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Community Development Journal
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 25805282     EISSN : 25805290     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Social Sciences Other
Comunity Development Journal adalah kumpulan jurnal pengabdian masyarakat yang dilakukan oleh civitas akademika Universitas Nahdlatul Ulama Surabaya.
Arjuna Subject : -
Articles 325 Documents
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The Implementation of Participatory Action Research (PAR) to Enhance Basic Iqro' Reading Skills among Children in Alue Buloh Village Rauzatul Jannah; M. Rezki Andhika; Suharman; Nacsiatul Fadhila
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8135

Abstract

This community service initiative was implemented at Balee Carong in Alue Buloh Village, an isolated rural community experiencing significant educational access limitations due to damaged bridge infrastructure. The geographical constraints had severely restricted children's opportunities for supplementary education, including tutoring programs and religious studies. The program aimed to enhance children's fundamental skills in Iqro' reading, memorization of short surahs and daily prayers, along with basic literacy and numeracy competencies through participatory and engaging learning methodologies. Employing Participatory Action Research (PAR) as its foundational framework, the project positioned university students as both facilitators and collaborative change agents working directly with the community. Over a 45-day implementation period, educational activities were delivered through interactive approaches including game-based learning, singing, storytelling, and various creative exercises tailored to local context. Implementation results demonstrated remarkable progress in both religious and academic dimensions among participating children. Quantitative and qualitative assessments revealed that the majority of children showed substantial advancement in Iqro' reading proficiency, with significant increases in memorization of Islamic prayers and short chapters from the Quran. Concurrently, participants exhibited marked improvement in basic reading, writing, and arithmetic capabilities. The program culminated in two significant closing events: a "Festival Anak Sholeh" (Righteous Children's Festival) serving as a comprehensive evaluation platform where children demonstrated their acquired knowledge, and an educational field trip designed as both a recreational activity and cultural enrichment experience. These outcomes substantiate that the PAR methodology, when implemented through emotional engagement strategies, active community participation, and enjoyable pedagogical techniques, effectively enhances educational quality for children in underserved remote areas. The study offers valuable insights for educational practitioners and policymakers seeking to address educational disparities in isolated communities through contextually appropriate interventions.
Grace in Adversities: The Untold Stories of Dancesport Athletes with Disabilities Balgos, Lionelle Rei
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8321

Abstract

Sports for persons with disabilities (PWDs) are increasingly gaining global recognition. However, their stories of struggle beyond the athletic arena remain underrepresented and insufficiently documented, particularly those of dancesports athletes with disabilities. This study explored and understood the narratives of dancesport athletes with disabilities. The researcher employed a qualitative research approach, specifically a narrative design. The participants were purposively chosen and interviewed through in-depth interviews using a validated interview guide. Cross-narrative analysis was employed to generate themes extracted from the participants' transcripts. The themes that emerged from the participants’ stories of struggles involved entering the sport with uncertainty and having a limited support system. The themes that reflected their accomplishments highlighted growth in confidence and the attainment of tangible milestones. Moreover, the themes identified from the coping mechanisms encompassed persistent skill practice, internal dialogue rooted in motivation, and reliance on an external support system. The participants also shared insights highlighting the need to strengthen inclusive sports programs and support networks to enhance the participation and visibility of persons with disabilities within the athletic community.
How Green Marketing Shapes Consumer Buying Patterns: A Systematic Review in the Philippines Limos, Shaniah; Gonzalez, Minard Jr; Martinez, Junna
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8367

Abstract

With the growing influence of environmental crises, people have placed sustainability on top of their priorities, not just personally, but also the business sectors. Thus, Green marketing became a necessary ingredient in doing business. This systematic review consolidates existing literature on green marketing and its impact on consumer buying patterns in the Philippines. Using the PRISMA methodology, relevant studies were identified, screened, and analyzed to examine how green marketing strategies such as eco-friendly packaging, branding, promotions, and product innovations influence consumer intention and behavior. Results reveal that Filipino consumers, particularly younger generations and urban populations, increasingly show preference for sustainable products, though gaps remain due to price sensitivity, trust issues, and limited product availability. Findings provide insights for marketers and policymakers promoting sustainable consumption and aligning green marketing practices with consumer values.
Clicks or Connections? Examining How Content Marketing and Customer Experience Fuel Repurchase Behavior Among Filipino Consumers Gonzales, Minard Jr; Martinez, Junna; Limos, Shaniah
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8377

Abstract

Abstract This community service project addresses the significant challenges faced by digital Small and Medium Enterprise (SME) owners in Davao City, Philippines, primarily digitally literate female entrepreneurs (25–45) using platforms like Shopee and Instagram. The background problem is recurrent erratic turnover and low customer retention, rooted in a crucial empirical knowledge gap that leads to the misallocation of limited marketing budgets. Owners frequently perceive effective digital marketing as prohibitively expensive, resulting in disproportionate and expensive over-investment in reactive Content Marketing (CM) efforts (e.g., boosted posts and micro-influencers) while neglecting the development of essential Customer Experience (CE) infrastructure (e.g., efficient logistics, responsive post-purchase follow-up). The project's core objective was to empirically validate and disseminate actionable, data-driven insights proving the relative impact of CE versus CM on customer loyalty, specifically focusing on increasing Repurchase Intention (RI). The method involved a phased, structured four-week virtual intervention, which included (1) research dissemination, (2) skill-building workshops on CE touchpoint optimization and value-driven CM, (3) provision of practical tool kits like the Post-Purchase Communication Script, and (4) guided mentoring and progress monitoring for implementation. The central result unequivocally confirmed that Customer Experience (CE) is the superior predictor of Repurchase Intention ($\beta_{CE} = 0.58$), significantly outweighing the impact of the current reactive Content Marketing efforts ($\beta_{CM} = 0.21$). The intervention successfully drove measurable behavioral shifts, particularly an increased focus on CE audit and optimization metrics, leading to a documented 12% improvement in the average 30-day Repurchase Rate among participating businesses. This project concludes that sustainable and scalable growth for resource-constrained digital SMEs is best achieved by strategically investing in low-cost, high-return service infrastructure over expensive, reactive advertising.Keywords: Customer Experience; Repurchase Intention; Content Marketing; Digital SMEs; Budget Allocation
Socialization of Halal Digital Transformation Cold Chain Last Mile to Increase Company Transparency and Competitiveness Lesmini, Lis; Rizaldy, Wynd; Marlita, Devi; Handayani, Sri; Indriyati
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8584

Abstract

Digital transformation in the logistics sector, particularly in last-mile delivery services, plays a strategic role in improving efficiency, transparency, and consumer trust. In Indonesia, increasing awareness of halal products underscores the importance of halal traceability systems to ensure product compliance from upstream to end consumers. However, small and medium-sized last-mile delivery companies still face limited understanding, digital readiness, and implementation of technology-based halal traceability. This community service program aims to enhance halal literacy and digital capacity of partner companies affiliated with the Indonesian Halal Logistics Association (AHLI) through socialisation and assisted application of halal traceability principles. The program consisted of preparation, interactive training, and evaluation using pre-test and post-test instruments. The materials covered halal traceability principles, the SIHALAL system, segregation of halal and non-halal products, and the development of SOPs in accordance with current PPH and SJPH regulations. The program is expected to support the implementation of digitally enabled halal logistics, strengthen Muslim consumer trust, and promote a sustainable and inclusive halal supply chain aligned with the Indonesian Sharia Economy

Page 33 of 33 | Total Record : 325

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