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Bricolage : Jurnal Magister Ilmu Komunikasi

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Published by Universitas Bunda Mulia

ISSN : 25020935 EISSN : 26156423 DOI : -

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.

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Articles 208 Documents

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PENGGUNAAN INTERNET TERHADAP PENINGKATAN PARTISIPASI POLITIK DAN KEHIDUPAN DEMOKRASI Reny Yuliati
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Internet is a medium that become increasingly in demand by society from different circle. With the Internet as new media brings some changes on how people can voice their aspirations. The purpose of this article is to look at the advantages of new media in enhancing political participation and democracy compared with traditional media. With the new media, we have a great hope in democracy in Indonesia as long as government and citizens use it wisely. Keywords: new media, democracy, political participation

PEMBENTUKAN PERSEPSI WARNA PADA KONSUMEN (Studi tentang Costomer Servoce) Sadono, Teguh Priyo; Rongrong, Michael Jibrael
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Persepsi dan makna dari berbagai latar belakang yaitu orang Manadp, Tionghoa dan Batak memberikan penjelasan yang utuh menyeluruh bahwa Costomer goods yang dipadukan dengan warna merah dan kuning memiliki keunikan dan ketertarikan tersendiri dibandingkan dengan tidak dipadukan warna dan melalui ketertarikan itu memberikan dampak cukup signifikan untuk seseorang. Persepsi dan makna mereka yang diungkapkan pada hasil penelitian memberikan keuntungan bagi PT. Antri Distribundo menarik pelanggannya, persepsi dari orang-orang ini tidak lepas dari latar belakang tradisi mereka, sehingga dampak dari ajaran kebudayaan yang telah diajarkan kepada mereka memberikan peranan penting terhadap persepsi dan makna mereka. Kata Kunci : Persepsi, Makna, Kesetiaan, Warna

EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL Boer, Rino F.; Lesmana, Dionisius
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Globalization encourages foreign brands to come to Indonesia, one of them is Keds as asneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perceptionabout Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “LadiesFirst Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awarenessabout Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messagesthrough promotion activites in the campaign. The aim of this research is to find out Keds customer buyingdecision process based on social judgement theory, where the customer will interpret the persuasivemessages about the promotion activities in the campaign and also to find out the stages of customerdecision buying process. The research method that was used is qualitative descriptive method throughindepth interview with Keds customers. The result shows that the interpretation of the messages throughattiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads inassimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Kedscustomer.Keywords: buying process, beliefs, attitudes, persuasive

POLEMIK KEBHINNEKAAN INDONESIA PADA INFORMASI INSTAGRAM @INFIA_FACT TERKAIT PATUNG KWAN SING TEE KOEN TUBAN Rustono Farady Marta
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 02 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Bangsa Indonesia dikenal oleh karena kebhinnekaannya, namun seketika terjadi suatu polemik yangdisebabkan oleh cepatnya penyebaran informasi serta konstruksi sosial media Instagram terhadap realitas.Informasi yang diberikan cenderung menjadi bias akibat perdebatan para netizen yang dapat berdampakpada masyarakat hanya dengan hitungan detik. Salah satu akun Instagram @Infia_fact mengunggahsebuah informasi tentang patung Dewa Kwan Sing Tee Koen di Kota Tuban Jawa Timur. Akun inidibanjiri dengan lebih dari 4000 komentar netizen baik yang berpresenden negatif maupun positif,sementara akun tersebut mengunggah berita tanpa adanya tendensi apapun, murni berupa fakta. Teorikonstruksi sosial (Berger & Luckman, 2011) bekerja untuk menjabarkan fenomena ini melalui penelaahanyang komprehensif, meliputi proses eksternalisasi, objektivasi, dan internalisasi.Kata Kunci: Kebhinnekaan, @Infia_fact, Konstruksi Sosial, Patung Dewa

IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU PADA YAYASAN NURUL IBAD JAKARTA TIMUR Ruzqiyah Ulfa; Rustono Farady Marta
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Study about Integrated Marketing Communication or IMC has become a common issues. Not just profit-oriented institutions, non-profit institutions also need to know the communication strategy of the "new generation". The strategy in this integrated marketing communications that drive every aspect of the communication process to reach customers or the public with a message of unity in offering a benefit and ideas. Certainly not an easy thing when having a lot of media, ideas, activities and plans, but should have one "message" only. The integration process of marketing communication activities summarized simply by Chriss Fill (1995) through the integration of process models and marketing communication activities Hermawan Kertajaya in "3i Marketing Triangle" and "3² Values-Based Matrix". The Practice of marketing and social marketing products by Andreason, the emphasis is on the wider community that directly affect to the behavior and the needs or interests of the target as a basis. Yayasan Nurul Ibad as a non profit organization builds its brand image through their service by using marketing communication mix that consists of eight major communication model proposed by Philiph Kotler.Keywords: Integrated Marketing Communication, Message, Nurul Ibad

HAMBATAN KOMUNIKASI ANTAR BUDAYA PADA ASPEK RAS (Analisis Kritis pada Kasus Indonesia – TiongHoa) Siti Maryam Ibrahim; Aa Bambang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 02 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

AbstractThis writing aimed for describing cultural diversity in Indonesia where there is too much obstacle to deal with on the cross-cultural communications of domain. This writing tended to look for the obstacle happened between both Indonesia and Tionghoa on the framework of Cross-cultural Communications within the ethnics. Research methods used here is article analyzing based on documentation. The article shown on Kompas, Sunday, November 4th 2007 namely “ Claudine Salmon Menguak Sejarah Tionghoa”. The result of analysis would prove that Indonesian ethnocentrism is still in the state of persistent, thus Indonesian tends to feel better yet best of all. The most prominent factor on Cross-cultural communications among Indonesian and Chinese is that there is those much prejudice. This thing is able to be seen of the behaviour towards chinese, for some instances are they could not be civil servants or even indonesian army. Then it comes to an end of this research. The end of this research is Indonesian do consider that chinese have got much diversity within them to be particular within values and beliefs they usually do embrace, so that it emerges the obstacles in communicating well at the very context of personal, group, organization, or mass communications. (Latar belakang tulisan ini adalah keberagaman budaya di Indonesia yang sangat luas sehingga menimbulkan berbagai hambatan yang seringkali dijumpai dalam Komunikasi antar Budaya. Tujuan penulisan ingin melihat sejauhmana hambatan yang terjadi antara Indonesia dengan Tionghoa dalam kerangka Komunikasi Antar Budaya dalam aspek Ras. Metodologi penulisan menggunakan studi Dokumentasi dengan menganalisis artikel yang terdapat di Surat kabar Kompas Minggu 4 November 2007 pada hal 12 dengan judul ” Claudine Salmon Menguak Sejarah Indonesia Tionghoa”. Hasil analisis menunjukan bahwa etnocentrisme orang-orang Indonesia masih sangat kuat, sehingga orang-orang Indonesia ini cenderung merasa yang paling baik dan paling benar, Faktor yang paling menonjol dalam komunikasi antar budaya antara orang Indonesia dengan orang Tionghoa ini adalah adanya prasangka yang berlebihan. Hal ini bisa dilihat dari sikap orang Indonesia yang tidak adil terhadap orang tionghoa, misalnya tidak bisa menjadi PNS atau TNI. Kesimpulan dari analisis artikel tersebut adalah orang-orang Indonesia menganggap bahwa orang tionghoa ini mempunyai banyak perbedaan terutama dalam hal nilai-nilai dan kepercayaan yang mereka anut, sehingga memunculkan hambatan dalam berkomunikasi baik dalam konteks antar pribadi, kelompok, organisasi atau komunikasi massa.) Key Words : Komunikasi Antar Budaya, Aspek Ras, Indonesia-Tionghoa

PRAKTEK PRODUKSI HEGEMONI MILITER MELALUI FILM “JENDERAL SOEDIRMAN” Cosmas Gatot Haryono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

As a mass media, Film seldom unrecognized as a media disseminator for messages and discourse. This condition is used by filmmakers and some interested parties as “arena” to disseminate or conduct hegemony to the public. Film General Soedirman is one example of a film that we can felt the hegemony agenda. As a historical film, the film try to build its story or narrative centrally on the figure of the Great Commander General Soedirman. Interestingly, the protrusion of General Soedirman figure is felt too much. On the contrary, the civil politicians are discribed ugly. This led to controversy and debate that is quite exciting in the national media. There is a suspicion of a large discourse, that is being rolled out by the filmmakers for the sake of a certain position within the larger narrative of the republic.This article is a report of qualitative research and use critical discourse analysis of Van Dijk. The research try to dismantle the structure of the text, either micro, macro, and it‟s superstructure, thus unfolding discourse developed through the production of this film.Keywords: Critical Discourse, Text Structure, and Hegemony

PERSONAL BRANDING DALAM KOMUNIKASI SELEBRITIS (STUDI KASUS PERSONAL BRANDING ALUMNI ABANG NONE JAKARTA DI MEDIA SOSIAL “INSTAGRAM”) Ievansyah Ievansyah; Teguh Priyo Sadono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

ABSTRACTAbang None is a designation for Jakarta Tourism Ambassador. Researchers saw a phenomenon of self-transformation from a tourism ambassador to a celebrity. This phenomenon refers to case studies experienced by Maudy Koesnaedi, Bangpen, and Shabina Gianti. Researchers want to know the personal branding management process they want to form, and convey it to the public through Instagram social media. This study uses qualitative methods, with descriptive case studies, which depart from the Post Positivism paradigm. The concept used is personal branding, and is sharpened by the theory of Communication Private Management (CPM Theory). Data collection techniques are observation, interviews, and documentation analysis. The concept of personal branding proposed by Peter Montoya, refers to eight laws, namely the law of specialization, the law of leadership, the law of personality, the law of distinctiveness. , the law of appearance (the law of visibility), the law of unity, the law of persistence, and the law of good intentions. From these eight laws, the researcher saw that the three sources had different features, were consistent in managing personal branding, and were able to demonstrate good ethics in using social media. The theory of Communication Private Management (CPM Theory), proposed by Sandra Petronio, has five basic assumptions to see how they manage personal information in the public domain. The five assumptions are private information, private boundaries, control and ownership, rule-based management systems, and management dialectics. The three informants in general have known the limitations of their privacy with the public, so they understand the information that is allowed and not to be shared with the public. They have good management, between them and netizens. Researchers hope that further research can further develop the concept of personal branding, and CPM theory. Hopefully this research can be a reference, to be better developed from all aspects.Keywords: Personal Branding, Abang None, Celebrity, InstagramABSTRAKAbang None merupakan sebutan untuk Duta Pariwisata DKI Jakarta. Peneliti melihat adanya fenomena transformasi diri dari duta pariwisata menjadi seorang selebritis. Fenomena ini mengacu pada studi kasus yang dialami oleh Maudy Koesnaedi, Bangpen, dan Shabina Gianti. Peneliti ingin mengetahui proses pengelolaan personal branding yang ingin mereka bentuk, dan sampaikan ke publik lewat media sosial Instagram. Penelitian ini menggunakan metode kualitatif, dengan studi kasus deskriptif, yang berangkat dari paradigma Post Positivisme. Konsep yang digunakan adalah personal branding, dan dipertajam dengan teori Communication Private Management (CPM Theory). Teknik pengumpulan datanya ialah observasi, wawancara, dan analisis dokumentasi. Konsep personal branding yang dikemukakan oleh Peter Montoya, mengacu pada delapan hukum, yaitu hukum spesialisasi (the law of specialization), hukum kepemimpinan (the law of leadership), hukum kepribadian (the law of personality), hukum perbedaan (the law of distinctiveness), hukum kenampakan (the law of visibility), hukum kesatuan (the law of unity), hukum keteguhan (the law of persistence), dan hukum maksud baik (the law of good will). Dari kedelapan hukum ini, peneliti melihat bahwa ketiga narsumber memiliki keistimewaan yang berbeda-beda, konsisten dalam mengelola personal branding, dan mampu menunjukkan etika yang baik dalam sosial. Teori Communication Private Management (CPM Theory), yang dikemukakan oleh Sandra Petronio, memiliki lima asumsi dasar untuk melihat bagaimana mereka mengelola informasi yang bersifat pribadi di wilayah publik. Lima asumsi itu ialah informasi privat, batasan privat, kontrol dan kepemilikan, sistem manajemen berdasarkan aturan, dan dialektika manajemen. Ketiga narasumber secara garis besar sudah mengetahui batasan privasi mereka dengan publik, sehingga mereka memahami informasi yang boleh dan tidak untuk dibagikan kepada publik. Mereka memiliki manajemen yang baik, antara mereka dan netizen. Peneliti berharap semoga penelitian selanjutnya bisa lebih mengembangkan konsep personal branding, dan teori CPM. Semoga penelitian ini bisa menjadi rujukan, untuk dikembangkan lebih baik lagi dari segala aspek.Kata Kunci: Personal Branding, Abang None, Selebritis, Instagram

PARADOXIC LANGUAGE "CEBONG-KAMPRET" IN FACEBOOK AS A MIRROR OF THE POLITICAL LANGUAGE OF INDONESIA Fabianus Fensi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 5, No 02 (2019): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

ABSTRACTCommunication and language are two phenomena from one reality. Language is a means of expressing ways of communicating, and it reciprocally presupposes with communication. Where there is communication, language presence is demanded. Hence the language exists as a medium of communication. This study analyses the language battles of “Cebong-Kampret” on Facebook groups. Two aspects are investigated in this research: logic and ethics. The logic requires the use of language by rules. Language can be understood within the framework of rationality. Ethics requires language that creating peace rather than encouraging hatred. How is the language contested in the battle of “Cebong Kampret” on Facebook? Facebook is a web-based media technology that has its characteristics, such as easily accessed and reach a wider audience. Everyone can be a creator of meaning. The communication process is synchronous and encourages the user’s instant response. This characteristic carries risks. Facebook, in the political context of “Cebong-Kampret,” is paradoxical. People’s political preferences are influenced by Facebook even though the language ignores the logical-ethical language rules. The fight of language in politics is justified as far as upholding the logic and ethics. Logic language teaches the principles based on standards. Misuse of language logic makes language lose its ethical value in practice. Language ethics teaches the principles of good language, which can create peace.Keywords: Language; Logic and Ethicsl; Social Media; Paradox, PoliticsABSTRAKKomunikasi dan bahasa adalah dua fenomena dari satu kenyataan. Komunikasi menyertakan bahasa. Bahasa sebagai alat mengekspresikan berbagai cara berkomunikasi. Bahasa dan komunikasi saling mengandaikan. Dimana terdapat kegiatan berkomunikasi bahasa dituntut kehadirannya. Bahasa hadir sebagai media ekspresi aktivitas komunikasi. Kajian ini menganalisis pertarungan bahasa kelompok “Cebong” dan “Kampret” di facebook. Dua aspek dianalisis, yaitu logika dan etika berbahasa. Logika berbahasa mensyaratkan penggunaan bahasa menurut kaidah sehingga bisa dimengerti dalam kerangka rasionalitas. Etika mensyaratkan penggunaan bahasa yang menciptakan perdamaian bukan mendorong kebencian. Apa yang terjadi dengan bahasa yang dipertarungkan “Cebong” dan “Kampret” di facebook? Facebook adalah media berbasis teknologi web. Dia memiliki karakteristik sendiri, seperti: Dapat diakses dengan mudah. Menjangkau khalayak lebih luas. Setiap orang bisa menjadi pencipta makna. Proses komunikasi berlangsung sinkronik. Mendorong respon instan penggunanya. Karakteristik ini mengandung risiko. Penggunaan facebook, dalam konteks politik “Cebong” dan “Kampret” bersifat paradoks. Preferensi pilihan politik masyarakat dipengaruhi facebook padahal bahasa yang digunakan mengabaikan aturan berbahasa secara logis-etis. Pertarungan bahasa dalam politik dibenarkan sejauh menjunjung tinggi logika dan etika berbahasa. Logika berbahasa mengajarkan prinsip berbahasa berdasarkan aturan. Penyalahgunaan logika berbahasa membuat bahasa kehilangan nilai etis dalam praktiknya. Etika berbahasa mengajar prinsip pemakaian bahasa yang baik. Bahasa yang baik menciptakan perdamaian.Kata Kunci; Bahasa; Logika dan Etika, Media Sosial, Paradoks, Politik.

STRATEGI MEMBIDIK KETERSEDIAAN AUDIENS DALAM INDUSTRI TELEVISI (Studi Deskriptif Tayangan Film India ANTV) Rubiyanto Rubiyanto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

ABSTRACTThe success of ANTV captured the attention of the audience through the Indian Movie show influenced ANTV's position to television in the first rank. The television, which used to be in the last number among rival televisions, tried the first time to broadcast an Indian movie called Mahabharata, which had been successfully aired by TPI in the 1990s. The latest version of the Indian movie gets a great reception from the audience. This article aims to describe ANTV's strategy in the television industry through Indian movie to win the competition. According to Pringle and Starr (2006: 123-125), when planning a program to be aired, the television managers should pay attention to the nine factors, namely (1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building Audience Habit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) Inventory Program, and (9) Local Production Capabilities. The authors limit this study to the available audience and the scheme programing of ANTV. The research method used qualitative descriptive with data collection technique, consist of interview, observation, and documentation. Based on the results of research and data analysis can be concluded that the Indian movie impressions in accordance with the ANTV audience target, so this show succeeded in drawing the attention of the audience, and became the top program. Scheme of ANTV programs illustrate the suitability of the broadcast time slot division and the available audience. These two conclusions refer to Pringle and Starr's thoughts. ANTV's strategy review to win the competition in the television industry opens up a new idea. In this research describe not only on-air programs but also strengthened by off-air program.Keywords: Program, Indian Movie, ANTV, Available AudienceABSTRAKKeberhasilan ANTV merebut perhatian audiens melalui tayangan Film India memengaruhi posisi ANTV menjadi televisi di peringkat pertama. Televisi yang tadinya berada di nomor buncit di antara televisi saingan, mencoba kali pertama menayangkan film India berjudul Mahabharata, yang pernah sukses ditayangkan TPI tahun 1990-an. Versi terbaru film India ini mendapat sambutan luar biasa dari audiens. Artikel ini bertujuan mendeskripsikan strategi ANTV dalam industri televisi melalui tayangan film India untuk memenangkan persaingan. Menurut Pringle dan Starr (2006:123-125), ketika merencanakan sebuah program yang akan ditayangkan hendaknya pengelola televisi memperhatikan Sembilan faktor, yaitu: (1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building Audience Habit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) Program Inventory, dan (9) Local Production Capabilities. Penulis membatasi kajian pada ketersediaan audiens (available audience) dikaitkan dengan daypart pada pola pemrograman ANTV. Metode penelitian menggunakan kualitatif deskriptif dengan teknik pengumpulan data, terdiri dari wawancara, observasi, dan dokumentasi. Berdasarkan hasil penelitian dan analisis data dapat disimpulkan bahwa tayangan film India sesuai dengan target audiens yang diusung ANTV, sehingga tayangan iniberhasil menyedot perhatian penonton, dan menjadi program unggulan. Penjadwalan program acara di ANTV menggambarkan kesesuaian pembagian slot waktu siaran dan ketersediaan audiens. Kedua simpulan ini sesuai dengan pemikiran Pringle dan Starr. Kajian strategi ANTV untuk memenangkan persaingan dalam industri televisi ini membuka sebuah pemikiran baru, yaitu gambaran strategi yang tidak hanya terpaku pada tayangan on-air, namun juga diperkuat dengan kemasan program off-air.Kata kunci: Program, Film India, ANTV, Ketersediaan Audiens

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Dr. Rustono Farady Marta, S.Sos., M.Med.Kom

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