cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dr. Rustono Farady Marta, S.Sos., M.Med.Kom
Contact Email
rustonofarady@gmail.com
Phone
-
Journal Mail Official
phandayani@bundamulia.ac.id
Editorial Address
-
Location
Kota tangerang,
Banten
INDONESIA
Bricolage : Jurnal Magister Ilmu Komunikasi
Published by Universitas Bunda Mulia
ISSN : 25020935     EISSN : 26156423     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.
Arjuna Subject : -
Articles 226 Documents
 19   20   21   22   23 
Xenocentrism as a purchase driver in viral marketing Barbie X ESQA cosmetics Wijaya, Diorra Calysta; Boer, Rino Febrianno
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.7702

Abstract

The success of the viral Barbie movie in 2023 prompted various brands, both global and local, including ESQA Cosmetics from Indonesia, to participate in collaborative marketing campaigns. The campaign demonstrated increasing consumer engagement with pop culture trends and was reflected in consumer discussions about the Barbie X ESQA collaboration. This study focuses on analyzing consumer views on the collaboration, identifying elements that drive consumers to spread information about the product, and examining purchasing motivations by employing relevant communication theories. Using qualitative methods and netnography, data was obtained through in-depth interviews, digital observations, and linked documentation. The results show that ESQA Cosmetics strategically optimized digital marketing communications (DMC), which focused on three main interaction models: Business to Consumer (B2C), Consumer to Business (C2B), and Consumer to Consumer (C2C). These models are facilitated through social media platforms such as Instagram and TikTok, where consumers interact with promotional content and share their personal experiences. The informants in this study were influenced by the nostalgic bond with the Barbie figure, which encouraged them to engage in product discussions and participate in viral content trends. Purchasing patterns among informants reflected varying levels of consumer needs: social needs were fulfilled through interaction with peers and participation in trending discussions; ego needs were addressed through public expression of self-image; and self-actualization was reflected in creative makeup expressions using Barbie-themed cosmetics. This study concluded that xenocentrism operationalized as consumer preference for products with foreign cultural elements plays a significant role in consumer preferences, where brands associated with global icons such as Barbie can enhance product appeal. The findings demonstrate how integrated marketing strategies based on cultural resonance and nostalgia have a strong influence on consumer purchasing decisions.
Narratives of change: How Sungai Watch educates on waste management through Instagram Pratiwi, Aprilianti; Ibtihal, Indi Azzahra
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.7963

Abstract

             The waste problem in Indonesia continues to persist due to the increasing volume of unmanageable waste year by year. The government cannot work alone. The help of social change actors is needed to address the waste issue. Social media has become a platform used for environmental education campaigns, including waste management. This study aims to analyze the narrative of change conveyed by Sungai Watch through educational videos on Instagram. The study uses a qualitative method with a narrative approach to understand the structure and messages contained in the uploaded content. Data were collected through digital observation of the @sungaiwatch account and documentation of six featured videos: Sachets, Plastic Pollution, Easily Cut Down on Single-Use Plastics, Diapers, Trash-Free Muncar Beach, and Empowering the Next Generation. The analysis shows that each video has a narrative structure involving the introduction of the problem, conflict, climax, and resolution, as well as a variety of characters, including the main character Gary Bencheghib, the founder of Sungai Watch, local communities, and the younger generation. The moral message conveyed consistently emphasizes the importance of community collaboration, environmental education, and behavioral change in waste management. The study found that narratives based on real action and practical solutions packaged in visually appealing ways are effective in raising awareness and engaging the audience on waste management issues. This research contributes to the understanding of digital environmental communication, specifically how narratives in social media can be used as an effective educational tool. The findings are relevant for environmental practitioners, academics, and organizations focused on behavior change campaigns related to environmental issues.
Analysis of organizational culture and climate for fast moving consumer goods in company X Bandung branch Effendy, Amalia Syafira; Lestari, Martha Tri
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8165

Abstract

Organizational culture serves as the foundation of shared values and beliefs, significantly influencing the formation of organizational climate. Effective organizational communication contributes to a positive work environment, ultimately impacting employee performance and satisfaction. This study aims to analyze how organizational culture shapes the corporate climate in an FMCG company’s Bandung branch. Using a qualitative approach within an interpretive paradigm, this research explores how the company’s core values integrity, collaboration, innovation, respect, and excellence affect employees' perceptions of their work environment. Data collection techniques include literature review, observation, and in-depth interviews with employees across different organizational levels. The findings reveal that a strong organizational culture, characterized by open communication and a trust-based work system, plays a crucial role in fostering a positive organizational climate. The absence of a formal attendance system in this company demands high levels of responsibility and honesty among employees, reinforcing their sense of ownership towards the company. Additionally, an informal yet professional work relationship enhances collaboration and innovation among employees. With a flexible and creativity-driven work culture, the company successfully establishes a positive organizational climate that boosts employee motivation and productivity. Amidst the intensifying competition in the FMCG industry, these findings offer valuable insights for companies in managing their organizational culture to maintain competitive advantage. This study also provides practical implications for organizations seeking to implement their workplace culture and climate.
Prenuptial agreements: Negotiating women's roles and changing how people think love, commitment, and relationships Kurnia, Ari; Citra, Ajenk Ningga; Saragih, Ruth Putryani; Mahmudi, Idlan Dzikri
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8738

Abstract

The topic of Prenuptial Agreements in Television Series (TV Series) has emerged as a phenomenon reflecting a shift in the societal significance of marriage within popular culture. This study aimed to analyze this concept as a trend in popular culture and negotiation methods for women in Marriage with Benefits, broadcast on Viu, employing a qualitative methodology and utilizing Sara Mills’ Critical Discourse Analysis, which includes subject-object positions and viewer positioning. The findings demonstrated that women are frequently assigned subordinate roles: yet, instances of resistance and negotiation illustrate the fluidity of gender power dynamics. TV Series are a key part of popular culture that changes how people think, act, dress, and talk. In light of Baudrillard's concept of Simulacra, the representation of Prenuptial Agreements appears as a simulation of reality, depicting love and commitment in an exaggerated manner, divorced from its original meanings. This is new because it uses Baudrillard's ideas on Simulacra and Hyperreality to look at how marriage is shown in popular media and how media shape people's views about Prenuptial Agreements through fake andmediated images. In the context of hyperreality, Prenuptial Agreements depicted in television programs go beyond mere fiction: they actively influence societal perceptions of love, commitment, and relationships.
Counter-hegemony of gender stereotypes through film: Critical discourse analysis in Barbie Movie (2023) Mardhika, Herdiantyara; Agustin, Sari Monik
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.6331

Abstract

Gender ideology, which refers to gender roles has been constructed and separated the roles of men and women using the terms femininity and masculinity. This ideology is believed by society and then forms a hegemony. Hegemony is also spread through popular film culture. Often, films perpetuate gender inequality and portray women as marginal figures under male domination. However, the phenomenon of hegemony gives rise to an oppositional force known as Organic Intellectuals. These organic intellectuals frequently resist existing domination through films. This research aims to investigate how counter-hegemony is depicted in Barbie (2023). Employing a critical paradigm, a qualitative approach, and critical discourse analysis, this study dissects the text in the film by examining the subject-object position and the audience's position in Barbie (2023). The analysis reveals that the film, Barbie (2023) illustrates the hegemony depicted by the opposing actors, similar to films in general. However, resistance is evident in the film, with the director, also functioning as an organic intellectual, expressing feminist ideas. This portrayal acts as a counter to the hegemony of gender stereotypes in Barbie (2023).
Exploring the nexus of artificial intelligence, fake news and defense strategy Rafsanjani, Wildan Akbar Hashemi; Risma Sarah, Herlina Juni; Saputro, Guntur Eko; Simbolon, Luhut
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.6762

Abstract

The advancement of artificial intelligence (AI) has significantly impacted digital communication, including the creation and dissemination of disinformation. Technologies such as deepfakes, chatbots powered by natural language processing (NLP), and generative algorithms enable the production of false information that is challenging to distinguish from reality, posing a threat to information security and global stability. In the defense context, AI-driven disinformation can be weaponized in information warfare, undermining public trust, creating social disorientation, and weakening national security strategies. This study examines how AI is utilized to spread disinformation and its implications for defense strategies. Through case studies and literature analysis, the research highlights the urgent need for robust mitigation measures, including the development of AI-based detection technologies, the enhancement of digital literacy, and global collaboration in regulating the use of AI. The findings offer insights into the strategic threats posed by AI to defense systems, while providing recommendations to strengthen resilience against AI-driven disinformation attacks.
Identity negotiation in student cross cultural communication in Madura: A semio pragmatic approach in multiethnic social space Suryandari, Nikmah; Rahmawati, Farida Nurul; Kurniasari, Netty Dyah; Poernamasari, Nadya; Rakhmawati, Yuliana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8485

Abstract

This study examines how the identities of students from various ethnicities in Indonesia are negotiated and demonstrated in the context of cross-cultural communication in the campus environment in Madura. In a social space dominated by strong Madurese cultural values—including religiosity, patriarchal social structures, and honorary symbolism—students from non-Madurese backgrounds such as Papua, Javanese, Batak, and Betawi face the need to adjust their expressions of identity to be socially accepted without losing their identity. This study uses a semiopragmatic approach that combines three levels in identity construction: prefiguration (cultural reference), configuration (situational adjustment), and figuration (actual performance in interaction). Data were collected through in-depth interviews and participatory observation       of 15 students representing different ethnicities. The results showed that students used a variety of adaptive strategies, such as controlling communication styles, using cross-cultural symbols (e.g. Islamic greetings as social greetings), humor, and non-verbal contributions in academic forums. Each strategy reflects the dynamics of identity negotiation that are not only interpersonal but also symbolic and political. This research contributes to understanding how identity is not simply culturally inherited, but constructed situationally and pragmatically in the space of social interaction. These findings have important implications for the development of inclusive campus policies, the design of intercultural training programs, and the strengthening of intercultural dialogue spaces in multiethnic higher education environments
Typology of discourse coalition networks and actors in the coverage of electric vehicles on Tempo.co and Kompas.com Fadhilah, Nadia Ayu; Ahmad, Nyarwi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.7117

Abstract

Since 2019, the Jokowi government has implemented policies on electric vehicles (EVs) to reduce greenhouse gas emissions. While controversial, these policies generated diverse responses and spurred multiple discourses, which were widely reported in mainstream media. Based on Talkwalker data, Tempo.co and Kompas.com were selected for analysis as both consistently covered EV issues in 2023. This article examines the types of actors and discourse coalition networks that emerged in the EV debates reported by Tempo.co and Kompas.com. To do so, the discourse and discourse coalition theories, mediation theory, and Discourse Network Analysis (DNA) method were adopted. Data from 194 news articles collected through observation and documentation during May 7–14 and May 20–27, 2023, were coded using an established framework, analyzed with Visone software, and qualitatively interpreted. The findings reveal pro, contra, and evaluative discourse coalition networks in Tempo.co and Kompas.com. The government successfully identified all dominant actors in the first phase but failed in the second phase. In the second phase, researchers became dominant actors in Tempo’s reporting, with discourses largely focused on criticism and evaluation of EVs. The data shows that the Central Government failed to anticipate the discourse that developed in the media. In addition, the difference in the selection of actors and discourses shows the powers of the mediation processes carried out by each medium. This study contributes to DNA analysis by separating results based on media sources and confirms the role of dominant actors in shaping the electric vehicle discourse.
Oversharing as a digital vulnerability: Cyberbullying experiences of Generation Z Instagram users Komsiah, Siti; Tarisha, Tarisha; Zulfa, Rahayu
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.9678

Abstract

The rapid development of information and communication technology has significantly transformed patterns of social interaction, particularly through social media platforms. Instagram, as one of the most widely used visual-based social media platforms, encourages users to share personal experiences, emotions, and daily activities openly. While this openness supports self-expression and social connection, excessive sharing of personal information, commonly referred to as oversharing, may increase users’ vulnerability to negative online interactions. This study aims to examine the relationship between oversharing behavior and cyberbullying among Generation Z Instagram users in East Jakarta. The study employed a quantitative approach using a correlational survey method. Data were collected from 100 respondents selected through purposive sampling. The research instrument consisted of a Likert-scale questionnaire measuring oversharing behavior and cyberbullying experiences, which had been tested for validity and reliability. Data analysis included descriptive statistics, a normality test, and Pearson Product Moment correlation. The results show that both oversharing behavior and cyberbullying fall into the moderate to high category. Correlation analysis indicates a strong and significant positive relationship between oversharing behavior and cyberbullying (r = 0.762, p < 0.001). These findings suggest that higher levels of oversharing are associated with increased exposure to cyberbullying among Generation Z Instagram users. The study highlights the importance of awareness regarding self-disclosure practices in digital communication to reduce potential social risks.
Explaining purchase intention in live streaming commerce: A technology acceptance model perspective Septiani, Dina; Putri, Elsanty; Pradika, Mohammad Fawaid
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.8847

Abstract

The development of technology will bring changes to people's lives, one of which is in the business sector, business actors are able to compete and market the products they sell more easily through E-commerce. Technology also brings the rapid flow of E-commerce with various features, one of which is the live streaming feature. Shopee Live is one of the famous live streaming features of E-commerce Shopee. This feature helps sellers and customers directly or in real-time. Live streaming can also encourage consumer interest in purchasing products to be purchased because they get detailed service and product explanations from streamers or sellers. Glasses, which are fashion products, are usually sold offline, can now be marketed online using the live streaming feature, This study analyzes the effect of Live Streaming (X) on Purchase Interest (Y) in eyeglass products through E-commerce Shopee using an explanatory quantitative research method that describes the relationship between variables. The measuring instrument used was the distribution of questionnaires to 100 respondents with a purposive sampling technique. Based on the processed data obtained through the hypothesis test (T test), the t-count value was 4.395> t-table 1.984. This means that this study has a significant influence between variables X and Y. This means that live streaming shopee live has an effect on consumer purchasing interest in Djava Optik eyeglass products. Through the credibility of the live host, the richness of the existing media and the interactivity of the live streaming broadcasts provided, consumer purchasing interest in Djava Optik eyeglass products is increasing.

Page 21 of 23 | Total Record : 226

 19   20   21   22   23 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 10, No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 9, No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 8, No 2 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 7, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 6, No 01 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 5, No 02 (2019): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019 Vol 5, No 01 (2019): Accredited by Kemenristekdikti RI SK 36/E/KPT/2019 Vol 4, No 02 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 4, No 01 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 Vol 4, No 02 (2018): Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi Vol 3, No 02 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi Vol 1, No 02 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi More Issue