fitur-fitur media sosial seperti Instagram TV atau IGTV dalam memasarkan produk dengan jangkauan yang lebih luas. Ada hal yang menjadi fokus bahasan yaitu tentang perkembangan media sosial Instagram beserta fitur-fitur yang ada di dalamnya, peranan media sosial Instagram sebagai sarana promosi produk, motivasi bisnis online para perempuan yang terdampak Covid 19, manfaat wirausaha bagi perempuan yang di PHK untuk meningkatkan perekonomian keluarga di masa pandemi sekarang ini, optimalisasi IGTV sebagai strategi promosi produk , kendalanya dalam optimalisasi IGTV. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dimana pengumpulan data di lakukan melalui metode wawancara terhadap 15 orang ibu yang semula bekerja namun karena pandemi menjadi korban pemutusan hubungan kerja di lingkungan kecamatan Colomadu Karanganyar. Dalam penelitian ini dimulai dengan menganalisis persepsi responden dengan melakukan deep interview. Hasil penelitian menunjukkan bahwa dari 15 orang tersebut sebanyak 2 orang memiliki Instagram namun belum memanfaatkan IGTV secara optimal sedangkan sisanya sebanyak 13 orang memiliki media sosial Instagram dan sudah mempromosikan produknya menggunakan IGTV. Faktor yang menjadi motivasi ibu-ibu ini dalam memanfaatkan media sosial instagram adalah faktor kebutuhan keluarga . Mereka yang semula bekerja namun karena pandemi menjadi kehilangan pekerjaan kemudian memutuskan untuk membuka usaha guna menutupi kebutuhan dan membantu ekonomi keluarga. Dari 15 orang ini memutuskan menjual produk makanan melalui media sosial instagram. Kemudahan fitur yang dimiliki instagram yaitu IGTV dapat dengan mudah digunakan sebagai media promosi. Kendala yang mereka hadapi adalah minimnya pelatihan membuat content promosi online yang menarik, masih sedikit followers atau pengikut yang mereka miliki.

PERANAN MEDIA SOSIAL INSTAGRAM, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE MASKER.SOLOPUNYA Lyna Lyna; Hilda Ditiolebiet
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– This study aims to determine the role of Social Media Instagram, Price and Product Quality on Purchasing Decision. The population in this study were all active social media users. The sample used were 85 people with the conditions: at least have one active social media account and have visited and or purchased at the online shop “Masker.Solopunya”. The sampling methods used were the non-probability sampling methods with accidental sampling technique. The result showed that Social Media Instagram had a significant effect on Purchasing Decision, Price had a significant effect on Purchasing Decision, Product Quality had a significant effect on Purchasing Decision, and Social Media Instagram, Price and Product Quality simultaneously had a significant effect on Purchasing Decision. Abstrak– Penelitian ini bertujuan untuk mengetahui Peran Media Sosial Instagram, Harga dan Kualitas Produk terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh pengguna media sosial aktif. Sampel yang digunakan sebanyak 85 orang dengan ketentuan: minimal memiliki satu akun media sosial aktif dan pernah berkunjung dan atau membeli di toko online Masker.Solopunya. Metode pengambilan sampel yang digunakan adalah metode non-probability sampling dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh signifikan terhadap Keputusan Pembelian, Harga berpengaruh signifikan terhadap Keputusan Pembelian, Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian, dan Media Sosial Instagram, Harga dan Kualitas Produk berpengaruh signifikan secara simultan terhadap Pembelian Keputusan.

Bullying at Workplace affecting Motivation and Organizational Citizenship Behavior of Branch Banking Staff in Major Cities of Pakistan Syed Fahad Ali; Mubeen Butt
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Banking Sector has been considered as one of the top career priority choices of University Graduates in Pakistan over the past decades. But since the Bank’s got privatized branch banking has mainly observed as one of the most hatred areas of deployment for any employee. The objective of this investigation was to analyze that Bullying affects motivation and employees consider it as part of the routine and stays motivated and committed to their organization, which is possible because of several reasons in which one could be fewer job opportunities and financial issues. Results of this investigation will help the Banks management for decision making in order to improve their working culture and will also trigger future researchers to further investigate these findings. We took Branch Banking Staff from all banks across Pakistan as a population and could manage a sample size of 271 (validated as 248) from different cities and brands of Banks under the snowball sampling technique by using cross sectional research design. Data was collected through structured questionnaires via google forms with help of social media forums. Data Analysis was conducted through SPSS and in initial analysis, we didn’t find any symptoms of multicollinearity in our data therefore the linear relationship between Motivation (IV) and OCB (DV) was found. Further Pearson correlation reflected a significant and positive relationship between motivation and ocb. 71% variation was explained through the regression model of motivation and ocb with positive relationship, whereas Moderation of Bullying was proved with 35% variation explained.

Hubungan Iklim Organisasi, Pelatihan dan Kompensasi dengan Kepuasan Kerja Pegawai Muhammad Rizqi Agustino; Shintya Astuti; Dedi Hartawan
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Employee job satisfaction is an important variable in order to improve employee performance. As measurement indicators, organizational climate, training, and compensation are factors that can increase job satisfaction. Low job satisfaction often occurs in organizations which results in the quality of employee performance. Therefore, organizational climate variables, training, and compensation are needed as antecedent factors in order to increase employee job satisfaction at SMP YPIP Talang Ubi. This study aims to determine whether: 1) How big is the relationship between organizational climate compensation training and employee job satisfaction at SMP YPIP Talang Ubi, 2) How big is the relationship between organizational climate and employee job satisfaction at SMP YPIP Talang Ubi. , 3) How big is the relationship between training and employee job satisfaction at SMP YPIP Talang Ubi, 4) How big is the relationship between employee compensation and employee job satisfaction at SMP YPIP Talang Ubi. This study used a qualitative methodology with a purposive sampling technique. Testing using multiple regression. In general, the organizational climate owned by the employees of SMP YPIP Talang Ubi shows a score of 4.20-5.00 or 45.83% and is included in the very good category. The training shows a score of 3.40-4.19 or 58.33% and is included in the good category. Compensation shows a score of 4.20-5.00 or 45.83%.

Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke Donny Susilo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration. Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad.

Analisa Faktor-Faktor Pengaruh Minat Beli Paket Data Telkomsel Dengan Masa Pandemi Covid 19 Sebagai Variabel Moderating Astri Mariana Isniawati; Muhammad Jalari
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– The purpose of this study is to find out what factors influence the interest in buying telkomsel data packages with the covid 19 pandemic as a moderation variable. The type of population in this study is an unlimited population. Data collection techniques use non probability techniques on purposive sampling types. Data collection was conducted by the method of disseminating questionnaires and samples of 70 respondents. The data analysis technique used is multiple linear regression analysis using SPSS version 19. The result of this study is that the quality of the product does not have a significant effect on the purchase interest of telkomsel data package, the brand image has a significant effect on the purchase interest of telkomsel data package, the advertisement does not have a significant effect on the purchase interest of telkomsel data package, during the covid 19 pandemic it has a significant effect on the buying interest of telkomsel data package. Keywords: Product Quality, Brand Image, Price, Advertising, During the Covid 19 Pandemic, Interest in Buying Telkomsel Data Package

Analisa Reward dan Kinerja Karyawan: Service Quality Sebagai Variable Moderating Pada Bank Central Asia Hani Siti Hanifah; Eliya Fatma Harahap
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Bank Central Asia (BCA) growth rate in terms of profit reached Rp 20 trillion, grew 15.8 percent (year-on-year/yoy), credit portfolio loans grew 5.3 percent to Rp 595.1 trillion, Third Party Funds (DPK) increased 1.3 percent to Rp 761.6 trillion, Operating Income grew 10.3 percent to Rp 37.8 trillion, capital adequacy ratio (CAR) was at 22.9 percent and return on assets (ROA) was 3.1 percent and return on equity (ROE) was 15.6 percent. The purpose of this study was to analyze the relationship of reward and employee performance with employee loyalty as moderating variables. The method is carried out using descriptive qualitative method with research object of Bank Central Asia. The results showed that one of the elements that influence the success in improving quality services is the existence of good human resource management that can be measured through performance, personality and psychological contracts. Tingkat pertumbuhan Bank Central Asia ( BCA ) dari aspek dilihat dari laba yang mencapai Rp 20 triliun, tumbuh 15,8 persen (year-on-year/yoy), Kredit Portofolio kredit tumbuh 5,3 persen menjadi Rp 595,1 triliun, Dana Pihak Ketiga (DPK) meningkat 1,3 persen menjadi Rp 761,6 triliun, Pendapatan Operasional tumbuh 10,3 persen menjadi Rp 37,8 triliun, Rasio kecukupan modal (CAR) berada di level 22,9 persen serta rasio pengembalian terhadap aset (ROA) 3,1 persen dan pengembalian terhadap ekuitas (ROE) 15,6 persen. Tujuan penelitian ini adalah untuk menganalisis hubungan reward dan kinerja karyawan dengan employee loyalty sebagai variabel moderating. Metode yang dilakukan dengan menggunakan metode deskriptif kualitatif dengan objek penelitian Bank Central Asia. Hasil penelitian menunjukkan salah satu unsur yang berpengaruh terhadap keberhasilan dalam meningkatkan pelayanan yang berkualitas adalah adanya manajemen sumber daya manusia yang baik yang dapat diukur melalui kinerja, kepribadian dan kontrak psikologis.

Persepsi Masyarakat Terhadap Pemberlakuan Social Distancing Di Masa Pandemi Covid-19 Sebagai Implementasi Modal Sosial Ade Suherman; Tetep Tetep; Eldi Mulyana; Asep Supriyatna; Triani Widyanti; Opah Saripah; Aneu Rostiani; Lilik Purnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– The purpose of this study is to analyze and explain public perceptions of the implementation of social distancing during the pandemic as the implementation of social capital. This study was motivated by the phenomenon of the outbreak of the Covid-19 pandemic in a number of countries, including Indonesia. This condition not only affects the economic condition of a country, hinders social interaction among the community, and also has an impact on the health condition of every human being. To avoid the wider spread of Covid-19, the government was forced to adopt social distancing and physical distancing policies in the form of staying at home, working from home, studying, and worshiping at home. This research approach is descriptive qualitative. The data of this research is the impact of social distancing for the community in Tarogong Kidul District, Garut Regency. Sources of data come from several communities with a total of 50 respondents. Collecting data in this study using interview techniques, record, and continue to take notes. The results of the research can be concluded that with the implementation of social distancing in the pandemic period, at least the community can implement social capital which includes informal values or norms that are shared among members of an interrelated community group, which is based on the values of beliefs, norms and networks social and they respect each other, the development of social capital is the creation of increasingly independent groups of people who are able to participate more meaningfully. Social capital can solve citizens' problems, especially with regard to strengthening friendship, repairing and maintaining public service facilities because it has advantages and is the most appropriate, even though there are other social capital in the community. Abstrak– Tujuan penelitian ini untuk menganalisis dan menjelaskan Persepsi masyarakat terhadap pemberlakuan social distancing di masa pandemi sebagai implementasi modal sosial. Kajian ini dilatar belakangi oleh fenomena merebaknya pandemik Covid-19 di sejumlah negara, termasuk pula di Indonesia. Kondisi ini tidak hanya berdampak pada kondisi perokonomian suatu negara, menghambat interaksi sosial di kalangan masyarakat, serta juga memiliki dampak terhadap kondisi kesehatan setiap manusia. Untuk menghindari penyebaran Covid-19 yang lebih luas, pemerintah terpaksa mengambil kebijakan pembatasan sosial (social distancing) dan pembatasan kontak fisik (physical distancing) berupa tinggal di rumah, bekerja dari rumah, belajar, dan beribadah di rumah. Pendekatan penelitian ini adalah deskriptif kualitatif. Data penelitian ini adalah dampak adanya social distancing bagi masyarakat di Kecamatan Tarogong Kidul Kabupaten Garut. Sumber data berasal dari beberapa masyarakat berjumlah 50 responden. Pengumpulan data pada penelitian ini menggunakan teknik wawancara, rekam, dan dilanjutkan catat. Hasil penelitian dapat disimpulkan bahwa dengan adanya Pemberlakuan Social Distancing Di Masa Pandemi setidaknya masyarakat dapat mengimplementasikan Modal Sosial yang meliputi nilai atau norma-norma informal yang dimiliki bersama diantara para anggota suatu kelompok masyarakat yang saling terkait, yang didasarkan pada nilai kepercayaan, norma, dan jaringan sosial dan mereka saling menghargai, pengembangan modal sosial adalah terciptanya kelompok masyarakat yang semakin mandiri, yang mampu berpartisipasi secara lebih berarti. Modal sosial dapat menyelesaikan permasalah warga terutama berkenaan dengan penguatan tali silaturahim, perbaikan dan pemeliharaan sarana pelayanan publik karena memiliki kelebihan dan paling sesuai, meskipun pada komunitas tersebut terdapat modal sosial lain.

Potensi Pariwisata Garut Dalam Mewujudkan Ekonomi Kreatif Tetep Tetep; Ade Suherman; Eldi Mulyana; Triani Widyanti; Wanti Pebriani; Yuyun Susanti; Ilah Ilah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– This study aims to determine the potential of arrowroot tourism in realizing the creative economy. The method used in this research is qualitative descriptive, the process and meaning are highlighted in qualitative research. The theoretical basis is used as a guide so that the focus of the researcher is in accordance with the facts in the field to seriously study the theories and concepts related to the topic to be studied. The object under study is one of the tourist destinations in Garut Cipanas, Situ Bagendit, Cangkuang Temple, Santolo Beach, which are frequently visited by tourists. The results showed that one way to increase the level of foreign tourist visits is to build and improve existing tourism infrastructure through innovation by combining cultural elements with existing or unbuilt tourism infrastructure. With the combination of infrastructure and local cultural elements, it will create a unique uniqueness of tourism infrastructure in West Java, thus the level of foreign tourist visits will increase and cultural elements will not be lost or eroded by foreign culture brought by foreign tourists who come to West Java and in the end, it will increase the level of tourist visits in Indonesia in general. Garut is one of the most complete areas, starting from coastal tourism, adventure tourism, mountain tourism, and artificial tourism which can be used as a source of local revenue (PAD) from the very promising tourism sector. Garut Regency is one of the tourist destinations in West Java because it has a lot of tourism potential that can attract tourists to come to visit. The number of tourist attractions in Garut such as Cipanas, Situ Bagendit, Cangkuang Temple, Santolo Beach is a tourist destination that is often visited by tourists. So it is necessary to study the potential of tourism in Garut Regency to realize the creative economy. Abstrak– Penelitian ini bertujuan untuk mengetahui potensi pariwisata garut dalam mewujudkan ekonomi kreatif. Metode yang digunakan dalam penelitian ini kualitatif yang bersifat deskriptif, proses dan makna lebih di tonjolkan dalam penelitian kualitatif. Landasan teori dimanfaatkan sebagai pemandu agar fokus peneliti sesuai dengan fakta di lapangan untuk mengkaji secara sungguh-sungguh tentang teori-teori dan konsep-konsep yang berkaitan dengan topik yang akan diteliti. Objek yang diteliti yaitu salah satu daerah tujuan wisata di Kabupaten Garut Cipanas, Situ Bagendit, Candi Cangkuang, Pantai Santolo merupakan tujuan wisata yang sering kali dikunjungi oleh wisatawan. Hasil penelitian ditemukan bahwa salah satu cara untuk meningkatkan tingkat kunjungan wisatawan mancanegara adalah dengan membangun dan memperbaiki sarana prasarana pariwisata yang sudah ada melalui inovasi dengan mengkombinasi unsur budaya dengan sarana prasarana pariwisata yang sudah ada atau belum terbangun. Dengan kombinasi sarana prasarana dengan unsur budaya lokal akan tercipta keunikan yang khas pada sarana prasarana pariwisata di Jawa Barat dengan demikian tingkat kunjungan wisatawan mancanegara akan meningkat serta unsur budaya tidak akan hilang atau tergerus oleh budaya asing yang dibawa oleh wisatawan asing yang datang di Jawa Barat dan pada akhirnya akan meningkatkan tingkat kunjungan wisata di Indonesia pada umumnya. Garut merupakan salah satu wilayah yang sangat lengkap, mulai dari pariwisata pantai, pariwisata petualangan, pariwisata pegunungan, dan pariwisata artificial dapat di jadikan sebagai sumber pendapatan asli daerah (PAD) dari sektor pariwisata yang sangat menjanjikan. Kabupaten Garut merupakan salah satu daerah tujuan wisata di Jawa Barat karena banyak memiliki potensi wisata yang dapat menarik wisatawan untuk datang berkunjung. Banyaknya tempat objek wisata Garut seperti Cipanas, Situ Bagendit, Candi Cangkuang, Pantai Santolo merupakan tujuan wisata yang sering kali dikunjungi oleh wisatawan. Maka diperlukannya mengkaji potensi pariwisata di Kabupaten Garut untuk mewujudkan ekonomi kreatif.

Consumer Behavior: Description of E-Banking Post-Usage Intan Permana
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Digitization in banking to the cashless society by providing as non-cash transactions. In other hand a result of survey showing the low penetration of internet usage for online money transfer as wrong banking services. This article, has a purpose describe post-usage behavior. The author uses a descriptive design to solve the problem of low penetration of internet users for online money transfers. Today, e-banking services are considered as one of the factors that the customer expressed loyal to the banking services.

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