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Jurnal Mantik

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Published by Institute of Computer Science

ISSN : - EISSN : 26854236 DOI : -

Core Subject : Economy, Science, Education,

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public review of the development of theory, method and applied sciences related to the subject. Jurnal Mantik Penusa is published by Institute of Computer Science (IOCS). Editors invite researchers, practitioners, and students to write scientific developments in fields related to information systems/information technology,Comptuer Science and management science). Jurnal Mantik is issued 4 (FOUR) times a year.

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Articles 2,219 Documents

218 219 220 221 222

Digital marketing development strategy of rama cassava chips at tajur halang village Abel Gandhy; Mutia Raras Respati; Haqi Fadillah; Aries Maesya; Adi Surya Panji Gumilang
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7195

This study aims to formulate appropriate digital marketing strategies to increase brand awareness and sales for the Rama Cassava Chips SME amid increasingly competitive market dynamics. Unfortunately, Rama Cassava Chips has not yet implemented digital marketing and still relies on distributors, resulting in declining sales. The implementation of digital marketing strategies is essential given the behavior of the target market Millennials and Generation Z who are known as digital natives. Unfortunately, previous research has not specifically addressed digital marketing strategies suitable for the subject’s circumstances. This is a descriptive study utilizing the IFE, EFE, IE Matrix, and SWOT Matrix as analytical tools. The analysis results show that an IFE score of 3.15 and an EFE score of 2.30 place the business in the grow and build position. This indicates that the business possesses strong internal strengths but faces significant external pressures. The recommended strategic alternatives include strengthening digital branding through storytelling, developing an omnichannel marketing system, enhancing brand identity, pursuing product differentiation, and leveraging digital data. The findings of this study theoretically contribute to research in the field of digital marketing, particularly in the context of agro-industrial SMEs producing local products such as cassava chips, and practically provide guidance for SMEs, specifically Rama Cassava Chips in designing more targeted digital marketing strategies.

The role of big data and CEIC data in supporting economic policy formulation and evaluation: opportunities, challenges, and implications Fahmi Yudoro; Henderi Henderi; Abdul Hamid Arribathi
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7233

This research comprehensively examines the transformative role of Big Data, with particular emphasis on data provided by the Central Economic Information Center (CEIC), in supporting the formulation and evaluation of economic policies. By analyzing the characteristics of Big Data (Volume, Velocity, Variety, Veracity, Value, etc.) and the CEIC's capabilities as a global macro- and microeconomic data provider, this article identifies how Big Data enables more granular, timely, and predictive economic analysis. The discussion explores concrete applications of Big Data in the policy cycle, from problem identification to impact evaluation, as well as its integration with econometric and machine learning methods. While offering great potential for evidence-based policymaking, the utilization of Big Data also faces significant challenges such as data quality, privacy, algorithmic bias, and regulatory gaps. This article presents solutions and recommendations to address these challenges, including the importance of strong data governance, cross-sector collaboration, and the development of data literacy, to maximize the benefits of Big Data in driving sustainable and inclusive economic growth. This data, which often has a non-standard structure, has the potential to provide much richer and deeper economic insights than conventional data sources. Effective economic policy formulation and evaluation require a deep understanding of market dynamics, the behavior of economic agents (consumers, firms), and the causal impact of government interventions. Big Data offers the potential for more granular, comprehensive, and timely analysis, which can complement and enrich traditional statistical data.

Literature Review of Artificial Intelligence in Augmented Reality for Adaptive Learning Bintang Eka Putera; Julia Fajaryanti
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7281

Although Artificial Intelligence (AI) and Augmented Reality (AR) have attracted increasing attention in education, their combined role in adaptive learning remains fragmented across existing studies. This review examines how AI is applied in AR-based learning environments, the benefits of AI–AR integration, and the associated challenges. The reviewed studies show that AI supports personalization through intelligent tutoring systems, adaptive feedback, learning analytics, and generative AI, while AR enhances visualization, engagement, and immersive learning experiences. This review synthesizes the complementary roles of AI and AR, highlights current research trends and gaps, and provides insights for educators and researchers developing adaptive learning environments.

Does Being Visible Mean Being Trusted? The Role of Digital Presence and Online Reviews in Generation Z's Wedding Service Selection Naila Dwi Rizqi Nur’aini; Taufan Ali Achmadi
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7308

Consumer decisions regarding wedding beauty services are increasingly influenced by digital information, particularly among Generation Z. Although previous studies have examined e-WOM, online reviews, digital presence, and consumer trust, limited research has simultaneously investigated digital presence and online reviews in building consumer trust within the wedding beauty service industry. This study aims to examine the influence of digital presence and online reviews on consumer trust and the subsequent influence of consumer trust on Generation Z’s service selection decisions. The novelty lies in integrating digital presence and online reviews into a single model within the relatively underexplored context of wedding beauty services. A quantitative explanatory approach was employed using a survey of Generation Z respondents aged 18–27 years who actively use digital platforms and have searched for or considered wedding beauty services. Respondents were selected through purposive sampling. Data were collected using a structured five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that digital presence has a positive and significant effect on consumer trust (? = 0.493; p < 0.001), while online reviews also have a positive and significant effect on consumer trust (? = 0.457; p < 0.001). Consumer trust positively and significantly influences service selection (? = 0.781; p < 0.001). Theoretically, this study contributes to digital consumer behavior research by demonstrating the complementary roles of digital presence and online reviews in forming consumer trust. Practically, wedding beauty service providers should strengthen visual quality, content consistency, digital interaction, and credible online reviews to build trust and attract Generation Z. Future research should examine perceived authenticity, review credibility, influencer trust, and AI-generated reviews

Instagram content management strategy of the digital business study program to increase the number of visitors Hana Nafisah; Abel Gandhy; Dewi Taurusyanti
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7332

Instagram has become an important medium for academic communication, promotion, and institutional branding in higher education. This study aims to analyze the Instagram content management strategy of the Digital Business Study Program of Universitas Pakuan using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE), and SWOT approaches. A mixed-method approach was employed through interviews with three purposively selected informants, observations, and Instagram Insight documentation. Data validity was ensured through source triangulation. The findings indicate an IFE score of 3.12 and an EFE score of 3.22, positioning the study program in the Grow and Build category. The SWOT analysis identified the Strengths–Opportunities (SO) strategy as the most appropriate alternative, including optimizing Reels, increasing student activity publications, utilizing digital trends, and maintaining content consistency. This study contributes to strategic social media management and provides practical recommendations for improving audience engagement, institutional branding, and digital communication in higher education.

The effect of emotional intelligence and motivation on turnover intention through burnout in management trainee program employees (a study on Wom Finance) Muhammad Bastaruddin; Hery Winoto
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7338

This study aims to analyze the influence of emotional intelligence and motivation on turnover intention through burnout in employees in the management trainee program (a study at WOM Finance). The Management Trainee program runs for three years from the time the employee joins the company. Data on employees in the active Management Trainee program recorded as of December 31, 2025, showed that the company had 467 Management Trainee program participants. The sample size was 82 respondents who met the minimum requirements for PLS analysis. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of the SmartPLS 4 application. The results of the first hypothesis test indicate that emotional intelligence influences turnover intention. This finding is supported by the t-test results, which showed a calculated t-value of 2.117 and a probability value of 0.007 (<0.05), of the second hypothesis test indicate that work motivation influences turnover. This finding is supported by the t-test results, which showed a calculated t-value of 2.818 and a probability value of 0.014 (<0.05), of the third hypothesis test indicate that emotional intelligence influences burnout. This finding is supported by the t-test results, which showed a calculated t-value of 2.832 and a probability value of 0.006 (<0.05), of the fourth hypothesis test indicate that work motivation influences burnout. This finding is supported by the t-test results, which showed a calculated t-value of 6.281 and a probability value of 0.000 (<0.05), of the fifth hypothesis test indicate that burnout influences turnover. This finding is supported by the t-test results, which showed a calculated t-value of 2.691 and a probability value of 0.040 (<0.05), of the sixth hypothesis test indicate that burnout mediates the effect of emotional intelligence on turnover intention. This finding is supported by the t-test results, which showed a calculated t-value of 2.379 and a probability value of 0.005 (<0.05), of the seventh hypothesis test indicate that burnout mediates the effect of work motivation on turnover. This finding is supported by the results of the t-test which shows a t-count value of 2.658 and a probability value of 0.011 (<0.05).

Transformational leadership as a mediator of the influence of digital workplace and digital culture on employee engagement (Evidence from the Indonesian public sector) Maulana Maulana; Tien Yustini
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7344

Digital transformation is a strategic priority for public sector performance, yet employee engagement among Indonesian Civil Servants (ASN) remains low. This study examines the impact of digital workplace and digital culture on employee engagement, with transformational leadership as a mediating variable, among 399 Civil Servants in the South Sumatra Provincial Government. Utilizing a quantitative explanatory design with proportionate stratified random sampling, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both digital workplace and digital culture significantly and positively influence employee engagement and transformational leadership. Furthermore, transformational leadership partially mediates these relationships. These findings demonstrate that digital initiatives are most effective when supported by leadership that fosters collaboration and innovation. This study offers an empirically validated model for public sector engagement and provides actionable guidance for policymakers advancing bureaucratic reform

Public trust in Islamic banking products and services in a post-conflict and post-disaster transitional region: a case study of Bank Aceh Syariah, Bireuen branch Chairul Bariah; Dayan Abdurrahman
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Public trust is the foundation of financial stability, yet little is known about how trust in Islamic banking forms in regions recovering from conflict and disaster. Most research focuses on stable settings, rarely combining institutional resilience, crisis response, and Shariah values in one framework. This study addresses this gap by examining trust drivers at Bank Aceh Syariah Bireuen Branch—an area emerging from 30 years of conflict and still prone to natural hazards. Drawing on Signaling Theory, Social Exchange Theory, and Maq??id al-Shar??ah, it tests how Shariah compliance, service quality, governance, digital banking, and post-crisis responsiveness shape trust. Data from 320 customers were analyzed via PLS-SEM. Shariah compliance (? = 0.312, p < 0.001), service quality (? = 0.278, p < 0.01), and post-crisis responsiveness (? = 0.245, p < 0.01) are the strongest predictors; governance and digital quality also have positive effects. Uniquely, this work integrates post-disaster responsiveness into Islamic banking trust research. It advances trust theory for fragile contexts and provides actionable guidance for banks and regulators building resilience and inclusion in post-crisis regions.

Understanding beneficiary satisfaction through logistics efficiency and digital technology in Indonesia's free nutritious meal program Vinanda Vinanda; Tien Yustini
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7347

High malnutrition rates among pregnant women, infants, and children pose a significant challenge to Indonesia's human resource development and the "Indonesia Emas 2045" vision. To address this, the government initiated the Free Nutritious Meals Program (Makanan Bergizi Gratis / MBG). However, operational bottlenecks such as inefficient distribution, underutilized technology, and inconsistent service quality-persist. This study examines the impact of logistics distribution efficiency, information technology utilization, and service quality on beneficiary satisfaction within the MBG program. Using a quantitative approach, data were gathered from 294 respondents at SMAN 14 Palembang (selected via purposive sampling using Slovin’s formula from a population of 1,105) through structured Likert-scale questionnaires. Analysis was conducted using SPSS, incorporating validity, reliability, classical assumption tests, and multiple linear regression. The findings demonstrate that logistics distribution efficiency, information technology, and service quality both individually and collectively have a positive and statistically significant effect on beneficiary satisfaction. By empirically evaluating these core operational drivers, this study offers actionable insights for program administrators to optimize distribution channels, integrate digital management tools, and refine service delivery across national meal programs

The effect of training, development, and job satisfaction on employee performance with the mediating variable of competency (study at pt.wom finance) Ivana Ivana; Eka Desy Purnama
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7355

This study aims to examine the effects of training, development, and job satisfaction on employee performance, with competence serving as a mediating variable. Employee performance is a critical factor in achieving organizational goals; therefore, efforts to enhance competence through training and development programs, as well as improving job satisfaction, are essential. This study employed a quantitative approach using a survey method involving employees as respondents. In this study, the population used is all Head Office employees at WOM Finance. The number of indicators used in this study is 15, resulting in a sample size of 15 x 7 = 105 respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that training and development have a positive and significant effect on both competence and employee performance. Job satisfaction has a positive and significant effect on competence but does not have a significant direct effect on employee performance. Furthermore, competence has a positive and significant effect on employee performance and is proven to mediate the relationships between training, development, job satisfaction, and employee performance. These findings suggest that improving employee performance can be achieved more effectively through strengthening employee competence, supported by training, development, and job satisfaction initiatives. Therefore, organizations should optimize competency development programs as a strategic approach to enhancing employee performance. The findings of this study are expected to serve as a reference and basis for consideration for companies in understanding the vital roles that training, development, job satisfaction, and competence play in enhancing performance, thereby enabling the formulation of more effective human resource management strategies.

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Contact Name
HENGKI TAMANDO SIHOTANG

Contact Email
hengki_tamando@yahoo.com

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Journal Mail Official
editor.mantik@iocscience.org

Editorial Address
Perumahan Romeby Lestari Blok C, No C14 Deliserdang, Sumatera Utara, Indonesia

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Unknown,

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INDONESIA